Higuita
Higuita is an Amsterdam-based full-service creative agency founded in 2020 by four founders, delivering integrated brand strategy, visual identity, web development, campaigns, digital marketing, production, and email marketing services to enterprise, mid-market, SMB, and startup clients across the Netherlands and internationally.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Higuita does
Higuita is an Amsterdam-based full-service creative agency founded in 2020 by four founders — Jorn, Martijn, Niek, and Tom — each with 15+ years of experience in advertising and digital development. The agency offers an integrated portfolio spanning brand strategy, campaigns, employer branding and recruitment marketing, visual identity, digital design, web development, content production, growth workshops, and email marketing, marketed as a one-stop shop with all disciplines delivered in-house. Its client base spans enterprise brands (Fairphone, CANAL+, Marktplaats, citizenM, Film1, Playtika, Playtika, Unique, USG Restart), mid-market firms (FinancialLease.nl, Variantzorg, Medi Interim, GoDo, USG Finance), SMBs (Seepje, Mr. Jealousy, Garly, REC Sound), startups (Huzzy, Check, Hable, Endore, Work.Club, The Unconsultants), and nonprofit (Lot of Happiness), serving both nationally and internationally-operating brands.
The technical stack centers on React and Next.js for web development, with Storyblok as the preferred headless CMS and Vercel for hosting; design work is produced in Figma. The agency also delivers email marketing automation on Klaviyo, Mailchimp, ActiveCampaign, RedPoint, and HubSpot, and has built ATS integrations such as Bullhorn into client websites. Higuita has registered the "Higuita Formule™" brand development methodology and operates a "Brand Kick Workshop" approach for brand strategy engagements, both used as differentiated starting points for client work. Pricing is project-based and retainer, with production services transparently tiered from €4,000 (Small) to €60,000+ (Large), while other services are custom-quoted per engagement.
Revenue is generated exclusively through direct B2B sales with no resellers, marketplaces, or external investors — the company remains privately held by its four founders. Distribution is centered on the agency's bilingual (Dutch/English) case study website supplemented by LinkedIn, Instagram, and Vimeo presence. The agency has accumulated a portfolio of 28+ named case studies and received industry recognition including a Bronze award at the Ocean Digital Creative Competition (2024) and a Dutch Interactive Award nomination for its FinancialLease.nl campaign. There is no public disclosure of revenue, funding, headcount, or valuation, though approximately 17 individuals are publicly named as part of the agency.
Higuita firmographics
Firmographics- Name
- Higuita
- Legal name
- Higuita
- Website
- https://higuita.amsterdam
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Higuita is an Amsterdam-based full-service creative agency founded in 2020 by four founders, delivering integrated brand strategy, visual identity, web development, campaigns, digital marketing, production, and email marketing services to enterprise, mid-market, SMB, and startup clients across the Netherlands and internationally.
- Ownership category
- akta.pro rank
Higuita industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (54143), Computer Systems Design Services (541512)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Higuita is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Higuita business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services (Project & Retainer): Full-service agency providing brand strategy, visual identity, digital design, campaigns, digital marketing, web development, production, growth workshops, email marketing, and employer branding on a project fee or retainer basis. Pricing is customized per engagement; production services are quoted from €4,000 (small) to €60,000+ (large).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Small production: compact, idea-driven solutions for social content or short-term promotions. |
| Unit Pricing | Multi-year contract | Medium production: campaign deliverables with multiple locations and models. |
| Unit Pricing | Multi-year contract | Large production: full-scale commercials, storytelling videos, or extensive campaigns. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Higuita product offering
Product offeringCore offering
Higuita is a full-service Amsterdam-based creative agency providing end-to-end brand, design, digital marketing, and production services. Its core offerings include brand strategy (anchored by the proprietary Brand Kick Workshop and Higuita Formule methodology), campaign development, visual identity design, digital design, web development on a React/Next.js and Storyblok stack, employer branding and recruitment marketing, email marketing automation, growth workshops, and tiered content production (Small, Medium, Large). Services are delivered under one roof to nationally and internationally-operating brands on a project fee or retainer basis.
Product overview
Higuita is a full-service creative agency based in Amsterdam offering a comprehensive portfolio of branding, design, digital marketing, and content production services. The agency's core offerings span Brand Strategy, Campaigns, Employer Branding/Recruitment, Digital Marketing, Web Development (built on React/Next.js with Storyblok CMS), Visual Identity, Digital Design, Growth Workshops, Production, and Email Marketing. This creative services suite is complemented by a track record of client work spanning brand identity projects (Seepje), product launches (Hable), campaign work (Check, CANAL+, Fairphone), and employer branding (USG Finance, Unique). The agency operates as a unified one-stop-shop combining creativity, design, and digital marketing expertise under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Merkstrategie (Brand Strategy) Strategic brand positioning and messaging services including Brand Kick workshops, target audience identification, and brand promise development to create distinctive positioning for brands.
- Campagnes (Campaigns) Creative campaign development and production services spanning concept development, visual art direction, and multi-channel campaign execution for online video and out-of-home advertising.
- Arbeidsmarktcommunicatie (Employer Branding / Recruitment Marketing) Recruitment campaigns and employer branding services including creation, production, media planning, and web development to help companies attract talent from start-up to listed organizations.
- Digital Marketing Digital marketing services including website analysis, analytics setup, digital campaign planning and execution, and growth marketing with data-driven optimization across channels.
- Web Development Website development services using React and Next.js with Storyblok CMS for visual editing, deployed on Vercel for fast, scalable, and secure hosting.
- Visual Identity Visual identity design services including strategy workshops, art direction, motion design, and brand guide development to create distinctive visual branding systems.
- Digital Design Digital design services including UX research, information architecture, UX/UI design, UX copywriting, and UI design using Figma for creating digital experiences that drive user engagement.
- Growth Workshop One-day interactive workshop using Growth Maturity Model analysis, Growth Model Canvas, and Pirate Funnel frameworks to help teams develop data-driven growth strategies and experiments.
- Content Productie (Production) Video and photography production services offered in three tiers: Small (social content from €4,000), Medium (campaigns from €20,000), and Large (extensive campaigns from €60,000), covering pre-production, shoot, and post-production.
- E-mail Marketing Email marketing services including database management, customer journey flow setup (welcome, abandoned cart, win-back, post-purchase), newsletter optimization, and marketing automation using platforms like Klaviyo, Mailchimp, ActiveCampaign, RedPoint, and HubSpot.
Quantifiable outcome
- Huzzy: 300% increase in direct website sales and 200% increase in wholesale distribution; secured long-term contract with EDC (Easy Toys/Beate Uhse).
- +7 more outcomes
Companies that use Higuita
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
Higuita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Higuita partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- ResoluutminorDesign studio collaboration on the FinancialLease.nl 'Aan de Bak' campaign. Resoluut provided the brand identity and foundation; Higuita developed and executed the 360-degree campaign.
- PursuitminorDevelopment partner for The Unconsultants brand project. Pursuit handled technical/build aspects while Higuita led brand strategy and identity.
- Happiness BrusselsminorCross-agency collaboration ('The Good') between Higuita and Happiness Brussels for the long-term brand positioning of Marktplaats and its Belgian sister platforms 2dehands/2demaine under the Adevinta group.
- Klaviyo, Mailchimp, ActiveCampaign, RedPoint, HubSpotcoreEmail marketing technology stack. Higuita's digital marketeers specialize in these platforms for marketing automation, newsletters, and customer journey flows.
- StoryblokcorePreferred visual CMS editor for web development projects, chosen for its intuitive editing experience and flexibility in headless website builds.
- VercelcoreModern hosting platform used for web development projects, providing fast, transparent, and reliable deployment with no server maintenance required.
- REC SoundminorAmsterdam-based sound studio collaborating on multiple campaigns including Hable (audio-led campaign and website) and Variantzorg. REC Sound provides audio production for video, animation, and web projects.
- PonminorMother brand behind Check and importer of Porsche. Pon collaborated on a campaign stunt offering a Porsche Taycan for use within the Check app, generating mass media attention.
- Big ShotsminorProduction company that executed the Check app campaign shoot, including scenes featuring Tariq and Nour.
- Ruben Scheer (Animation)minorAnimator contributing to the Hable pitch-black product launch campaign, providing animation work for the audio-led campaign.
- Ocean OutdoorminorDigital out-of-home media partner. Higuita adapted Ocean Outdoor's digital screen feeds to insert animated Mr. Jealousy blinds between advertisements for a pioneering OOH campaign.
- Canal+minorBroadcasting partner for the CANAL+ campaign featuring Wim Kieft, which included long-form cinematic video, 30-second commercial, social media edits, and retargeting around major football matches.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Higuita competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Higuita social profiles
Digital presenceHiguita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Higuita leadership team
Management profileNumber of profiles
Profiles12 records
Higuita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Higuita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Higuita
What does Higuita do?
Higuita is a full-service Amsterdam-based creative agency providing end-to-end brand, design, digital marketing, and production services. Its core offerings include brand strategy (anchored by the proprietary Brand Kick Workshop and Higuita Formule methodology), campaign development, visual identity design, digital design, web development on a React/Next.js and Storyblok stack, employer branding and recruitment marketing, email marketing automation, growth workshops, and tiered content production (Small, Medium, Large). Services are delivered under one roof to nationally and internationally-operating brands on a project fee or retainer basis.
Is Higuita a public or private company?
Higuita is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Higuita founded?
Higuita was founded in 2020. It employs 11 to 50 people.
Where is Higuita based?
Higuita is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Higuita make money?
One revenue line is on record: creative Agency Services (Project & Retainer).
Does Higuita have an API?
No public API is recorded for Higuita.
What industry is Higuita in?
Higuita's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its NAICS code is 54181 and its SIC code is 7311.