Adnomics
Adnomics is a London-based paid media agency that manages Google and Meta ad campaigns for ecommerce brands, with 80% of its client portfolio in fashion and additional services across SaaS, FMCG, home & garden, and beauty verticals.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Adnomics does
Adnomics Ltd is a privately held, London-based paid media agency operating under the brand 'The Revenue Reality Agency.' The firm manages paid search and paid social campaigns on behalf of ecommerce, fashion, FMCG, SaaS, home & garden, subscription, and beauty brands, with 80% of its client portfolio concentrated in fashion. Its service portfolio spans Google Ads (Performance Max, Shopping, Search), Meta Ads (Advantage+ Shopping, ASC), TikTok, and Pinterest, supported by international expansion capabilities covering the UK, US, Europe, the Middle East, and Asia.
The company's core technical differentiator is the ADX Reporting Dashboard, a proprietary platform that reconciles in-platform ad metrics against backend ecommerce revenue to surface true blended ROAS, YoY unit-per-order changes, and a traffic-light scaling system. This is paired with the Revenue Reality Framework, a four-stage methodology (Set Targets, Review Signals via incrementality/holdout testing, Take Action, Report Progress) intended to isolate incremental growth from campaigns that harvest existing demand. The firm sells managed services on a subscription model with monthly minimum budget tiers of £10k-£20k, £20k-£100k, and £100k+.
Adnomics is founder-led, with Managing Director Louis Ayre driving commercial strategy and client engagement personally. The company has no disclosed external funding, no M&A activity, no parent organization, and a headcount of 1-10, positioning it as a boutique agency competing on methodology, vertical specialization, and senior-led account servicing rather than scale or technology breadth.
Adnomics firmographics
Firmographics- Name
- Adnomics
- Legal name
- Adnomics Ltd
- Website
- https://adnomics.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adnomics is a London-based paid media agency that manages Google and Meta ad campaigns for ecommerce brands, with 80% of its client portfolio in fashion and additional services across SaaS, FMCG, home & garden, and beauty verticals.
- Ownership category
- akta.pro rank
Adnomics industry classification
Industry- Product category
- Paid Media / Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Paid Social Advertising (BPAFACAB), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
Keywords
Where Adnomics is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Adnomics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Paid Media Agency Services: Revenue generated through managed paid media services for ecommerce brands. They operate with minimum budget requirements shown in their contact form (£10k-£20k, £20k-£100k, £100k+ tiers), suggesting a retainer or percentage-of-spend model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level managed services |
| Subscription | Monthly | Mid-market managed services |
| Subscription | Monthly | Enterprise managed services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Adnomics product offering
Product offeringCore offering
Adnomics is a paid media agency that manages Google Ads, Meta Ads, TikTok, and Pinterest campaigns for ecommerce and consumer brands. Its service portfolio is structured around sector specializations (Ecommerce, Fashion, FMCG, SaaS, Home & Garden, Subscription/Membership, Beauty & Skincare) and includes an International Expansion offering for brands entering the US, Europe, Middle East, and Asia. Operations are anchored by the proprietary ADX reporting platform and the Revenue Reality Framework, which use incrementality testing to tie ad spend to actual revenue rather than platform-reported ROAS.
Product overview
Adnomics is a paid media agency branded as 'The Revenue Reality Agency' offering sector-specialized digital marketing services. The core offering centers on paid search and paid social management across Google Ads and Meta platforms, supported by their proprietary ADX reporting dashboard that reconciles platform data against actual ecommerce revenue. The service portfolio includes dedicated offerings for Ecommerce, Fashion (80% of clients), FMCG, SaaS, Home & Garden, Subscription & Membership, and Beauty & Skincare sectors. Additional services include creative strategy, international expansion support, and new customer acquisition programs. The agency operates as a service-based business rather than a SaaS product with self-service capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Services Paid search and shopping campaign management on Google Ads (including Performance Max, Shopping, Search, Demand Gen, and YouTube) with in-house tracking scripts that identify which campaigns drive new customer acquisition for ecommerce brands.
- Meta Ads Services Paid social advertising management across Meta platforms, including Advantage+ Shopping Campaigns (ASC), creative strategy, reporting and attribution, and incremental retention targeting aimed at lapsed or lost customer segments.
- International Expansion Services Paid media services supporting brands' geographic expansion into the United States, Europe/EU, Middle East, and Asia markets, with geo-targeting, localization, and market-specific data analysis.
- Fashion Digital Marketing Services Specialized paid media services for fashion brands covering paid social, search and shopping, creative analytics, and new customer acquisition; 80% of Adnomics' client portfolio sits in this vertical.
- Ecommerce Digital Marketing Services Digital marketing agency services for ecommerce brands including campaign structure, feed optimisation, and budget allocation designed to drive incremental revenue.
- FMCG Digital Marketing Services Paid media services for fast-moving consumer goods brands, covering beverages, snacks, personal care, and household goods categories.
- SaaS Marketing Services Paid media services for software companies focused on lowering CAC, improving lead quality, and aligning paid media with product value propositions, for both B2B and B2C SaaS brands.
- Home & Garden Digital Marketing Services Paid media services for furniture and homeware brands covering paid social on Meta, Pinterest, and TikTok, shopping campaigns, and new customer acquisition.
- Subscription & Membership Marketing Services Paid media services for recurring revenue businesses focused on reducing churn, improving customer lifetime value, and acquiring customers at a sustainable CAC.
- Beauty & Skincare Digital Marketing Services Paid media services for beauty brands focused on sustainable customer acquisition and stronger lifetime value through performance-led campaigns on Meta, TikTok, and Pinterest.
- ADX Reporting Dashboard Proprietary real-time reporting platform used across Adnomics engagements that reconciles in-platform ad data against backend ecommerce revenue, monitors true blended ROAS, tracks YoY units-per-order changes, and provides a traffic-light system to support scaling decisions.
Quantifiable outcome
- 36% increase in ROAS for RIXO (Q2 2023 vs Q2 2024)
- +7 more outcomes
Companies that use Adnomics
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles2 records
Adnomics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Adnomics partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Adnomics competitors and assessment
Company assessmentDirect peers
- Gripped: UK-based ecommerce paid media agency specializing in Meta, Google, and TikTok advertising for DTC and fashion brands — closely comparable in size, vertical focus, and delivery model.
- Wpromote: US-based performance marketing agency with deep ecommerce/DTC specialism across Google, Meta, Amazon, and TikTok — a directly comparable paid media agency targeting similar enterprise ecommerce clients.
- ForwardPMX: Global performance marketing agency (part of Stagwell) focused on paid media, ecommerce, and data-driven marketing for enterprise brands — directly comparable service offering and customer profile.
- Croud: UK-headquartered global performance marketing agency built around a proprietary tech platform and a 'CroudX' network of on-demand experts, competing directly with Adnomics in paid media for ecommerce and enterprise brands.
- ROAST: UK performance marketing agency offering paid search, paid social, and analytics for ecommerce and enterprise brands — overlapping in channel mix and customer segment with Adnomics.
- Tinuiti: Large US independent performance marketing agency specializing in paid search, paid social, and ecommerce growth for enterprise brands — a direct competitor on the same channels (Google, Meta) serving similar fashion/DTC clients.
- Brainlabs: UK-based digital performance marketing agency offering paid media, SEO, and analytics with proprietary technology and a similar focus on data-driven campaigns for enterprise brands. Highly comparable in service mix and UK heritage, though larger in scale.
- Found. UK digital agency focused on ecommerce growth for direct-to-consumer brands across paid media, SEO, and creative — overlapping directly with Adnomics' ecommerce focus and vertical specialism.
Broad incumbents
- Dept Agency: Large global digital agency providing end-to-end marketing, technology, and creative services with strong ecommerce capabilities — broader incumbent that competes for some of Adnomics' enterprise clients but with a much wider portfolio.
- Jellyfish: Global digital marketing agency owned by Brandtech Group offering paid media, creative, and technology services to enterprise brands — broader portfolio but directly competes for the same enterprise ecommerce clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adnomics social profiles
Digital presenceAdnomics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adnomics leadership team
Management profileNumber of profiles
Profiles3 records
Adnomics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adnomics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adnomics
What does Adnomics do?
Adnomics is a paid media agency that manages Google Ads, Meta Ads, TikTok, and Pinterest campaigns for ecommerce and consumer brands. Its service portfolio is structured around sector specializations (Ecommerce, Fashion, FMCG, SaaS, Home & Garden, Subscription/Membership, Beauty & Skincare) and includes an International Expansion offering for brands entering the US, Europe, Middle East, and Asia. Operations are anchored by the proprietary ADX reporting platform and the Revenue Reality Framework, which use incrementality testing to tie ad spend to actual revenue rather than platform-reported ROAS.
Is Adnomics a public or private company?
Adnomics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adnomics founded?
Adnomics was founded in -1. It employs 1 to 10 people.
Where is Adnomics based?
Adnomics is headquartered in London, United Kingdom, in the Europe region.
How does Adnomics make money?
One revenue line is on record: paid Media Agency Services.
Who are Adnomics's main competitors?
Direct peers on record are Gripped, Wpromote, ForwardPMX, Croud, ROAST, Tinuiti, Brainlabs and Found.. Broad incumbents are Dept Agency and Jellyfish.
Does Adnomics have an API?
No public API is recorded for Adnomics.
What industry is Adnomics in?
Adnomics's product category is Paid Media / Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54181 and its SIC code is 7311.