MedBright AI

What MedBright AI does

MedBright AI (legal entity Medbright, Inc.) is a Wisconsin-incorporated, U.S.-focused healthcare AI company that builds HIPAA-aware AI agent software for medical practices. The platform is delivered as three modules — Smart Intake (AI Vision extraction of insurance cards and IDs via branded SMS, with ICD-10/RxNorm coding and FHIR R4 push to eClinicalWorks, Athena, NextGen, or Epic), Smart Assistant in beta (Vapi-powered HIPAA-aware voice agents for pre-procedure prep, post-procedure follow-up, and reminders, with identity verification before any clinical detail), and Smart Approve (AI-assembled prior authorization packets, payer status tracking, and one-click appeal drafting). Underlying technology combines Anthropic's Claude for text extraction with confidence-scored outputs, Vapi for voice, multi-tenant row-level security at the database engine, and append-only audit logging on every PHI event.

The company sells per-location subscriptions in three tiers — Solo at $299/month, Practice at $599/month, and custom pricing for Enterprise groups of 10+ locations, MSOs, DSOs, and hospital-owned practices — with a 30-day no-credit-card trial. Go-to-market is product-led growth via self-serve signup supplemented by direct sales for the Enterprise tier, which carries SOC 2 and HITRUST artifacts and a signed BAA. Target customers are U.S.-based specialty clinics (pain medicine, orthopedics, ophthalmology, dermatology, ambulatory surgical centers, primary care), and the company has publicly disclosed a 2026 roadmap adding Smart Scheduling, Smart Inbox, Visit Notes (ambient documentation), and Smart Billing to extend toward a full clinic AI operating layer. The only documented reference customer is Welsh Pain Medicine, a five-location practice co-founded by Dr. Welsh, who also co-founded MedBright.

Name

MedBright AI

Legal name

Medbright, Inc.

Website

https://medbright.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MedBright AI is a HIPAA-aware AI agent platform for U.S. medical practices, automating patient intake, voice outreach, and prior authorization via per-location subscriptions to specialty clinics through a product-led growth model.

Ownership category

akta.pro rank

Product category

Healthcare Workflow Automation Software (Clinical AI / Clinic Operations SaaS)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payer-Provider Data Exchange (X12, prior auth, claims/clinical attachment) (HLACABAK)

akta.pro secondary industries

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)

Keywords

• Healthcare AI agents
• Patient intake automation
• Prior authorization AI
• HIPAA-compliant voice AI
• FHIR EMR integration

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription - Solo Tier: Per-location monthly subscription at $299/month for single-location practices. Includes one module (Smart Intake, Smart Assistant, or Smart Approve), unlimited use within plan limits, FHIR push to one EMR, and email support.
2. Subscription - Practice Tier: Per-location monthly subscription at $599/month for multi-location practices. Includes all three modules, up to 5 branded locations, Spanish patient flow, and priority chat support.
3. Subscription - Enterprise Tier: Custom pricing for groups of 10+ locations, MSOs, hospital-owned practices, DSOs. Includes everything in Practice tier plus unlimited locations, custom domain, SOC 2 + HITRUST artifacts, signed BAA, and dedicated CSM + onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MedBright AI sells a HIPAA-aware, multi-tenant SaaS suite of AI agents to US-based medical practices that automates patient intake (insurance card and history capture via branded SMS and AI Vision), voice outreach for pre- and post-procedure workflows, and prior-authorization packet assembly and denial appeal. The platform is FHIR R4 native, supports per-clinic white-label branding, integrates directly with eClinicalWorks, Athena, NextGen, and Epic, and is sold via per-location monthly subscriptions across Solo, Practice, and Enterprise tiers.

Product overview

MedBright AI is a suite of three AI agents delivered as a platform-plus-modules architecture: Smart Intake (intake automation), Smart Assistant (voice AI outreach, in beta), and Smart Approve (prior authorization automation). The three modules share a common dashboard, compliance posture (HIPAA-aware, FHIR R4 native), and per-clinic branding — and can be activated independently. Additional products in development for 2026 include Smart Scheduling (AI booking), Smart Inbox (message triage), Visit Notes (ambient documentation), and Smart Billing (denial prevention).

Differentiator

Problem solved

Functional benefit

Brands

• Smart Intake: AI-powered patient intake solution that captures insurance, ID, and medical history via branded SMS with AI Vision extraction and FHIR push to EMR systems.
• Smart Assistant
• Smart Approve

Products and services

• Smart Intake AI-powered pre-visit patient intake module that captures insurance cards, IDs, and medical history via a branded SMS link. AI Vision extracts data from card and ID photos with confidence scores, generates ICD-10 and RxNorm codes, and pushes structured data to eClinicalWorks, Athena, NextGen, or Epic via one-click FHIR R4. Designed for front-desk teams at medical clinics that want to eliminate manual insurance card re-typing and intake data entry.
• Smart Assistant Vapi-powered HIPAA-aware voice agent that calls patients on behalf of clinics for pre-procedure prep, post-procedure follow-up, symptom triage, and appointment reminders. Verifies patient identity before sharing clinical details, then surfaces structured outcomes back to the staff dashboard. Designed for specialty and primary-care clinics that want to automate outbound check-in, prep, and recovery calls.
• Smart Approve AI module that assembles prior-authorization clinical packets, files PAs with payers, auto-tracks PA status, and surfaces denials with one-click appeal drafting. Designed to return the hours billing teams spend on hold with payers. Targets the same multi-specialty clinic base that uses Smart Intake and Smart Assistant.

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and infrastructure.

• eClinicalWorkscoreTechnology or IntegrationEMR integration partner. MedBright pushes FHIR R4 data directly to eClinicalWorks. One-click FHIR push included in all tiers. Listed as an integrated EMR platform on the main product page.
• AthenahealthcoreTechnology or IntegrationEMR integration partner. MedBright pushes FHIR R4 data directly to Athena. One-click FHIR push included in all tiers. Listed as an integrated EMR platform on the main product page.
• NextGen HealthcarecoreTechnology or IntegrationEMR integration partner. MedBright pushes FHIR R4 data directly to NextGen. One-click FHIR push included in all tiers. Listed as an integrated EMR platform on the main product page.
• Epic SystemscoreTechnology or IntegrationEMR integration partner. MedBright pushes FHIR R4 data directly to Epic. One-click FHIR push included in all tiers. Listed as an integrated EMR platform on the main product page.
• SupabaseinfrastructureTechnology or IntegrationSubprocessor for database, authentication, and file storage. Covered by written agreement and BAA. Listed on Security page as HIPAA-eligible subprocessor.
• VercelinfrastructureTechnology or IntegrationSubprocessor for application hosting. US-based. Listed on Security page as subprocessor.
• AnthropiccoreTechnology or IntegrationAI inference partner using Claude for clinical data extraction. Zero-data-retention configuration. Listed on Security and Privacy pages as HIPAA-eligible subprocessor.
• TwiliocoreTechnology or IntegrationSMS infrastructure provider for transactional messaging. HIPAA-eligible subprocessor under written data-processing agreement. Listed on Security and Privacy pages.
• VapicoreTechnology or IntegrationAI voice calling infrastructure powering Smart Assistant voice agents. HIPAA-eligible tier. Listed on Security page as subprocessor and on main product page as technology powering voice agents.
• ResendinfrastructureTechnology or IntegrationTransactional email provider. Listed on Security page as subprocessor for transactional email delivery.
• RedoxcoreTechnology or IntegrationEMR integration platform for electronic medical record connectivity. Listed on Privacy Policy page as subprocessor for EMR integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phreesia: Public patient-intake and engagement platform purpose-built for specialty medical practices. Direct competitor to MedBright's Smart Intake and patient-communication modules across the same US specialty-clinic segment.
• Artera (formerly WELL Health): Patient communication platform used by specialty practices for two-way SMS, reminders, and outreach. Closest direct competitor to MedBright's Smart Assistant and transactional SMS workflows.
• Anterior: AI-native prior-authorization platform for payers and providers. Most direct head-to-head competitor to MedBright's Smart Approve module, automating the same clinical packet assembly and PA workflow.
• Cohere Health: Prior-authorization and utilization-management platform for specialty practices and payers. Competes with Smart Approve at the PA workflow layer, especially for orthopedics and similar procedural specialties.
• Nexhealth: Patient-experience platform for medical and dental practices covering online scheduling, intake forms, reminders, and messaging. Direct competitor across MedBright's Solo and Practice tiers and to the Smart Scheduling roadmap product.
• Klara: Patient communication and intake workflow platform for specialty practices. Competes with MedBright's Smart Intake + Smart Assistant combination across dermatology, orthopedics, and pain clinics.

Broad incumbents

• Innovaccer: Healthcare data and AI platform with payer-provider interoperability, prior-authorization, and patient-engagement capabilities. Competes with Smart Approve and FHIR R4-native architecture as a broader interoperability incumbent.
• Athelas: Broad clinical AI and revenue-cycle platform serving specialty practices, with patient engagement, AI scribing, and RCM capabilities. Competes across nearly all three live MedBright modules as a more capitalized, more diversified suite.

Emerging players

• Suki AI: AI voice assistant for clinicians generating documentation and answering patient inquiries. Partial overlap with MedBright's Smart Assistant voice-agent capabilities and Visit Notes roadmap.
• Abridge: Ambient AI clinical scribe generating visit summaries from patient-clinician conversations. Adjacent to MedBright's Smart Assistant voice workflows and to the planned Visit Notes product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MedBrightAI

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedBright AI