Rubixx

What Rubixx does

Rubixx Solutions Limited is a UK-based, founder-owned SaaS company that builds cloud-based housing, accounting, and support-planning software for social-housing providers. Its target market is medium and large UK housing associations; the company does not actively pursue landlords under 1,000 units or local councils, citing procurement and integration friction in those segments. The product portfolio consists of four modules on a single platform: Rubixx Housing (tenancy, voids, arrears with predictive functionality, compliance, planned maintenance), Rubixx Accounts (sales/nominal/cash/purchase ledgers, P2P, fixed assets, multi-company, partial exemption), Rubixx Support Plans (support plan management, goal setting, outcome reporting, risk management, welfare checks) and an upcoming Rubixx Sales CRM.

The platform is built on a serverless, true-cloud, multi-tenant architecture using Microsoft Azure, with open RESTful JSON APIs, automatic updates, an 8-week release cycle, and a 20+ partner integration ecosystem covering payments, communications, DWP/Housing Benefit, and field service systems. All software is developed in-house in the UK; the company explicitly states it has never outsourced or offshored development.

Rubixx is bootstrapped and profitable, with three founder-directors (Simon, Adam, Michelle) as the only shareholders, zero debt, no external investors, and '7-figure revenue with healthy profit' (per the company). The company serves 30+ named UK housing associations, plus adjacent customers such as Mind and Star Property Group, and manages tens of thousands of properties on the platform. Go-to-market is direct enterprise sales with flexible hourly professional services and a digital remote-delivery model; marketing is conducted through Rubixx Studio video content on YouTube and LinkedIn rather than traditional channels.

Name

Rubixx

Legal name

Rubixx Solutions Limited

Website

https://rubixx.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Rubixx Solutions Limited is a UK-based, bootstrapped SaaS company that provides cloud-based housing management, accounting, and support planning software to medium and large social-housing providers, built on a serverless multi-tenant architecture with an 8-week release cycle and 20+ integration partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Cloud-based housing management software sold as subscriptions to housing associations and social housing providers. The platform includes Housing Management, Accounts, Support Planning, and Sales CRM modules.
2. Professional Services: Flexible hourly billing for digital consultancy and professional services including quick questions, refresher sessions, and focused workshops. Remote delivery model makes projects shorter and less expensive than traditional implementations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rubixx provides cloud-based housing management, accounts, and support planning software sold as subscriptions to UK social housing providers. The unified platform includes modules for property and tenancy management, financial accounting, support plan management, and an upcoming sales CRM, complemented by flexible hourly digital consultancy services. The product is built on a serverless, true-cloud, multi-tenant architecture with open RESTful JSON APIs for third-party integrations.

Product overview

Rubixx is a cloud-based housing, accounting, and support planning software company serving social housing providers. The product portfolio is a unified platform-plus-modules architecture centered on four key offerings: Rubixx Housing (comprehensive housing management covering properties, rent accounting, voids, arrears with predictive capabilities, compliance, repairs, service charges, people management, customer portal, and more); Rubixx Accounts (financial management including Sales Ledger, Nominal Ledger, Cashbook, Purchase Ledger, P2P, Management Accounts, Fixed Assets, and multi-company support); Rubixx Support Plans (support plan management, goal setting, outcome reporting, risk management, and welfare checks); and Rubixx Sales CRM (upcoming customer relationship management for tracking leads and sales activities). All modules work seamlessly together, sharing data across the platform with open RESTful JSON APIs enabling third-party integrations. The platform is built on a serverless, true cloud, multi-tenant architecture with 8-week release cycles and is never outsourced or offshored.

Differentiator

Problem solved

Functional benefit

Products and services

• Rubixx Housing A fully inclusive Housing Management platform for UK social housing providers. Manages residential properties by tracking tenant information, managing leases, handling maintenance requests, processing rental payments, and covering voids, arrears (with predictive analytics), compliance, planned maintenance, service charges, people management, and a customer portal.
• Rubixx Accounts A comprehensive Accounts platform providing financial management capabilities for housing organisations, including Sales Ledger, Nominal Ledger, Cashbook, Purchase Ledger, P2P, Management Accounts, Fixed Assets, Multi-Company/InterCompany, and Partial Exemption/NRV functionality.
• Rubixx Support Plans Support planning module delivering support plan management, goal setting, outcome reporting, advanced risk management, welfare checks, tenant referrals, and scheme handovers for tenants with additional care needs.
• Rubixx Sales CRM Advanced CRM platform for managing the sales process end to end, tracking leads, sales activities, and customer interactions to boost sales and improve customer satisfaction, targeted at social housing providers.
• Rubixx Professional Services (Digital Consultancy) Flexible hourly digital consultancy and professional services for housing providers, including quick questions, refresher sessions, and focused workshops, delivered remotely to keep projects shorter and less expensive than traditional implementations.

Quantifiable outcome

• Prima Group saved £500,000 by implementing Rubixx Housing

Named customers30 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability1 record

Feature5 records

Partnerships

21 partnerships are on record, tiered best-in-class, core, so far, so good, resell and work in progress.

• Propellerbest-in-classTechnology or IntegrationBest-in-class integration partner. Works closely with Rubixx, demonstrating commitment to keeping up with dynamic development cycles. Has joint live clients with positive feedback.
• More IQbest-in-classTechnology or IntegrationBest-in-class integration partner with joint live clients and great feedback from users.
• Q_Bridgebest-in-classTechnology or IntegrationBest-in-class integration partner demonstrating strong commitment to maintaining integration with Rubixx platform.
• PayPointcoreTechnology or IntegrationIntegration largely built by Rubixx design. Payment integration for housing providers.
• Blink PaymentscoreTechnology or IntegrationIntegration largely built by Rubixx design. Payment processing integration.
• M3 CentralcoreTechnology or IntegrationIntegration largely built by Rubixx using M3's APIs for comprehensive integration.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider. Integration largely built by Rubixx design using Azure's APIs.
• Google WorkspacecoreTechnology or IntegrationIntegration largely built by Rubixx design for Google Workspace interoperability.
• Entitled TocoreTechnology or IntegrationIntegration largely built by Rubixx design for benefits entitlement integration.
• Advice Pro 2so far, so goodTechnology or IntegrationFunctional integration with potential for improvement in collaboration.
• CX Feedbackso far, so goodTechnology or IntegrationCustomer feedback integration. Functional but room for enhanced partnership.
• MARKUSso far, so goodTechnology or IntegrationFunctional integration with potential for improved collaboration.
• Simproso far, so goodTechnology or IntegrationIntegration with Simpro field service management. Functional but developing.
• Universal Creditso far, so goodTechnology or IntegrationIntegration with Universal Credit benefit system. Functional integration.
• Housing Benefitso far, so goodTechnology or IntegrationIntegration with housing benefit systems. Functional integration.
• Allpayso far, so goodTechnology or IntegrationPayment integration with Allpay. Functional integration with potential for deeper partnership.
• SignableresellChannel Partner/ Reseller/ DistributorResold integration available as pay-per-use option on platform. E-signature services.
• StannpresellChannel Partner/ Reseller/ DistributorResold direct mail integration available as pay-per-use option. Automated mailing services.
• ClickSendresellChannel Partner/ Reseller/ DistributorResold SMS/communication integration available as pay-per-use option.
• DOCTECHwork in progressTechnology or IntegrationWork in progress integration. Currently forming initial integration into platform.
• 3CXwork in progressTechnology or IntegrationWork in progress integration. Initial integration being developed.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Civica: Civica is a large UK public-sector software vendor offering housing management solutions alongside a broader portfolio of local government and regulated-industry software. It overlaps with Rubixx on housing customers but serves a much wider set of public-sector verticals.
• Yardi: Yardi is a global property management software platform serving residential and commercial landlords worldwide. It operates at much larger scale with a broader portfolio, but its residential lifecycle functionality overlaps directly with Rubixx's housing management offering.
• MRI Software: MRI Software is a global property and housing management software vendor that acquired Orchard Information Systems to expand its UK housing presence. It offers directly comparable functionality at much larger scale, with a broader portfolio of real estate and housing products.
• RealPage: RealPage is a global property management software company primarily serving US residential landlords but with international reach. Its resident lifecycle and housing management functionality overlaps with Rubixx Housing, though it generally operates at much larger and broader scale.

Direct peers

• Capita: Capita offers One Housing, a housing management system for housing associations and local authorities in the UK. It serves the same vertical with overlapping product functionality, sitting squarely as a direct competitor to Rubixx Housing.
• Aareon UK: Aareon UK is a leading housing management software provider serving UK housing associations with systems such as Q&A and Aareon 365. It competes head-to-head with Rubixx Housing for the same medium and large housing association customers with overlapping core functionality.
• Mobysoft: Mobysoft is a UK specialist vendor in social housing technology, including rent arrears analytics and housing management modules. It targets the same UK housing association niche as Rubixx and competes head-to-head in social housing procurement.
• NEC Software Solutions (Housing): NEC Software Solutions, including the former Northgate Housing business, is a major UK housing management software provider. It sells a directly comparable housing management module to the same UK housing association customer base that Rubixx targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Rubixx-Studio
• LinkedInuk.linkedin.com/in/simon-reay-rubixx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubixx