Supply New England

What Supply New England does

Supply New England is a third-generation, family-owned wholesale distributor of plumbing, heating, cooling, and generator equipment and supplies headquartered in Attleboro, Massachusetts. The company serves professional trade contractors — plumbers, HVAC technicians, building contractors, and remodelers — across Massachusetts and Rhode Island through 18-20 branch locations, 5 standalone showrooms (including 3 Kohler Signature Stores in Burlington, Natick, and Boston Seaport), 6 Kitchen & Bath Galleries, and 2 distribution centers. Its consumer-facing showrooms also serve homeowners seeking premium kitchen and bath products from brands such as Kohler.

The company's core technology consists of two proprietary contractor-facing ordering platforms: ProZone, a web-based portal providing 24/7 access to product database, pricing, and inventory for quoting and parts ordering; and ProShop, a mobile application offering real-time pricing and company-wide availability for on-the-go order creation. Beyond product distribution, Supply New England operates a value-added services stack including a Design Team (system sizing and layouts for heating, HVAC, radiant, and snow melt systems), a Technical Support Team (free field troubleshooting), a Pro Sales Team (large-project quoting and scheduling), and a Pawtucket-based Live Fire training room offering hands-on product training and certifications such as Navien Service Specialist.

The business model is B2B wholesale distribution with product markups on manufacturer pricing, supplemented by a consumer showroom channel. Revenue is generated through contractor credit accounts and showroom sales across vendors including Kohler, Navien, A.O. Smith, Weil-McLain, GREE, Napoleon, Taco, Archer Boilers, Honeywell, and Milwaukee Tool. Marketing leverages website, social media, email, customer appreciation events (e.g., Gillette Stadium Kickoff with 500+ attendees), and joint training events with manufacturers. The company is privately held under owners Jason Reardon and Jamie Reardon, with no external investment identified.

Name

Supply New England

Legal name

Supply New England, Inc.

Website

https://supplynewengland.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

Supply New England is a third-generation, family-owned wholesale distributor of plumbing, heating, cooling, and generator supplies serving professional trade contractors and homeowners across Massachusetts and Rhode Island through 18-20 branch locations, 5 showrooms, and proprietary ProZone and ProShop ordering platforms.

Ownership category

akta.pro rank

Product category

Wholesale Plumbing, Heating, and HVAC Distribution

NAICS

Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF)

Keywords

• Wholesale plumbing supply
• HVAC equipment distribution
• Heating cooling supplies
• Generator equipment wholesale
• Contractor supply distribution

Headquarters

HQ city

Attleboro

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Plumbing & HVAC Supply: B2B wholesale distribution of plumbing, heating, cooling, and generator equipment and supplies to professional contractors. Revenue generated through product markups on manufacturer pricing, with volume-based purchasing power from vendor relationships.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Supply New England is a B2B wholesale distributor that sells plumbing, heating, cooling, and generator equipment and supplies to professional trade contractors across Massachusetts and Rhode Island through 18-20 branch locations, a web-based ProZone ordering portal, and a ProShop mobile app. The company complements distribution with consumer-facing showrooms under the Kohler Signature Store and Kitchen & Bath Gallery brands, plus value-added services including a Design Team for heating/HVAC/radiant system layouts, in-house Technical Support, a Pro Sales Team for large project quotes, and hands-on certification training at the Pawtucket Live Fire facility.

Product overview

Supply New England is a third-generation family-owned wholesale distributor of plumbing, heating, cooling, and generator equipment and supplies serving professional contractors across New England (Massachusetts and Rhode Island). The company's offering consists of their core distribution business supported by proprietary digital tools (ProZone web portal and ProShop mobile app), complemented by showroom divisions (Kitchen and Bath Gallery showrooms and Kohler Signature Stores), design services (Design Team for heating/HVAC/radiant systems), technical support, pro sales support, and professional training programs. The company distributes products from multiple vendor brands including Kohler, AO Smith, Navien, Weil-McLain, Taco, Honeywell, GREE, Napoleon, and others.

Differentiator

Problem solved

Functional benefit

Brands

• ProZone: Contractor portal offering instant access to Supply New England's massive database of products from any desktop or laptop computer, 24 hours a day, 7 days a week.
• ProShop
• Kitchen and Bath Gallery
• Kohler Signature Store by Supply New England

Products and services

• ProZone
• ProShop
• Kohler Signature Store by Supply New England
• Kitchen and Bath Gallery
• Design Team Services
• Technical Support Team Services
• Pro Sales Team Services
• Contractor Training Programs Hands-on training sessions including walk-throughs on HVAC and generator products, utilizing a state-of-the-art Live Fire training room at the Pawtucket, RI location. Customizable sessions cover product knowledge, troubleshooting, and certifications including the Navien Service Specialist (NSS) program, Gree MultiPRO installation training, NTI Boiler product training, and WrightSoft heat-loss calculation software. Lead trainer Nancy Imhoof conducts all sessions.

Quantifiable outcome

• Contractors achieve professional certification through SNE training programs
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• GREEcoreTechnology or Integration · 1 January 2019Supply New England distributes GREE comfort product lines, featured on HVAC Insider front page. Partnership includes MultiPRO installation showcase with contractor customers. GREE is described as newest technology in HVAC equipment.
• NaviencoreStrategic or Co-development Partner · 1 January 2018Navien Service Specialist (NSS) certification program for contractors; training facility visits to Cherry Hill, NJ; employees also trained to better support contractors. Pawtucket training room features Navien NFC200 boiler with Naviclean magnetic filter, Navien PeakFlow anti-scale filter, and Navilink WIFI remote control.
• KohlercoreStrategic or Co-development PartnerMulti-generational partnership. Supply New England operates 3 Kohler Signature Stores (Natick, Burlington, Boston Seaport) and multiple Kitchen & Bath Galleries featuring Kohler products. Received Kohler's High Growth Award 2018.
• KohlercoreGTM or Marketing PartnerJoint customer events including annual Gillette Stadium Kickoff and Family Fun Day with 500+ attendees; vendor booth presence at trade shows; co-marketing of promotions
• A.O. SmithcoreChannel Partner/ Reseller/ DistributorDistributor of A.O. Smith products including water heaters. Contractor Rewards loyalty program partnership offering points for eligible products with yellow Reward Code labels.
• Archer BoilerscoreChannel Partner/ Reseller/ DistributorArcher Boilers replaced SlantFin line in 2023. Archer offers reliable, value-priced cast iron gas and oil boilers for residential market, made in USA.
• NapoleoncoreChannel Partner/ Reseller/ DistributorAdded to product lineup in 2023 as industry-leading HVAC line for high efficiency heating, cooling, and ventilation products including smart thermostats and air conditioning units.
• TacocoreChannel Partner/ Reseller/ DistributorPawtucket training room features Taco 0018e circulators. Taco and Little Giant sponsored Customer Appreciation Day Crawfish Boil in Orleans (2018).
• Little GiantminorChannel Partner/ Reseller/ DistributorLittle Giant pumps featured in training and sponsored customer events alongside parent company Emerson Swan, Inc.
• Milwaukee ToolminorChannel Partner/ Reseller/ DistributorVendor partner participating in customer events and trade shows including annual Gillette Stadium Kickoff.
• Weil McLaincoreChannel Partner/ Reseller/ DistributorMajor heating equipment vendor partner with booth presence at annual customer events and trade shows.
• NI (NTI Boiler)minorChannel Partner/ Reseller/ DistributorNTI Boiler product training offered to contractors at Nantucket location (August 26 training session).
• Gree (Training Equipment)coreChannel Partner/ Reseller/ DistributorPawtucket Live Fire training room features Gree 3-ton multi zone outdoor unit with two 18,000 BTU indoor units (Sapphire and Vireo models).

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Winsupply: Contractor-focused wholesale distribution company with locations across multiple U.S. regions serving plumbing, HVAC, and mechanical trades. Closely aligned in target buyer, product categories, and branch-based service model.
• Ferguson Enterprises: Largest U.S. wholesale distributor of plumbing, heating, and HVAC supplies, serving residential and commercial contractors. Operates a comparable branch-led, multi-channel distribution model that overlaps with Supply New England's core business.
• F.W. Webb Company: Family-owned plumbing, heating, and HVAC distributor with deep New England branch coverage. Directly comparable in customer base (professional contractors), product mix (plumbing/HVAC), and multi-generational family-ownership structure.
• Hajoca Corporation: Large U.S. wholesale distributor of plumbing, HVAC, and water-management supplies serving independent contractors and mechanical trades. Highly comparable customer segments, vendor relationships, and counter-based service model.
• R.E. Michel Company: Wholesale HVAC distributor serving heating and cooling contractors across the eastern U.S. Overlaps with Supply New England on HVAC product categories, contractor training, and technical support emphasis.
• The Granite Group: New England-based wholesale distributor of plumbing, heating, and water-systems supplies serving professional contractors. Closely comparable regional footprint, customer base, and product portfolio.
• Johnstone Supply: Cooperative HVAC-focused wholesale distributor serving independent heating and cooling contractors. Directly comparable in HVAC product mix, contractor training emphasis, and branch-counter service to trade customers.

Broad incumbents

• HD Supply (Home Depot Pro): Large national facilities-maintenance and MRO distributor with broad plumbing/HVAC categories. Not a pure-play trade plumbing distributor, but serves overlapping contractor and institutional buyers at greater scale.

Emerging players

• SRS Distribution: Growth-oriented specialty building-products distributor with expanding HVAC/exterior categories and active M&A. Increasingly relevant competitive overlap in residential HVAC/plumbing categories served by Supply New England.

Others

• Emerson Swan / Taco/Little Giant: Manufacturer-aligned plumbing and hydronics supplier and Supply New England's vendor partner on training events and product lines. Adjacent competitor on selective hydronics/wholesale categories rather than direct branch-based competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SupplyNewEngland
• Instagraminstagram.com/supplynewengland
• Xx.com/supply_ne

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supply New England