Growth.Design
Growth.Design is a Montreal-based education platform that teaches UX and product professionals to apply behavioral psychology to design through a paid Masterclass, a 106-bias reference library, 47+ case studies, and a newsletter reaching 132,000+ subscribers globally.
- Company typePrivate
- Founded2019
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Growth.Design does
Growth.Design (legal entity Growth Design Inc.) is a Montreal-based, privately held education and content company founded in 2019 by Dan Benoni and Louis-Xavier Lavallee. It operates at the intersection of UX/product design and behavioral psychology, delivering a portfolio built around a proprietary framework called Psychological Principles & Methods (PPM). The company monetizes primarily through a self-paced Product Psychology Masterclass (priced at approximately $1,500 USD with a 35% team discount and 30-day money-back guarantee) that is delivered in a distinctive comic/slide format and culminates in an industry-recognized certification. The company also publishes 47+ free story-based UX case studies (covering products such as Duolingo, Spotify, TikTok, Uber Eats, and Amazon) and a free reference library of 106 cognitive biases and design principles, both of which serve as top-of-funnel content marketing assets feeding the paid course.
The technology stack is intentionally lean and standard SaaS: the platform is web-based, uses Google SSO for authentication, Stripe alongside Apple Pay and Google Pay for payments, Mixpanel for product analytics, Customer.io for lifecycle email, and Figma for delivering case-study templates to students. There is no mobile app, no API, and no disclosed AI/ML capabilities; the educational content is human-authored by the two co-founders and protected as intellectual property. Team licenses are sold directly through a support email rather than through a self-serve enterprise portal.
Go-to-market is product-led and community-led growth, anchored by a free weekly newsletter ("UX in 60 Seconds") that had reached 132,793 subscribers at the time of the homepage scrape, alongside a stated community of 123,000+ members and claims of alumni presence in 147–179 countries at companies including Google, Amazon, Microsoft, Meta, Shopify, Spotify, Netflix, and Atlassian. The company is bootstrapped with no disclosed external funding, has 1–10 employees (only the two co-founders are publicly identified), and operates from a single headquarters in Montreal under Quebec law.
Growth.Design firmographics
Firmographics- Name
- Growth.Design
- Legal name
- Growth Design Inc.
- Website
- https://growth.design
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Growth.Design is a Montreal-based education platform that teaches UX and product professionals to apply behavioral psychology to design through a paid Masterclass, a 106-bias reference library, 47+ case studies, and a newsletter reaching 132,000+ subscribers globally.
- Ownership category
- akta.pro rank
Growth.Design industry classification
Industry- Product category
- UX Design Education
- NAICS
- Professional and Management Development Training (611430), Educational Services (611)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF), Learning Strategy, Instructional Design & Content Development (BPACANAG)
Keywords
Where Growth.Design is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Growth.Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Product Psychology Masterclass (Individual): Self-paced online course with lifetime access. Sold at ~1,500 USD per individual with 30-day money-back guarantee.
- Team Licenses: Corporate team licenses for organizations. 35% team discount available. Additional team members can be added at current pricing by contacting [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual Course Access |
| Subscription | Multi-year contract | Team License |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Growth.Design product offering
Product offeringCore offering
Growth.Design sells an online Product Psychology Masterclass course that teaches UX designers, product managers, and growth marketers how to apply behavioral psychology principles to product design and growth. The paid course is delivered in a story-based comic-slide format with lifetime access and certification, and is complemented by free content resources including a 106-entry Cognitive Biases & Principles Library, 47+ UX case studies, and the UX in 60 Seconds weekly newsletter used as acquisition channels.
Product overview
Growth.Design is an education and content platform operating at the intersection of UX design and behavioral psychology. Its product portfolio consists of four main offerings: (1) the free Cognitive Biases & Principles Library — a searchable reference of 106 cognitive biases organized by user decision-cycle steps (Information, Meaning, Time, Memory); (2) the free UX Case Studies library — comic-style, interactive slide-based analyses of real-world product experiences (e.g., Duolingo, Spotify, Amazon) applying the PPM framework; (3) the paid Product Psychology Masterclass — a 5-week self-paced certification course delivered in the same comic-slide format with Learn/Practice/Apply lessons, bonus tools (checklist, cheat sheet, Figma template), and lifetime access; and (4) the free UX in 60 Seconds newsletter — weekly micro-lessons delivered via email. All offerings are powered by Growth.Design's proprietary Psychological Principles & Methods (PPM) framework, which is protected intellectual property.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Psychology Masterclass A self-paced, 5-week online certification course that teaches UX designers, product designers, product managers, and growth marketers how to apply behavioral psychology principles to product design, growth, and ethical product building. Delivered in a story-based comic format with 5 modules and Learn/Practice/Apply lessons, the course includes a final exam, a Product Psychology certificate, Figma case study templates, exercise resources, and lifetime access. Sold as an individual license for approximately $1,500 USD or as a team license (35% discount) for organizations, with a 30-day money-back guarantee and installment payment options.
Quantifiable outcome
- User onboarding conversion increased from 11% to 24.7% (2.25X) after applying course principles
- +1 more outcomes
Companies that use Growth.Design
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
Growth.Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Growth.Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Snap Group Limited (Bitmoji)minorBitmoji Avatars used in course materials are owned by Snap Group Limited. Noted in footer: 'All Bitmoji Avatars are owned by Snap Group Limited.' Licensed use for educational content.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Growth.Design competitors and assessment
Company assessmentDirect peers
- Designlab: Designlab offers UX/UI design bootcamps, short courses, and mentor-led programs for aspiring and practicing designers. Direct peer in UX design education with self-paced and cohort formats, certificate offerings, and individual-to-team licensing motions.
- Reforge: Reforge offers premium product, growth, and engineering courses and a community for experienced tech professionals. Highly comparable to Growth.Design in audience (senior product/growth/design professionals), premium pricing, expert-led content, and an invite/community-driven GTM motion.
- CareerFoundry: CareerFoundry offers mentor-led UX/UI and product design bootcamps and short courses with job guarantees and certificates. Comparable in selling premium, outcome-oriented design education programs to individuals and corporate teams.
- Springboard: Springboard offers mentor-led design, data, and tech bootcamps with career coaching and job guarantees. Comparable in design/professional education, lifetime access models, and team/enterprise licensing for design upskilling.
- Lenny's Newsletter: Lenny Rachitsky's newsletter and Lenny's Podcast serve as a top-of-funnel content and community channel for product management professionals, monetizing via paid courses and community memberships. Highly comparable in newsletter-led growth model targeting product professionals.
- Nielsen Norman Group: NN/g is the leading UX research and training firm offering live training, certifications, and reports for UX practitioners. Comparable in targeting the same UX professional persona with research-grounded methodologies and premium training products.
- Interaction Design Foundation: Interaction Design Foundation is one of the largest online UX/design education providers globally with certified courses and a member community. Directly comparable to Growth.Design in training UX designers and product professionals via self-paced online courses with certificate outcomes.
- UX Design Institute: UX Design Institute provides university-accredited UX certifications and online courses globally. Directly comparable as an online UX certification provider targeting career-advancing designers and product professionals.
- Maven: Maven is a cohort-based learning platform hosting premium courses taught by industry experts. Comparable in instructor-led premium education for working professionals, though broader than UX/product psychology.
Emerging players
- Mind the Product: Mind the Product is a product management media and events organization producing content, podcasts, and conferences for product managers. Comparable in publishing free educational content that funnels product professionals into paid training and community experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Growth.Design social profiles
Digital presenceGrowth.Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growth.Design leadership team
Management profileNumber of profiles
Profiles2 records
Growth.Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growth.Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growth.Design
What does Growth.Design do?
Growth.Design sells an online Product Psychology Masterclass course that teaches UX designers, product managers, and growth marketers how to apply behavioral psychology principles to product design and growth. The paid course is delivered in a story-based comic-slide format with lifetime access and certification, and is complemented by free content resources including a 106-entry Cognitive Biases & Principles Library, 47+ UX case studies, and the UX in 60 Seconds weekly newsletter used as acquisition channels.
Is Growth.Design a public or private company?
Growth.Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growth.Design founded?
Growth.Design was founded in 2019. It employs 1 to 10 people.
Where is Growth.Design based?
Growth.Design is headquartered in Montréal, Canada, in the North America region.
How does Growth.Design make money?
Two revenue lines are on record. Product Psychology Masterclass (Individual) is the primary driver. The others are team Licenses.
Who are Growth.Design's main competitors?
Direct peers on record are Designlab, Reforge, CareerFoundry, Springboard, Lenny's Newsletter, Nielsen Norman Group, Interaction Design Foundation, UX Design Institute and Maven. Mind the Product is listed as an emerging player.
Does Growth.Design have an API?
No public API is recorded for Growth.Design.
What industry is Growth.Design in?
Growth.Design's product category is UX Design Education. Its primary akta.pro industry code is EDAHAJAB, Design Colleges (Graphic, Industrial, UX/UI, Interior), with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 7372.