Corporate Magic

What Corporate Magic does

Corporate Magic is a Richardson, Texas-based live event and broadcast production company founded in 1986 that designs and executes large-scale events for Fortune 1000 corporations, sports and entertainment organizations, nonprofits, and U.S. government and military clients. Its service portfolio spans full-service event production (corporate sales meetings, product launches, incentive meetings, press events), live broadcast production (network specials and streaming), strategy and communications (messaging, theme development, speechwriting), and in-house identity design. Technical capabilities integrate streaming and digital broadcast management, television lighting design, broadcast creative and technical direction, production workflow design, creative leadership staffing, talent management, and budget oversight — delivered through a lean in-house team supplemented by an extended network of 250+ specialists for marquee productions.

The firm's commercial model is custom, project-based professional services with no public pricing; engagements run on multi-year cycles and quote-driven scoping. Revenue is generated across three inter-related streams: event production fees, broadcast production fees, and standalone creative services. Go-to-market is enterprise-direct, led by the CEO, COO, and VP of Sales, and is underpinned by a 27-project portfolio website, Telly Award recognition, and a referral engine powered by long-tenured client relationships — most notably a 28-year partnership with the Dallas Cowboys producing the annual Thanksgiving Day Halftime Show since 1997, and continuing work with organizations such as Bridgestone, Mazda North America, The Salvation Army, United Way of Metropolitan Dallas, the National Medal of Honor Museum Foundation, the U.S. Army, and the U.S. Navy-Marine Corps.

Corporate Magic, Inc. is a privately held, family-owned Texas corporation with approximately 11-50 employees, no disclosed external investment, no parent entity, and no subsidiaries. Operational geography is concentrated in the United States, with selective international reach demonstrated by the Salvation Army 150th Anniversary production at London's O2 Arena. The firm monetizes its reputation, Emmy-winning creative leadership under Senior Creative Director Stephen Dahlem, and a deep network of broadcast and production specialists to compete in the high-stakes enterprise event market.

Name

Corporate Magic

Legal name

Corporate Magic, Inc.

Website

https://corporatemagic.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Corporate Magic is a privately held, Richardson, Texas-based live event and broadcast production agency founded in 1986 that designs and executes large-scale events and broadcasts for Fortune 1000 corporations, sports organizations, nonprofits, and U.S. government and military clients.

Ownership category

akta.pro rank

Product category

Live Event and Broadcast Production Services

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industries

Corporate Event Production & A/V Services (Staging, Lighting, Sound) (MPAGAHAN), Corporate Celebrations & Milestone Events (Anniversaries, Holiday Parties) (MPAGAHAC), Trade Shows & Industry Expos (B2B) (MPAGAHAB), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Event production services
• Live broadcast production
• Corporate event management
• Broadcast creative direction
• Live event design

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Custom project-based fees for live event production services including corporate events, conferences, product launches, incentive meetings, press events, and celebrity concerts. Revenue is generated through one-time project fees tailored to event scope and complexity.
2. Broadcast Production Services: Fees for live broadcast production including network specials, streaming events, television lighting, and broadcast technical/creative direction. Includes both one-time broadcast events and ongoing production relationships.
3. Creative Services: Strategy and communications consulting, identity design, brand development, speechwriting, and B2B marketing services integrated with event production or as standalone offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Corporate Magic is a live event and broadcast production company that plans, designs, and executes corporate events, live broadcasts, and broadcast-led productions for enterprises and high-profile organizations. The firm offers full-service event production (corporate sales meetings, sales meetings, celebrity concerts, product launches, incentive meetings, press events) combined with live broadcast production (video production, network relations, streaming, staging, set designs), strategic communications and identity design, and specialized broadcast capabilities including streaming/digital broadcast management, television lighting design, broadcast creative and technical direction, production workflow design, talent management, and creative leadership staffing.

Product overview

Corporate Magic is a live event and broadcast production company offering a comprehensive suite of integrated professional services rather than discrete software products. The core offerings center on Event Production, Live Broadcast, Creative Services, and Corporate Messaging. These foundational services are supported by specialized capabilities including Streaming and Digital Broadcast Management, Lighting Design for Television Environments, Broadcast Creative Direction, Broadcast Technical Direction, Production Workflow Design, Budget Development and Oversight, Strategy & Comms, Identity Design, Talent Management, and Creative Leadership Staffing. The company is particularly known for signature productions such as the Dallas Cowboys Thanksgiving Halftime Shows (produced since 2000), the National Medal of Honor Museum Grand Opening, and the United Way Centennial Celebration. Corporate Magic operates as a full-service production partner rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production Full-service event production including corporate sales meetings, sales meetings, celebrity concerts, product launches, incentive meetings, and press events. Highly tailored experiences customized to each client and event.
• Live Broadcast Live broadcast production services spanning decades of experience in live network specials and streaming events, including video production, network relations, streaming, staging, and set designs.
• Strategy & Communications Strategic messaging, theme development, speechwriting, and B2B marketing services aligned with stage design and creative content to deliver clear, powerful messages for enterprise clients.
• Identity Design In-house creative team developing a bold, integrated identity for events including brand strategy, logo design, brand voice, color systems, brand guidelines, and identity applications that extend the client's brand and engage the audience.
• Streaming and Digital Broadcast Management Planning, coordinating, monitoring, and managing systems that deliver live and on-demand content to audiences across digital platforms, including encoding systems, CDN coordination, streaming platforms, redundancy planning, and viewer analytics.
• Lighting Design for Television Environments Shaping, controlling, and managing light for cameras to accurately capture broadcasts and live productions, including key lighting, fill lighting, back lighting, scenic lighting, audience lighting, LED wall integration, and broadcast color consistency.
• Broadcast Creative Direction Shaping how audiences experience an event through a screen by aligning creative vision, production design, camera strategy, graphics, content, lighting, audio, and storytelling into a unified audience experience.
• Broadcast Technical Direction Designing, coordinating, integrating, and managing the technical systems that make broadcasts possible, including cameras, audio systems, graphics platforms, playback systems, communications networks, routing infrastructure, streaming platforms, recording systems, and transmission paths.
• Production Workflow Design Defining how work moves through a project — establishing how information is shared, decisions are made, responsibilities are assigned, approvals are managed, and teams coordinate from concept through execution.
• Budget Development and Oversight Planning, forecasting, managing, and monitoring the financial resources required for successful production, serving as a creative and strategic decision-making tool.
• Talent Management Coordinating speakers, performers, entertainers, athletes, celebrities, musicians, hosts, presenters, and dignitaries including contracts, travel, rehearsals, technical requirements, security, and hospitality.
• Creative Leadership Staffing Integrating experienced creative and production leaders into projects, including creative directors, executive producers, show directors, content leaders, broadcast leaders, technical directors, stage managers, and experience designers.

Quantifiable outcome

• 136,000 live event attendees in 2025 across productions
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• 7 Brew CoffeecoreStrategic or Co-development Partner · 1 January 2026Partnership with 7 Brew Coffee for their 'Now & Next' National Leadership Conference at Gaylord Opryland. Corporate Magic oversaw logistics, staging, and digital infrastructure including the event's registration platform. The conference brought together 660+ executives, franchisees, and managers at a pivotal moment for the company's rapid expansion (600+ locations nationwide).
• Event Strategies, Inc.coreStrategic or Co-development Partner · 9 November 2025Corporate Magic worked under direction of Event Strategies, Inc. to support production of the Navy-Marine Corps 250th Anniversary broadcast 'Above, Below, and Beyond' and U.S. Army Grand Military Parade. Event Strategies provided strategic direction while Corporate Magic handled production execution, storytelling, and large-scale coordination.
• U.S. ArmycoreStrategic or Co-development Partner · 14 June 2025Corporate Magic supported production of the U.S. Army Grand Military Parade and Celebration on June 14, 2025 - a Presidential special event honoring 250 years of Army history. Working under direction of Event Strategies, Inc., the production reached both live attendees and national broadcast audiences through CNN, FOX News, and streaming platforms.
• National Medal of Honor Museum FoundationflagshipStrategic or Co-development Partner · 22 March 2025Corporate Magic served as creative director and logistics coordinator for the National Medal of Honor Museum Grand Opening on March 22, 2025. The $270 million museum opening was designated an 'Event of National Significance' by the Department of Defense. Production included 'Mission to Inspire Spectacular' with 2,300 drones, 3,500+ pyrotechnic shells, and 32 Medal of Honor recipients.
• Dallas CowboysflagshipStrategic or Co-development Partner · 1 January 1997Long-standing partnership with Dallas Cowboys organization spanning nearly three decades. Corporate Magic has produced the annual Thanksgiving Day Halftime Show since 1997, working closely with Executive Vice President and Chief Brand Officer Charlotte Jones. The partnership has raised over $3 billion for the Salvation Army Red Kettle Campaign. Additional collaborations include Season Kickoff events and other Cowboys productions.
• The Salvation ArmyflagshipStrategic or Co-development PartnerOngoing partnership through Dallas Cowboys Thanksgiving Halftime Shows to kick off the annual Red Kettle Campaign. Since 1997, the partnership has raised over $3 billion for the organization, supporting services for nearly 24-27 million people annually. Corporate Magic produces the televised halftime performances that drive national awareness and donations.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing live events, conferences, broadcasts and experiential marketing for Fortune 500 clients — direct head-to-head competitor for Corporate Magic's enterprise event and broadcast RFPs.
• George P. Johnson Experience Marketing: Largest independent experiential marketing agency, producing large-scale corporate events, product launches, and trade shows for major global brands — directly comparable in scale, scope, and customer profile to Corporate Magic.
• MKG: Creative experiential marketing agency producing brand activations, launch events, and live experiences for major consumer and enterprise brands — closest direct competitor in the creative-led live event niche.
• Sparks: Cheil-owned experiential agency producing corporate events, brand activations, conferences, and broadcast experiences; competes directly with Corporate Magic for Fortune 1000 event production mandates.
• Octagon: Sports and entertainment marketing agency with strong live-event production practice across NFL, NBA and corporate sponsor activations — directly comparable to Corporate Magic in sports/entertainment-scale productions like Cowboys Thanksgiving halftime.
• GES (Global Experience Specialists): Large-scale trade show, corporate event, and exhibition producer serving Fortune 1000 clients globally — competes with Corporate Magic in the corporate conference and brand experience segment.
• Meyer & Associates: Independent event and broadcast production agency known for high-profile large-scale productions; comparable to Corporate Magic in producing televised events and stadium shows for major brands and organizations.

Broad incumbents

• Freeman: Largest U.S. brand experience and event production company (private-equity backed), offering end-to-end event strategy, creative, logistics, and AV services — broader portfolio incumbent in Corporate Magic's category.
• Maritz: Major incentive, meeting, and event production company serving enterprise customers across corporate meetings, incentive travel, and large-scale events — broader incumbent with comparable enterprise client base.

Others

• Barkley: Independent creative agency producing brand campaigns, content, and experiential activations for major brands — adjacent rather than direct, but overlaps with Corporate Magic's Strategy & Comms and Identity Design services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/corpmagic
• YouTubeyoutube.com/@Corporatemagicinc
• Facebookfacebook.com/thecorporatemagic
• LinkedInlinkedin.com/company/corporate-magic
• Instagraminstagram.com/corpmagic

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Magic