Billetto

What Billetto does

Billetto ApS is a Copenhagen-based online event discovery and ticketing platform founded in 2009 that operates across 14 European countries under country-specific legal entities (Billetto ApS in Denmark, Billetto AB in Sweden, Billetto AS in Norway, Billetto UK Limited). The platform serves two primary user groups: event organizers, who use Billetto to create events, sell tickets online and through a synchronized point-of-sale system, manage attendees, and run promotional campaigns, and ticket buyers, who discover events through a location- and category-based marketplace, purchase tickets, and use a mobile wallet for event check-in. Its product suite comprises Billetto Platform (core), Billetto Checkout (claimed 15% higher conversion vs. competitors per a May 2024 study), Billetto POS, Billetto Advertising, Billetto Promote, Billetto Admin, Billetto Wallet, Billetto Experiences (B2B), and a public API with webhooks. The platform has grown to over 6 million community members and 100,000+ organizers who have collectively generated more than 600,000,000 DKK in sales and 10 million+ tickets sold.

The underlying technology stack is cloud-based and API-first, hosted on Amazon Web Services, with Postmark handling transactional email, Redislab queuing database jobs, Clerk powering search and recommendations, and Klaviyo managing marketing email. AI is deployed narrowly as a recommendation engine that personalizes website and email content using purchase history and cookie data. Billetto's revenue model is primarily transactional: it charges service fees on paid ticket sales (including subscription tickets, paid registrations, donations, and merchandise), takes a share on Billetto Advertising-sourced sales, levies additional fees for alternative payment methods (Swish, MobilePay, PayPal, Klarna), and earns from optional consumer add-ons such as ticket insurance and postal delivery. Fees vary by country and currency and may be absorbed by organizers or passed to buyers. The go-to-market is predominantly product-led and self-serve across web, iOS, and Android, with optional sales meetings for enterprise organizers. GDPR compliance is maintained, and the platform supports local payment methods including MobilePay, Swish, Klarna, Apple Pay, and Google Pay, alongside card networks.

Name

Billetto

Legal name

Billetto ApS

Website

https://billetto.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Billetto is a Copenhagen-based online event discovery and ticketing platform operating across 14 European countries, serving event organizers with ticketing, POS, advertising, and marketing tools, and ticket buyers through a discovery marketplace.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

Keywords

• Event ticketing platform
• Online event discovery
• Event management software
• Digital ticket sales
• Event promotion tools

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Service Fees on Ticket Sales: Billetto charges a service fee for facilitating the sale of tickets, subscription tickets, paid registrations, collections of donations, and sale of merchandise. Organizers may absorb fees in ticket price or pass to consumers.
2. Billetto Advertising Revenue Share: Revenue share fee for sourcing page visitor traffic that become Billetto Advertised sales. Organizers can opt in/out of Billetto Advertising at any time.
3. Alternative Payment Method Fees: Extra organizer fees for alternate payment methods such as Swish, MobilePay, PayPal, Klarna. These fees cannot be passed to consumers.
4. Consumer Add-on Services: Optional services for consumers such as ticket insurance, postal delivery, and mobile ticket receipts charged at Billetto's discretion.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Billetto operates a cloud-based event discovery and ticketing platform that enables event organisers to create, promote, and sell tickets for events both online and at the door. The platform also serves ticket buyers by aggregating event listings across 14 European countries and providing location-based discovery, AI-powered recommendations, and a digital wallet for ticket management. Billetto monetises through service fees on ticket transactions, advertising, and optional add-on services such as ticket insurance.

Product overview

Billetto is a unified event management platform with a modular architecture. The core platform provides event creation, ticketing, and attendee management, which integrates with specialized sub-products: Billetto Checkout (high-conversion payment processing), Billetto POS (physical ticket sales), Billetto Advertising (integrated marketing), Billetto Promote (audience targeting and campaign tools), Billetto Admin (centralized operations dashboard), Billetto Wallet (mobile ticket management for buyers), and Billetto Experiences (B2B wholesale capabilities). The Billetto API enables external developers to build custom integrations and applications. The platform operates across 14 European countries, serving both individual organizers and enterprise clients with online and in-person ticketing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetto Platform Core event management and ticketing platform connecting ticket buyers across Europe with unique experiences. Provides event creation, online and in-person ticketing, marketing, and attendee management tools for organisers.
• Billetto Checkout

Quantifiable outcome

• 15% higher checkout conversion rate than competitors (study completed May 2024)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AmazoncoreTechnology or IntegrationAmazon provides hardware, databases, and cloud storage infrastructure. All information is stored on Amazon's servers.
• PostmarkcoreTechnology or IntegrationProcesses contact information and is used for transactional emails to users.
• RedislabcoreTechnology or IntegrationProvides a system to queue internal jobs for database processing.
• ClerkcoreTechnology or IntegrationProvides search and recommendation system for Billetto's products.
• KlaviyocoreTechnology or IntegrationSends transactional and marketing emails for ticket buyers.
• MobilePaycoreTechnology or IntegrationLocal Danish payment method supported on the platform for ticket purchases.
• VisacoreTechnology or IntegrationPayment card network supported for ticket transactions.
• MastercardcoreTechnology or IntegrationPayment card network supported for ticket transactions.
• Culture Pass (Kulturpas)minorStrategic or Co-development PartnerDanish government initiative launched in 2025 to provide young people outside work and education access to cultural and sports experiences. Billetto accepts Kulturpas as payment method.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• TryBooking: Australia/UK-headquartered event ticketing platform serving community organizations, schools, and small venues. Comparable PLG ticketing model to Billetto but primarily serving ANZ and selective UK markets.

Direct peers

• Universe (by Ticketmaster): Self-serve event ticketing platform owned by Ticketmaster, targeting independent organizers with a PLG model similar to Billetto. Direct competitor for indie event organizers, backed by Ticketmaster's distribution and infrastructure.
• Tito: UK-based self-serve event ticketing platform serving independent organizers with a developer-friendly, brandable ticketing experience. Directly competes with Billetto for indie conferences, meetups, and cultural events in the UK and Europe.
• Eventbrite: Public, US-based self-serve event ticketing and discovery platform serving organizers and ticket buyers globally. Closest direct competitor to Billetto in PLG event ticketing, though Eventbrite operates at materially larger scale and broader geographic reach.
• Dice: Mobile-first live music ticketing and discovery platform with strong presence in UK and Europe. Competes with Billetto in indie/cultural live music events with a discovery-led mobile experience and fan-focused features.

Emerging players

• Resident Advisor: Global electronic music event listing and ticketing platform with strong community and editorial curation. Overlaps with Billetto in event discovery and indie/underground ticketing within a focused music vertical.

Broad incumbents

• Cvent: Enterprise event management software platform covering registration, venue sourcing, and attendee management for corporate events. Adjacent to Billetto's B2B Experiences offering but targeting enterprise MICE rather than indie consumer events.
• Eventim: European-headquartered ticketing and live entertainment conglomerate operating CTS Eventim across multiple European markets. Overlaps with Billetto in ticketing and event promotion but at substantially larger scale and with primary-ticket contracts.
• See Tickets: European-based ticketing provider serving festivals, venues, and promoters with both white-label and consumer-facing platforms. Overlaps with Billetto in ticketing infrastructure but typically serves larger festivals and venues.
• Ticketmaster (Live Nation): Dominant global primary ticketing incumbent with deep venue/promoter integrations and exclusive contracts for major tours and sports. Overlaps with Billetto in ticketing infrastructure and event discovery but competes primarily in large-scale primary ticketing rather than indie events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BillettoDenmark
• Facebookfacebook.com/billetto.dk
• Instagraminstagram.com/billetto_dk
• LinkedInlinkedin.com/company/odense-townhall

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billetto