Baum-Essex

Name

Baum-Essex

Legal name

Baum-Essex Manufacturing (H.K.) Ltd.

Website

https://baum-essex.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Home Goods & Kitchenware

NAICS

Home Furnishings Retailers (44912)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Wholesale home goods
• Rain accessories import
• Tabletop serveware
• Outdoor beach gear
• Asian sourcing services

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Baum-Essex generates revenue through designing, sourcing, and distributing home decor and kitchenware products to major retailers worldwide. The company imports goods from Asia (Hong Kong, Taiwan, China, Philippines, Vietnam, Indonesia, India, Cambodia, Bangladesh) and sells them through wholesale channels to retail partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Baum-Essex designs, sources, imports, and wholesales home goods and lifestyle products across five core categories: rain and rain accessories, tabletop and serveware, beach and beach accessories, home accents and organization, and outdoors and camping. Products are sourced from Asia through Hong Kong and Chinese operations, supported by in-house quality control, and sold via wholesale channels and the New York Flatiron Building showroom to major retailers worldwide.

Product overview

Baum-Essex is a multi-generational family-owned home goods importer and retailer offering a diverse product portfolio across five core categories: Rain & Rain Accessories (the founding product line spanning five generations), Tabletop & Serveware (dishware, bakeware, and serveware for 75+ years), Beach & Beach Accessories (umbrellas, chairs, carts, coolers), Home Accents & Organization (woven natural material storage solutions), and Outdoors & Camping gear. The company collaborates with major retailers globally and distributes through trusted partner brands including Misty Harbor, Steve Madden, Betsey Johnson, Coco & Ray, Eddie Bauer, Nautica, Saddle River, and Body Glove. Products are designed in-house and sourced through Hong Kong operations with quality control in mainland China.

Differentiator

Problem solved

Functional benefit

Products and services

• Rain & Rain Accessories Dependable rain accessories built for all seasons, serving as the cornerstone of the Baum product family for five generations with a legacy of innovation, sold wholesale to major retailers.
• Tabletop & Serveware Distinctive dishware, bakeware, and serveware designed and imported over 75 years to elevate both indoor and outdoor dining experiences, sold wholesale to major retailers.
• Beach & Beach Accessories Beach essentials including umbrellas, chairs, carts, and coolers designed to enhance seaside outings, sold wholesale to major retailers.
• Home Accents & Organization Home accents and organization solutions crafted from woven natural materials, bringing beauty and function to living spaces, sold wholesale to major retailers.
• Outdoors & Camping Outdoor and camping gear offering comfort and convenience for outdoor adventures, from sidelines to campsites, sold wholesale to major retailers.
• Misty Harbor Rain accessory brand outfitting rainy days with trusted protection and classic style for generations with enduring silhouettes and quality materials, distributed through Baum-Essex to retailers.
• Steve Madden Global lifestyle brand rooted in New York inspired by music and street culture, creating on-trend styles for individuality, distributed through Baum-Essex to retailers in over 80 countries.
• Betsey Johnson Worldwide fashion brand known for exuberant and embellished designs since the 1960s, creating unique and eye-catching products across several categories, distributed through Baum-Essex to retailers.
• Coco & Ray Laid-back outdoor lifestyle brand bringing sunny vibes and playful designs with bold colors and must-have outdoor essentials for beach days and backyard hangs, distributed through Baum-Essex to retailers.
• Eddie Bauer American lifestyle brand known for premium-quality outdoor clothing, gear, and accessories blending style with rugged functionality, distributed through Baum-Essex to retailers.
• Nautica Nautical-inspired global lifestyle brand creating quality pieces for water enthusiasts with over 35 categories distributed in more than 65 countries, distributed through Baum-Essex to retailers.
• Saddle River Artisanal brand blending craftsmanship with refinement, curating handbags and home decor accents including handwoven baskets and timeless accessories, distributed through Baum-Essex to retailers.
• Body Glove Iconic California-born brand symbolizing passion, innovation, and adventure in watersports that invented the first practical wetsuit, distributed through Baum-Essex to retailers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Misty HarborcoreStrategic or Co-development PartnerMisty Harbor is a partner brand that provides rain accessories with enduring silhouettes and quality materials made to weather the storm season after season. Baum-Essex distributes these products to retailers.
• Steve MaddencoreStrategic or Co-development PartnerSteve Madden is a New York-rooted brand inspired by music and street culture, creating on-trend styles. The brand is sold in over 80 countries with stores worldwide. Baum-Essex partners to distribute their lifestyle products.
• Betsey JohnsoncoreStrategic or Co-development PartnerBetsey Johnson is known for exuberant, embellished designs since the 1960s. Now a worldwide brand creating unique products across several categories. Baum-Essex distributes their distinctive products.
• Coco & RaycoreStrategic or Co-development PartnerCoco & Ray brings sunny vibes and laid-back style with playful designs, bold colors, and must-have outdoor essentials for beach days and outdoor adventures.
• Eddie BauercoreStrategic or Co-development PartnerEddie Bauer is an American lifestyle brand founded in 1920, best known for premium-quality outdoor clothing, gear, and accessories. Invented the first down jacket patented in the United States.
• NauticacoreStrategic or Co-development PartnerNautica started in 1983 with a vision to create nautical-inspired, quality pieces. Grew into a renowned global lifestyle brand with over 35 categories in more than 65 countries.
• Saddle RivercoreStrategic or Co-development PartnerSaddle River blends artisanal craftsmanship with understated refinement, curating handbags and home décor accents from handwoven baskets to timeless accessories.
• Body GlovecoreStrategic or Co-development PartnerBody Glove is a California-born brand for over 70 years, symbolizing passion, innovation, and adventure. Invented the first practical wetsuit and remains at the forefront of watersports.

Scale indicators4 records

Recent moves11 records

Expansion highlights3 records

Broad incumbents

• Lifetime Brands: Established U.S. kitchenware, tableware, and home goods company with a much broader product portfolio and household brand names, directly competing with Baum-Essex's tabletop & serveware and home accent categories at major retail.
• Li & Fung: Hong Kong-based global sourcing giant that connects Asian manufacturers with Western retailers, operating a supply chain model nearly identical to Baum-Essex's design-source-distribute motion but at vastly larger scale across apparel, hard goods, and home categories.
• Authentic Brands Group: Major U.S. brand licensing conglomerate that acquires and licenses well-known consumer brands for product distribution across categories, paralleling Baum-Essex's model of distributing Eddie Bauer, Nautica, Steve Madden, Betsey Johnson, and Body Glove products through retail partnerships.

Direct peers

• Creative Co-Op: Wholesale home décor, tabletop, and accent distributor selling B2B to independent and major retailers globally, sharing Baum-Essex's wholesale-to-retailer motion, Asian sourcing model, and home goods category mix.
• Centric Brands: Apparel, accessories, and lifestyle brand licensing and distribution company that partners with celebrity and heritage brands to bring products to major retailers — a structurally similar distribution-licensing model to Baum-Essex's partner brand portfolio.
• Marquee Brands: Consumer brand management company that acquires and licenses heritage and lifestyle brands for retail distribution, employing a licensing-and-distribution structure parallel to Baum-Essex's partner brand portfolio across home, outdoor, and lifestyle categories.
• ShedRain: U.S.-based umbrella manufacturer and distributor with comparable product focus to Baum-Essex's founding rain accessories category, sharing wholesale distribution to mass-market and specialty retailers across North America.
• Igloo Products Corp: Iconic U.S. cooler, ice chest, and outdoor lifestyle products manufacturer competing directly with Baum-Essex's beach & beach accessories category (which includes coolers, chairs, carts) at mass and outdoor retailers.
• Totes Isotoner: Long-established umbrella, rainwear, and cold-weather accessories manufacturer directly competing with Baum-Essex in its founding rain accessories category, with overlapping wholesale distribution into mass and department store retailers.
• Xcel Brands: Smaller U.S. brand management company that licenses consumer brands for design, sourcing, and distribution through retailers, employing a business model highly comparable to Baum-Essex's brand portfolio distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baum-essex

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baum-Essex