What Tangible Words does

Tangible Words is a privately held, bootstrapped inbound growth agency operating as a HubSpot Platinum Partner from Ontario, Canada. The firm delivers a unified suite of services including HubSpot CRM implementation and optimization, inbound marketing, sales process design, growth-driven website design, SEO, content creation, and customer service systems, all built around the HubSpot platform. It targets mid-market and enterprise clients across North America in verticals such as manufacturing, SaaS, tourism, education, associations, food and beverage, and economic development. Named clients include Ross Video, Aetonix, 42Chat, Area9, Fobi, Loyalist College, and several tourism and government organizations.

The agency's go-to-market is sales-led, anchored by free 20-minute Pipeline Sessions and Revenue Constraints Sessions that diagnose revenue blockers before engagement. Service delivery is performed by a team of seven cross-functional specialists who embed inside client teams, marketed as '7 for the price of one.' Tangible Words has productized a proprietary Sales Operating System (Sales OS) methodology aimed at eliminating buyer drift and compressing deal slippage, and supports lead generation through a Company Growth Podcast, a blog, active SEO, and hosting of the Ottawa HubSpot User Group. Recognition includes HubSpot Impact Award (2018), Gold Stevie (2019), Bronze Stevie (2020), Silver Stevie (2023), and Web Excellence Award (2023).

Revenue is generated through professional services engagements on a quote-based, multi-year contract model; specific pricing tiers are not publicly disclosed. The company is co-founded by Alysha Dominico (Sales & Communications) and Vicky Marrack (Inbound HubSpot), with Anya Deady as Growth Strategy Manager. Ownership remains independent with no institutional funding, and the firm reports no subsidiaries, M&A activity, or public market presence.

Name

Tangible Words

Legal name

Tangible Words

Website

https://TangibleWords.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tangible Words is a HubSpot Platinum Partner growth agency providing inbound marketing, sales enablement, and HubSpot implementation services to mid-market and enterprise clients across North America, delivered by a team of seven specialists.

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Services: Full-service growth agency providing HubSpot implementation, inbound marketing, sales process optimization, website design, SEO, content creation, and customer service systems. Services are delivered by a team of 7 specialists integrated into client teams. Revenue generated through professional services engagements with enterprise and mid-market clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tangible Words is a HubSpot Platinum Partner inbound growth agency that delivers a built-in growth department for mid-market and enterprise clients through a team of seven cross-functional specialists. The agency provides inbound marketing, sales enablement, HubSpot CRM implementation and optimization, growth-driven website design, SEO, and customer service systems designed to deliver repeatable revenue growth for clients across North America.

Product overview

Tangible Words is a HubSpot Platinum Partner inbound growth agency offering a unified suite of marketing, sales, and website services. The core offerings include Inbound Marketing (buyer's journey definition, lead attraction, brand strengthening, and lead nurturing), Enterprise Marketing Solutions (scaled strategies for larger organizations), Sales Enablement (Sales OS mechanics for predictable revenue), HubSpot Services (CRM implementation, certifications, and optimization), Website Design (growth-driven design websites), Search Engine Optimization, and Customer Service Systems (CLV enhancement). Additional offerings include a Company Growth Podcast and Pipeline Sessions for revenue constraint identification. The agency positions itself as a built-in growth department with seven cross-functional specialists who integrate with clients' existing teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing

Quantifiable outcome

• 30% revenue growth target for clients
• +5 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• HubSpotflagshipChannel Partner/ Reseller/ DistributorHubSpot Platinum Agency Partner - highest tier partnership level. Tangible Words provides HubSpot implementation, optimization, and training services to clients throughout North America. They are recognized as experts in HubSpot CRM, marketing automation, sales processes, and customer service systems. The partnership includes access to HubSpot resources, methodology, and support, with Dan Tyre (HubSpot Director) providing direct endorsement of Tangible Words as an 'ideal HubSpot partner.'
• Ottawa HubSpot User Group (OttawaHUG)coreGTM or Marketing PartnerTangible Words hosts and organizes the Ottawa HubSpot User Group, providing educational sessions, networking opportunities, and HubSpot training for the local community. They produce and share video recordings of sessions. This community-building partnership helps establish thought leadership and drive regional awareness.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Peers

• Heinz Marketing:

Direct peers

• Lean Labs: HubSpot partner agency offering inbound marketing, web design, and growth strategy for B2B mid-market clients. Comparable in size, service mix, and HubSpot-centric delivery model.
• IMPACT (IMPACT Branding & Design): HubSpot Elite Partner agency specializing in inbound marketing, sales enablement (他们 sell a 'They Ask, You Answer' sales OS-style methodology), and website design for B2B mid-market firms. Closest direct comparator on Sales OS-style methodology and HubSpot Platinum/Elite positioning.
• Single Grain: Digital marketing agency offering SEO, content marketing, paid media, and SaaS growth services. Comparable in serving SaaS and B2B growth-stage clients, though less HubSpot-specialized.
• SmartBug Media: HubSpot Elite Partner and one of the largest inbound marketing agencies in North America. Directly comparable as a HubSpot partner-led growth agency serving mid-market and enterprise clients with inbound, sales enablement, and RevOps services.
• New Breed Revenue: HubSpot Elite Partner specializing in B2B revenue growth, marketing, sales, and HubSpot CRM services for mid-market and enterprise clients. Direct competitor in the same partner tier and service categories.
• Walker Sands: B2B marketing agency offering PR, demand generation, content, and creative services to technology and professional services clients. Comparable in mid-market B2B growth positioning.
• Salted Stone: HubSpot Elite Partner agency offering HubSpot implementation, inbound marketing, sales enablement, and revenue operations services. Comparable in GTM motion and service mix to Tangible Words.

Broad incumbents

• WebFX: Larger full-service digital marketing agency offering SEO, web design, content, and inbound services across many industries and platforms. Overlaps in website design and inbound offerings but is much larger and less HubSpot-specialized.

Emerging players

• Refine Labs: B2B demand generation agency popular with SaaS and technology companies, known for content-led, digital-first growth strategies. Partial overlap in target market and growth marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tangiblewords
• Xx.com/tangiblewords

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangible Words