Paleo On The Go

What Paleo On The Go does

Paleo On The Go (legal entity: Paleo on the Go, LLC) is a Largo, Florida-based direct-to-consumer meal delivery company founded in February 2012 by Dave Rohde, who established the business after being diagnosed with Eosinophilic Esophagitis and finding symptom relief through the Autoimmune Protocol (AIP) diet. The company produces chef-made, fully prepared, frozen AIP-, Paleo-, and Whole30-compliant meals, sauces, and bone broths, and ships them nationwide across the United States through its owned e-commerce storefront, paleoonthego.com. Its product portfolio includes AIP Meals and Paleo Meals as core lines, a Whole30 Approved line, the structured Paleo-1 30-Day Meal Program, a Build-Your-Own Bundle, an AIP Basics starter pack, and supplementary bone broths and sauces.

The business model is primarily transactional direct-to-consumer e-commerce, with subscription/recurring ordering available through selling plans on the website but not required. Pricing is not publicly disclosed; customers receive quotes or pricing upon visiting the storefront, and promotional discount codes (e.g., SPRING20, BF2025, FREESHIP) are used to drive conversion. Customer acquisition is built on a content marketing foundation of 382 published blog posts spanning 2019–2025 covering AIP recipes, gut health, autoimmune research, and seasonal wellness, supplemented by an organic social presence, email newsletters, a multi-part Gut Health Webinar series with functional medicine practitioners, and affiliate/co-branded partnerships (Whole30, Nuzest, NuTriDay Fitness, Ann Arbor Holistic Health, Elevate Functional Medicine, RegeneRx). Distribution is single-channel DTC with no retail, wholesale, or third-party marketplace presence, and all logistics run through nationwide frozen shipping from the Largo base. In August 2024, ownership transferred from founder Dave Rohde to Pete and Sarah Servold, founders of the related Pete's Real Food brand.

Name

Paleo On The Go

Legal name

Paleo on the Go, LLC

Website

https://paleoonthego.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Paleo On The Go is a Largo, Florida-based direct-to-consumer meal delivery service founded in 2012 that ships chef-made, frozen AIP-, Paleo-, and Whole30-compliant meals nationwide to individuals managing autoimmune conditions and following restrictive elimination diets.

Ownership category

akta.pro rank

Product category

Specialty Diet Frozen Meal Delivery

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Frozen prepared meals & entrées manufacturing (AFAKAHAA), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Frozen Plant-Based & Vegetarian Meals (CRADADAF)

Keywords

• AIP meal delivery
• Paleo frozen meals
• Autoimmune protocol meals
• Specialty diet meals
• Prepared meal delivery

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Frozen Meal Delivery (Direct-to-Consumer): Paleo On The Go sells frozen, fully prepared AIP- and Paleo-compliant meals and meal bundles directly to consumers via its e-commerce website. Customers purchase individual meals, bundles (Build-Your-Own Bundle), specialty programs (e.g., Paleo-1 30-Day Meal Program), and à la carte items (broths, sauces, desserts). The business is purely transactional with no subscription required, though subscription/recurring ordering options are available through selling plans on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Paleo On The Go produces and ships chef-made, fully prepared frozen meals nationwide that comply with the Autoimmune Protocol (AIP) and Paleo diets, eliminating grains, dairy, soy, nightshades, nuts, seeds, eggs, legumes, gluten, and other inflammatory triggers. The company operates a direct-to-consumer e-commerce storefront offering individual meals, build-your-own bundles, structured 30-day programs, and à la carte items such as bone broths and sauces. As the only AIP bakery nationwide, it uses proprietary gluten-free flour blends (tigernut, coconut, cassava) and ethically sourced, grass-fed, free-range, and organic ingredients.

Product overview

Paleo On The Go is a meal delivery service offering chef-prepared, frozen AIP and Paleo-compliant meals shipped nationwide. The core offering consists of AIP (Autoimmune Protocol) meals and Paleo meals as the main product lines, supplemented by a Whole30 Approved meal line. The company also offers structured programs including the Paleo-1 30 Day Meal Program, customizable Build-Your-Own Bundles, and the AIP Basics starter pack. Additional products include bone broths, savory sauces, and a collection of best-selling meals. The service is complemented by a recipe archive of 382 blog posts covering AIP recipes, wellness guides, and gut health webinars.

Differentiator

Problem solved

Functional benefit

Products and services

• AIP (Autoimmune Protocol) Meals

Quantifiable outcome

• 382 recipes and guides published over 2019–2025
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Whole30coreStrategic or Co-development Partner · 20 February 2024Paleo On The Go is a Whole30 Approved partner, authorized to offer Whole30-compliant meals and products. This partnership allows the company to use the Whole30 Approved seal and market its meals to Whole30 program participants. The partnership provides cross-promotional benefits and positions POTG meals as a convenient solution for Whole30 dieters who need compliant prepared foods.
• Nuzest (Plant Protein Bake / Bethany's Pantry)minorGTM or Marketing Partner · 17 October 2023POTG partnered with Nuzest to offer Nuzest's Plant Protein Bake (pea protein isolate) as a co-branded product. This includes the 'Bethany's Bakery Bundle by Lil Sipper' featuring recipes and products using Nuzest's AIP-compliant protein powder. The partnership includes affiliate referral links and co-branded marketing content.
• Lindsey Day / NuTriDay FitnesscoreStrategic or Co-development PartnerLindsey Day, a Certified Personal Trainer, Nutrition Coach, and founder of NuTriDay Fitness, is a recurring webinar host and content contributor for Paleo On The Go. She developed the fitness component for the Paleo-1 30-Day Meal Program and created the NuTriDay app offered as part of the program. She is the primary wellness expert featured in POTG's gut health webinar series (5 installments from 2023–2024) and contributes regular nutrition and wellness content to the blog.
• Justine Altman / Ann Arbor Holistic HealthcoreStrategic or Co-development PartnerJustine Altman (FDN-P, Clinical Director of Ann Arbor Holistic Health) is a recurring guest expert in Paleo On The Go's gut health webinar series, providing functional medicine perspectives on gut health diagnostics, microbiome health, and AIP reintroduction protocols. She contributes clinical expertise to educational content.
• Dr. Michael Jurgelewicz / The Functional Medicine CenterminorStrategic or Co-development PartnerDr. Michael Jurgelewicz, a licensed Doctor of Chiropractic and Certified Nutrition Specialist, served as a panelist in POTG's Webinar #5 on The Fiber Connection (Gut Health & Autoimmunity). He brings functional medicine expertise to the company's educational content.
• Andrew Carlson / RegeneRxminorStrategic or Co-development PartnerAndrew Carlson (Cellular Health and Nutrition Specialist at RegeneRx) was a panelist in POTG's Webinar #3 on Diagnosing Gut Health, contributing expertise on gut health diagnostics and testing methodologies.
• Gina Ditta-Donahue / Elevate Functional MedicineminorStrategic or Co-development PartnerGina Ditta-Donahue from Elevate Functional Medicine participated as a panelist in POTG's Webinar #4 on the Gut-Hormone Connection, discussing the relationship between gut health and hormone balance.
• Pete's Real FoodminorOthersPete's Real Food (petesrealfood.com) is a related brand/website linked from the Paleo On The Go site. Both brands share Chef Pete branding and appear to be under the same operational umbrella or closely affiliated. No formal partnership details are provided beyond the linked branding.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pete's Real Food: Sibling brand under common ownership (acquired Paleo On The Go in 2024). Pete's Real Food produces frozen paleo/AIP-style meals and shares operational kitchen and supply chain with POTG, making it the closest operational and product comparable.
• Fresh n Lean: Premium DTC prepared meal delivery service offering paleo, keto, and Whole30-compliant meal plans shipped nationwide. Closely comparable business model and customer base to Paleo On The Go, with a broader diet portfolio.
• Trifecta Nutrition: Organic DTC meal delivery service offering paleo, keto, and clean-eating meal plans nationwide. Direct competitor in the organic/clean-eating DTC frozen meal space with overlapping target customers.
• Daily Harvest: Direct-to-consumer frozen food company offering chef-crafted plant-forward frozen meals and snacks. Competitor for the health-conscious consumer wallet; overlaps with Paleo On The Go's whole-food and clean-ingredient positioning.
• Splendid Spoon: Plant-based DTC meal delivery service offering ready-to-eat meals and soups. Comparable in DTC shipping model and health-conscious positioning, though more plant-forward than AIP-elimination-diet specific.
• ModifyHealth: Medically-tailored meal delivery service focused on chronic conditions including autoimmune and gut-health conditions. Directly comparable in targeting condition-specific dietary needs with prepared meals shipped to consumers.
• Epicured: Low-FODMAP and gluten-free DTC meal delivery service targeting gut-health and IBS patients. Highly comparable mission and customer profile to Paleo On The Go's gut-health and autoimmune segments.

Broad incumbents

• CookUnity: Chef-prepared DTC meal delivery service with broad dietary filters including paleo. Larger scale competitor operating in adjacent prepared-meal-delivery space with overlapping customer demographics.
• Sakara Life: Premium plant-based DTC meal delivery service with a wellness/clean-eating brand positioning. Comparable DTC chef-prepared meal model and target health-conscious consumer demographic.
• Territory Foods: Chef-prepared DTC meal delivery service offering nutritionist-designed menus with paleo and other dietary filters. Comparable DTC fresh/frozen prepared meal model and target wellness-oriented consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Paleoonthego

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paleo On The Go