What SALONGENIUS does

SALONGENIUS is a privately-held vertical software company headquartered in Bournemouth, United Kingdom, founded in 1998. The company develops and delivers software for hair, beauty, and spa business operators, providing tools intended to help these small businesses manage and grow their operations. With a headcount of 11-50 employees and an estimated operating history exceeding 26 years, SALONGENIUS is a small, established niche player in the UK beauty and wellness vertical SaaS market. The company is led by David Pickering, who serves as Managing Director.

The company's product surface is not explicitly documented in the available source material. The firm competes in a category that has been substantially reshaped by larger, AI-enabled platforms such as Zenoti, which serves over 30,000 salon, spa, medspa, and fitness businesses across 50+ countries with an AI Workforce suite and integrated Zenoti OS platform. SALONGENIUS's specific product capabilities, feature set, pricing model, go-to-market motion, customer logos, and revenue figures are not disclosed in the input data, which represents a significant information gap. What can be stated from evidence is that the company operates as a for-profit private entity, maintains a UK-based single-office presence in Bournemouth, and serves the salon and spa vertical with software intended to support business growth.

Name

SALONGENIUS

Legal name

Zenoti

Website

https://salongenius.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SALONGENIUS is a UK-based vertical SaaS company founded in 1998 in Bournemouth that provides software for hair, beauty, and spa business operators. The small firm (11-50 employees) is led by Managing Director David Pickering and serves the salon, spa, and beauty industry.

Ownership category

akta.pro rank

Product category

Salon & Spa Management Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

Keywords

• Salon management software
• Beauty business software
• Spa management software
• Hair salon software
• Appointment scheduling software

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Zenoti operates as a SaaS platform providing salon, spa, medspa, and fitness management software. The platform is sold on a subscription basis with various tiers and features including AI-powered workforce tools, online booking, point of sale, membership management, marketing automation, and business intelligence. Enterprise customers receive dedicated implementation support, AI transformation team deployment, and ongoing success management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SALONGENIUS provides software to help grow hair, beauty or spa businesses. The company delivers a business-management software product tailored to the personal-care services industry, supporting the operational and growth needs of salons, beauty parlors, and spa operators.

Product overview

Zenoti is a unified all-in-one platform for beauty, fitness, and wellness businesses. The core architecture consists of Zenoti OS, an integrated platform that aggregates data from 30,000+ businesses to power end-to-end workflows. Built on this platform are guest-facing modules (Online Booking, Kiosk & POS, Memberships, Loyalty Programs, Gift Cards, Forms & Charting), business growth tools (Abandoned Cart Recovery, Dynamic Pricing, Automated Upsells, Waitlist Management, Direct Social Bookings), provider productivity features (Appointment Book, Payroll & Tipping, Zenoti Mobile, MyZen Provider App, ZenChat, Zeenie AI Assistant), and operational systems (Marketing, Zenoti Payments, Inventory Management, Employee Performance, Photo Manager, Business Intelligence). The AI Workforce suite, powered by Zenoti OS, provides autonomous AI agents for 24/7 operations including AI Receptionist for call handling, AI Concierge for guest engagement, AI Lead Manager for lead conversion, AI Marketer for reputation management, AI Scribe for clinical documentation, AI Dispute Manager for chargeback protection, and predictive agents (AI Retention Manager, AI Employee Scheduler, AI Inventory Manager, AI Business Advisor) for anticipating and addressing business needs.

Differentiator

Problem solved

Functional benefit

Brands

• Zeenie: AI-powered assistant for salon, spa, medspa, and fitness businesses
• ZenotiOS
• AI Workforce
• AI Employee Scheduler
• AI Inventory Manager
• AI Retention Manager

Products and services

• SALONGENIUS Salon, Beauty & Spa Software

Named customers16 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability16 records

Feature12 records

Scale indicators7 records

Direct peers

• Vagaro: Cloud-based salon, spa, and fitness business management software with booking, POS, and marketing features. Competes in the same vertical SaaS category with similar SMB customer base.
• Boulevard: Salon and spa management software focused on high-end establishments with client management, booking, and POS. Targets the premium end of the same market SALONGENIUS serves.
• Fresha: Beauty and wellness marketplace plus SaaS platform used widely by salons and barbers globally. Combines consumer booking marketplace with salon software, creating a competitive threat to traditional standalone salon software providers.
• Booksy: Online booking and business management platform for beauty professionals, salons, and barbers. Provides appointment scheduling and client management to the same target market as SALONGENIUS, with strong presence in Europe.
• Treatwell: UK/Europe-leading online marketplace for booking hair and beauty appointments, with salon software offering. Major UK competitor combining marketplace discovery with salon management tools.
• Zenoti: Global vertical SaaS platform serving salons, spas, medspas, and fitness businesses with AI-integrated workflows. Competes head-on with SALONGENIUS in the beauty/wellness software category, with a much larger scale (30,000+ customers, 50+ countries).
• Phorest Salon Software: Ireland/UK-based salon and spa management software with strong presence across UK, Ireland, and North America. Closest geographic and segment peer to SALONGENIUS, serving independent salons with booking, marketing, and retail tools.
• SalonIQ: UK-based salon software specifically designed for British hair and beauty salons. Direct competitor in the UK market with similar focus on appointment booking, client records, and salon business management.

Broad incumbents

• Mindbody: Large US-based SaaS platform serving salons, spas, fitness, and wellness businesses globally. Broader incumbent with overlapping booking, payments, and marketing functionality targeting the same end customers as SALONGENIUS.
• Square Appointments: Appointment scheduling software from Block (Square), targeting salons and service businesses with integrated payments. Broader fintech-incumbent offering competing for the same SMB beauty and wellness customers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/salongenius

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALONGENIUS