National Pool Tile Group

What National Pool Tile Group does

National Pool Tile Group, operating under the trade name National Pool Trends (NPT) and headquartered in Anaheim, California, is a distributor of decorative swimming pool and outdoor living materials. The company is a subsidiary/brand of Pool Corporation (NASDAQ: POOL), a publicly traded diversified pool-industry distribution business. NPT provides, installs, and maintains decorative pool finishes and supplies a comprehensive product portfolio spanning pool tiles (glass, porcelain, natural stone, unglazed), six branded pool-finish lines (JewelScapes®, StoneScapes®, QuartzScapes, ColoredScapes, PolishedScapes®, PlasterScapes®), hardscapes (travertine, marble, limestone, porcelain and concrete pavers, coping, retaining walls), and Outdoor Elements® (lighting, fire and water features, outdoor kitchens, grills, fencing). Pool finishes comply with National Plasterers Council standards.

Technologically, NPT is a physical-products distributor rather than a software company. Its notable digital assets are customer-facing visualization tools: the free NPT Backyard App (iOS/Android) and the Dream Pools 3D web tool, which let users manipulate virtual pool shapes and preview NPT tiles, finishes, hardscapes, and stone veneers, including ten pre-programmed Dream Pool models with augmented-reality features. No API or developer integration is offered, and there is no evidence of proprietary AI/ML.

The business model is product sales through a sales-led, showroom-based motion supplemented by direct-to-consumer engagement and a channel of certified pool builders/contractors reached via a "Find a Pool Builder" tool. Revenue is generated primarily from one-time sales of tiles, finishes, hardscapes, and outdoor elements, with an affiliate/referral stream from a consumer-financing partnership with LightStream (Truist Bank). Pricing is not publicly disclosed; customers obtain quotes through showrooms staffed by product specialists. Customer segments are homeowners/consumers (primary), professional pool builders/contractors (primary trade channel), and design professionals/architects.

Name

National Pool Tile Group

Legal name

National Pool Trends (a brand of Pool Corporation)

Website

https://nptpool.com

Company type

Private

Operating status

Operating

Short description

National Pool Tile Group (National Pool Trends), a Pool Corporation subsidiary, distributes decorative pool tiles, branded pool finishes, hardscapes, and outdoor living products through U.S. showrooms, serving homeowners, pool builders/contractors, and design professionals.

Ownership category

akta.pro rank

Product category

Pool Building Materials

NAICS

Home Centers (444110)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industries

Pool Decking & Surrounds (HSAPALAK), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Pool tiles
• Pool finishes
• Hardscape materials
• Outdoor living products
• Pool design tools

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pool Tiles: Sale of pool tiles including glass, porcelain, natural stone, and unglazed varieties for waterlines, spas, and steps. Wide variety of series and colors available.
2. Pool Finishes: Sale of pool finishes including JewelScapes (glass bead), StoneScapes (pebble), QuartzScapes (quartz), ColoredScapes, PolishedScapes, and PlasterScapes. Products comply with National Plasterers Council standards.
3. Hardscapes: Sale of natural stone (travertine, marble, limestone) and handcrafted stone products (porcelain pavers, concrete pavers, retaining walls, coping). Includes natural stone and manufactured stone solutions.
4. Outdoor Elements: Sale of outdoor living products including lighting, fire and water features, fireplaces, firepits, outdoor grills, outdoor kitchens, fencing, and accessories.
5. Financing Services: Partnered with LightStream to offer financing options to consumers for pool and backyard improvement projects. NPT earns referral benefit from LightStream loans.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

National Pool Tile Group (d.b.a. National Pool Trends / NPT) distributes and sells swimming pool tiles, proprietary branded pool finishes, hardscape materials, and outdoor living products through a network of company-owned showrooms and a trade channel of pool builders and contractors. The company supplements its physical product distribution with the free NPT Backyard App and Dream Pools 3D visualization tool, and provides consumer financing through a LightStream partnership.

Product overview

National Pool Tile Group (d.b.a. National Pool Trends/NPT) is a physical products distributor offering a comprehensive portfolio of pool and outdoor living materials through showrooms and catalogs. The core offering includes the Tile Collection (glass, porcelain, natural stone, and unglazed tiles in multiple series), six branded pool finish lines (JewelScapes® glass bead, StoneScapes® pebble, QuartzScapes quartz, ColoredScapes, PolishedScapes®, and PlasterScapes®), the Hardscapes Collection (natural stone and handcrafted stone products including pavers and coping), and Outdoor Elements® (lighting, fire features, outdoor kitchens, and accessories). The company also provides the Dream Pools/NPT Backyard App, a free 3D design tool with augmented reality for visualizing pool designs. Products are sold through NPT showrooms and a network of pool builders, with catalog fulfillment and financing services as supporting offerings.

Differentiator

Problem solved

Functional benefit

Brands

• JewelScapes®: Glass bead pool finish collection featuring luminous, colorful glass beads for pool interiors.
• StoneScapes®
• QuartzScapes
• ColoredScapes
• PolishedScapes®
• PlasterScapes®
• Outdoor Elements®

Products and services

• Tile Collection Comprehensive pool tile assortment including glass, porcelain, natural stone, and unglazed tiles in multiple series (Aztec, Blue Seas, Catania, Coral, Cosmopolitan, Equinox, Essence, Fusion, Gemstone, Jules, Keys, Martinique, Meridian, Mini Koyn, Oceans, Orion, Parallax, Seven Seas, Tulipwood, Verona, Waterfall, Water Colors) used for waterlines, spas, and steps. Sold to homeowners, pool builders, and design professionals.
• JewelScapes Glass bead pool finish providing a smooth, brilliant surface with embedded glass beads that reflect light and create a luxurious sparkle effect. Complies with National Plasterers Council standards. Sold to homeowners and pool builders for new construction or resurfacing projects.
• StoneScapes Pebble pool finish available in micro, mini, and regular sizes, featuring natural stone pebbles for a textured, organic look; some finishes include glass accents. Complies with National Plasterers Council standards.
• QuartzScapes Quartz pool finish combining crushed quartz, white cement, and mineral-based pigments, available in three finish series to form a strong, durable pool surface. Complies with National Plasterers Council standards.
• ColoredScapes Colored pool finish providing vibrant, durable color options for pool surfaces as part of NPT's NPC-recognized finish portfolio.
• PolishedScapes Polished aggregate pool finish delivering a smooth, refined surface with a polished stone appearance for premium pool aesthetics.
• PlasterScapes Traditional plaster pool finish offering a classic, smooth pool surface as part of the five NPC-recognized pool finish types.
• Hardscapes Collection Natural stone and handcrafted stone products for outdoor living including travertine, marble, limestone, porcelain pavers, concrete pavers, retaining walls, the Artisan series, precast coping, and clay coping. Used by pool builders, contractors, and homeowners for pool decks and outdoor living areas.
• Levanti Natural Stone Pavers Sub-brand natural stone paver collection capturing the character of quarried stone, featuring naturally formed, richly textured pieces for modern outdoor living and pool decks.
• Outdoor Elements Outdoor living product line including landscape lighting, outdoor kitchens, fireplaces, fire pits, water features, outdoor grills, fencing, and accessories to complete poolscapes. Sold through NPT showrooms and pool builder network.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Leslie's Pool Supplies: Pool supplies retail chain also owned by Pool Corporation, selling chemicals, equipment, and accessories to homeowners and pros. Comparable as a POOL-owned consumer channel specializing in pool products, though Leslie's focuses on consumables/repairs rather than premium tile and finish installs.
• SCP Distributors: POOL's flagship wholesale distribution arm supplying pool builders with equipment and materials. Comparable as a sister channel routing pool builder purchases to NPT-branded finishes, and a direct alternative path to market for the same end customer.
• Pinch A Penny: Pool supplies franchise also owned by Pool Corporation, serving residential pool owners with chemicals, parts, and accessories. Comparable as a POOL-owned retail touchpoint for pool owners, though oriented toward ongoing service rather than renovation/finish purchases.

Broad incumbents

• Pool Corporation: Publicly-traded parent of NPT (NASDAQ: POOL) and the largest wholesale pool products distributor in North America. Comparable as the broader pool distribution platform that NPT's consumer-facing showroom strategy operates within, and a key source of scale, capital, and channel reach.
• Hayward Holdings: Leading manufacturer of pool equipment (pumps, filters, heaters, automation). Comparable as a major pool industry incumbent whose equipment is often specified alongside NPT finishes, sharing the same builder spec-in motion.
• Pentair: Global water treatment and pool equipment manufacturer with a major pool solutions segment. Comparable as a broad incumbent serving the same residential pool market and often co-specified with NPT finishes on premium projects.
• Belgard (Oldcastle APG): National hardscapes manufacturer offering pavers, retaining walls, and outdoor living products. Comparable as an incumbent supplying the pool decking and outdoor living portion of the backyard that NPT addresses through its Hardscapes and Outdoor Elements categories.
• Dal-Tile: Largest U.S. manufacturer and distributor of ceramic, porcelain, and stone tile, including pool-rated tile lines. Comparable as a tile supplier competing for the pool tile portion of NPT's portfolio through dealers and builders.

Emerging players

• Techo-Bloc: Premium hardscape manufacturer of pavers, slabs, and outdoor living features. Comparable as a fast-growing competitor in the pool-adjacent hardscape category where NPT competes with its Hardscapes Collection.

Regional players

• Aqua Pool & Patio: Regional pool builder and outdoor living retailer serving the Northeast U.S. Comparable as a regional player that both builds pools and supplies finishing products, illustrating a vertically integrated model that NPT partners with but does not itself operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Pool Tile Group