Pinnacle Peak Pictures

What Pinnacle Peak Pictures does

Pinnacle Peak Pictures is a Scottsdale, Arizona-based independent production and distribution studio that creates and licenses evangelical Christian and family-friendly entertainment. Founded in 2005 as Pure Flix Entertainment by David A. R. White, Russell Wolfe, and Michael Scott, the company rebranded as Pinnacle Peak Pictures in January 2021 after Sony acquired the original Pure Flix streaming platform and brand in 2020. The studio produces feature films and series across genres including biblical epics, drama, action, comedy, romance, and thriller, anchored by the God's Not Dead franchise (over $100 million in cumulative gross) and titles such as Do You Believe?, The Case for Christ, Redeeming Love, and The Last Supper.

The company operates a vertically integrated distribution stack with four distinct revenue streams: (1) U.S. theatrical distribution through partners such as EKKL Entertainment, (2) international sales conducted in-house at major film markets including Cannes (Marché du Film), AFM, MIPCOM, TIFF, and NEM Dubrovnik, (3) one-time church site licenses priced at $99–$299 tiered by congregation size, and (4) catalog licensing across a 50-plus title film and series library. Its primary customers are faith-based families seeking wholesome entertainment and U.S./Canadian churches purchasing legal screening rights for congregational events, sermon series, and outreach programs. Pricing for site licenses is publicly disclosed and structured as perpetual licenses covering 12 months of screening rights. The studio employs 11–50 staff and operates from a single Scottsdale headquarters at 18940 N. Pima Road.

The business model is project-driven rather than recurring SaaS-like, with revenue concentrated around film release windows, international market cycles (Cannes in May, AFM in November, MIPCOM in October), and Easter/Lenten church outreach seasons. Key personnel include CEO Michael Scott (former Pure Flix CEO, producer of 50+ films), President Russell Wolfe, VP of International Sales Ron Gell (prior senior roles at Sony and RKO Pictures), Head of Acquisitions Dave Mechem, and Head of Production Anna Zielinski. Distribution is partner-dependent for theatrical reach, while international sales and church site licensing are executed directly through the company's own sales arm and e-commerce platform.

Name

Pinnacle Peak Pictures

Legal name

Pinnacle Peak

Website

https://pinnaclepeakpictures.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinnacle Peak Pictures is a Scottsdale-based independent studio that produces and distributes evangelical Christian films and series globally. It serves faith-based families and churches through theatrical releases, international sales at film markets, and a direct church site licensing program.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Theatrical Distribution: U.S. and international theatrical releases of faith-based films through distribution partners and sales agents
2. Church Site Licenses: Churches purchase site licenses to legally host public screenings of films for congregation events and outreach programs. Licenses priced by church size and cover permission to show the movie for 12 months.
3. International Sales: International distribution rights sold at film markets through Pinnacle Peak sales arm, including to EKKL Entertainment for specific territories

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pinnacle Peak Pictures is a faith-based film production and distribution studio that produces original theatrical films and series across genres (drama, action, comedy, romance, thriller, biblical, biopic). It distributes these domestically through theatrical partners and internationally via sales at major film festivals, and sells one-time church site licenses that grant congregations 12-month public screening rights. Its portfolio spans 50+ films including the God's Not Dead franchise, Redeeming Love, The Case for Christ, and newly released titles such as The Last Supper, Between Borders, She Dances, and Daniel: The Fiery Furnace.

Product overview

Pinnacle Peak Pictures operates as a faith-based film production and distribution studio offering a vertically integrated suite of services: original film and series production, domestic theatrical distribution, international sales through market presence at Cannes, AFM, MIPCOM and TIFF, and church site licensing. Their product portfolio spans feature films across Action, Biblical, Biopic, Comedy, Documentary, Drama, Faith, Family, Holiday, Romance, and Thriller genres, as well as series content. The company serves family audiences seeking faith-based entertainment while providing churches the ability to legally screen films through their site licensing program. Key titles include the God’s Not Dead franchise, Do You Believe?, The Case for Christ, Redeeming Love, The Last Supper, and Daniel.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production Original faith-based film production across multiple genres including drama, action, comedy, romance, thriller, and biblical content; for theatrical, home entertainment, and church licensing release.
• Theatrical Distribution Domestic theatrical distribution of faith-based films to theaters across the United States, executed via distribution partners such as EKKL Entertainment.
• International Sales & Distribution Global distribution through Pinnacle Peak's sales arm, launching titles at international film markets including Cannes, AFM, MIPCOM, and TIFF, and licensing territorial rights to distributors worldwide.
• Church Site Licensing Site license program allowing churches and religious organizations to legally host public showings of Pinnacle Peak films for congregation and community events; one-time license priced by church size ($99–$299) and includes 12 months of screening rights.
• Film Catalog Library of 50+ faith-based films spanning genres including Action, Biblical, Biopic, Comedy, Documentary, Drama, Faith, Family, Holiday, Romance, Romantic, Soap Opera, and Thriller; available for theatrical, home entertainment, and church licensing.
• Series Catalog Collection of faith-based series including The Encounter, Revelation Road, Sons of Thunder, Malibu Dan, and others.

Quantifiable outcome

• God's Not Dead franchise generated $100M+
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• EKKL EntertainmentcoreChannel Partner/ Reseller/ Distributor · 27 April 2026EKKL Entertainment acquired global distribution rights to 'Daniel: The Fiery Furnace' starring Mena Massoud and Elijah Alexander, with U.S. theatrical release scheduled via EKKL. Pinnacle Peak will launch international sales on the film at Cannes through its Pinnacle Peak sales arm.
• Kooman BrotherscoreStrategic or Co-development PartnerThe Kooman Brothers (Canadian directors) directed 'Daniel: The Fiery Furnace', a biblical epic telling the Old Testament story of the prophet Daniel and the three Hebrew youths.
• Cannes Film FestivalcoreChannel Partner/ Reseller/ DistributorPinnacle Peak Pictures participates in the Cannes Film Festival's Marché du Film for international sales, with screenings at Palais and Riviera locations. Company brings films including 'Daniel', 'She Dances', 'The Last Supper', and 'Matter of Time' to Cannes.
• American Film Market (AFM)majorChannel Partner/ Reseller/ DistributorAnnual participation at AFM in Los Angeles (November 11-16) for international sales activities and distribution negotiations.
• Toronto International Film Festival (TIFF)majorChannel Partner/ Reseller/ DistributorParticipation in TIFF market activities for film sales and industry visibility.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Regional players

• UP TV: U.S.-focused faith and family-friendly cable/streaming network. Comparable as a buyer/distributor of faith-based film and series content for the same audience segment.

Direct peers

• Angel Studios: Independent distributor of faith-friendly and family theatrical films (Sound of Freedom, The Chosen) with a hybrid theatrical and direct-to-consumer model. Most directly comparable to Pinnacle Peak in audience, genre mix, and theatrical release strategy.
• Kingdom Story Company: Faith-based film production company founded by Alex and Stephen Kendrick (War Room, Courageous, Overcomer). Closely comparable niche producer targeting the same evangelical church and family audience.
• Pure Flix (Sony-owned streaming): The streaming service Pinnacle Peak co-founders built and sold to Sony in 2020. Operates in the same faith-based content vertical and serves overlapping audience, now under major-studio ownership.

Others

• Fathom Events: Specialized theatrical event distributor for limited-run and faith-based/inspirational content in U.S. cinemas. Comparable as a partner channel that Pinnacle Peak titles could leverage for event-style screenings.

Broad incumbents

• Lionsgate: Independent major studio with a faith-and-family-friendly slate (e.g., The Shack). Overlaps with Pinnacle Peak on occasion-specific faith-based theatricals but at meaningfully larger scale.
• Sony Pictures: Major studio that acquired the Pure Flix streaming platform in 2020. A broad incumbent whose faith-based label (AFFIRM) and streaming service now compete with Pinnacle Peak's catalog and releases.
• Hallmark Media: Family-friendly film and series producer/distributor at significant scale. Comparable only at the family-values audience level — broader portfolio, but reaches the same wholesome-entertainment demographic.
• AFFIRM Films: Sony Pictures' dedicated faith-based film label. Directly comparable content focus, but operates as part of a major studio with meaningfully larger distribution and marketing infrastructure.

Emerging players

• Gathr Films: Event-cinema and on-demand theatrical platform distributing independent and faith-friendly titles. Comparable as an alternative distribution channel for niche theatrical product outside major studio systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pinnaclepeakpix
• YouTubeyoutube.com/pinnaclepeakpictures
• Facebookfacebook.com/pinnaclepeakpictures
• LinkedInlinkedin.com/company/pinnacle-peak-pictures
• Instagraminstagram.com/pinnaclepeakpictures

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Peak Pictures