Flemings Mayfair

What Flemings Mayfair does

Flemings Mayfair is a privately held luxury boutique hotel at 7-12 Half Moon Street in Mayfair, London, operating 129 guest rooms and suites plus 10 serviced apartments within a property converted from 13 Georgian townhouses, some dating to 1731. Founded by Robert Fleming in 1851 and family-owned for over 40 years, it is one of London's oldest established hotels and a member of Small Luxury Hotels of the World. The offering centres on accommodation across tiers from Deluxe Single (from £375/night) to The Townhouse (from £3,500/night), supported by an integrated food-and-beverage operation: the Michelin-starred Ormer Mayfair restaurant (Executive Chef Sofian Msetfi), Manetta's Art Deco cocktail bar, The Drawing Room afternoon tea venue, and three private dining rooms plus The Barrel Room wine-tasting venue. Corporate and private events are run through the Clarges Suite, Half Moon Suite, Tyburn Suite, and a 44-seat private hire of Ormer Mayfair. Distribution combines direct booking (Synxis-powered website, phone, email), global SLH membership, and regional luxury travel advisors via Signature Travel Network (US), La Collection (Australia), Experanto (Latin America), and Flospitality (UK/DACH). Ancillary revenue includes gift vouchers, a residents-only gym, and corporate hospitality. Sustainability is anchored by a 2-acre Essex kitchen garden, 10,000+ on-site bees, and the Butterfly Mark by Positive Luxury.

Name

Flemings Mayfair

Website

https://flemings-mayfair.co.uk

Company type

Private

Founded year

1851

Operating status

Operating

Headcount range

101–250 employees

Short description

Flemings Mayfair is a privately held luxury boutique hotel in Mayfair, London, operating 129 rooms and suites plus the Michelin-starred Ormer Mayfair restaurant, Manetta's Bar, and private dining venues for affluent leisure and corporate travellers. Founded 1851.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Luxury Serviced Residences (THAGAEAJ), Fine Dining Restaurants (THAFACAA), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Luxury boutique hotels
• Fine dining restaurants
• Hotel accommodation
• Private dining events
• Hospitality services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Revenue from 129 guest rooms and suites, including 10 fully serviced apartments. Room categories range from Deluxe Single to The Townhouse at £3,500 per night
2. Dining - Ormer Mayfair Restaurant: One-Michelin-starred restaurant under Executive Chef Sofian Msetfi, offering tasting menus (5-course and 7-course) with vegetarian and pescatarian options
3. Manetta's Bar: 1930s inspired cocktail bar offering sophisticated cocktail list, celebrated in GQ Magazine and Condé Nast Traveller
4. Afternoon Tea - The Drawing Room: Traditional British afternoon tea experience in Drawing Room with hand-painted de Gournay wall panels depicting early views of India
5. Private Dining and Events: Three private dining rooms (Clarges Suite, Half Moon Suite, Tyburn Suite) and The Barrel Room for wine tastings. Also 44-seat private hire of Ormer Mayfair
6. Gift Vouchers: Gift vouchers available for hotel stays, tasting menus at Ormer Mayfair, and Afternoon Tea experiences

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Flemings Mayfair operates a 5-star luxury boutique hotel in Mayfair, London with 129 guest rooms, suites, and 10 serviced apartments, converted from thirteen Georgian townhouses dating back to 1731. The hotel offers fine dining at the Michelin-starred Ormer Mayfair restaurant, cocktails at Manetta's Bar, afternoon tea in The Drawing Room, private dining and event facilities, gift vouchers, and a residents-only gym.

Product overview

Flemings Mayfair is a luxury boutique hotel offering a unified hospitality experience centered around its 129 guest rooms, suites, and serviced apartments. The property features its Michelin-starred Ormer Mayfair restaurant, Manetta's Bar, and The Drawing Room for afternoon tea. Additional offerings include private dining rooms, event spaces including the Clarges Suite and The Barrel Room, a residents-only gym, and gift vouchers. The hotel is part of Small Luxury Hotels of the World and converted from thirteen Georgian townhouses dating to 1731.

Differentiator

Problem solved

Functional benefit

Brands

• Ormer Mayfair: One Michelin-starred restaurant at Flemings Mayfair, led by Executive Chef Sofian Msetfi, offering contemporary British cuisine with seasonal ingredients from their Essex kitchen garden.
• Manetta's Bar

Products and services

• Flemings Mayfair Hotel Accommodation

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Small Luxury Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorFlemings Mayfair is a member of Small Luxury Hotels of the World, providing global distribution, marketing support, and recognition as part of an elite collection of independent luxury hotels.
• Down Hall Hotel & SpaminorOthersEngland's most established country house hotel on 110 acres of woodland, parkland and landscaped gardens. Partner property in the network.
• Townhouse MykonosminorOthersOnce an 18th-century aristocratic manor house lovingly restored as a stunning boutique hotel in Mykonos. Partner property in the network.
• Burlington ArcademinorGTM or Marketing PartnerEngland's oldest and longest shopping arcade, opened in 1819, recognised as a historic and architectural masterpiece with 51 independent boutiques.
• Lanserhof at The Arts ClubminorOthersWorld-class health club and clinic with innovative medical treatments. Located at The Arts Club, a private members club in Mayfair.
• Camellia's Tea HouseminorGTM or Marketing PartnerFine selection of teas with new tea menu and afternoon tea offers available in Flemings Mayfair's elegant Drawing Room.
• Moyses StevensminorGTM or Marketing PartnerEstablished in 1876, Moyses Stevens is the oldest family florist in London, providing floral arrangements for the hotel.
• Liberty LondonminorGTM or Marketing PartnerLuxury fashion house on Regent Street since 1875, just a ten-minute walk from Flemings Mayfair.
• Miller HarrisminorGTM or Marketing PartnerLuxury British fragrance company with a strong partnership with Flemings Mayfair. Featured in seasonal packages like 'Summer Scent Escape'.
• MCM LondonminorGTM or Marketing PartnerGerman-born luxury brand founded during the Golden Age of Munich, an enduring icon for over 45 years.
• Harvey NicholsminorGTM or Marketing PartnerWorld's leading luxury retailer with exclusive edit of prestigious brands across womenswear, menswear, accessories, beauty, food and wine.
• Oscar UdeshiminorGTM or Marketing PartnerFounded in London in 1999, crafts bespoke, made to measure and ready to wear clothing for the discerning gentleman. Offers bespoke consultations at Flemings Mayfair.
• ICAminorOthersThe ICA is a membership institute that promotes and encourages an understanding of radical art and culture.
• Albemarle GalleryminorOthersIntroduces exciting contemporary painting and sculpture from international and UK based artists. Collaborates with Flemings Mayfair for art collection.
• Mason RosecoreGTM or Marketing PartnerIntegrated sales, luxury hotel PR, marketing and digital media services to travel, lifestyle, wellness and property brands. Represents Flemings Mayfair to UK marketplace for over 22 years.
• Paul SmithminorGTM or Marketing PartnerBritish fashion designer established for over 40 years, known for mixing tradition and classics with humour.
• Select HotelsminorChannel Partner/ Reseller/ DistributorProgram of more than 950 of the world's most distinguished luxury and premium properties.
• HIP HotelsminorChannel Partner/ Reseller/ DistributorHIP stands for Highly Individual Places - collection of distinctive luxury hotels.
• Tablet HotelsminorChannel Partner/ Reseller/ DistributorCurated collection of the world's best hotels for unforgettable travel experiences.
• Signature Travel NetworkcoreChannel Partner/ Reseller/ DistributorExclusive network of the World's Leading Expert Travel Advisors driving luxury hotel bookings.
• FlospitalitycoreChannel Partner/ Reseller/ DistributorBoutique consultancy specialising in tailored sales representation, strategic communications, and brand development for luxury hotels. Represents Flemings Mayfair in UK market.
• La CollectioncoreChannel Partner/ Reseller/ DistributorExclusive representation of Flemings Mayfair in Australia through dedicated travel experts.
• Experanto Latin AmericacoreChannel Partner/ Reseller/ DistributorBoutique representation agency representing Flemings Mayfair in Latin America.
• LavazzaminorGTM or Marketing PartnerItaly's iconic coffee brand with over 125 years of passion, innovation, and craftsmanship. Known for rich blends and commitment to sustainability. Enhances guest experience with every cup served.
• Andy Gotts MBEcoreStrategic or Co-development PartnerWorld-famous photographer Andy Gotts MBE collaborates with Flemings Mayfair on private art collection featuring black and white celebrity portraits throughout hotel corridors.
• Charity Begins at HomecoreOthersUK-registered charity that Flemings Mayfair supports weekly. Chefs prepare 60+ warm meals every Wednesday for distribution to families in need. Managing Director participates in CEO Sleepout annually, raising over £120,000 to date.

Scale indicators14 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ham Yard Hotel: Ham Yard is a Soho boutique luxury hotel from Firmdale Hotels, sharing the Small Luxury Hotels of the World distribution and a similar design-led, intimate luxury positioning. Comparable in size, target guest, and rate band.
• The Ritz London: The Ritz is a Piccadilly/Mayfair luxury hotel with comparable heritage (opened 1906), Michelin recognition, and afternoon tea offering. Competes for the same affluent leisure guest, particularly American and Middle Eastern travellers.
• Claridge's: Claridge's is an iconic Mayfair luxury hotel offering comparable suite and penthouse pricing tiers, fine dining, and a similar heritage-driven positioning. Same competitive set for high-end leisure and corporate bookings in Mayfair.
• Rosewood London: Rosewood London is a High Holborn luxury hotel with similar room count, multiple F&B venues, and comparable rate tiers. Direct competitor for luxury business travellers and aspirational leisure stays in central London.
• Brown's Hotel: Brown's Hotel is a Rocco Forte Mayfair boutique luxury hotel with comparable heritage, room count, and HNW leisure focus. Direct Mayfair head-to-head competitor in similar price band and guest segment.
• The Berkeley: The Berkeley is a Knightsbridge/Mayfair-adjacent luxury hotel with similar room count, multiple F&B outlets, and comparable pricing. Direct competitor for luxury business and leisure travellers in central London.
• 45 Park Lane: 45 Park Lane is a Dorchester Collection boutique luxury hotel overlooking Hyde Park, directly adjacent to Mayfair. Comparable intimate scale, modern luxury positioning, and competing for the same park-facing Mayfair guest.
• The Connaught: The Connaught is a Mayfair luxury hotel with comparable room count, Michelin-starred dining (Hélène Darroze), and similar HNW leisure and corporate guest mix. Direct head-to-head competitor for boutique luxury stays in the same neighbourhood with overlapping price points.
• The Dorchester Collection (The Dorchester): The Dorchester is a Mayfair luxury hotel under the Dorchester Collection group, competing directly for HNW leisure and corporate business. Comparable rate structure, F&B offering (Alain Ducasse at The Dorchester), and heritage positioning.

Broad incumbents

• The Savoy: The Savoy is a larger, more established Strand luxury hotel with broader scale, group infrastructure, and comparable rate ceilings. Broader incumbent competitor that over-indexes on group bookings and heritage-driven leisure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/flemingsmayfair
• Xx.com/FlemingsMayfair
• Facebookfacebook.com/FlemingsHotelMayfair

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flemings Mayfair