What Laservision does

Laservision (legal entity: Laservision Mega Media Pty Ltd) is a privately held, founder-owned Australian entertainment technology company founded in 1984 that designs, produces and operates large-scale immersive sensory experiences for government, tourism and enterprise clients. The company is headquartered in Dural, NSW with regional offices in Hong Kong and Dubai, and employs 101-250 staff. Its core capability is the end-to-end delivery — concept, production, installation and operation — of multimedia attractions that integrate proprietary hardware (LV400 Gobo Projectors, LV200 LED Tubes, marine-grade lighting systems), high-powered multi-color lasers, 360-degree synchronized audio, intelligent moving-head lighting fixtures and pyrotechnics, all orchestrated through millisecond-accurate show programming.

The company operates four primary product lines: Luna Light Journeys (seasonal and permanent nighttime trails in parks, forests and gardens across Australia), the Symphony Series (large-scale water show spectaculars featuring elite water sports performers, currently deployed in Vietnam), Permanent Attractions (fixed multimedia installations for tourism destinations), and Special Events, Projection Mapping and Architectural Lighting services. Flagship productions include Symphony of the Green Island (Cat Ba, Vietnam, Guinness World Record holder), Symphony of the Sea (Phu Quoc, Vietnam), and Bullanginya Dreaming (Barooga, NSW), alongside recurring Australian Luna Light Journeys such as Aurora, Bloom, Echoes, The Enchanted Forest, Radiance and Canvas of Cairns.

Laservision makes money through a hybrid B2B/B2C model: contracted project-based fees from local and regional councils and tourism developers (e.g., the Sun Group Entertainment strategic partnership in Vietnam, three-year contract with Brisbane City Council), ticket revenue from seasonal Luna Light Journey events (tiered pricing typically $10-$17.50 adult, $40-$49 family), and permanent installation licensing. Customer concentration is heavily weighted toward municipal government bodies and a small number of enterprise tourism operators, with distribution achieved via direct enterprise sales, local council co-presentation partnerships, and dedicated ticketing websites for each production.

Name

Laservision

Legal name

Laservision Mega Media Pty Ltd

Website

https://laservision.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Laservision is a privately held Australian entertainment technology company founded in 1984 that designs, produces and operates large-scale immersive light, laser, multimedia and water-show attractions for government councils, tourism developers and consumer audiences across Australia, Vietnam, Hong Kong, Dubai and Singapore.

Ownership category

akta.pro rank

Product category

Immersive Entertainment Production

NAICS

Arts, Entertainment, and Recreation (71), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Design, Decor & Styling (HSACAAAB)

akta.pro secondary industry

Event Lighting Decor (Uplighting, String Lights, Effects) (HSACAOAE)

Keywords

• Immersive light shows
• Water show spectaculars
• Projection mapping services
• Permanent multimedia attractions
• Experiential entertainment production

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticketed Event Production: Production and presentation of paid ticketed events including Luna Light Journeys, water shows, and light spectacles. Revenue generated through ticket sales to consumers attending limited-season and permanent attractions.
2. Government Contracts: Contracted production services for local and regional councils for permanent attractions and special event productions. Projects include Bullanginya Dreaming and other municipal entertainment installations.
3. Consulting Services: Creative consultation and production services for destination-making and immersive experience development for tourism authorities and property developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Laservision designs, produces, installs, and operates immersive light, laser, sound, water, fire, and multimedia entertainment experiences for councils, tourism authorities, and entertainment operators. Its core offerings include Luna Light Journeys (immersive nighttime light trails in parks and gardens), Symphony Series water show spectaculars, permanent multimedia attractions, special events, projection mapping, architectural lighting, experiential marketing, and creative consultation services.

Product overview

Laservision is a global entertainment technology company creating immersive sensory experiences through light, water, fire and multimedia technology. The company operates across multiple product lines: Luna Light Journeys (temporary and permanent nighttime light trails with holograms, lasers and interactive installations), the Symphony Series (large-scale live entertainment water shows with water sports performers), Permanent Attractions (fixed installations at tourism destinations), Special Events, Projection Mapping, Architectural Lighting, Experiential Marketing, and Creative Consultation. Their flagship products include Luna Light Journeys like Bullanginya Dreaming, Aurora, Radiance, Bloom, Echoes, The Enchanted Forest, and Symphony water shows in Vietnam. The company maintains offices in Sydney (Australia), Hong Kong, and Dubai (UAE), with over 40 years of global entertainment experience.

Differentiator

Problem solved

Functional benefit

Brands

• Luna Light Journeys: Immersive nighttime trails of light, sound and interaction that transform outdoor landscapes into memorable experiences. Includes shows like Aurora, Bloom, Echoes, Radiance, The Enchanted Forest, and Bullanginya Dreaming.
• Symphony Series

Products and services

• Luna Light Journeys Series of immersive nighttime light trails featuring holograms, lasers, audio, special effects, and storytelling that transform parks, forests, gardens, and waterfronts into outdoor light festivals. Includes both limited-season pop-ups and permanent installations across Australia, sold/commissioned via local council partnerships.
• Symphony Series Water Show Spectaculars Large-scale live entertainment water show spectaculars featuring elite water sports performers, jet skis, flyboards, jet surfs, high-powered lasers, 360-degree audio, intelligent lighting, and synchronized pyrotechnics. Includes Symphony of the Green Island (Cat Ba, Vietnam) and Symphony of the Sea (Phu Quoc, Vietnam), produced for international tourism developers.
• Permanent Attractions Fixed multimedia attractions and entertainment installations designed for long-term operation at tourism destinations, resorts, and theme parks worldwide, including Bullanginya Dreaming at Barooga, NSW. Sold via project-based contracts to tourism operators and venue owners.
• Special Events Production Custom live entertainment productions for one-off or recurring events, corporate functions, celebrations, and festivals, leveraging Laservision's in-house lighting, laser, audio, and multimedia capabilities.
• Projection Mapping Services Large-scale video projection mapping onto buildings, landmarks, and architectural surfaces to create immersive visual experiences, offered as a standalone production service for events and permanent installations.
• Architectural Lighting Permanent and temporary lighting installations for buildings, landscapes, and public spaces that enhance nighttime aesthetics and branding, commissioned by property developers, councils, and corporate clients.
• Experiential Marketing Branded immersive experiences and activations for marketing campaigns and brand activations, leveraging Laservision's multimedia production capability.
• Creative Consultation Strategic creative advisory services for attractions development, event concepts, and destination-making projects, offered to tourism authorities, property developers, and government clients.

Quantifiable outcome

• 60% boost in destination footfall
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• H2O EventscoreStrategic or Co-development Partner · 1 November 2025Water sports performance and event production partner collaborating on live entertainment water shows. H2O Events provides elite water sports performers and choreographic expertise for synchronized aquatic productions.
• Sun Group EntertainmentcoreStrategic or Co-development Partner · 1 May 2025Strategic partnership for developing world-class multimedia attractions in Vietnam. Collaboration on major water show productions including Symphony of the Green Island (Cat Ba) and Symphony of the Sea (Phu Quoc). Sun Group is a leading Vietnamese entertainment and tourism developer.
• Rockhampton Regional CouncilmajorStrategic or Co-development PartnerLocal government partnership for presenting Radiance, an exclusive Christmas-themed Luna Light Journey at Rockhampton Botanic Gardens. Council provides venue, funding support, and promotional collaboration.
• Albury City CouncilmajorStrategic or Co-development PartnerLong-running partnership for presenting Aurora Luna Light Journey at Albury Botanic Gardens. Partnership has continued annually since 2022, now in its fourth season.
• Shellharbour City CouncilmajorStrategic or Co-development PartnerPartnership for presenting The Enchanted Forest Luna Light Journey at Blackbutt Forest Reserve. Multi-year collaboration driving significant regional tourism and economic benefits.
• City of JoondalupmajorStrategic or Co-development PartnerPartnership for presenting Bloom Luna Light Journey at Central Park, Joondalup. Joondalup Mayor Albert Jacob noted the production enhances the city's reputation as the 'events capital of the north'.
• Cairns Regional CouncilmajorStrategic or Co-development PartnerMulti-year partnership for presenting Reef Lights/Canvas of Cairns at Cairns Festival. Council partnership for immersive fountain shows and esplanade installations.
• Brisbane City CouncilmajorStrategic or Co-development PartnerAwarded three-year contract for The Enchanted Garden Luna Light Journey at Roma Street Parkland. Partnership produced sold-out annual events from 2021-2023.
• Sporties BaroogamajorStrategic or Co-development PartnerVenue host and operational partner for Bullanginya Dreaming permanent Luna Light Journey at Bullanginya Lagoon, Barooga. $1.5 million project recognized internationally with multiple awards.
• The Hills Shire CouncilmajorStrategic or Co-development PartnerPartnership for presenting Echoes Luna Light Journey at Bella Vista Farm as a main event of The Hills Shire Council's 2025 Orange Blossom Festival.
• ACHE (Aboriginal Cultural Heritage and Education)majorStrategic or Co-development PartnerCultural partnership for Bullanginya Dreaming ensuring accurate and respectful representation of Bangerang Peoples' traditions and stories.
• Bangerang PeoplemajorStrategic or Co-development PartnerIndigenous community partnership for cultural consultation and artistic collaboration. Visual artist Rebecca Atkinson provided artwork for Bullanginya Dreaming that became the visual heartbeat of the show.
• Connie RovinaminorStrategic or Co-development PartnerFirst Nations artist who created the interpretation of 'The Story of the Rainbow Serpent' for Canvas of Cairns, connecting cultural heritage with contemporary technology.
• Indigenous Design Labs (IDL)minorStrategic or Co-development PartnerYoung Indigenous creatives who created narrative, artwork and voiceover for Reef Lights lagoon water show under tutelage of Leigh Harris at Ingeous Studios.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multimedia studio creating immersive light, projection, and sound experiences for public spaces and tourism destinations (e.g., Aura at Basilica, JFK airport, and multiple citywide installations). Directly comparable as a specialist in large-scale immersive multimedia entertainment for cultural and tourism clients.
• Grande Experiences: Producer of immersive art exhibitions such as Van Gogh Alive and Frida Kahlo — operating ticketed, large-format immersive attractions globally. Comparable as a ticketed immersive-experience producer that licenses and tours immersive content for venues and cultural institutions.
• ECA2: French creator of large-scale pyrotechnic, laser, water, and multimedia spectaculars (including shows for the Burj Khalifa and national celebrations). Closely comparable in combining lasers, water, pyrotechnics, and projection into destination-scale entertainment productions.
• teamLab: Japanese interdisciplinary art collective producing immersive digital art installations and permanent attractions (teamLab Planets, Borderless) worldwide. Comparable as a creator of ticketed, large-format immersive experiences sold through tourism-driven venues.
• Studio DRIFT: Dutch art studio creating large-scale light, kinetic, and multimedia installations (e.g., Shylight, Fragile Future). Comparable in fusing technology, light, and storytelling into monumental immersive artworks commissioned by cultural and tourism clients.

Broad incumbents

• Cirque du Soleil: Global leader in large-scale live entertainment productions. Overlaps with Laservision in producing premium ticketed spectacles for tourism hubs and operating in international markets, but Cirque's core is resident show formats rather than multimedia light/water spectaculars.
• IMG Artists / IMG Live: Broad live-entertainment production and talent firm. Comparable as a producer and operator of large-format entertainment experiences, though broader in scope (talent management, sport presentation, branded experiences) than Laservision's multimedia specialization.

Emerging players

• Fever: Global live-entertainment discovery and ticketing platform powering immersive experiences (e.g., Van Gogh, Frida, Candlelight Concerts). Comparable as it both produces and distributes immersive experiences to mass consumer audiences through ticketing data and marketing scale.
• Production Club: Los Angeles-based experiential production company developing immersive entertainment, location-based experiences, and branded activations. Comparable in producing technology-driven immersive experiences for cultural and commercial clients, though at smaller scale than Laservision.

Others

• Christie (live events / projection): Major projection and visual-display technology supplier serving the live-events industry. Adjacent rather than competitive — provides hardware used in immersive projection experiences including those produced by Laservision competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/laservision
• Facebookfacebook.com/LaservisionMegaMedia
• LinkedInlinkedin.com/company/laservision-mega-media
• Instagraminstagram.com/laservisionmegamedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laservision