What Bambooee does

Bambooee (operating entity CM National Inc.) is a privately held, founder-owned consumer products company founded in 2009 by Noam and Irene Krasniansky. It designs and sells reusable bamboo-based paper towel replacements and adjustable charcoal-infused bamboo pillows, supported by accessories such as the Eco-Dispenser, pet drying towels, floor sweeps, car shammies, and a Bioband wellness patch. The underlying technology combines rayon derived from organic bamboo with a patented vegan 100% hypoallergenic polyurethane foam for the pillow line; the towel line is engineered to be machine-washable up to 100 times and perforated at standard paper towel dispenser dimensions (11" x 11.5").

The company operates a direct-to-consumer go-to-market built around a Shopify storefront, with orders fulfilled via FedEx Smart Post within 1-2 business days, supplemented by nationwide retail distribution and recurring QVC television appearances facilitated by Shark Tank investor Lori Greiner. Pricing is one-time/perpetual across roughly 16 SKUs at $17.99-$134.95 (towels $17.99-$29.99, pillows $69-$120, bundles up to $134.95), with a 23-night Try Before Buying trial and 90-night guarantee for the Continental US. Customer segments span eco-conscious consumers, sleep comfort seekers, pet owners, and floor-care users; the customer base is a long tail of individual buyers rather than enterprise accounts.

Bambooee monetizes exclusively through product sales, with revenue diversified across its own e-commerce site, third-party retail, and QVC, and supports a cause-based marketing platform via a Trees.org partnership (over 200,000 trees planted toward a 1 million goal) and 1% for the Planet membership. Operations are based in Los Angeles, CA with a returns processing center in Seminole, FL, and the company currently serves US (Continental 48 with full-service shipping) and Canadian customers.

Name

Bambooee

Legal name

CM National Inc.

Website

https://bambooee.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Bambooee is a privately held, founder-owned DTC consumer products company that sells reusable bamboo paper towel replacements, adjustable charcoal-infused bamboo pillows, and related household goods to US and Canadian consumers through its Shopify storefront, QVC, and nationwide retail distribution.

Ownership category

akta.pro rank

Product category

Sustainable Household Goods

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)

akta.pro secondary industries

Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

Keywords

• Reusable paper towels
• Bamboo home products
• Adjustable memory foam pillows
• Eco-friendly cleaning supplies
• Sustainable household goods

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Product Sales - E-commerce: Direct-to-consumer sales of bamboo-based reusable towels, adjustable pillows, pet products, and accessories through the company's Shopify e-commerce platform. Products are sold as one-time purchases with various bundle options.
2. Retail & TV Distribution: Sales through QVC television shopping network and retail distribution to retailers nationwide, expanding beyond direct e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bambooee designs, manufactures, and sells reusable bamboo-rayon paper towel replacements (rolls, bundles, floor sweeps, pet towels, shammy towels) and adjustable charcoal-infused memory foam pillows directly to consumers via its Shopify e-commerce site and QVC television retail. Products are positioned as sustainable, washable alternatives to disposable household goods, bundled with a tree-planting cause initiative through Trees.org.

Product overview

Bambooee is a cause-based company offering two main product lines: reusable bamboo paper towels and adjustable pillows. The bambooee paper towel line includes individual rolls (Bambooee EPIC SET, SharkTank Special), bundles with dispensers (BAMBOOEE SYSTEM with Eco-Dispenser), specialty products (Eco Saver for floors, Pet Drying Towels), and bulk options (Ben's 9 pack, Shammy Towel Rolls). The pillow line includes Charcoal Infused Bamboo Pillows available in Queen and King sizes, with adjustable firmness using patented vegan hypoallergenic foam, plus value sets that bundle two pillows with a Personal Positioning pillow. Accessories include the Eco-Dispenser and Premium Filler for customizing pillow firmness. The company also offers a wellness product (Bioband Patch Pack). The entire product line emphasizes sustainability through bamboo-based materials, with the company pledging to plant a tree for each purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Bambooee EPIC SET

Quantifiable outcome

• Each Bambooee roll replaces 286-429 standard paper towel rolls
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Trees.orgcoreStrategic or Co-development PartnerNon-profit tree planting partner working with local farmers and community groups worldwide to rehabilitate environments by planting trees that benefit local areas. Bambooee plants a tree with every purchase, having planted over 200,000 trees toward their goal of 1 million.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting Bambooee's online store, enabling direct-to-consumer sales functionality.
• QVCmajorChannel Partner/ Reseller/ DistributorTelevision shopping network where Bambooee products are demonstrated and sold through appearances with investor Lori Griener. Multiple product launches occurred through QVC following Shark Tank.
• 1% for the PlanetminorStrategic or Co-development PartnerEnvironmental organization membership where companies pledge to donate 1% of annual sales to environmental causes. Bambooee participates through their tree planting initiative with Trees.org.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyPillow: Direct-to-consumer and TV-shopping pillow brand famous for infomercial and QVC-style distribution. Highly comparable to Bambooee's pillow line on adjustable fill, TV-driven acquisition model, and premium single-product positioning.
• Who Gives a Crap: Sells bamboo and recycled toilet paper, paper towels, and tissues directly to consumers with a strong environmental mission (50% of profits to sanitation). Directly comparable to Bambooee on bamboo fiber, DTC model, and cause-driven brand.
• LastObject: Reusable household alternatives including reusable paper towels and cotton rounds with a strong sustainability positioning. Comparable mission-driven DTC reusable household products targeting eco-conscious consumers.
• Cloud Paper: Subscription-based bamboo paper towel DTC brand offering reusable and tree-free paper towel alternatives. Closest direct competitor to Bambooee's bamboo reusable towel product, with overlapping target customer (eco-conscious US households).
• Coop Home Goods: Adjustable, shredded-memory-foom pillow brand sold DTC and on Amazon. Directly comparable to Bambooee's adjustable charcoal pillow on the customization/zipper-adjustable firmness mechanism and premium price point.
• Reel Paper: Bamboo-based paper towels, toilet paper, and napkins sold DTC and via subscription. Directly comparable on bamboo fiber sourcing, sustainability claims, and DTC replenishment model.

Broad incumbents

• Seventh Generation: Major eco-friendly household and paper products brand (owned by Unilever) offering recycled paper towels and cleaning supplies. Competes with Bambooee at the retail shelf level in the same eco-paper towel category but across a much broader portfolio.
• Bounty (Procter & Gamble): Dominant disposable paper towel brand. Sets the price/performance benchmark Bambooee is replacing; relevant because Bambooee's value proposition is measured against Bounty's per-use economics and shelf ubiquity.

Emerging players

• Public Goods: DTC essential household goods brand with an emphasis on sustainability and own-brand basics. Comparable as a small-scale DTC house-of-brands operator selling household consumables on a membership/subscription basis to eco-conscious consumers.
• Full Circle Home: Eco-friendly cleaning tools, brushes, and home care accessories. Comparable on the sustainable cleaning accessories and reusable household tools category adjacent to Bambooee's Sweeps and Eco-Dispenser lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bambooee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bambooee