Taff Housing

What Taff Housing does

Taff Housing Association is a charitable, not-for-profit Registered Social Landlord founded in 1975 and headquartered at Alexandra House, Cowbridge Road East, Cardiff. It provides affordable rented housing and a portfolio of support services — including money advice, supported accommodation, and floating support — to social housing tenants, financially pressured households, and vulnerable residents across South East Wales. The organisation operates within a Welsh-Government-regulated framework, charging weekly rent capped at 4.3% annual increases and additional service charges for some properties, and is funded in part through Welsh Government grants aligned with the 20,000 low-carbon social rent homes target.

The core technology stack is built on third-party platforms: Rubixx Housing Solution for tenancy and property management, Discovery for support-services case management, and All-Pay for online rent collection. The MyTaff mobile app and tenant portal (launched 2023, available on iOS and Android) is the primary customer-facing surface, enabling tenants to check rent balances, set up direct debits, request repairs, and report anti-social behaviour. Tenant engagement is also delivered through community groups, volunteering programmes, and the cross-sector Pathway to Board and Get Into Housing consortia.

Taff's strategic direction is set out in its "Great Homes and Places 2024-2029" plan and a £30 million five-year development programme targeting 350 new affordable homes by 2026, with over 100 already delivered since 2021 across schemes including Cwrt Idris (Radyr), Agate Street (Splott), and Radiocraft (Canton). The organisation is led by Chief Executive Josh Dowdall, with David Pettitt appointed Executive Director of Operations in March 2025, and Andrew Knight as Chair of the Board. It received Green regulatory judgements from Welsh Government in January 2026 for both Governance and Service Delivery and Financial Viability.

Name

Taff Housing

Legal name

Taff Housing Association

Website

https://taffhousing.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Taff Housing Association is a Cardiff-based, not-for-profit Registered Social Landlord founded in 1975 that provides affordable housing, tenancy management, and support services to social housing tenants and vulnerable residents across South East Wales.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Social Housing Rent: Taff collects rent from tenants on a weekly basis, payable every Monday a week in advance. Rent increases are governed by Welsh Government rules which allow increases up to 4.3%. The rent covers repairs, maintenance, safety, energy efficiency, services, support, and building new affordable homes.
2. Service Charges: Some homes have additional service charges for things like cleaning, lighting or looking after shared spaces. These costs are checked annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Taff Housing Association is a not-for-profit registered social landlord that provides affordable rental homes and housing-related support services to residents in Cardiff and South East Wales. It manages tenancies, collects weekly social rents and service charges, delivers repairs and maintenance, and offers resident support services including money advice, floating support and supported accommodation for vulnerable individuals. Its operations are supported by an in-house housing management system (Rubixx), a case management system (Discovery), online rent payment (All-Pay) and the MyTaff tenant self-service app and portal.

Product overview

Taff Housing provides affordable housing and support services primarily through its MyTaff digital platform, which offers a customer portal and mobile applications for tenants to manage their housing needs. The organisation also delivers housing management services, support services (including money advice, supported accommodation, and floating support), and operates commercial properties. The core digital offering consists of the MyTaff portal/app that connects to internal housing management systems.

Differentiator

Problem solved

Functional benefit

Brands

• MyTaff: Mobile app and portal for customers to manage their tenancy, check rent balances, request repairs, and contact Taff Housing.

Products and services

• Affordable Rental Housing (Social Housing Tenancies)
• Service Charges (Communal Services)

Quantifiable outcome

• Built over 100 new homes since 2021
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Hale ConstructionmajorStrategic or Co-development PartnerPartnership with Hale Construction for the Cwrt Idris development in Radyr, delivering 36 new affordable homes. This is the largest scheme Taff has completed in three years.
• Urdd Gobaith CymrumajorStrategic or Co-development PartnerWorking with Welsh Government, Home Office, Local Authorities, Cytûn and organisations in the refugee sector in Wales to provide strategic response for Afghan families. Taff proud to be included in partnership delivering quality resettlement support.
• Cardiff Community Housing Association (CCHA)majorStrategic or Co-development PartnerTaff joined seven other south Wales based Registered Social Landlords (RSLs) in the Get Into Housing Project consortium, offering opportunities for participants aged over 25 from diverse backgrounds. Funded by WCVA.
• Linc Cymru, Cadwyn, Hafod Housing AssociationsmajorStrategic or Co-development PartnerFive housing associations from across Cardiff and surrounding areas joined together to create Pathway to Board programme aimed at Black, Asian and minority ethnic individuals to support them to be Board ready.
• Tai PawbcoreStrategic or Co-development PartnerSupporting partner for Pathway to Board project - a continuous professional development opportunity designed to better equip individuals from minority ethnic communities who want to contribute to leadership of housing sector organisations.
• Race Council CymrucoreStrategic or Co-development PartnerSupporting partner for Pathway to Board project aimed at improving diversity of Boards in Wales.
• Mazars, Centrus, Acorn, Darwin Gray, Goodson ThomascoreStrategic or Co-development PartnerOrganisations committed their time and expertise to making the Pathway to Board project a success.
• Welsh Refugee CouncilminorStrategic or Co-development PartnerSupporting partner for Pathway to Board project.
• Rubixx Housing SolutioncoreTechnology or IntegrationHousing management system used to support the management of tenancies, properties and related services. All relevant tenancy and housing management data is held and processed within this system.
• DiscoverycoreTechnology or IntegrationCase management system used for support services delivery.
• Dwr Cymru (Welsh Water)minorOthersTaff is obliged by law to provide all details of new tenants moving into their property to Dwr Cymru.

Scale indicators9 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Clarion Housing Group: UK's largest housing association operating ~125,000 homes across England; comparable in affordable housing provision, supported living and asset decarbonisation programmes but at substantially greater scale and under English regulation.
• Peabody: One of the UK's largest housing associations with significant London and South East England focus; provides social housing, supported living and community services at much greater scale than Taff, comparable in mission and service mix but operating under English regulatory framework.

Direct peers

• Cadwyn Housing Association: Cardiff-based housing association providing social and affordable housing; one of Taff's named partners in the Pathway to Board programme, directly comparable in geography, scale and tenant segments.
• Wales & West Housing: One of the largest Welsh housing associations providing affordable homes across Wales; comparable in mission, regulatory framework (Welsh Government) and product offering, but materially larger scale.
• Hafod Housing Association: Large South Wales housing association offering affordable housing and support services; Taff partner in Pathway to Board and Get Into Housing, comparable in operating model and customer base.
• United Welsh: Welsh housing association providing affordable homes and services across South and West Wales; directly comparable Registered Social Landlord with similar tenant segments and Welsh Government regulatory exposure.
• Linc Cymru: Cardiff and Newport-based housing association providing social housing, care and support; named Taff partner in Pathway to Board, overlapping service portfolio and target populations.
• Cardiff Community Housing Association (CCHA): Cardiff-based housing association and named Taff partner in Get Into Housing consortium; directly comparable in geography, supported housing focus and social housing tenant base.

Regional players

• Clwyd Alyn Housing Association: North Wales housing association providing affordable homes and support services; comparable Registered Social Landlord model under the same Welsh Government regulatory regime but geographically distinct from Taff's Cardiff focus.
• Grŵp Cynefin: North Wales housing association offering social housing and care services; comparable as a Welsh charitable housing association under the same regulatory regime but serving a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/taffhousing
• Facebookfacebook.com/TaffHousing

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taff Housing