Brother Sverige

Name

Brother Sverige

Legal name

Brother Sverige, filial till Brother Nordic A/S Danmark

Website

https://brother.se

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Printing and Imaging Equipment

NAICS

Computer and Electronic Product Manufacturing (334)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)

akta.pro secondary industries

Laser Printers (HDACAEAB), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD), Production & High-Volume Printing Systems (HDACAEAJ), Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)

Keywords

• Office printing equipment
• Document scanners
• Label printing systems
• Managed print services
• Mobile field printers

Headquarters

HQ city

Västra Frölunda

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of printers, multifunction devices, scanners, and mobile/label printers. Includes both consumer and enterprise-grade devices across laser, inkjet, and thermal printing technologies.
2. Supplies and Consumables: Sales of ink cartridges, toner cartridges, TZe tapes, thermal labels, receipt paper rolls, and accessories. Core recurring revenue stream from consumable purchases.
3. Managed Print Services (MPS): Ongoing service contracts for print fleet management including automated supply delivery, monitoring, and support. Offered in Enterprise, Professional, and Essential tiers.
4. EcoPro Subscription: Subscription service for automatic ink and toner delivery with included warranty, providing predictable recurring revenue from registered devices.
5. Service Packs and Extended Warranties: Extended warranty packages including SWAP, SWAPPlus, Premium Onsite SWAP, and Onsite Repair service options for mobile printers and label makers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Brother Sverige manufactures (via its parent Brother Industries) and sells printers, multifunction devices, document scanners, label printers (P-touch, QL), mobile and industrial printers (PJ, RJ, TD, TJ, VC), and fax machines, together with consumables (ink, toner, labels, tapes) and complementary software/services such as Secure Print+, Barcode Print+, EcoPro subscription, and Managed Print Services (MPS) for SMBs, enterprises, and home users in Sweden.

Product overview

Brother Sverige offers a comprehensive portfolio of office technology solutions centered around printing, scanning, and labeling. The core product lineup includes laser printers, inkjet printers, and all-in-one multifunction devices for business printing needs, complemented by document scanners (desktop and portable) and a complete range of labeling solutions including P-touch label makers, QL label printers, TD industrial printers, RJ mobile printers, TJ industrial printers, and VC color label printers. The company also provides mobile printers (PJ series) for A4/A5 document printing on the go, plus fax machines. Supplies including original Brother ink, toner, tapes, and labels form the consumables ecosystem. Value-added services include EcoPro (automatic ink/toner subscription), Managed Print Services (MPS Enterprise/Professional/Essential), and software solutions like Secure Print+, Secure Print Advanced, Barcode Print+, Barcode Utility, Custom UI, Remote Panel, and Brother Mobile Connect app. The product portfolio is managed through Brother Software License Management Tool, with printer fleet management via JetAdvice Print Manager.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Printers with up to 50 pages per minute print speed and up to 20,000 pages per toner cartridge for high-volume business environments
• +3 more outcomes

Segments8 records

Ideal customer profiles8 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Agoria Solar Team (Belgium)minorStrategic or Co-development Partner · 1 January 2021Brother in Belgium sponsors the Agoria Solar Team, a team of ambitious engineering students from KU Leuven who built the solar-powered car BluePoint Atlas. The car was tested during the Solar Challenge Morocco, a five-day, 2,500 km race through the Sahara and Atlas Mountains.
• Cool EarthcoreStrategic or Co-development Partner · 1 January 2008Brother partnered with Cool Earth as the first company to support this award-winning charity working to stop rainforest deforestation. Cool Earth helps rainforest indigenous people earn their livelihood from the forest without clearing it. With Brother's support, Cool Earth has saved over 70,000 hectares of rainforest capable of storing over 37 million tons of carbon. Brother's European offices fund this through their Cool Earth Eco-Rewards Initiative by collecting and recycling customers' empty ink cartridges and toner cartridges.
• Japan Cancer SocietyminorStrategic or Co-development PartnerBrother received the Japan Cancer Society Award in 2020 in recognition of their multi-year efforts to spread knowledge about cancer and preventive measures through The Golden Ring Project and various charity initiatives.
• Duke of Edinburgh Award Schemes (UK)minorStrategic or Co-development PartnerBrother UK donated £2,000 to support youth development programs in the Manchester area, helping young people develop practical skills and self-confidence.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HP: HP is the world's largest printer OEM and the most direct competitor to Brother Sverige, offering a comparable portfolio of laser/inkjet printers, MPS (HP Managed Print Services), supplies, and security features (HP Secure Print) across SMB and enterprise segments.
• Canon: Canon is a major global printer and imaging competitor with overlapping laser/inkjet/all-in-one products, imageRUNNER/MPS offerings, and a strong presence in European enterprise and SMB markets — directly competing with Brother Sverige across virtually every product line.
• Epson: Epson competes directly with Brother in inkjet, EcoTank (subscription-like consumables), label printers (ColorWorks), and business printing — with comparable SMB and vertical (retail/logistics) positioning and similar Nordic market presence.
• Xerox: Xerox is a long-standing enterprise print and document management specialist, with deep MPS capabilities and multifunction device offerings that compete head-on with Brother's MPS Enterprise tier and high-volume business printers in Swedish enterprise accounts.
• Kyocera: Kyocera offers ECOSYS printers, multifunction devices, and document solutions with strong MPS positioning — a direct competitor in European SMB/enterprise tenders and a comparable alternative for cost-conscious and sustainability-focused Brother prospects.
• Ricoh: Ricoh is a global office printing and managed document services competitor with an extensive MPS portfolio and enterprise channel — directly comparable to Brother Sverige's business solutions and managed print services motion.
• Lexmark: Lexmark is an enterprise-focused printer and MPS competitor with strong mid-market and large-account presence; its managed services and security offerings overlap directly with Brother's MPS and Secure Print+ value proposition.
• Zebra Technologies: Zebra is the leading industrial label and mobile printer specialist — its ZD, ZT, and mobile printer families directly compete with Brother's TD, TJ, and RJ industrial/mobile label printer lines in logistics, retail, and field-service verticals.
• Konica Minolta: Konica Minolta is a major office printing and document solutions competitor with bizhub multifunction devices and Optimised Print Services — overlapping with Brother's enterprise printer and MPS offerings in the Nordic market.

Emerging players

• TSC Auto ID: TSC Auto ID is a focused thermal label printer manufacturer with strong industrial and desktop label lines — a direct competitor to Brother's TD and QL series in the label/receipt printing segment, particularly in logistics and SMB verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BrotherSverige
• LinkedInlinkedin.com/company/brother-sverige
• Instagraminstagram.com/brothernordic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brother Sverige