Giovannis

Quick-Service Italian Restaurantoriginalgiovannis.com

Giovanni's Roast Beef and Pizza is a privately held, family-owned Italian-American quick-service restaurant chain founded in 1977, operating roughly 10 franchise and company locations across Massachusetts and New Hampshire, serving pizza, roast beef, subs, salads, and pasta to local families and individuals via dine-in, takeout, delivery, website, and mobile apps.

Company typePrivate
Founded1977
HeadquartersAlbuquerque, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Giovannis does

Giovanni's Roast Beef and Pizza, Inc. is a privately held, family-owned Italian-American quick-service restaurant chain founded in 1977 in Lynn, Massachusetts. The company operates approximately 10 active locations across New Hampshire (Salem, Manchester, Nashua, Londonderry, Hooksett) and Massachusetts (Malden, Methuen, Saugus, Tewksbury, Main St. Haverhill) through a mix of company-owned and franchise-operated units, with several earlier locations (Danvers, Billerica, Haverhill River Street, Lowell) closed or pruned over time. Its menu centers on pizza (signature plus specialty varieties), roast beef sandwiches (Super, Regular, Junior), hot and cold subs, calzones, fresh salads, appetizers, pasta dishes, and dinner entrees (steak tips, kabobs, wings). Service is available via dine-in, takeout, and delivery across the network.

The underlying technology stack is a conventional restaurant commerce platform rather than a proprietary software product. Ordering runs through location-specific websites on originalgiovannis.com, integrated with Foodtec Solutions for online ordering and Clover for point-of-sale, complemented by native iOS and Android mobile applications (com.foodtec.giovannis on Google Play, appsto.re/us/9FX8eb.i on the App Store). There is no disclosed API, no proprietary model, no AI/ML layer, and no enterprise integrations; the digital stack is purely a customer-facing ordering convenience layered on top of standard franchise QSR operations. Marketing runs through owned social channels (Facebook, Instagram, Twitter, Snapchat, YouTube) and an email club.

Revenue is generated from one-time food and beverage purchases at restaurant locations (dine-in, takeout, delivery) supplemented by franchise fees and ongoing royalties from franchise-operated units. Pricing is per-transaction, varies by location, and is not publicly disclosed in standardized form. The customer base is the long tail of local families and individuals, with no enterprise contracts and no disclosed volume anchors. The chain is bootstrapped with no institutional funding or private equity ownership disclosed, and the firmographic headcount band of 11-50 employees reflects a small corporate support staff on top of franchisee-paid unit labor.

Giovannis firmographics

Firmographics

Name: Giovannis
Legal name: Giovanni's Roast Beef and Pizza, Inc.
Website: https://originalgiovannis.com
Company type: Private
Founded year: 1977
Operating status: Operating
Headcount range: 11–50 employees
Short description: Giovanni's Roast Beef and Pizza is a privately held, family-owned Italian-American quick-service restaurant chain founded in 1977, operating roughly 10 franchise and company locations across Massachusetts and New Hampshire, serving pizza, roast beef, subs, salads, and pasta to local families and individuals via dine-in, takeout, delivery, website, and mobile apps.
Ownership category
akta.pro rank

Where Giovannis is headquartered

Location

Headquarters

HQ city: Albuquerque
HQ country: United States
HQ region: North America

Offices10 records

Markets served

Giovannis business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Restaurant Food Sales: One-time food and beverage purchases at restaurant locations including pizza, roast beef sandwiches, subs, salads, calzones, appetizers, and pasta dishes

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Giovannis product offering

Product offering

Core offering

Giovanni's Roast Beef and Pizza is a multi-location quick-service restaurant chain selling Italian-American fare including pizza, roast beef sandwiches, submarine subs, calzones, fresh salads, appetizers, pasta dishes, and dinner entrees. Customers can dine in, take out, or order delivery through physical locations across Massachusetts and New Hampshire, the company website, or iOS/Android mobile apps. The chain also offers a franchise program for entrepreneurs to open additional Giovanni's locations.

Product overview

Giovanni's Roast Beef and Pizza is a multi-location restaurant chain founded in 1977, operating as a unified quick-service restaurant brand with locations across New Hampshire and Massachusetts. The product portfolio centers on Italian-American cuisine with its signature pizza varieties, roast beef sandwiches, and submarine subs as core offerings, supplemented by appetizers, calzones, fresh salads, hot sandwiches, pasta dishes, and dinner entrees. The company offers both in-store dining and a distributed online ordering platform across its store locations, with dedicated mobile apps for iOS and Android, and a franchising program for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

Pizza Signature Italian pizza varieties including Cheese, Special, Spinach Alfredo, Broccoli Alfredo, Veggie Delux, Barbeque Chicken, Hawaiian, Meat Lovers, Mexican, Buffalo Finger, and Steak Bomb.
Roast Beef Sandwiches

Companies that use Giovannis

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Giovannis technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Giovannis partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered minor.

JamesminorOthersFood supply partner mentioned in 'our Partners' section on website. Partner details not specified.
MountminorOthersFood supply partner mentioned in 'our Partners' section on website. Partner details not specified.
StanminorOthersFood supply partner mentioned in 'our Partners' section on website. Partner details not specified.
IBP (International Balanced Protein or similar)minorOthersFood supply partner mentioned in 'our Partners' section on website. Partner details not specified.
General MillsminorOthersFood supply partner mentioned in 'our Partners' section on website. Partner details not specified.
PianminorOthersFood supply partner mentioned in 'our Partners' section on website. Partner details not specified.
Coca-ColaminorOthersBeverage supply partner mentioned in 'our Partners' section on website. Partner details not specified.
American Cancer SocietyminorOthersCharitable partner receiving donations from Giovanni's locations. Community giving program includes food, gift cards, and monetary donations.
Dana FarberminorOthersCharitable partner receiving donations from Giovanni's locations as part of community giving program.

Scale indicators3 records

Recent moves18 records

Expansion highlights5 records

Giovannis competitors and assessment

Company assessment

Emerging players

Wahlburgers: Celebrity-branded casual burger and sandwich chain with New England roots and franchise growth. Comparable to Giovanni's on casual American menu, New England identity, and franchise expansion playbook.

Broad incumbents

Pizza Hut: National pizza and Italian chain with dine-in, takeout, and delivery. Competes broadly with Giovanni's pizza, pasta, and sub categories and sets the competitive pricing and convenience benchmark in the same segment.
Domino's Pizza: National pizza delivery and carryout chain and the dominant player in Giovanni's core category. Competes with Giovanni's on pizza and online ordering, and represents the scale-and-technology benchmark against which Giovanni's must differentiate.
Papa John's: National pizza delivery chain with broad menu of sides and desserts. Direct competitor to Giovanni's pizza business and a benchmark for delivery operations and digital ordering investment.
Firehouse Subs: National franchise sub chain expanding aggressively in the Northeast. Directly comparable to Giovanni's on sub offerings, franchise-based expansion strategy, and family/community positioning.
Jersey Mike's Subs: National franchise sub chain with rapid Northeast unit growth. Comparable to Giovanni's on sub sandwich menu and franchise model, and a key competitive force in MA/NH.

Direct peers

Uno Pizzeria & Grill: Regional deep-dish pizza and Italian casual-dining chain in the Northeast. Comparable to Giovanni's on Italian menu positioning and casual-dining format with dine-in, takeout, and delivery.
Papa Gino's: New England-based pizzeria chain offering pizza, subs, and pasta with dine-in, takeout, and delivery. Most directly comparable to Giovanni's by cuisine, geography (MA/NH concentration), and limited-service Italian-American format.
Bertucci's Brick Oven Pizzeria: Regional Italian-American chain specializing in brick-oven pizza, pasta, and appetizers across the Northeast US. Comparable to Giovanni's in menu mix (pizza, pasta, Italian entrees) and casual-dining service model.
Capriotti's Sandwich Shop: Franchised sub and sandwich chain with strong Northeast presence, including MA and surrounding states. Directly comparable to Giovanni's in sub/sandwich offering, franchise-based growth model, and regional customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Giovannis financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Giovannis leadership team

Management profile

Number of profiles

Giovannis funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Giovannis M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giovannis

What does Giovannis do?

Is Giovannis a public or private company?

Giovannis is a private company. It is classified as family owned and is currently operating.

When was Giovannis founded?

Giovannis was founded in 1977. It employs 11 to 50 people.

Where is Giovannis based?

Giovannis is headquartered in Albuquerque, United States, in the North America region.

How does Giovannis make money?

One revenue line is on record: restaurant Food Sales.

Who are Giovannis's main competitors?

Wahlburgers is listed as an emerging player. Broad incumbents are Pizza Hut, Domino's Pizza, Papa John's, Firehouse Subs and Jersey Mike's Subs. Direct peers are Uno Pizzeria & Grill, Papa Gino's, Bertucci's Brick Oven Pizzeria and Capriotti's Sandwich Shop.

Does Giovannis have an API?

No public API is recorded for Giovannis.