Crimson Design Group

What Crimson Design Group does

Crimson Design Group is a privately held, full-service luxury interior design firm founded in 2003 and headquartered in Columbus, Ohio. The firm delivers interior design, space planning, and FF&E (furniture, fixtures, and equipment) procurement and installation services across five customer segments: high-net-worth residential clients, senior living developers and operators, multifamily developers, luxury retail and hospitality brands, and ultra-high-net-worth aviation clients. Its core technology is human creative expertise combined with an exclusive trade furniture sourcing network that gives it access to pieces unavailable in retail markets, supported by a curated collaborator ecosystem of custom millwork fabricators (Fairfield Woodworks), upholsterers (Fortner Inc.), lighting manufacturers (Spike Lighting), muralists, and premium material suppliers (Phillip Jeffries, Maharam, Hamilton Parker).

The firm's flagship productized offering is the Signature Sprint, a 45-day, single-room refresh service structured into three publicly priced tiers ($25K-$45K furnishings with $11,250 design fee; $49K-$65K furnishings with $15,900 design fee; $70K-$100K furnishings with $24,500 design fee). Beyond Signature Sprint, the firm delivers bespoke residential and commercial projects on a quote basis, with commercial work spanning multifamily clubhouses (Langham, Essex, River House, Fairmont, Belmont House, Baxter Park), senior living communities (The Coventry for Continental Senior Living), luxury retail showrooms (D.C. Johnson Custom Jeweler), beverage retail rollouts (Trevor's Liquor across four Arizona locations), and private aviation hangars.

The business operates on a professional services and procurement fee model, monetizing through design fees and furniture procurement margins. Go-to-market is sales-led and relationship-driven, leveraging a portfolio website, earned media coverage (Robb Report, Elle Decor, Good Housekeeping, Martha Stewart Living, Luxe, Homes & Gardens), social channels (Instagram, LinkedIn, Pinterest), industry recognition (2025 ASID Design Excellence Award for Commercial Space, Large; Hospitality Design Awards finalist), and direct consultation booking. The firm employs 11-50 staff, is independently owned with Cheryl Stauffer as CEO & Principal, and serves markets across Ohio (Columbus metro, Cleveland) and Arizona (Phoenix, Scottsdale, Paradise Valley).

Name

Crimson Design Group

Legal name

Crimson Design Group

Website

https://crimsondesigngroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Crimson Design Group is a luxury interior design firm headquartered in Columbus, Ohio, founded in 2003, serving high-net-worth residential, multifamily, senior living, luxury retail, and aviation clients through its Signature Sprint productized offering and bespoke full-service design, FF&E procurement, and installation services.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Luxury interior design
• Residential design services
• Commercial interior design
• FF&E procurement
• Multifamily amenity design

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Design Services: Full-service interior design fees charged per project or tiered engagement. Signature Sprint program includes design fees ($11,250-$24,500) alongside furniture procurement.
2. FF&E Procurement: Furniture, fixtures, and equipment sourcing and procurement. Signature Sprint tiers range from $25K-$100K in furnishings, with design fees separately quoted.
3. Installation Oversight: Red Glove installation management and trade coordination, handling complex multi-trade projects from planning through final installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Crimson Design Group is a luxury interior design firm that sells full-service residential and commercial design engagements, centered on its Signature Sprint 45-day room refresh program with three publicly disclosed tiers ($25K–$100K furnishings plus design fees). Service delivery covers concept development, space planning, custom millwork and lighting design, trade-network FF&E sourcing (furniture unavailable at retail), and turnkey installation oversight, executed under a proprietary "Red Glove Service" client experience standard.

Product overview

Crimson Design Group is a luxury interior design firm offering a comprehensive suite of design services centered on its Signature Sprint program—a three-tiered, 45-day room refresh offering. The core portfolio includes residential and commercial interior design services spanning multifamily amenity spaces, senior living communities, luxury retail environments, and private aviation interiors. Key service components include custom furniture sourcing through an exclusive trade network, FF&E procurement and installation, custom millwork design, lighting design, and space planning. The company also delivers its proprietary 'Red Glove Service' commitment, a full-service experience from discovery through installation. Projects range from single-room residential refreshes (starting at $25K furnishings) to large-scale commercial amenity installations, with notable recognition including ASID Design Excellence Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Sprint A 45-day room refresh interior design program offering three tiers (Elite Style Refresh, Curated Lifestyle Edit, Magazine-Ready Result) with furniture sourcing through the firm's trade network, space planning, and full installation. Aimed at homeowners who want a single-room transformation with a defined timeline and pricing.
• Residential Design Services Full-service residential interior design including whole-home transformations, room-by-room refreshes, custom furniture selection, and interior styling for single-family homes, accessed via the Signature Sprint or broader custom residential engagements.
• Commercial Design Services Commercial interior design services for retail, hospitality, multifamily amenity spaces, senior living, and corporate environments, including concept development, space planning, and FF&E procurement.
• FF&E Procurement & Installation Furniture, fixtures, and equipment specification, sourcing, and installation coordination, leveraging the firm's exclusive trade network for pieces unavailable at retail including custom-made items and curated ready-made finds.
• Multifamily Amenity Design Clubhouse and amenity space design for multifamily residential communities, covering lobby design, fitness centers, pools, co-working spaces, theaters, and outdoor living areas.
• Senior Living Interior Design Interior design for senior living communities, balancing hospitality cues with comfort and operational needs for independent and assisted living facilities.
• Luxury Retail Interior Design High-end retail environment design including custom showroom design, jewelry-specific lighting, material and finish selection, and bespoke retail experiences for premium brands.
• Private Aviation Interior Design Multi-use private aviation hangar design combining business, family, lifestyle, and aircraft functions with luxury lounge and hospitality elements for ultra-high-net-worth clients.

Quantifiable outcome

• Trevor's Liquor expansion achieved ~28% year-over-year sales increase during expansion years
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fortner Inc.coreImplementation/ SI/ Consulting PartnerUpholstery partner for multifamily and commercial projects including Essex clubhouse (banquettes) and Belmont House (custom U-shaped banquettes). Trusted collaborator for 15+ custom pieces on high-profile projects.
• Fairfield WoodworkscoreImplementation/ SI/ Consulting PartnerCustom millwork and woodwork fabricator. Built custom cabinetry, bars, and architectural millwork including Soho House-inspired bar millwork at Belmont House and custom elements at Worthington Gardens.
• Hamilton ParkerminorOthersTile and materials supplier providing Calacatta marble (Castelli) for Tailored Classic project and Hamilton Parker's Atlas Marvel tile for Belmont House checkerboard floor.
• Classico TileminorOthersTile replacement supplier for Approachable Luxury project. When specified tile became unavailable mid-project, Classico Tile provided matching replacement from in-stock inventory.
• Sarah DeAngulo EberlycoreStrategic or Co-development PartnerMuralist and longtime Crimson collaborator. Hand-rendered black-and-white nature scene murals for Belmont House lobby arches and custom artwork installations across multiple projects.
• Phillip JeffriesminorOthersWallcovering supplier providing hand-blocked linen wallpaper and herringbone vinyl for Essex clubhouse and patterned wallpapers for Bold Living project.
• MaharamminorOthersUpholstery textile supplier providing plaid Maharam upholstery for banquettes at Essex clubhouse.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ken Fulk Inc. Luxury interior design firm with similar multi-vertical scope across residential, hospitality, commercial, and retail. Comparable high-touch, project-based model with strong brand recognition and full-service FF&E delivery, making it one of the closest analog peers to Crimson.
• Pierce & Ward: Boutique luxury interior design firm serving high-net-worth residential and commercial clients with a similarly productized, design-forward aesthetic. Comparable in scale, premium positioning, and full-service delivery including custom sourcing.
• Martyn Lawrence Bullard Design: Celebrity interior designer known for luxury residential, hospitality, and commercial projects. Comparable brand-driven, principal-led model with global press recognition similar to Crimson's Robb Report and Elle Decor features.
• House of Honey: Full-service interior design firm operating in luxury residential and commercial segments with custom FF&E procurement. Comparable business model and client profile to Crimson, though geographically anchored in the Western US.
• Jeff Andrews Design: Celebrity interior designer with a luxury residential practice and commercial project portfolio. Comparable in brand-led positioning, high-end project delivery, and celebrity-press-driven client acquisition.

Emerging players

• Havenly: Online interior design platform offering room-by-room design packages at lower price points. Represents the digital, productized end of the interior design market that Crimson competes against for aspirational luxury clients.
• Modsy: Tech-enabled interior design service combining 3D rendering with remote designer support. Adjacent business model competing for the same end customer who might otherwise graduate to full-service firms like Crimson.
• Decorilla: Online interior design marketplace with multiple designer concepts and budget tiers. Comparable customer segment (homeowners seeking professional design help) but different price point and delivery model than Crimson's white-glove Signature Sprint.

Broad incumbents

• RH Interior Design: Restoration Hardware's luxury home furnishings brand with integrated interior design services through RH Interiors. Overlaps with Crimson on affluent residential clients but operates at much larger scale and as a broader retailer rather than a focused design firm.
• West Elm Interior Design: Williams-Sonoma-owned home retailer offering in-store and online interior design services. Competes for aspirational residential clients at lower price points than Crimson, with a much broader catalog-driven product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crimson-design-group
• Instagraminstagram.com/crimsondesigngroup
• Pinterestpinterest.com/crimsondesigngroup
• Xx.com/_CrimsonDesign
• Facebookfacebook.com/crimsondesigngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crimson Design Group