What TVekstra does

TVekstra is a Turkey-based addressable TV advertising technology company headquartered in Istanbul, founded in 2018 and operating the Adekstra Platform. The company provides end-to-end TV advertising technology and TV monetization solutions to broadcasters, advertisers, and publishers, built on HbbTV 1.5/2.0 standards. Its technology stack includes Auto Content Recognition (ACR), Dynamic Ad Substitution (DAS), ID Fusion cross-platform identity matching, Digital Rating Forecast powered by Doğuş Technology's AI, and TVekstra Analytics for real-time HbbTV viewer behavior tracking. The platform is integrated with nearly all national TV broadcasters in Turkey (Acun Media, Ciner, Demirören, Doğuş, Turkuvaz, TRT) and covers 100+ channels across Turkey, Azerbaijan, and Europe, monitoring 11.5M+ households in real time.

TVekstra's business model combines advertising revenue and managed services across four primary streams: Addressable TV advertising technology and services to broadcasters and advertisers, programmatic addressable TV inventory sales, exclusive sales representation for LG Smart TV advertising inventory across Turkey (covering 1.3M+ LG Smart TVs with Home Screen, Content Store, Launcher, and Menu placements), and BaaS (Business as a Service) managed operations for broadcasters. The company operates a consultative, quote-based enterprise sales model with no public pricing, complemented by media agency distribution through GroupM Nexus/Wavemaker, IPG, Mediacom, Publicis Groupe, and Hype. It has executed 697+ Addressable TV campaigns, generated 451M+ impressions, and reached 8M+ households, serving 250–300 brands including Samsung, BMW, Mercedes, L'Oréal, HSBC, Dacia, Levi's, Odeabank, İş Bank, and Gillette.

The company operates with 11–50 employees and pursues geographic expansion into European markets alongside product expansion in AI-driven ad recognition and cross-platform measurement. Key partnerships include Kantar Media for brand lift measurement, Adjust for CTV-to-mobile attribution, Adform for cross-screen identity, Google Ads for triggered campaign activation, and the HbbTV Association for industry positioning, including co-hosting the 13th HbbTV Symposium and Awards 2025 in Istanbul.

Name

TVekstra

Legal name

TVekstra

Website

https://tvekstra.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Connected TV (CTV) Advertising Technology

NAICS

Media Buying Agencies (541830), Advertising Agencies (54181), Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)

akta.pro secondary industries

Billing, Payments & Subscription Management (MPAHAJAC), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• Addressable TV advertising
• Connected TV technology
• HbbTV solutions
• TV adtech platform
• Programmatic TV media

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Addressable TV Advertising Technology & Services: TVekstra generates revenue by providing addressable TV advertising technology and managed services to broadcasters (monetization of TV inventory) and advertisers (access to targeted TV audiences). They offer end-to-end campaign management including strategic planning, ad creatives, execution, optimization, analytics, and reporting as part of their BaaS (Business as a Service) package. Revenue is derived from campaign fees, technology licensing, and managed service contracts with media groups and brands.
2. Programmatic Advertising & Inventory Sales: TVekstra manages addressable TV ad inventory programmatically for broadcasters, selling targeted ad placements to brands and agencies. Revenue is earned through the sale of ad impressions across premium TV inventory, with pricing based on targeting segments and campaign performance.
3. LG Smart TV Exclusive Ad Sales (Turkey): As the exclusive sales representative for LG Smart TV advertising inventory (Home Screen, Content Store, Launcher, Menu) in Turkey, TVekstra earns revenue by selling LG TV ad placements to media agencies and brands. This is a channel/ reseller model generating recurring advertising revenue.
4. BaaS (Business as a Service) for Broadcasters: TVekstra provides broadcasters with managed Addressable TV operations, managing their inventory and campaigns with extra features. Revenue is generated through service fees charged to broadcasters for platform access, campaign management, and operational support.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

TVekstra operates the Adekstra Platform, an end-to-end Addressable TV advertising and analytics platform built on HbbTV technology that enables broadcasters to monetize TV inventory and advertisers to deliver targeted, interactive, and measurable ads across Linear TV, OTT, and CTV environments. The company delivers managed Business-as-a-Service (BaaS) campaigns covering strategic planning, creative execution, optimization, and reporting, while also providing exclusive LG Smart TV advertising inventory sales in Turkey and real-time cross-screen identity matching via ID Fusion.

Product overview

TVekstra is a leader in Addressable TV advertising technology operating through its Adekstra Platform, which provides end-to-end TV advertising technology and monetization for broadcasters, advertisers, and publishers. The core product portfolio includes Addressable TV Technology with various interactive ad formats (Standard, L Band, Reverse L Band, Square, Info Band) and landing pages, Auto Content Recognition (ACR) for real-time content identification, and Addressable TV Advertising services. Supporting modules include Dynamic Ad Substitution (DAS) for ad personalization, Digital Rating Forecast using AI predictions, ID Fusion for cross-platform identity matching, TVekstra Analytics for real-time HbbTV insights, HbbTV Application development, Kantar Türkiye Brand Effect for ad impact measurement, and LG Ad Solutions for exclusive Smart TV inventory. The platform also offers BaaS (Business as a Service) for broadcasters and Programmatic Advertising capabilities. TVekstra serves over 250 brands and has delivered 697+ campaigns across Turkey's major media groups including Acun Media, Ciner, Demirören, Doğuş, Turkuvaz, and TRT.

Differentiator

Problem solved

Functional benefit

Brands

• Adekstra Platform: AI-powered integrated platform for broadcasters, advertisers, and publishers providing adtech services and BaaS (Business as a Service)

Products and services

• Adekstra Platform Integrated adtech and TV analytics platform for broadcasters, advertisers, and publishers; provides TV channel ad management, dashboards, real-time campaign monitoring across Linear TV, OTT, and SSAI environments, and BaaS campaign management.
• Addressable TV Technology Clickable, measurable, interactive Linear TV advertising technology for broadcasters and advertisers, including banner formats (Standard, L Band, Reverse L Band, Square, Info Band) and landing page formats (Standard, Video, Interactive, GIF) with remote-control interaction.
• Dynamic Ad Substitution (DAS) Real-time ad substitution technology replacing selected commercials (full adbreak or specific positions) to deliver personalized ads per household, compatible with HbbTV 1.5 and HbbTV 2.0.
• Digital Rating Forecast (TVekstra Forecast) AI-powered dashboard predicting digital TV ratings of programs 1-2 weeks ahead on a 1-10 scale, using Doğuş Technology's AI and integrating Twitter, Instagram, and Google Trends signals.
• ID Fusion Cross-platform identity matching technology combining addressable TV with real-time audience data and Adform digital identity, enabling advertisers to plan, measure, and optimize campaigns across TV and digital via Incremental Screen Planning (ISP).
• Auto Content Recognition (ACR) Real-time content identification technology using audio and video fingerprinting to detect images, sounds, speech, faces, and brands across live TV, ads, and digital video streams for automatic campaign activation and analytics.
• Addressable TV Advertising End-to-end Addressable TV advertising service for broadcasters and advertisers, including campaign management, targeting, interactive creatives, remarketing, programmatic execution, optimization, and reporting.
• TVekstra Analytics Real-time HbbTV analytics platform delivering second-by-second viewer behavior insights with metrics updated every 30 seconds, viewer segmentation, retention analysis, and Switch IN/OUT behavior tracking, accessible via desktop and iOS/Android apps.
• HbbTV Application Development Custom HbbTV application development service for TV channels including user-friendly EPGs (Electronic Program Guides), VOD interfaces, and interactive features such as those deployed for TV8, ATV, TRT, and FIFA World Cup Qatar 2022.
• Kantar Türkiye Brand Effect Partnership product with Kantar Media measuring advertising impact on brand awareness, perception, and consumer sentiment using survey-based control vs. exposed research design across approximately 11 million households.
• LG Ad Solutions (Turkey exclusive representation) Exclusive sales representation in Turkey for LG Smart TV advertising inventory across Home Screen, Content Store, Launcher, and Menu placements, providing premium CTV inventory with device-level behavioral targeting across 1.3M+ LG Smart TVs.
• Business as a Service (BaaS) for Broadcasters Managed service package for broadcasters handling Addressable TV inventory and campaigns end-to-end, including strategic planning, ad creatives, campaign execution, ongoing optimization, data analytics, and reporting.
• Connected TV to Mobile Attribution (with Adjust) Partnership product with Adjust enabling cross-device attribution from CTV ads to mobile app installations, impressions, and post-install events, enabling ROI calculation for CTV campaigns.
• CTV AI Ad Technology (Beta) AI-powered CTV ad technology (Beta) combining Brand Detection, Object Detection, OCR, and Speech Recognition capabilities for automated content analysis and ad activation, compatible with Linear TV stream, OTT, and SSAI environments.

Quantifiable outcome

• ID Fusion campaign: 5.1M individuals reached on linear TV, 3.2M tagged into digital ecosystem, +1.3M incremental reach via digital, 6.3M total reach (71% of target audience)
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability12 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• AdjustcoreTechnology or Integration · 2 March 2023Adjust and TVekstra partnered to launch CTV-to-mobile attribution measurement, enabling advertisers to attribute mobile app installations and post-install events to CTV ad exposures. Adjust dashboard displays CTV campaign data alongside other channel performance data, enabling cross-channel ROI analysis.
• Kantar Media (Kantar Türkiye / Kantar Adex)coreTechnology or IntegrationKantar Media and TVekstra developed the Kantar Türkiye Brand Effect study — a survey-based brand impact measurement that monitors broadcast streams across ~11 million households and uses Kantar Adex ad timing data to create Exposed vs. Control audience groups for brand lift measurement. This is a deep data integration partnership.
• AdformcoreTechnology or IntegrationAdform is a key partner providing unified audience identifiers (Adform ID Fusion) that enable cross-screen targeting between TV and digital. TVekstra's ID Fusion product uses Adform's identity technology to connect TV exposure data with digital ecosystems for incremental reach optimization.
• Google AdscoreTechnology or IntegrationTVekstra's ACR (Auto Content Recognition) technology connects with Google Ads to enable instant, automated campaign responses. When ACR detects a relevant TV moment or program, it can trigger pre-configured Google Ads campaigns, creating synchronized digital activations from TV viewership signals.
• LG Electronics (LG Ad Solutions)flagshipChannel Partner/ Reseller/ DistributorTVekstra is the exclusive (münhasır) sales representative for LG Smart TV advertising inventory in Turkey, covering Home Screen, Content Store, Launcher, and Menu placements across 1.3M+ LG Smart TVs. This exclusive arrangement is a flagship strategic partnership providing unique access to premium CTV inventory.
• Doğuş TechnologycoreTechnology or IntegrationTVekstra's Digital Rating Forecast dashboard uses Doğuş Technology's artificial intelligence technology to process digital channel traffic data and predict TV program ratings one to two weeks ahead on a 1–10 scale.
• IAB Türkiye (IAB TR CTV Working Group)coreStrategic or Co-development PartnerTVekstra contributed Turkish market insights and CTV data to the IAB Europe Connected TV Guide. The guide was adapted into Turkish by IAB TR CTV Working Group members. This partnership positions TVekstra as a thought leader in the European CTV advertising ecosystem.
• HbbTV AssociationflagshipStrategic or Co-development PartnerTVekstra co-hosts the 13th HbbTV Symposium and Awards 2025 with the HbbTV Association in Istanbul (November 12, 2025). This is a flagship industry partnership demonstrating TVekstra's leadership in the HbbTV ecosystem and providing a platform for industry visibility.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cadent: US-based addressable TV ad-tech platform providing planning, execution and measurement for linear TV campaigns. Direct functional overlap with TVekstra's addressable TV campaign stack and ID Fusion-style cross-screen capabilities.
• Madhive: CTV ad-tech platform purpose-built for broadcasters and local stations, offering an integrated OS for linear + CTV inventory management. Directly comparable to the broadcaster-facing BaaS layer of TVekstra's Adekstra Platform.
• Beachfront: CTV-focused ad server and supply-side platform serving broadcasters and publishers with addressable and programmatic inventory. Overlaps with TVekstra's managed programmatic offering for broadcaster inventory.
• Innovid: Independent CTV ad-tech vendor providing ad serving, creative personalization, and cross-platform measurement. Comparable to TVekstra's addressable TV ad delivery, interactive formats and cross-screen identity capabilities.
• Yospace: UK-based leader in Dynamic Ad Substitution for live streaming and broadcast TV. Highly comparable to TVekstra's DAS module and HbbTV-based live addressable TV capabilities, serving broadcasters with similar technology.

Broad incumbents

• FreeWheel: Comcast-owned TV ad management platform used by major broadcasters globally. Broader incumbent in the same addressable TV + premium video ad management category where TVekstra operates.
• The Trade Desk: Global DSP with significant CTV investment. Competes at the demand-side layer for TVekstra's advertiser customers and is increasingly active in EMEA addressable TV, making it a broad incumbent peer.
• Operative: Media operations and advertising management software for broadcasters and publishers. Comparable in serving the broadcaster back-office and ad operations needs that TVekstra addresses via BaaS and the Adekstra Platform.
• Amobee: Cross-channel digital and CTV advertising platform serving broadcasters and brands. Competes at the managed-service and CTV layer, offering addressable TV capabilities overlapping with TVekstra's full-stack offering.

Others

• DoubleVerify: CTV measurement, verification and brand-safety vendor. Adjacent rather than competitive: TVekstra's Kantar-powered Brand Effect and ID Fusion compete for the same measurement budget DoubleVerify addresses globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY6YFcHYf0ZQgScQGapmcgQ
• Xx.com/tvekstra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TVekstra