Shoff Darby Insurance Agency

What Shoff Darby Insurance Agency does

Lawley Shoff Darby Insurance Agency (formerly Shoff Darby Insurance) is a Connecticut-based independent insurance brokerage formed in October 2023 through the combination of Shoff Darby Insurance and Lawley Insurance. The firm operates from four offices in Norwalk (headquarters), Stamford, Shelton, and North Haven, and employs between 51 and 100 people. As an independent agency, it does not underwrite risk; instead, it places business with more than 45 carrier partners spanning national insurers (AIG, Chubb, The Hartford, Liberty Mutual, MetLife, Nationwide, Progressive, Travelers, Zurich) and regional/specialty carriers (PURE, Berkley One, Philadelphia Insurance, Quincy Mutual, MAPFRE, Energi, MSIG), earning commissions on premium placed.

The agency's product catalog spans personal lines (auto, homeowners, renters, condo, umbrella, boat, motorcycle, classic car, RV, health, flood), commercial lines (business, commercial auto, commercial property and liability, workers compensation, bonds, landlord protection), specialized verticals (nonprofit, contractors/builders, technology including E&O and cyber, transportation/motor carrier/freight broker/owner operator/fuel haulers), employee benefits (group health/life/disability, international travel), a proprietary Roadside Masters transportation program, captive program placement, and a dedicated High Net Worth Department. The technology layer is a standard agency platform with an SEO-optimized website, online instant auto quoting, and quote request forms; the firm emphasizes an advisor-led sales motion delivered through in-person, phone, and online channels.

Revenue is generated entirely through carrier commissions on policies placed, with no disclosed pricing tiers, subscription, or fee-based revenue streams. The go-to-market is hybrid: direct sales through four Connecticut offices, phone-based inside sales, and self-serve online quote forms, supported by an active content marketing blog and SEO-driven product pages. The customer base is diversified across individuals, families, and small/mid-sized businesses in Connecticut, with no disclosed concentration in any single account or segment.

Name

Shoff Darby Insurance Agency

Legal name

Lawley Shoff Darby

Website

https://shoffdarby.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

51–100 employees

Short description

Lawley Shoff Darby is an independent Connecticut insurance brokerage formed in 2023 from the merger of Shoff Darby and Lawley Insurance, operating four offices and placing personal, commercial, and specialty lines with 45+ carriers for individuals, families, and businesses.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Captive Insurance Advisory & Management (FSAEADAF), Personal Excess Liability (High-Net-Worth) (FSAJANAF)

Keywords

• Independent insurance agency
• Personal insurance products
• Commercial insurance coverage
• High net worth insurance
• Transportation insurance services

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Lawley Shoff Darby earns revenue through commissions paid by the insurance companies they represent. They work with a wide range of quality, reliable insurance companies to provide coverage options for business and personal insurance needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Shoff Darby Insurance Agency, operating as Lawley Shoff Darby, is an independent insurance agency that brokers personal and commercial insurance products on behalf of multiple insurance carriers. The agency matches individuals, families, and businesses in Connecticut with coverage from a network of more than 45 carriers, providing auto, home, life, and specialty coverages alongside commercial, nonprofit, contractor, technology, and transportation policies. Revenue is earned through carrier commissions rather than underwriting risk directly.

Product overview

Lawley Shoff Darby is an independent insurance agency offering a comprehensive portfolio of insurance products and services. The agency operates as a broker representing multiple insurance carriers, providing both personal insurance products (auto, homeowner, renters, condo, umbrella, boat, motorcycle, classic car, RV, health, and flood coverage) and commercial insurance products (business, commercial auto, property, liability, umbrella, workers comp, nonprofit, contractors, technology, and transportation insurance). Additional offerings include employee benefits programs, specialty programs like the Roadside Masters Program, and a High Net Worth Department for affluent clients. The agency offers online quote capabilities and instant comparisons across multiple carrier partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle coverage protecting against accidents, damage, theft, and liability for standard and high-value vehicles, offered to individuals and families.
• Homeowner Insurance Property coverage protecting homes against damage, loss, and liability for standard and high-value properties, offered to homeowners.
• Renters Insurance Coverage for personal belongings and liability protection for tenants.
• Condo Insurance Coverage for personal property, interior unit elements, and liability for condo owners.
• Umbrella Insurance Additional liability coverage that extends beyond standard personal policy limits.
• Boat Insurance Coverage for boats and watercraft against damage, theft, and liability.
• Motorcycle Insurance Specialized coverage for motorcycles against accidents, theft, and liability.
• Classic Car Insurance Collectible vehicle coverage designed for classic and antique automobiles.
• RV Insurance Coverage for recreational vehicles including motorhomes and travel trailers.
• Health Insurance Coverage options for individual and family health protection.
• Flood Insurance Coverage for flood-related property damage, typically separate from standard homeowner policies.
• High Net Worth Department Specialized insurance services for high-value homes, jewelry, art, wine collections, and complex personal liability needs.
• Business Insurance Broad commercial coverage protecting businesses against property damage, liability, and operational risks.
• Commercial Auto Insurance Vehicle coverage for business-owned cars, trucks, and fleets.
• Commercial Property Insurance Coverage for commercial buildings, equipment, and inventory against damage and loss.
• Commercial Liability Insurance Protection against bodily injury, property damage, and personal injury claims for businesses.
• Commercial Umbrella Insurance Additional liability coverage extending beyond standard commercial policy limits.
• Workers Compensation Insurance Workers compensation coverage for employee injuries and occupational hazards.
• Nonprofit Insurance Specialized coverage for nonprofit organizations including general liability, property, D&O, workers compensation, and specialized nonprofit risks.
• Contractors Insurance Coverage tailored for construction professionals including builders and contractors, including general liability, workers comp, commercial auto, equipment coverage, and builder risk.
• Technology Insurance Coverage for technology companies including errors and omissions, cyber liability, general liability, and property.
• Transportation Insurance Coverage for trucking, logistics, and transportation businesses including motor carrier, freight broker, owner operator, fuel transport, and transportation liability.
• Cyber Insurance Coverage for data breaches, cyber attacks, and network security incidents.
• Surety and Fidelity Bonds Surety and fidelity bonds for business obligations and contracts.
• Group Benefits Employee benefit programs including group health, life, and disability coverage for businesses.
• Captive Programs Insurance Alternative risk financing through captive insurance programs for businesses seeking custom risk solutions.
• Landlord Protection Insurance Coverage for rental property owners protecting their investment properties and landlord liability exposures.

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

50 partnerships are on record, tiered core.

• Acadia InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company represented by Lawley Shoff Darby. Claims: 800-773-4300. Part of the agency's network of insurance carriers for property and casualty coverage.
• Ace InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company represented by Lawley Shoff Darby. Claims: 800-945-7461. Part of the carrier network offering personal and commercial insurance products.
• AIGcoreChannel Partner/ Reseller/ DistributorMajor insurance company represented. Claims: 800-762-8881, 800-334-9641. One of the global insurers in the agency's carrier network.
• Am Trust North AmericacoreChannel Partner/ Reseller/ DistributorInsurance company represented by Lawley Shoff Darby for specialty insurance products.
• American CollectorscoreChannel Partner/ Reseller/ DistributorInsurance company specializing in collector vehicle coverage. Claims: 800-360-2277. Represents specialty insurance for classic and collector cars.
• Andover CompaniescoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-225-0770. Part of the carrier network for property coverage.
• Applied UnderwriterscoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 877-234-4420. Specialty risk and workers compensation provider.
• Berkley OnecoreChannel Partner/ Reseller/ DistributorInsurance company represented, specializing in high net worth personal insurance.
• Bunker Hill InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 888-472-5246. Regional carrier for property coverage.
• Central Mutual InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 888-263-2924. Regional mutual insurance company.
• ChubbcoreChannel Partner/ Reseller/ DistributorMajor insurance company represented. Claims: 800-252-4670. Global insurer known for high net worth and commercial coverage.
• CNAcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 877-262-2727. Commercial lines specialist.
• EMC Insurance CompaniescoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 888-362-2255. Regional carrier for commercial and personal lines.
• Encompass InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-588-7400. Part of Liberty Mutual group for personal insurance.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-527-3907. Specialty insurer for manufactured housing and classic cars.
• Great American Insurance GroupcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 888-290-3706. Commercial and specialty lines insurer.
• GuardcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Workers compensation specialist.
• Hanover Insurance GroupcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-628-0250. Commercial and personal lines carrier.
• Harleysville InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-892-8877. Regional carrier for commercial lines.
• The HartfordcoreChannel Partner/ Reseller/ DistributorMajor insurance company represented. Claims: 800-243-5860. One of the largest insurers for business and personal coverage.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor insurance company represented. Claims: 800-824-7317. One of the largest personal and commercial insurers.
• MAPFREcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Part of the carrier network for auto and property coverage.
• MemiccoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-636-4292. Workers compensation specialist.
• MetLifecoreChannel Partner/ Reseller/ DistributorMajor insurance company represented. Claims: 800-638-5433. Global insurer for auto, home, and life coverage.
• Narragansett Bay Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-343-3375. Regional carrier for personal lines.
• NationwidecoreChannel Partner/ Reseller/ DistributorMajor insurance company represented. Claims: 800-421-3535. One of the largest insurers in the country.
• NLCcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 866-675-7978. Part of the carrier network.
• NY Central MutualcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 888-234-6926. Regional mutual insurer.
• Old Republic Surety CompanycoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-217-1792. Surety bond specialist.
• PersonalUmbrella.comcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Specialty umbrella liability coverage provider.
• Philadelphia InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-765-9749. Specialty insurer for niche markets including nonprofits.
• Plymouth RockcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 888-324-1620. Regional auto and home insurer.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance company represented. Claims: 800-274-4499. Large auto and home insurer.
• PUREcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 888-813-7873. High net worth insurer member of the PURE Group.
• QBE Insurance GroupcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Global insurer for commercial and specialty lines.
• RLIcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-444-0406. Specialty lines and surety specialist.
• SafecocoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-332-3226. Part of Liberty Mutual for personal lines.
• SelectivecoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 866-455-9969. Regional commercial lines carrier.
• The Cincinnati Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance company represented. Personal and commercial lines carrier known for customer service.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance company represented. Claims: 800-252-4633. One of the largest commercial insurers.
• Utica FirstcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Claims: 800-456-4556. Regional carrier for personal lines.
• Zurich InsurancecoreChannel Partner/ Reseller/ DistributorMajor insurance company represented. Claims: 800-987-3373. Global commercial and specialty lines insurer.
• CV StarrcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Part of the carrier network.
• EnergicoreChannel Partner/ Reseller/ DistributorInsurance company represented. Part of the carrier network.
• Hospitality Insurance GroupcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Specialty insurer for hospitality industry.
• LancercoreChannel Partner/ Reseller/ DistributorInsurance company represented. Part of the carrier network.
• MSIGcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Part of the carrier network.
• National GrangecoreChannel Partner/ Reseller/ DistributorInsurance company represented. Regional mutual insurer.
• Quincy MutualcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Regional mutual insurer for property coverage.
• Utica MutualcoreChannel Partner/ Reseller/ DistributorInsurance company represented. Regional mutual insurer with claims contact through agency.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bollinger Insurance: Long-standing Northeast independent agency offering personal, commercial, and specialty lines through multiple carrier appointments. Directly comparable in age, scale, distribution model, and customer mix.
• The Hilb Group: PE-backed mid-market insurance brokerage that has grown through regional roll-ups of independent agencies. Mirrors Lawley Shoff Darby's model of acquiring and integrating independent agencies across adjacent geographies.
• Conner Strong & Buckelew: Mid-Atlantic and Northeast insurance brokerage with comparable commercial, personal, and employee benefits practice. Similar culture of carrier diversity and client advisory positioning.
• Starkweather & Shepley Insurance: Northeast-based independent agency with similar personal/commercial mix and long-standing carrier partnerships. Closely comparable in size, regional footprint, and multi-line offering including specialty and high-net-worth lines.

Emerging players

• Lemonade, Inc. Consumer insurtech selling auto, home, and renters coverage directly online and via mobile app. Represents the direct-to-consumer channel that competes with agencies on price and convenience in personal lines.

Broad incumbents

• HUB International: Large multi-line insurance brokerage aggregator with deep personal, commercial, and specialty practices. Highly comparable to Lawley Shoff Darby's independent model but at vastly greater scale; both operate as intermediaries placing business with multiple carriers.
• Marsh McLennan Agency: Middle-market arm of Marsh, focused on commercial P&C, employee benefits, and private client services. Closely comparable to Lawley Shoff Darby's mix of commercial verticals and high-net-worth personal lines, plus multi-carrier brokerage model.
• Brown & Brown, Inc. Public US insurance broker with retail and program specialty operations analogous to a scaled-up independent agency. Comparable in multi-carrier placement, vertical specialization, and commission-driven economics.
• Progressive Direct: Carrier-direct division of Progressive that bypasses independent agencies for personal auto sales. While Lawley Shoff Darby does represent Progressive as a partner, the direct channel competes with agencies for online auto shoppers.
• Arthur J. Gallagher & Co. Public global insurance brokerage offering retail agency, risk management, and consulting services. Operates a comparable independent-agency retail segment that places property/casualty, benefits, and specialty coverage with multiple carriers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shoff-darby-insurance-agency-112336766644
• LinkedInlinkedin.com/company/shoff-darby-companies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoff Darby Insurance Agency