New Life Counseling
- Company typePrivate
- Founded2002
- HeadquartersWest Des Moines, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
New Life Counseling firmographics
Firmographics- Name
- New Life Counseling
- Legal name
- New Life Counseling
- Website
- https://newlife-counseling.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
New Life Counseling industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where New Life Counseling is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
New Life Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Outpatient Counseling Services: Professional outpatient counseling services for adolescents, adults, couples, families, and groups
- Coaching, Consulting, and Training Services: Dr. Don Gilbert offers coaching, consulting, speaking and training services to assist individuals and organizations
- Nutrition and Wellness Coaching: Nutrition and wellness coaching services including individual consultations, church wellness consultations, and group presentations
- E-commerce Product Sales: Online store selling merchandise including t-shirts and digital products (planners, workbooks)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard counseling sessions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
New Life Counseling product offering
Product offeringCore offering
New Life Counseling provides outpatient faith-based Christian counseling, coaching, and wellness services at three physical locations in the Des Moines, Iowa metro area (Ankeny, West Des Moines, and Pleasant Hill). The practice serves adolescents, adults, couples, families, and groups through individual therapy, ADHD testing, nutrition and wellness coaching, and a Member Assistance Program (MAP). It also sells digital productivity planners/workbooks and inspirational branded merchandise through an online store.
Product overview
New Life Counseling is a faith-based Christian counseling and coaching service offering outpatient mental health services at three locations in the Des Moines, Iowa area (Ankeny, West Des Moines, and Pleasant Hill). The company provides a comprehensive portfolio consisting of core counseling services including individual, couples, family, and group therapy, ADHD testing, nutrition and wellness coaching, and specialized coaching services through founder Dr. Don Gilbert. In addition to clinical services, the company operates an e-commerce store selling digital productivity planners (Goal Setting Workbook, Printable Undated Planner, Basic Undated Planner, Ultimate Undated Planner) designed with mental health expertise, as well as print-on-demand merchandise including inspirational and faith-based t-shirts. The product portfolio combines professional mental health services with self-help digital tools and branded merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Counseling Services
Companies that use New Life Counseling
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
New Life Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
New Life Counseling partnerships and signals
Strategic signalPartnerships
Three partnerships are on record.
- Thorne DispensaryThorne is a professional-grade supplement brand partnered with New Life Counseling for nutrition and wellness services. New Life Counseling offers Thorne supplements as part of their nutrition services.
- PrintfulPrintful is a print-on-demand fulfillment company that New Life Counseling uses to produce and ship their merchandise products (t-shirts, etc.). Products are made on demand rather than in bulk to reduce overproduction.
- StripeStripe is used as a payment processor for the online store checkout, integrated via WooCommerce Payments.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
New Life Counseling competitors and assessment
Company assessmentDirect peers
- Pine Rest Christian Mental Health Services: Largest faith-based outpatient mental health provider in the Midwest, operating across Michigan with counseling, psychiatry, and addiction services. Directly comparable to New Life as an integrated, faith-grounded outpatient mental health organization spanning adolescents, adults, couples, and families—just at much greater scale and geography.
- Christian Counseling & Educational Foundation (CCEF): Non-profit that provides Christian-based biblical counseling training and direct counseling services, with educational resources for counseling professionals. Closely mirrors New Life's faith-based counseling philosophy and emphasis on counselor training/curriculum.
- BetterHelp: Largest online counseling subscription platform, connecting users to licensed therapists for individual, couples, and teen therapy. Targets the same end-customer (individuals/families seeking mental health support) as New Life, but via digital delivery rather than in-person offices.
- Talkspace: Online therapy platform offering unlimited text plus audio/video sessions with licensed therapists; targets working adults and teens. Overlaps with New Life on outpatient counseling services to adolescents and adults at national scale.
- Sondermind: Mental health services company that matches clients to therapists for both virtual and in-person care. Comparable provider-model overlap with New Life's outpatient mental health focus and emphasis on licensed clinician networks.
Broad incumbents
- Focus on the Family: Large non-profit Christian organization offering family counseling referrals, parenting resources, marriage content, and faith-based publishing. Shares overlap with New Life on faith-based family/marriage counseling philosophy, content publishing, and parenting ministry.
- Lyra Health: Mental health benefits platform for employers delivering EAP-style coaching, therapy, and psychiatry. Directly comparable to New Life's MAP (Member Assistance Program) line but operating across thousands of employer contracts nationally.
- LifeStance Health: Public outpatient mental health chain with hundreds of locations across 30+ states. Comparable outpatient mental health model offering therapy and psychiatry across an integrated clinical platform, but at vastly greater scale and breadth than New Life's three Iowa offices.
- Headspace Health: Digital mental health platform combining Headspace (meditation/wellness) with Ginger (therapy/coaching) into an integrated mental health benefit. Targets the same employer/consumer mental health and wellness needs that New Life's MAP and Nutrition/Wellness Coaching address, via digital delivery.
Emerging players
- Charlie Health: Virtual mental health provider specializing in high-acuity adolescents and young adults with intensive outpatient programs. Partial overlap with New Life's adolescent counseling and ADHD testing offerings, at a much younger/specialized stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
New Life Counseling social profiles
Digital presenceNew Life Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Life Counseling leadership team
Management profileNumber of profiles
Profiles2 records
New Life Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Life Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Life Counseling
What does New Life Counseling do?
New Life Counseling provides outpatient faith-based Christian counseling, coaching, and wellness services at three physical locations in the Des Moines, Iowa metro area (Ankeny, West Des Moines, and Pleasant Hill). The practice serves adolescents, adults, couples, families, and groups through individual therapy, ADHD testing, nutrition and wellness coaching, and a Member Assistance Program (MAP). It also sells digital productivity planners/workbooks and inspirational branded merchandise through an online store.
Is New Life Counseling a public or private company?
New Life Counseling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Life Counseling founded?
New Life Counseling was founded in 2002. It employs 1 to 10 people.
Where is New Life Counseling based?
New Life Counseling is headquartered in West Des Moines, United States, in the North America region.
How does New Life Counseling make money?
Four revenue lines are on record. Outpatient Counseling Services are the primary driver. The others are coaching, Consulting, and Training Services, nutrition and Wellness Coaching and E-commerce Product Sales.
Who are New Life Counseling's main competitors?
Direct peers on record are Pine Rest Christian Mental Health Services, Christian Counseling & Educational Foundation (CCEF), BetterHelp, Talkspace and Sondermind. Broad incumbents are Focus on the Family, Lyra Health, LifeStance Health and Headspace Health. Charlie Health is listed as an emerging player.
Does New Life Counseling have an API?
No public API is recorded for New Life Counseling.
What industry is New Life Counseling in?
New Life Counseling's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621330 and its SIC code is 8093.