Simply Design Group
Simply Design Group is a Dallas-based, privately held digital agency founded in 2005 that designs, develops, and supports custom WordPress and Webflow websites primarily for IT, medical, and consulting brands in the DFW and Central Texas market.
- Company typePrivate
- Founded2005
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Simply Design Group does
Simply Design Group is a privately held, Dallas-based digital agency founded in 2005 that designs, develops, and maintains custom websites for small and mid-sized clients, with a stated vertical focus on IT, Medical, and Consulting brands and a secondary focus on nonprofit and legal organizations. The firm operates with a team of 1-10 employees and is founder-led, with no disclosed institutional funding, parent company, or M&A activity across its nearly 20-year history.
Its core offering consists of three interconnected services: Custom Website Design & Development (the primary revenue stream, encompassing design strategy, responsive/mobile-first design, custom WordPress theme development, wireframing, brand storyboards, SEO, and third-party integrations), Copywriting (messaging, homepages, landing pages), and Website Support & Care (a recurring subscription covering security monitoring, plugin updates, and ongoing development). The technology stack is built on WordPress and Webflow, with occasional extensions into custom web applications (e.g., the Psyclear mental-health patient management system) and custom listing/eCommerce platforms (e.g., Ultimate Toy Trader). The go-to-market is sales-led and relationship-driven, relying on direct website inquiries, phone contact, client referrals/testimonials, content marketing through an active blog, local SEO, and community sponsorship (e.g., WordCamp DFW). The customer portfolio spans regional and national names such as State Bar of Texas, Gallagher, AIDS United, Munck Wilson Mandala, The Feld Group, NTBHA, and Thrive Senior Living, distributed across legal, healthcare, consulting, insurance, nonprofit, real estate, and senior-living verticals.
Revenue is generated through a mix of one-time project fees (custom design and development) and a smaller recurring subscription tail (Website Support & Care). Pricing is opaque and quote-based. The firm does not offer a public API, has no disclosed patents or regulatory actions, and shows no AI/ML capability investment, leaving AI-assisted design and content as an untapped opportunity area.
Simply Design Group firmographics
Firmographics- Name
- Simply Design Group
- Legal name
- Simply Design Group
- Website
- https://simplydg.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Design Group is a Dallas-based, privately held digital agency founded in 2005 that designs, develops, and supports custom WordPress and Webflow websites primarily for IT, medical, and consulting brands in the DFW and Central Texas market.
- Ownership category
- akta.pro rank
Simply Design Group industry classification
Industry- Product category
- Web Design and Development Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
Keywords
Where Simply Design Group is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Design Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Website Design & Development: Project-based custom website design and development services for IT, Medical, and Consulting brands. Includes design strategy, consulting, responsive design, wireframing, and brand color palettes.
- Copywriting Services: Professional copywriting services for websites including clarity in messaging, high impact homepages, compelling landing pages, and user experience optimization through words.
- Website Support & Care Plans: Ongoing website monitoring, security & technical support, design & development support, plugin updates, and maintenance. Offered as subscription plans for new and existing websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Website Support & Care Plans - customizable based on client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Simply Design Group product offering
Product offeringCore offering
Simply Design Group is a Dallas-based digital agency that designs, develops, and supports custom websites for businesses, primarily on the WordPress and Webflow platforms. Its core offerings are end-to-end custom website design and development (including design strategy, responsive/mobile-first layouts, custom WordPress themes, wireframing, and integrations), professional copywriting for websites, and ongoing Website Support & Care plans covering security monitoring, plugin updates, and continued development.
Product overview
Simply Design Group is a web design agency offering a unified portfolio of services centered on custom website design, development, and digital strategy. Their core offering consists of three interconnected services: Custom Website Design & Development (their primary service encompassing design strategy, responsive layouts, CMS implementation, and integrations), Copywriting (content creation synchronized with their design process), and Website Support & Care (ongoing maintenance, security monitoring, and content updates). The agency specializes in building websites using WordPress and Webflow platforms for IT, Medical, and Consulting brands. Additional specialized capabilities include Custom Web Application Development (e.g., patient tracking systems) and eCommerce/listing platform development.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Website Design & Development End-to-end custom website design and development services for businesses, including design strategy, consulting, responsive/mobile-first design, custom WordPress theme design, mobile app design, wireframing, and brand color palettes & storyboards. Targeted at IT, Medical, and Consulting brands in the Dallas-Fort Worth area.
- Copywriting Professional copywriting services for websites, providing clarity in messaging, high-impact homepages, compelling landing pages, and user experience optimization through strategic writing. For businesses needing website copy that aligns with design.
- Website Support & Care Ongoing subscription-based website maintenance and support plans covering security monitoring, plugin updates, technical issue resolution, design and development support, and content updates for WordPress websites. Configurable to client needs, available for new and existing sites.
Quantifiable outcome
- Websites that function and produce sales
- +2 more outcomes
Companies that use Simply Design Group
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Simply Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Simply Design Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Simply Design Group competitors and assessment
Company assessmentDirect peers
- Bop Design: B2B-focused web design and branding agency serving professional services, technology, and healthcare brands. Closely comparable to SDG's vertical focus on IT, Medical, and Consulting, with a similar boutique, custom-build service model.
- SmartSites: Mid-sized web design and development agency specializing in custom websites, SEO, and digital marketing. Comparable to SDG in core custom website design/development services, though larger in headcount and serving a national client base.
- Lounge Lizard: Boutique digital agency providing custom web design, branding, and digital strategy for mid-market and enterprise clients. Comparable to SDG on boutique positioning, custom WordPress-style builds, and brand strategy deliverables.
- Digital Silk: Custom web design and digital agency serving brands across industries including healthcare and professional services. Comparable service offering and similar focus on custom, brand-led website builds.
- Big Drop Inc: Custom web design and development agency with capabilities in branding, copywriting, and digital strategy. Closely overlaps SDG's three-pillar offering (design, copywriting, support/strategy).
- Huemor: Boutique web design agency focused on custom website design, development, and UX for B2B brands. Comparable in scale and boutique, custom-build positioning relative to SDG.
- Clay: Digital product and web design agency building custom websites and web apps for brands across sectors. Comparable on the custom web application and brand-led design work that SDG has delivered for Psyclear and Ultimate Toy Trader.
Broad incumbents
- WebFX: Large full-service digital marketing and web design agency with a broad portfolio including custom web design, SEO, and recurring support services. Comparable on the custom website + ongoing optimization service stack that SDG offers.
- Thrive Internet Marketing Agency: Full-service digital agency offering custom web design, development, and recurring support plans. Comparable in service mix (custom design plus care plans) though operating at significantly larger scale across multiple geographies.
Others
- WP Engine (StudioPress / WordPress ecosystem): Managed WordPress hosting and ecosystem provider whose platform and partner network SDG builds on. Adjacent / enabling rather than a direct competitor, but represents a structural force shaping the WordPress agency economics SDG depends on.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Simply Design Group social profiles
Digital presenceSimply Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Design Group leadership team
Management profileNumber of profiles
Simply Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Design Group
What does Simply Design Group do?
Simply Design Group is a Dallas-based digital agency that designs, develops, and supports custom websites for businesses, primarily on the WordPress and Webflow platforms. Its core offerings are end-to-end custom website design and development (including design strategy, responsive/mobile-first layouts, custom WordPress themes, wireframing, and integrations), professional copywriting for websites, and ongoing Website Support & Care plans covering security monitoring, plugin updates, and continued development.
Is Simply Design Group a public or private company?
Simply Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Design Group founded?
Simply Design Group was founded in 2005. It employs 1 to 10 people.
Where is Simply Design Group based?
Simply Design Group is headquartered in Dallas, United States, in the North America region.
How does Simply Design Group make money?
Three revenue lines are on record. Custom Website Design & Development is the primary driver. The others are copywriting Services and website Support & Care Plans.
Who are Simply Design Group's main competitors?
Direct peers on record are Bop Design, SmartSites, Lounge Lizard, Digital Silk, Big Drop Inc, Huemor and Clay. Broad incumbents are WebFX and Thrive Internet Marketing Agency. WP Engine (StudioPress / WordPress ecosystem) is listed as an others.
Does Simply Design Group have an API?
No public API is recorded for Simply Design Group.
What industry is Simply Design Group in?
Simply Design Group's product category is Web Design and Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 541430 and its SIC code is 7330.