Paper Giant
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Paper Giant firmographics
Firmographics- Name
- Paper Giant
- Legal name
- Paper Giant
- Website
- https://papergiant.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Paper Giant is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Paper Giant business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Design and Research Consulting: Project-based consulting engagements delivering human-centred design, service design, strategic insight, and research services to government and private sector clients. Engagements typically span discovery, research, co-design, and implementation support phases.
- Training and Capability Building Programs: Custom training programs delivered to client organisations including workshops, coaching, learning programs, and toolkits to build internal design and research capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Paper Giant product offering
Product offeringCore offering
Paper Giant is a strategic design consultancy that delivers human-centred design research, service design, co-design, and strategy services to government, enterprise, and not-for-profit clients across Australia. Its core practices cover strategic insight (mixed-methods research), service innovation (service design and prototyping), digital and AI design, change and strategy (policy and systems change), and capability building (training and coaching). Engagements are typically project-based and span discovery, research, co-design, and implementation support phases.
Product overview
Paper Giant is a strategic design consultancy (not a software product company) offering five core service offerings: Strategic Insight (mixed-methods research), Digital & AI (digital strategy and responsible AI systems), Service Innovation (service design and co-design), Change & Strategy (policy, systems change, organisational design), and Capability Building (training programs). Additionally, they offer a public two-day Design Research Training Workshop. Their services are delivered through collaborative engagements with clients across public, private, and not-for-profit sectors, focusing on human-centered design, ethical technology, and systems change.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Insight Mixed-methods research service for organisations to understand people, markets, and contexts, including market research, social research, jobs-to-be-done frameworks, and design research in the justice system. Delivered to government, enterprise, and not-for-profit clients.
- Digital & AI Digital strategy, product design, AI systems, and application development service, with a focus on practical applications including agentic systems while ensuring ethical considerations remain central. Delivered to organisations seeking digital products, platforms, and services powered by responsible AI.
- Service Innovation Service design, co-design, prototyping, and customer experience service covering service design, spatial design, designing with and for people with disability, and service design for health. Delivered to organisations seeking to redesign services and customer experiences.
- Change & Strategy Strategy, organisation design, policy, systems change, and evaluation service covering strategy design, monitoring and evaluation, organisational design, and policy design. Delivered to government, enterprise, and not-for-profit clients.
- Capability Building Training and capability building programs that enable organisations to become and remain adaptive and resilient, including learning programs, toolkits, coaching and embedding, and design capability building. Delivered to client organisations through workshops, coaching, and learning programs.
- Design Research Training Workshop Two-day workshop focused on design research for product and service innovation, available as a public course or as custom in-house training for teams and organisations.
Quantifiable outcome
- 51 senior energy sector stakeholders aligned through collaborative risk mapping
- +4 more outcomes
Companies that use Paper Giant
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles3 records
Paper Giant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Paper Giant partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ConduentcoreConduent is a key partner in the Department of Transport and Planning myki accessible fare validator project. Paper Giant worked closely with Conduent throughout the testing engagement, ensuring research was grounded in real operational context. The collaborative approach between Paper Giant, DTP, and Conduent delivered evidence-based insights to support decision-making on next-generation ticketing infrastructure.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Paper Giant competitors and assessment
Company assessmentDirect peers
- Portable: Australian UX, research, and design consultancy working across public and private sectors; overlapping offering in design research, service design, and capability building despite now operating under Deloitte ownership.
- Meld Studios: Australian design and research consultancy delivering service design, strategy, and research to public sector and enterprise clients; similar size, sector focus, and human-centred approach to Paper Giant.
- ThinkPlace: Australian strategic design and innovation consultancy working with government and enterprise on human-centred design, service transformation, and policy challenges — directly comparable client base and methodology to Paper Giant.
Broad incumbents
- IDEO: Pioneering global design and innovation consultancy offering human-centred design, strategy, and venture incubation across enterprise and government — broader portfolio and global brand but overlapping core methodology.
- Accenture Song: Accenture's design and experience practice delivering strategy, design, and technology transformation for global enterprise and government; competes for large-scale mandates in financial services, health, and public sector that overlap with Paper Giant's verticals.
- Frog Design: Global design and engineering firm (now part of Capgemini Invent) delivering product, service, and brand design for enterprise — directly comparable methodology and client profile at much larger scale.
- AKQA: Global design, innovation, and digital agency with Australian presence serving enterprise clients on brand, experience, and product design; comparable in serving enterprise customers like Atlassian and Xero that Paper Giant also works with.
- Wolff Olins: Global brand and experience consultancy with offices in Sydney and Melbourne, providing strategy and design across sectors including public services and financial services — overlapping methodology and target sectors.
- Deloitte Digital: Digital transformation arm of Deloitte offering human-centred design, service design, and research at scale; competes for the same large enterprise and government transformation mandates Paper Giant pursues.
Emerging players
- The Monkeys: Australian creative and strategic agency with design-led offering serving major Australian brands; overlapping market in Australia but with stronger emphasis on brand and creative communications rather than pure service design and policy work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Paper Giant social profiles
Digital presencePaper Giant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paper Giant leadership team
Management profileNumber of profiles
Profiles1 record
Paper Giant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paper Giant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paper Giant
What does Paper Giant do?
Paper Giant is a strategic design consultancy that delivers human-centred design research, service design, co-design, and strategy services to government, enterprise, and not-for-profit clients across Australia. Its core practices cover strategic insight (mixed-methods research), service innovation (service design and prototyping), digital and AI design, change and strategy (policy and systems change), and capability building (training and coaching). Engagements are typically project-based and span discovery, research, co-design, and implementation support phases.
Is Paper Giant a public or private company?
Paper Giant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paper Giant founded?
Paper Giant was founded in 2013. It employs 11 to 50 people.
Where is Paper Giant based?
Paper Giant is headquartered in Melbourne, Australia, in the Oceania region.
How does Paper Giant make money?
Two revenue lines are on record. Strategic Design and Research Consulting is the primary driver. The others are training and Capability Building Programs.
Who are Paper Giant's main competitors?
Direct peers on record are Portable, Meld Studios and ThinkPlace. Broad incumbents are IDEO, Accenture Song, Frog Design, AKQA, Wolff Olins and Deloitte Digital. The Monkeys is listed as an emerging player.
Does Paper Giant have an API?
No public API is recorded for Paper Giant.