What ASH Net does

ASH Net (ASH NET LIMITED) is a privately held New Zealand telecommunications and IT services provider headquartered in Auckland, founded in 2001 and operating with 11-50 employees across NZ and Australia. The company delivers fibre broadband over the Chorus and Tuatahi networks, ranging from the subsidized Equity Fibre 100 plan ($30/month) through to Hyperfibre symmetric speeds of up to 8000 Mbps, supplemented by mobile data plans with 5G access, VoIP telephony, Cloud PBX, and Microsoft Teams Direct Routing. A managed-IT and hosting portfolio—including web hosting, domain registration, cloud and virtual servers, co-location, firewalls, antivirus, 24/7 monitoring, wireless surveys, and remote IT support—extends the platform beyond pure connectivity into SMB and enterprise infrastructure. The go-to-market is a hybrid of self-serve online signup for residential customers and consultative inside-sales for SMB and enterprise customers, supported by three Auckland offices, a 24/7 NZ-based support team, a referral program offering $50 credits, and digital channels (website, SEO, social media). Revenue is dominated by recurring monthly subscriptions across broadband, mobile, VoIP, hosting, and managed services, with one-time hardware sales and professional IT services as secondary streams; the Ministry of Education is a named institutional customer and Australia has been opened as a secondary market.

Name

ASH Net

Legal name

ASH NET LIMITED

Website

https://ashnet.co.nz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ASH Net is a New Zealand-based private ISP founded in 2001 that delivers fibre broadband, mobile, VoIP/Cloud PBX, and managed IT services to residential, SMB, and enterprise customers across NZ and Australia.

Ownership category

akta.pro rank

Product category

Internet Service Provider / Telecommunications

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Radiotelephone Communications (4812), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

akta.pro secondary industries

Real Estate, Leasing & Colocation Management (Landlords/REITs) (HDAIAKAJ), Hardware Asset Management (HAM) Services (BPAEAOAA)

Keywords

• Fibre broadband services
• VoIP telephony services
• Cloud PBX systems
• Managed IT support
• Web hosting solutions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Broadband Internet Services: Monthly subscription revenue from residential and business fibre broadband plans ranging from entry-level 100Mbps to Hyperfibre 8000Mbps. Revenue is recurring monthly with contract (12-24 months) or open-term (30-day notice) options. Includes add-ons such as static IP addresses, enhanced support tiers, and router rental/ownership.
2. Mobile Data Plans: Monthly subscription revenue from unlimited mobile data plans with tiered speed options (Basic to MAX plans). Plans include 5G access, eSIM support, and WiFi calling. Revenue is recurring monthly with bundle and non-bundle options.
3. VoIP and Cloud PBX Services: Monthly subscription revenue from VoIP services including phone numbers, extensions, toll-free numbers (0800), and cloud PBX systems. Includes per-minute calling charges for domestic and international calls, calling packs, and premium features like call recording and call queuing.
4. Microsoft Teams Calling Integration: Monthly subscription for Teams Direct Routing service providing PSTN connectivity for Microsoft Teams users. Revenue is per-user monthly subscription with included calling features and pay-as-you-go outbound calling.
5. Web Hosting and Domain Services: Monthly and annual subscription revenue from shared web hosting (Starter, Medium, Pro tiers), domain registration, WordPress hosting, and website maintenance plans. Includes cPanel access, SSL certificates, and Softaculous auto-installers.
6. Cloud and VPS Servers: Monthly subscription from cloud servers, virtual servers, and cloud backup services. Revenue tiered by compute resources (vCPU, RAM, storage) and bandwidth allocations. Includes managed services and co-location options.
7. IT Support and Professional Services: One-time and recurring revenue from remote IT support (per-session and hourly rates), onsite support, network installation, wireless surveys, and monitoring services. Hardware sales (routers, mesh systems) and installation fees also contribute.
8. Cybersecurity Services: Monthly subscription from managed firewall services, antivirus solutions, and security monitoring for business customers. Revenue includes hardware, licensing, and ongoing management fees.
9. Hardware Sales: One-time revenue from sale of routers (TP-LINK HX510, Deco Mesh systems) and networking equipment. Router prices range from $115 for basic models to $460 for high-performance units. Router rental also available at $5/month.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ASH Net is a New Zealand internet service provider selling fibre broadband plans (Equity Fibre 100 through Hyperfibre 8000 Mbps), VoIP and cloud PBX telephony, mobile data plans, web hosting and cloud/VPS servers, and managed IT support and security services. The portfolio is sold as monthly subscriptions across residential and business segments, with bundled voice/hosting/M365 offerings, hardware (routers, mesh systems) for one-time sale or rental, and professional services for installation, wireless surveys, and remote IT support.

Product overview

ASH Net is a New Zealand telecommunications provider offering a comprehensive portfolio of internet, voice, and IT services. The core offering centres on fibre broadband products spanning from entry-level Equity Fibre 100 plans ($30/month for eligible households) through to Hyperfibre plans delivering up to 8000 Mbps symmetric speeds. The company operates as a bundled solutions provider, complementing broadband with VoIP telephony services including Ashnet Secure VoIP apps, Cloud PBX at $45/month, and Microsoft Teams Direct Routing integration. Business customers can access dedicated bandwidth (DIA) with SLA guarantees, while all customers receive 24/7 support. Hosting and cloud services include domain registration, web hosting with cPanel and Softaculous, virtual/cloud servers, co-location, and cloud backup. Managed IT services round out the portfolio, encompassing WiFi installation, wireless network surveys, 24/7 monitoring, antivirus solutions, firewalls, remote IT support, and multi-dwelling house solutions. The product architecture follows a platform-plus-modules model where core broadband connects customers while add-on services (VoIP, hosting, security) drive additional revenue and lock-in.

Differentiator

Problem solved

Functional benefit

Brands

• Ashhost: Web hosting brand operated by ASH NET for domain registration, web hosting, WordPress hosting, VPS, and cloud server services.
• Ashnet Secure VoIP

Products and services

• Equity Fibre 100 Affordable 100 Mbps fibre broadband plan at $30/month for eligible low-income households, Kainga Ora residents, and families with children at qualifying schools under the Chorus/Tuatahi Digital Equity programme.
• Residential Internet (Home Fibre) Fibre broadband plans for households offering speeds from 100 Mbps to 950 Mbps with unlimited data, parental controls, and safe search features, available as contract-based or open-term subscriptions.
• Hyperfibre (Residential) Ultra-fast fibre broadband delivering symmetric speeds of 2000, 4000, or 8000 Mbps for high-demand residential users, gamers, streamers, and smart homes.
• Unlimited Mobile Data Plans Mobile data plans with 5G access, eSIM support, and WiFi calling starting at $30/month, offering unlimited data at various speed tiers from 1.2 Mbps to full 5G.
• Land Line Plans VoIP-based landline service delivered over broadband with number porting, unlimited NZ calling plans, international add-ons, and features such as Caller ID, Voicemail, Call Waiting, and Call Forwarding.
• Business Broadband Fibre broadband plans for businesses with speeds from 500 Mbps to 950 Mbps, SLA-guaranteed uptime, 24/7 support, static IP options, and bundled web hosting and domain registration.
• Hyperfibre Business Plans Business-grade Hyperfibre plans delivering symmetric speeds of 2000, 4000, or 8000 Mbps with dedicated bandwidth for enterprise operations requiring high-performance connectivity.
• Dedicated Business Bandwidth (DIA) Uncontended symmetric fibre with guaranteed CIR and enterprise-grade SLA supporting speeds from 100 Mbps to 10 Gbps, with redundancy options including dual paths, LTE/5G failover, and multi-homing/BGP.
• Ashnet Secure VoIP VoIP service enabling calls on Ashnet VoIP numbers from phones, tablets, or computers anywhere with internet access, with apps available for iOS, Android, Mac OS, and Windows.
• Cloud PBX & IP Phone Systems Cloud-hosted phone system at $45/month eliminating on-premise equipment, featuring auto attendant, call recording, voicemail-to-email with AI transcription, web conferencing, and advanced call management.
• Microsoft Teams Calling Direct routing integration for Microsoft Teams enabling SIP & Teams Twinning, automated failover, hybrid Teams + VoIP solutions, call recording, ring groups, hunt groups, and AI voice features from $15/month.
• Toll-Free Numbers (0800 & 0508) Toll-free phone number services for NZ, Australia, and 70+ countries including local, international, premium rate, and vanity numbers with number porting capabilities.
• Wireless Network Survey WiFi site survey service for businesses to assess network coverage, identify dead zones, and optimize access point placement before installation.
• Wi-Fi Installation Services Professional wireless network installation including pre-installation site surveys, customised recommendations, hardware setup, and post-implementation 24/7 monitoring.
• Wireless Network Installation Business wireless network solutions including mesh networks, point-to-point bridges, WiFi hotspots, and range extenders with high-security configurations.
• Monitoring Services 24/7 monitoring of internet, network, WiFi, servers, and cloud apps with real-time alerts, dashboards, and monthly health reports for proactive issue resolution.
• Antivirus Solutions Managed antivirus and endpoint protection with behavior/AI-based detection, ransomware defence, EDR/XDR readiness, and automatic updates.
• Firewalls for Business Security Next-generation firewall services with IDS/IPS, antivirus/malware protection, web filtering, application control, DNS security, SSL/TLS inspection, and zero-trust ready policies.
• Remote IT Support Remote technical support services for computer issues, email problems, printer setup, and security alerts without site visits, priced from $35 for quick fixes and from $49 per hour.
• Domain Name Registration Domain registration service with access to hundreds of extensions including .com, .co, .org, .io, .net, and country-specific TLDs with 24/7 support.
• Web Hosting Shared web hosting with NZ data centres, cPanel management, 99.9% uptime guarantee, and plans from $5.25/month supporting WordPress, Joomla, Drupal, and e-commerce platforms via Softaculous.
• WordPress Hosting Plans Specialized WordPress hosting with 1-click installation, automatic updates, and optimized performance for WordPress websites.
• Virtual Servers Virtual private server hosting with dedicated resources, seamless scalability, and high availability for Linux or Windows operating systems.
• Cloud Servers Scalable cloud hosting with full virtualization, dedicated resources, and high availability designed to grow with business needs.
• Website Maintenance Plans Ongoing website maintenance services including updates, backups, and performance optimization.
• Co-location Data centre co-location services for housing business servers in secure, climate-controlled facilities with redundant power and internet connections.
• Cloud Backup Automated cloud backup services for business data protection and disaster recovery.
• Microsoft 365 / Office 365 Microsoft productivity suite setup, support, and licensing for business customers.
• Multi-Dwelling House Solutions Network solutions for apartments, townhouses, and multi-dwelling properties including fibre coordination, structured cabling, whole-property WiFi, and ongoing management.
• Moving Address Service Service to transfer existing Ashnet broadband and phone services to a new address when moving house, with free service transfers.
• Home Wide WiFi Whole-home mesh WiFi solution eliminating dead zones with seamless roaming for families with multiple devices requiring buffer-free streaming and work-from-home connectivity.

Quantifiable outcome

• Connection time: 1-2 working days
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ChoruscoreTechnology or IntegrationPrimary network infrastructure partner providing fibre network access for broadband services. Chorus UFB network covers 80%+ of New Zealand. ASH Net offers services over Chorus fibre including Hyperfibre plans and Digital Equity programme connections.
• Tuatahi (Tuatahi First Fibre)coreTechnology or IntegrationAlternative fibre network provider partner for broadband services in certain areas. ASH Net provides services over Tuatahi fibre for Digital Equity programme eligibility.
• MicrosoftcoreTechnology or IntegrationIntegration partnership for Microsoft Teams calling with Direct Routing service. ASH Net provides PSTN connectivity for Teams users with features including SIP & Teams Twinning, automated failover, call recording, and hunt groups. Supports Teams Capable handsets from Yealink.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MyRepublic New Zealand: MyRepublic is a smaller NZ-focused ISP offering fibre broadband, mobile, and business services targeting similar residential and SMB segments as ASH Net, with comparable scale and reseller economics. Directly comparable in product mix, pricing tier structure, and target customer profile.
• Slingshot: Slingshot is a New Zealand ISP (owned by Vocus NZ) offering broadband, mobile, and home phone services to residential and small business customers. Directly comparable product portfolio and customer base to ASH Net, though operating with the backing of larger Vocus infrastructure.
• Orcon: Orcon is a NZ ISP (Vocus-owned) providing fibre broadband, mobile, and bundled services to residential customers with similar plan structures to ASH Net. Comparable in customer targeting, product mix, and reliance on wholesale fibre infrastructure.
• Bigpipe: Bigpipe is a Spark NZ subsidiary ISP offering simple, contract-free fibre broadband to NZ residential customers. Comparable in residential broadband focus and competitive positioning against major telcos, with the backing of NZ's largest telco.
• Compass Communications: Compass Communications is a smaller NZ telecommunications provider offering business-grade internet, voice, and cloud services. Comparable to ASH Net in scale and enterprise/SMB focus with similar product mix of fibre broadband and managed services.
• Trustpower: Trustpower (now part of Mercury NZ) is a NZ utility provider that bundles broadband and mobile services with electricity/gas. Comparable to ASH Net in broadband + mobile product offering and NZ SMB/residential customer targeting.

Broad incumbents

• 2degrees: 2degrees is one of NZ's major mobile and broadband providers offering comprehensive telecom services nationwide. Comparable in product breadth (broadband, mobile, business) but operates at substantially larger scale with owned mobile network infrastructure.
• Spark New Zealand: Spark NZ is NZ's largest telecommunications provider offering mobile, broadband, cloud, and enterprise services. Comparable in full-stack telecom product offering but with vastly greater scale, owned network infrastructure, and brand recognition as the incumbent.
• Vocus New Zealand: Vocus operates wholesale fibre and retail brands (Slingshot, Orcon) in NZ, providing comparable broadband infrastructure and retail services to ASH Net. Functions as both a wholesale partner/competitor and the parent of several direct peer brands.
• One New Zealand (formerly Vodafone NZ): One NZ is a major NZ mobile and broadband provider with owned mobile network infrastructure. Comparable to ASH Net in broadband and business services but operates at incumbent scale with significantly larger resources and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/net_ash
• Facebookfacebook.com/ASHNETNZ
• LinkedInlinkedin.com/company/ashnet
• Instagraminstagram.com/ashnetnz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASH Net