Taff Housing
Taff Housing Association is a Cardiff-based, not-for-profit Registered Social Landlord founded in 1975 that provides affordable housing, tenancy management, and support services to social housing tenants and vulnerable residents across South East Wales.
- Company typePrivate
- Founded1975
- HeadquartersCardiff, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Taff Housing does
Taff Housing Association is a charitable, not-for-profit Registered Social Landlord founded in 1975 and headquartered at Alexandra House, Cowbridge Road East, Cardiff. It provides affordable rented housing and a portfolio of support services — including money advice, supported accommodation, and floating support — to social housing tenants, financially pressured households, and vulnerable residents across South East Wales. The organisation operates within a Welsh-Government-regulated framework, charging weekly rent capped at 4.3% annual increases and additional service charges for some properties, and is funded in part through Welsh Government grants aligned with the 20,000 low-carbon social rent homes target.
The core technology stack is built on third-party platforms: Rubixx Housing Solution for tenancy and property management, Discovery for support-services case management, and All-Pay for online rent collection. The MyTaff mobile app and tenant portal (launched 2023, available on iOS and Android) is the primary customer-facing surface, enabling tenants to check rent balances, set up direct debits, request repairs, and report anti-social behaviour. Tenant engagement is also delivered through community groups, volunteering programmes, and the cross-sector Pathway to Board and Get Into Housing consortia.
Taff's strategic direction is set out in its "Great Homes and Places 2024-2029" plan and a £30 million five-year development programme targeting 350 new affordable homes by 2026, with over 100 already delivered since 2021 across schemes including Cwrt Idris (Radyr), Agate Street (Splott), and Radiocraft (Canton). The organisation is led by Chief Executive Josh Dowdall, with David Pettitt appointed Executive Director of Operations in March 2025, and Andrew Knight as Chair of the Board. It received Green regulatory judgements from Welsh Government in January 2026 for both Governance and Service Delivery and Financial Viability.
Taff Housing firmographics
Firmographics- Name
- Taff Housing
- Legal name
- Taff Housing Association
- Website
- https://taffhousing.co.uk
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Taff Housing Association is a Cardiff-based, not-for-profit Registered Social Landlord founded in 1975 that provides affordable housing, tenancy management, and support services to social housing tenants and vulnerable residents across South East Wales.
- Ownership category
- akta.pro rank
Where Taff Housing is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Taff Housing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Social Housing Rent: Taff collects rent from tenants on a weekly basis, payable every Monday a week in advance. Rent increases are governed by Welsh Government rules which allow increases up to 4.3%. The rent covers repairs, maintenance, safety, energy efficiency, services, support, and building new affordable homes.
- Service Charges: Some homes have additional service charges for things like cleaning, lighting or looking after shared spaces. These costs are checked annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Weekly rent based on Welsh Government guidelines |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Taff Housing product offering
Product offeringCore offering
Taff Housing Association is a not-for-profit registered social landlord that provides affordable rental homes and housing-related support services to residents in Cardiff and South East Wales. It manages tenancies, collects weekly social rents and service charges, delivers repairs and maintenance, and offers resident support services including money advice, floating support and supported accommodation for vulnerable individuals. Its operations are supported by an in-house housing management system (Rubixx), a case management system (Discovery), online rent payment (All-Pay) and the MyTaff tenant self-service app and portal.
Product overview
Taff Housing provides affordable housing and support services primarily through its MyTaff digital platform, which offers a customer portal and mobile applications for tenants to manage their housing needs. The organisation also delivers housing management services, support services (including money advice, supported accommodation, and floating support), and operates commercial properties. The core digital offering consists of the MyTaff portal/app that connects to internal housing management systems.
Differentiator
Problem solved
Functional benefit
Brands
- MyTaff: Mobile app and portal for customers to manage their tenancy, check rent balances, request repairs, and contact Taff Housing.
Products and services
- Affordable Rental Housing (Social Housing Tenancies)
- Service Charges (Communal Services)
Quantifiable outcome
- Built over 100 new homes since 2021
- +1 more outcomes
Companies that use Taff Housing
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Taff Housing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Taff Housing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and minor.
- Hale ConstructionmajorPartnership with Hale Construction for the Cwrt Idris development in Radyr, delivering 36 new affordable homes. This is the largest scheme Taff has completed in three years.
- Urdd Gobaith CymrumajorWorking with Welsh Government, Home Office, Local Authorities, Cytûn and organisations in the refugee sector in Wales to provide strategic response for Afghan families. Taff proud to be included in partnership delivering quality resettlement support.
- Cardiff Community Housing Association (CCHA)majorTaff joined seven other south Wales based Registered Social Landlords (RSLs) in the Get Into Housing Project consortium, offering opportunities for participants aged over 25 from diverse backgrounds. Funded by WCVA.
- Linc Cymru, Cadwyn, Hafod Housing AssociationsmajorFive housing associations from across Cardiff and surrounding areas joined together to create Pathway to Board programme aimed at Black, Asian and minority ethnic individuals to support them to be Board ready.
- Tai PawbcoreSupporting partner for Pathway to Board project - a continuous professional development opportunity designed to better equip individuals from minority ethnic communities who want to contribute to leadership of housing sector organisations.
- Race Council CymrucoreSupporting partner for Pathway to Board project aimed at improving diversity of Boards in Wales.
- Mazars, Centrus, Acorn, Darwin Gray, Goodson ThomascoreOrganisations committed their time and expertise to making the Pathway to Board project a success.
- Welsh Refugee CouncilminorSupporting partner for Pathway to Board project.
- Rubixx Housing SolutioncoreHousing management system used to support the management of tenancies, properties and related services. All relevant tenancy and housing management data is held and processed within this system.
- DiscoverycoreCase management system used for support services delivery.
- Dwr Cymru (Welsh Water)minorTaff is obliged by law to provide all details of new tenants moving into their property to Dwr Cymru.
Scale indicators9 records
Recent moves3 records
Expansion highlights5 records
Taff Housing competitors and assessment
Company assessmentBroad incumbents
- Clarion Housing Group: UK's largest housing association operating ~125,000 homes across England; comparable in affordable housing provision, supported living and asset decarbonisation programmes but at substantially greater scale and under English regulation.
- Peabody: One of the UK's largest housing associations with significant London and South East England focus; provides social housing, supported living and community services at much greater scale than Taff, comparable in mission and service mix but operating under English regulatory framework.
Direct peers
- Cadwyn Housing Association: Cardiff-based housing association providing social and affordable housing; one of Taff's named partners in the Pathway to Board programme, directly comparable in geography, scale and tenant segments.
- Wales & West Housing: One of the largest Welsh housing associations providing affordable homes across Wales; comparable in mission, regulatory framework (Welsh Government) and product offering, but materially larger scale.
- Hafod Housing Association: Large South Wales housing association offering affordable housing and support services; Taff partner in Pathway to Board and Get Into Housing, comparable in operating model and customer base.
- United Welsh: Welsh housing association providing affordable homes and services across South and West Wales; directly comparable Registered Social Landlord with similar tenant segments and Welsh Government regulatory exposure.
- Linc Cymru: Cardiff and Newport-based housing association providing social housing, care and support; named Taff partner in Pathway to Board, overlapping service portfolio and target populations.
- Cardiff Community Housing Association (CCHA): Cardiff-based housing association and named Taff partner in Get Into Housing consortium; directly comparable in geography, supported housing focus and social housing tenant base.
Regional players
- Clwyd Alyn Housing Association: North Wales housing association providing affordable homes and support services; comparable Registered Social Landlord model under the same Welsh Government regulatory regime but geographically distinct from Taff's Cardiff focus.
- Grŵp Cynefin: North Wales housing association offering social housing and care services; comparable as a Welsh charitable housing association under the same regulatory regime but serving a different region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Taff Housing social profiles
Digital presenceTaff Housing compliance and trust
Trust signalCompliance9 records
Taff Housing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taff Housing leadership team
Management profileNumber of profiles
Profiles6 records
Taff Housing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taff Housing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taff Housing
What does Taff Housing do?
Taff Housing Association is a not-for-profit registered social landlord that provides affordable rental homes and housing-related support services to residents in Cardiff and South East Wales. It manages tenancies, collects weekly social rents and service charges, delivers repairs and maintenance, and offers resident support services including money advice, floating support and supported accommodation for vulnerable individuals. Its operations are supported by an in-house housing management system (Rubixx), a case management system (Discovery), online rent payment (All-Pay) and the MyTaff tenant self-service app and portal.
Is Taff Housing a public or private company?
Taff Housing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Taff Housing founded?
Taff Housing was founded in 1975. It employs 101 to 250 people.
Where is Taff Housing based?
Taff Housing is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Taff Housing make money?
Two revenue lines are on record. Social Housing Rent is the primary driver. The others are service Charges.
Who are Taff Housing's main competitors?
Broad incumbents on record are Clarion Housing Group and Peabody. Direct peers are Cadwyn Housing Association, Wales & West Housing, Hafod Housing Association, United Welsh, Linc Cymru and Cardiff Community Housing Association (CCHA). Regional players are Clwyd Alyn Housing Association and Grŵp Cynefin.
Does Taff Housing have an API?
No public API is recorded for Taff Housing.