What Infinite Eye does

Infinite Eye is a Glasgow-headquartered, fully remote web design and development agency founded in 2001 by co-founders Sharon Halliday and Craig Jardine. The firm operates as a professional services business delivering bespoke WordPress websites, WooCommerce and Magento e-commerce implementations, custom web and mobile applications built on Laravel, third-party API integrations, managed UK cloud hosting, and ongoing support and maintenance. Its technology stack centres on the LAMP stack with WordPress as the primary CMS since 2010, complemented by custom modular page builders, integration experience across payment gateways (PayPal, Stripe, Worldpay, Sagepay), marketing automation (Mailchimp, Active Campaign, Campaign Monitor), ERP systems (Merlin, Vintner), and procurement standards (cXML punchout). The company serves a horizontal mix of UK organisations across hospitality, retail, food and beverage, government, education, nonprofit, and B2B distribution, with select international engagements in Europe and the United States.

The business generates revenue primarily through project-based professional services engagements, with project scoping, custom quoting, and multi-year support contracts as the core commercial model. No public pricing is offered; prospective clients submit project enquiries through the company website for an initial consultative discussion. Distribution is direct-only, relying on the firm's portfolio website, organic social media presence (LinkedIn, Facebook, Twitter/X, Instagram), and existing client referrals rather than paid advertising or partner channels. The company holds no disclosed external funding, operates without a parent entity, and is privately held by its co-founders. Customer concentration is distributed across a diverse portfolio of approximately 20 named clients ranging from SMBs (Geeta's Foods, Renegade Brewery, Wm Boyle) to enterprise hospitality groups (CitizenM, Hilton's Curio Collection, Cycas Hospitality) and public-sector bodies (SCCRC, George Heriot's School, Scotland's Critical Technologies Supercluster).

Name

Infinite Eye

Legal name

Infinite Eye Ltd

Website

https://infinite-eye.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Infinite Eye is a Glasgow-based, fully remote web design and development agency founded in 2001, specialising in bespoke WordPress, WooCommerce, and Laravel projects for UK organisations across hospitality, retail, government, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Web design services
• WordPress development
• WooCommerce development
• Custom web applications
• Third-party API integrations

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design and Development Services: Professional services revenue from designing and developing bespoke websites for clients. This includes strategy, design, development, content migration, CMS training, and project delivery. Projects range from simple marketing websites to complex e-commerce and custom web applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Infinite Eye is a web design and development agency that designs, builds, and supports bespoke WordPress and WooCommerce websites, custom Laravel web and mobile applications, and third-party system integrations for UK organisations. Engagements are project-based and include strategy, design, development, content migration, CMS training, hosting, and ongoing support. Recurring revenue is generated through managed UK cloud hosting, technical support, and maintenance contracts for clients of all sizes across hospitality, retail, government, education, and nonprofit sectors.

Product overview

Infinite Eye is a Glasgow-based web design and development agency founded in 2001, operating as a fully remote team since the COVID-19 pandemic. The company offers a comprehensive suite of web services centered around WordPress as the primary content management platform. The core offering consists of Website Design, WordPress Development, E-Commerce (including WooCommerce), Custom Web and Mobile Applications (using Laravel), and APIs and Integrations. These core services are supported by Website Hosting (managed cloud hosting in the UK with SSL and backups), Website Support and Maintenance, and specialized WordPress Technical Support. The company also offers Technical Partnerships as a collaborative model for working with agencies and other specialists. The product portfolio is structured as a services-based model where clients engage for custom website design, development, and ongoing support rather than a packaged software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Website design service for organisations of all sizes, focusing on user experience, clear messaging, accessibility, and responsive design across devices to communicate offerings effectively.
• WordPress Development Bespoke WordPress website development service, the company's primary CMS platform since 2010, producing robust, reliable, easy-to-manage websites with custom templates and modular page builders tailored to each client.
• E-Commerce E-commerce website design and development service covering B2C, B2B, subscriptions, memberships, event ticketing, and services sales, with focus on user-friendly, conversion-oriented storefronts.
• WooCommerce Development WooCommerce e-commerce development built on WordPress, supporting standard shops, B2B features, subscriptions, events systems, recurring memberships, and integrations with payment, accounting, stock, and delivery platforms.
• Custom Web and Mobile Applications Custom development service using the Laravel framework to automate business processes, build web applications, deliver unique functions, and create configurable products with integrations to in-house systems such as shipping and accounting.
• APIs and Integrations Integration service connecting websites with third-party systems including marketing platforms, payment gateways, ERP systems, ticketing platforms, and data feeds across a broad set of vendors.
• Website Hosting Managed cloud hosting service in the UK on Linux-based servers with SSL certificates, off-site backups to Amazon S3, 24/7 monitoring via Pingdom, and custom solutions for high-demand sites.
• Website Support and Maintenance Ongoing technical support service covering bug fixes, software updates, security monitoring, analytics, and content management assistance for client websites.
• WordPress Technical Support Service Specialised WordPress support service for fixing broken sites, repairing hacked websites, finishing abandoned projects, and performing core and plugin updates.

Quantifiable outcome

• Over 25 years in business with a proven track record of success
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• Richy LambminorStrategic or Co-development PartnerRichy Lamb (a designer) supplied website designs that Infinite Eye translated into a fully responsive website for George Heriot's School. This is a designer-developer collaboration where the designer provides visual identity and Infinite Eye handles the technical build.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Unit: Edinburgh-based digital agency delivering WordPress, WooCommerce, and e-commerce projects for UK organisations of similar size to Infinite Eye's clientele.
• Superrb: UK digital agency offering bespoke website design, development, and WordPress builds to SMEs and established brands — directly comparable in service mix, scale, and UK customer base.
• Human Made: UK-based WordPress and enterprise web development agency of comparable size, also delivering bespoke WordPress builds, WooCommerce, and custom integrations for large organisations — directly overlapping Infinite Eye's core offering and customer profile.
• Engage Web: UK-based digital agency providing WordPress, WooCommerce, and e-commerce development to small and mid-sized UK businesses — directly comparable to Infinite Eye's horizontal UK SMB/mid-market positioning.
• Pixelbuilders: UK WordPress design and development agency offering bespoke WordPress and WooCommerce builds with similar team scale and SME/mid-market client base, making it a close like-for-like competitor.
• Wholegrain Digital: UK-based WordPress and sustainable web design agency of similar size, serving purpose-driven organisations and SMEs — overlapping with Infinite Eye on WordPress specialism and UK SME/charity client mix.
• Atomic Smash: Bristol-based digital agency offering WordPress, WooCommerce, and bespoke web development services to UK organisations — overlapping with Infinite Eye on platform stack, geography, and target customer profile.

Broad incumbents

• Lounge Lizard: Established US digital agency offering website design, development, and e-commerce services across multiple platforms — broader and larger than Infinite Eye but competing for similar mid-market design-led briefs.
• 10up: Larger, US-headquartered WordPress agency offering bespoke web development, hosting, and support services. Competes with Infinite Eye in the enterprise WordPress space but at meaningfully greater scale and geographic breadth.

Emerging players

• rtCamp: WordPress and WooCommerce-specialist agency with deep enterprise integration expertise (similar to Infinite Eye's Vintner/Merlin/cXML work), competing on complex commerce builds though operating from a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/infiniteeye
• Facebookfacebook.com/infiniteeye
• LinkedInlinkedin.com/company/infinite-eye-ltd
• Instagraminstagram.com/infiniteeye_pics

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinite Eye