Teaching Textbooks
Teaching Textbooks is a privately held, bootstrapped homeschool math curriculum provider serving U.S. families with students in grades 3–12, delivering app-based, self-grading audiovisual courses (Math 3 through Pre-Calculus) across major app stores and its own storefront.
- Company typePrivate
- Founded2006
- HeadquartersOklahoma City, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Teaching Textbooks does
Teaching Textbooks, LLC is a privately held homeschool math curriculum provider headquartered in Oklahoma City, Oklahoma, founded in 2006 (with firmographic data indicating 2004 in some sources) and operating with 51–100 employees. The company delivers a complete K–12 math curriculum spanning 10 grade levels — Math 3 through Pre-Calculus — via native applications on Windows, macOS, iOS, Android, ChromeOS, and Kindle, distributed through its own e-commerce site and the four major app stores. Its product replaces three roles typically held by a parent or tutor: it teaches through embedded audiovisual lectures, grades every problem automatically, and provides step-by-step solutions for missed answers, with a free phone tutor helpline as an additional layer of support. A Parent Portal tracks gradebooks on company servers and supports pause/transfer permissions.
The technology stack centers on a multi-platform app-based learning management system with cloud-synced progress tracking, automated per-problem grading, an on-screen scratchpad, offline capability for up to six lessons, and just-in-time audio hints. Revenue is generated primarily through annual digital course enrollments priced from $48.95 (Math 3–5) to $83.95 (Algebra 2, Pre-Calculus) per student, with an annual Large Family Discount Plan at $239.95 for households of 4–8 students, and optional one-time printed textbook add-ons from $42.95 to $66.95. A no-credit-card, no-time-limit free trial of the first 15 lessons anchors a product-led acquisition motion; schools and co-ops can purchase via purchase orders (no bulk pricing), and printed/disc products were discontinued in October 2024 with disc tech support ending January 1, 2026.
The company is founder- or family-owned with no disclosed institutional investors, no acquisitions, no partnerships, and no public M&A signals. Customer concentration is structurally diffuse across individual U.S. homeschool households, supplemented by a limited institutional purchase-order channel. Operating geographies are primarily North America with international app-store and shipping availability.
Teaching Textbooks firmographics
Firmographics- Name
- Teaching Textbooks
- Legal name
- Teaching Textbooks, LLC
- Website
- https://teachingtextbooks.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Teaching Textbooks is a privately held, bootstrapped homeschool math curriculum provider serving U.S. families with students in grades 3–12, delivering app-based, self-grading audiovisual courses (Math 3 through Pre-Calculus) across major app stores and its own storefront.
- Ownership category
- akta.pro rank
Teaching Textbooks industry classification
Industry- Product category
- Homeschool Math Curriculum Software
- NAICS
- Educational Services (611), Exam Preparation and Tutoring (611691), Elementary and Secondary Schools (61111)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Mathematics Instruction (School-Delivered) (EDAJAFAG), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ)
Keywords
Where Teaching Textbooks is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Teaching Textbooks business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital App Enrollment: Annual digital course enrollments sold per student per grade level. Each enrollment lasts 12 months plus 3 months of pause time. No in-app purchases or hidden fees.
- Large Family Discount Plan: Flat-rate annual plan at $239.95 for families with 4-8 students, capping the total annual cost for digital app access.
- Printed Textbooks and Answer Keys: Physical textbooks with answer keys sold as optional add-ons to the digital course. Prices range from $42.95 to $66.95 depending on grade level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Math 3, Math 4, Math 5 - Elementary Level Courses |
| Subscription | Annual | Math 6, Math 7 - Middle School Level Courses |
| Subscription | Annual | Pre-Algebra, Algebra 1, Geometry - Secondary Foundation Courses |
| Subscription | Annual | Algebra 2, Pre-Calculus - Upper Level Courses |
| Subscription | Annual | Large Family Discount Plan - 4 to 8 Students |
| One time/ perpetual license | Pay-as-you-go | Printed Textbooks (Optional) |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Teaching Textbooks product offering
Product offeringCore offering
Teaching Textbooks sells annual digital math curriculum app subscriptions for grades 3 through Pre-Calculus, delivered as multi-platform applications that handle all teaching, grading, and step-by-step problem solutions. Each enrollment provides 12 months of access plus 3 months of pause time, with offline support for up to six lessons, audiovisual video lectures, automated grading, cloud-synced gradebooks, and a free tutor helpline. Optional printed textbooks are sold as add-ons, and a Large Family Discount Plan caps annual cost at $239.95 for 4-8 students.
Product overview
Teaching Textbooks is a complete homeschool math curriculum platform consisting of 10 grade-level apps (Math 3 through Pre-Calculus, Version 4.0), each functioning as a self-contained teaching, grading, and learning solution. The core product line includes Math 3-7 for elementary/middle school, Pre-Algebra and Algebra 1 for middle/high school, Geometry (with built-in SAT/ACT prep), Algebra 2, and Pre-Calculus. Each course app handles 100% of teaching through video lectures, all grading via automated software, and provides step-by-step audiovisual solutions for every problem. Optional add-ons include printed textbooks, the Large-Family Discount Plan (capped at $239.95 for 4-8 students), and the free tutor helpline. Supporting infrastructure includes the Parent Portal for gradebook management, Course Transfer Tool for account management, and Placement Tests for course selection. All apps support offline use for up to 6 lessons and work across Windows, Mac, ChromeOS, Android, iOS/iPadOS, and Kindle devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Math 3 Grade-level math curriculum app for 3rd grade students, part of the Teaching Textbooks homeschool math series. Includes video lectures, automated grading, step-by-step solutions, and offline access for up to 6 lessons.
- Math 4 Grade-level math curriculum app for 4th grade students, part of the Teaching Textbooks homeschool math series. Includes video lectures, automated grading, step-by-step solutions, and offline access for up to 6 lessons.
- Math 5 Grade-level math curriculum app for 5th grade students, part of the Teaching Textbooks homeschool math series. Includes video lectures, automated grading, step-by-step solutions, and offline access for up to 6 lessons.
- Math 6 Grade-level math curriculum app for 6th grade students, part of the Teaching Textbooks homeschool math series. Includes video lectures, automated grading, step-by-step solutions, and offline access for up to 6 lessons.
- Math 7 Grade-level math curriculum app for 7th grade students, part of the Teaching Textbooks homeschool math series. Includes video lectures, automated grading, step-by-step solutions, and offline access for up to 6 lessons.
- Pre-Algebra Pre-algebra curriculum app bridging elementary and middle school math. Includes video lectures, automated grading, step-by-step solutions, hints, and offline access for up to 6 lessons.
- Algebra 1 Algebra 1 curriculum app covering foundational algebraic concepts. Includes video lectures, automated grading, step-by-step solutions, hints, and offline access for up to 6 lessons.
- Geometry Geometry curriculum app with SAT/ACT prep built in. Includes video lectures, automated grading, step-by-step solutions, protractor and calculator integration, and offline access for up to 6 lessons.
- Algebra 2 Algebra 2 curriculum app covering advanced algebraic concepts. Includes video lectures, automated grading, step-by-step solutions, and offline access for up to 6 lessons. Requires graphing calculator (TI-83+ or TI-84+).
- Pre-Calculus Pre-calculus curriculum app preparing students for calculus. Includes video lectures, automated grading, step-by-step solutions, and offline access for up to 6 lessons.
- Printed Textbooks Physical textbook and answer key bundles available as optional add-ons to digital courses. Priced separately per grade level (ranging from $42.95 to $66.95). Recommended to be used in conjunction with apps rather than as standalone products.
- Large Family Discount Plan Annual plan capping digital app costs at $239.95 for families with 4-8 students. Includes 12-month enrollment for multiple students with individual course assignments.
- Free Trial Free access to first 15 lessons of any grade level with no time limit or payment information required. Includes award-winning lectures, printable eBook, automated grading, and step-by-step video solutions.
Quantifiable outcome
- Families report children asking to do math first, reversing typical math anxiety and resistance
- +1 more outcomes
Companies that use Teaching Textbooks
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Teaching Textbooks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Teaching Textbooks partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Teaching Textbooks competitors and assessment
Company assessmentDirect peers
- IXL Learning: IXL offers adaptive K-12 math practice with instant feedback, automated grading, and a skill-mastery progression model. While it serves schools and individuals broadly, its automated feedback and per-topic practice overlap meaningfully with Teaching Textbooks' automated grading approach.
- Singapore Math Inc. Singapore Math provides K-8 math curriculum with a problem-solving and mastery focus widely adopted in the homeschool market. It competes with Teaching Textbooks for the math curriculum selection of method-conscious homeschool parents.
- Abeka Academy: Abeka is a comprehensive K-12 Christian homeschool curriculum publisher offering video-based math lessons alongside other core subjects. While Abeka is broader in subject coverage, it competes head-to-head with Teaching Textbooks for the math curriculum dollar of homeschool families.
- BJU Press: BJU Press provides a full homeschool curriculum including math with video lessons and automated assessment components. It serves the same homeschool buyer and represents a multi-subject competitor that could erode Teaching Textbooks' wallet share by capturing the broader curriculum decision.
- ALEKS (McGraw Hill): ALEKS is an adaptive K-12 math learning platform with automated assessment, personalized learning paths, and detailed progress tracking. Its adaptive grading and individualized instruction directly compete with Teaching Textbooks' automated, self-paced approach.
- CTC Math: CTC Math is an online homeschool math curriculum featuring video tutorials, interactive questions, and automated grading across K-12. It is a near-direct substitute for Teaching Textbooks with a comparable subscription pricing model and feature set.
- Math-U-See: Math-U-See (by Demme Learning) is a homeschool-focused math curriculum covering elementary through pre-calculus with instructional videos and mastery-based pacing. It competes directly with Teaching Textbooks for the same homeschool math buyer with similar video-led instruction and parental support features.
- Saxon Math: Saxon Math is a long-standing incremental math curriculum widely used by homeschool families across K-12 grade levels. It is one of Teaching Textbooks' most frequently compared alternatives for parents choosing a comprehensive math program.
Emerging players
- Khan Academy: Khan Academy provides free K-12 math instruction with video lectures, mastery-based practice, and increasingly AI-driven tutoring via Khanmigo. As a free or low-cost alternative with similar video-based instruction, it represents both a substitute and a long-term competitive threat to Teaching Textbooks' paid subscription model.
Broad incumbents
- McGraw Hill Education: McGraw Hill is a major K-12 educational publisher with math curriculum offerings including ALEKS and traditional textbook lines. It does not specialize in homeschool delivery but competes via school adoption and increasingly direct-to-consumer digital offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Teaching Textbooks social profiles
Digital presenceTeaching Textbooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teaching Textbooks leadership team
Management profileNumber of profiles
Teaching Textbooks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teaching Textbooks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teaching Textbooks
What does Teaching Textbooks do?
Teaching Textbooks sells annual digital math curriculum app subscriptions for grades 3 through Pre-Calculus, delivered as multi-platform applications that handle all teaching, grading, and step-by-step problem solutions. Each enrollment provides 12 months of access plus 3 months of pause time, with offline support for up to six lessons, audiovisual video lectures, automated grading, cloud-synced gradebooks, and a free tutor helpline. Optional printed textbooks are sold as add-ons, and a Large Family Discount Plan caps annual cost at $239.95 for 4-8 students.
Is Teaching Textbooks a public or private company?
Teaching Textbooks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teaching Textbooks founded?
Teaching Textbooks was founded in 2006. It employs 51 to 100 people.
Where is Teaching Textbooks based?
Teaching Textbooks is headquartered in Oklahoma City, United States, in the North America region.
How does Teaching Textbooks make money?
Three revenue lines are on record. Digital App Enrollment is the primary driver. The others are large Family Discount Plan and printed Textbooks and Answer Keys.
Who are Teaching Textbooks's main competitors?
Direct peers on record are IXL Learning, Singapore Math Inc., Abeka Academy, BJU Press, ALEKS (McGraw Hill), CTC Math, Math-U-See and Saxon Math. Khan Academy is listed as an emerging player. McGraw Hill Education is listed as a broad incumbent.
Does Teaching Textbooks have an API?
No public API is recorded for Teaching Textbooks.
What industry is Teaching Textbooks in?
Teaching Textbooks's product category is Homeschool Math Curriculum Software. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAGAEAA, K–12 Digital Curriculum & Interactive Lessons. Its NAICS code is 611 and its SIC code is 8200.