Flemings Mayfair
Flemings Mayfair is a privately held luxury boutique hotel in Mayfair, London, operating 129 rooms and suites plus the Michelin-starred Ormer Mayfair restaurant, Manetta's Bar, and private dining venues for affluent leisure and corporate travellers. Founded 1851.
- Company typePrivate
- Founded1851
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Flemings Mayfair does
Flemings Mayfair is a privately held luxury boutique hotel at 7-12 Half Moon Street in Mayfair, London, operating 129 guest rooms and suites plus 10 serviced apartments within a property converted from 13 Georgian townhouses, some dating to 1731. Founded by Robert Fleming in 1851 and family-owned for over 40 years, it is one of London's oldest established hotels and a member of Small Luxury Hotels of the World. The offering centres on accommodation across tiers from Deluxe Single (from £375/night) to The Townhouse (from £3,500/night), supported by an integrated food-and-beverage operation: the Michelin-starred Ormer Mayfair restaurant (Executive Chef Sofian Msetfi), Manetta's Art Deco cocktail bar, The Drawing Room afternoon tea venue, and three private dining rooms plus The Barrel Room wine-tasting venue. Corporate and private events are run through the Clarges Suite, Half Moon Suite, Tyburn Suite, and a 44-seat private hire of Ormer Mayfair. Distribution combines direct booking (Synxis-powered website, phone, email), global SLH membership, and regional luxury travel advisors via Signature Travel Network (US), La Collection (Australia), Experanto (Latin America), and Flospitality (UK/DACH). Ancillary revenue includes gift vouchers, a residents-only gym, and corporate hospitality. Sustainability is anchored by a 2-acre Essex kitchen garden, 10,000+ on-site bees, and the Butterfly Mark by Positive Luxury.
Flemings Mayfair firmographics
Firmographics- Name
- Flemings Mayfair
- Website
- https://flemings-mayfair.co.uk
- Company type
- Private
- Founded year
- 1851
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flemings Mayfair is a privately held luxury boutique hotel in Mayfair, London, operating 129 rooms and suites plus the Michelin-starred Ormer Mayfair restaurant, Manetta's Bar, and private dining venues for affluent leisure and corporate travellers. Founded 1851.
- Ownership category
- akta.pro rank
Flemings Mayfair industry classification
Industry- Product category
- Luxury Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Urban Luxury Hotels (City Luxury) (THAGACAE)
- akta.pro secondary industries
- Urban & Downtown Full-Service Hotels (THAGAAAA), Luxury Serviced Residences (THAGAEAJ), Fine Dining Restaurants (THAFACAA), Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where Flemings Mayfair is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Flemings Mayfair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Accommodation: Revenue from 129 guest rooms and suites, including 10 fully serviced apartments. Room categories range from Deluxe Single to The Townhouse at £3,500 per night
- Dining - Ormer Mayfair Restaurant: One-Michelin-starred restaurant under Executive Chef Sofian Msetfi, offering tasting menus (5-course and 7-course) with vegetarian and pescatarian options
- Manetta's Bar: 1930s inspired cocktail bar offering sophisticated cocktail list, celebrated in GQ Magazine and Condé Nast Traveller
- Afternoon Tea - The Drawing Room: Traditional British afternoon tea experience in Drawing Room with hand-painted de Gournay wall panels depicting early views of India
- Private Dining and Events: Three private dining rooms (Clarges Suite, Half Moon Suite, Tyburn Suite) and The Barrel Room for wine tastings. Also 44-seat private hire of Ormer Mayfair
- Gift Vouchers: Gift vouchers available for hotel stays, tasting menus at Ormer Mayfair, and Afternoon Tea experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Deluxe Single Room |
| Subscription | Pay-as-you-go | Deluxe Double Room |
| Subscription | Pay-as-you-go | Executive King Room |
| Subscription | Pay-as-you-go | Junior Suite |
| Subscription | Pay-as-you-go | Studio Suite |
| Subscription | Pay-as-you-go | One Bedroom Suite |
| Subscription | Pay-as-you-go | Two Bedroom Suite |
| Subscription | Pay-as-you-go | Two Bedroom Penthouse |
| Subscription | Pay-as-you-go | 3 Bedroom Suite (Townhouse) |
| Subscription | Pay-as-you-go | 2 Bedroom Garden Apartment |
| Subscription | Pay-as-you-go | The Townhouse (Full Private Residence) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Flemings Mayfair product offering
Product offeringCore offering
Flemings Mayfair operates a 5-star luxury boutique hotel in Mayfair, London with 129 guest rooms, suites, and 10 serviced apartments, converted from thirteen Georgian townhouses dating back to 1731. The hotel offers fine dining at the Michelin-starred Ormer Mayfair restaurant, cocktails at Manetta's Bar, afternoon tea in The Drawing Room, private dining and event facilities, gift vouchers, and a residents-only gym.
Product overview
Flemings Mayfair is a luxury boutique hotel offering a unified hospitality experience centered around its 129 guest rooms, suites, and serviced apartments. The property features its Michelin-starred Ormer Mayfair restaurant, Manetta's Bar, and The Drawing Room for afternoon tea. Additional offerings include private dining rooms, event spaces including the Clarges Suite and The Barrel Room, a residents-only gym, and gift vouchers. The hotel is part of Small Luxury Hotels of the World and converted from thirteen Georgian townhouses dating to 1731.
Differentiator
Problem solved
Functional benefit
Brands
- Ormer Mayfair: One Michelin-starred restaurant at Flemings Mayfair, led by Executive Chef Sofian Msetfi, offering contemporary British cuisine with seasonal ingredients from their Essex kitchen garden.
- Manetta's Bar
Products and services
- Flemings Mayfair Hotel Accommodation
Companies that use Flemings Mayfair
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Flemings Mayfair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flemings Mayfair partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Small Luxury Hotels of the WorldcoreFlemings Mayfair is a member of Small Luxury Hotels of the World, providing global distribution, marketing support, and recognition as part of an elite collection of independent luxury hotels.
- Down Hall Hotel & SpaminorEngland's most established country house hotel on 110 acres of woodland, parkland and landscaped gardens. Partner property in the network.
- Townhouse MykonosminorOnce an 18th-century aristocratic manor house lovingly restored as a stunning boutique hotel in Mykonos. Partner property in the network.
- Burlington ArcademinorEngland's oldest and longest shopping arcade, opened in 1819, recognised as a historic and architectural masterpiece with 51 independent boutiques.
- Lanserhof at The Arts ClubminorWorld-class health club and clinic with innovative medical treatments. Located at The Arts Club, a private members club in Mayfair.
- Camellia's Tea HouseminorFine selection of teas with new tea menu and afternoon tea offers available in Flemings Mayfair's elegant Drawing Room.
- Moyses StevensminorEstablished in 1876, Moyses Stevens is the oldest family florist in London, providing floral arrangements for the hotel.
- Liberty LondonminorLuxury fashion house on Regent Street since 1875, just a ten-minute walk from Flemings Mayfair.
- Miller HarrisminorLuxury British fragrance company with a strong partnership with Flemings Mayfair. Featured in seasonal packages like 'Summer Scent Escape'.
- MCM LondonminorGerman-born luxury brand founded during the Golden Age of Munich, an enduring icon for over 45 years.
- Harvey NicholsminorWorld's leading luxury retailer with exclusive edit of prestigious brands across womenswear, menswear, accessories, beauty, food and wine.
- Oscar UdeshiminorFounded in London in 1999, crafts bespoke, made to measure and ready to wear clothing for the discerning gentleman. Offers bespoke consultations at Flemings Mayfair.
- ICAminorThe ICA is a membership institute that promotes and encourages an understanding of radical art and culture.
- Albemarle GalleryminorIntroduces exciting contemporary painting and sculpture from international and UK based artists. Collaborates with Flemings Mayfair for art collection.
- Mason RosecoreIntegrated sales, luxury hotel PR, marketing and digital media services to travel, lifestyle, wellness and property brands. Represents Flemings Mayfair to UK marketplace for over 22 years.
- Paul SmithminorBritish fashion designer established for over 40 years, known for mixing tradition and classics with humour.
- Select HotelsminorProgram of more than 950 of the world's most distinguished luxury and premium properties.
- HIP HotelsminorHIP stands for Highly Individual Places - collection of distinctive luxury hotels.
- Tablet HotelsminorCurated collection of the world's best hotels for unforgettable travel experiences.
- Signature Travel NetworkcoreExclusive network of the World's Leading Expert Travel Advisors driving luxury hotel bookings.
- FlospitalitycoreBoutique consultancy specialising in tailored sales representation, strategic communications, and brand development for luxury hotels. Represents Flemings Mayfair in UK market.
- La CollectioncoreExclusive representation of Flemings Mayfair in Australia through dedicated travel experts.
- Experanto Latin AmericacoreBoutique representation agency representing Flemings Mayfair in Latin America.
- LavazzaminorItaly's iconic coffee brand with over 125 years of passion, innovation, and craftsmanship. Known for rich blends and commitment to sustainability. Enhances guest experience with every cup served.
- Andy Gotts MBEcoreWorld-famous photographer Andy Gotts MBE collaborates with Flemings Mayfair on private art collection featuring black and white celebrity portraits throughout hotel corridors.
- Charity Begins at HomecoreUK-registered charity that Flemings Mayfair supports weekly. Chefs prepare 60+ warm meals every Wednesday for distribution to families in need. Managing Director participates in CEO Sleepout annually, raising over £120,000 to date.
Scale indicators14 records
Recent moves8 records
Expansion highlights5 records
Flemings Mayfair competitors and assessment
Company assessmentDirect peers
- Ham Yard Hotel: Ham Yard is a Soho boutique luxury hotel from Firmdale Hotels, sharing the Small Luxury Hotels of the World distribution and a similar design-led, intimate luxury positioning. Comparable in size, target guest, and rate band.
- The Ritz London: The Ritz is a Piccadilly/Mayfair luxury hotel with comparable heritage (opened 1906), Michelin recognition, and afternoon tea offering. Competes for the same affluent leisure guest, particularly American and Middle Eastern travellers.
- Claridge's: Claridge's is an iconic Mayfair luxury hotel offering comparable suite and penthouse pricing tiers, fine dining, and a similar heritage-driven positioning. Same competitive set for high-end leisure and corporate bookings in Mayfair.
- Rosewood London: Rosewood London is a High Holborn luxury hotel with similar room count, multiple F&B venues, and comparable rate tiers. Direct competitor for luxury business travellers and aspirational leisure stays in central London.
- Brown's Hotel: Brown's Hotel is a Rocco Forte Mayfair boutique luxury hotel with comparable heritage, room count, and HNW leisure focus. Direct Mayfair head-to-head competitor in similar price band and guest segment.
- The Berkeley: The Berkeley is a Knightsbridge/Mayfair-adjacent luxury hotel with similar room count, multiple F&B outlets, and comparable pricing. Direct competitor for luxury business and leisure travellers in central London.
- 45 Park Lane: 45 Park Lane is a Dorchester Collection boutique luxury hotel overlooking Hyde Park, directly adjacent to Mayfair. Comparable intimate scale, modern luxury positioning, and competing for the same park-facing Mayfair guest.
- The Connaught: The Connaught is a Mayfair luxury hotel with comparable room count, Michelin-starred dining (Hélène Darroze), and similar HNW leisure and corporate guest mix. Direct head-to-head competitor for boutique luxury stays in the same neighbourhood with overlapping price points.
- The Dorchester Collection (The Dorchester): The Dorchester is a Mayfair luxury hotel under the Dorchester Collection group, competing directly for HNW leisure and corporate business. Comparable rate structure, F&B offering (Alain Ducasse at The Dorchester), and heritage positioning.
Broad incumbents
- The Savoy: The Savoy is a larger, more established Strand luxury hotel with broader scale, group infrastructure, and comparable rate ceilings. Broader incumbent competitor that over-indexes on group bookings and heritage-driven leisure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Flemings Mayfair social profiles
Digital presenceFlemings Mayfair compliance and trust
Trust signalCompliance1 record
Flemings Mayfair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flemings Mayfair leadership team
Management profileNumber of profiles
Profiles4 records
Flemings Mayfair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flemings Mayfair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flemings Mayfair
What does Flemings Mayfair do?
Flemings Mayfair operates a 5-star luxury boutique hotel in Mayfair, London with 129 guest rooms, suites, and 10 serviced apartments, converted from thirteen Georgian townhouses dating back to 1731. The hotel offers fine dining at the Michelin-starred Ormer Mayfair restaurant, cocktails at Manetta's Bar, afternoon tea in The Drawing Room, private dining and event facilities, gift vouchers, and a residents-only gym.
Is Flemings Mayfair a public or private company?
Flemings Mayfair is a private company. It is classified as family owned and is currently operating.
When was Flemings Mayfair founded?
Flemings Mayfair was founded in 1851. It employs 101 to 250 people.
Where is Flemings Mayfair based?
Flemings Mayfair is headquartered in London, United Kingdom, in the Europe region.
How does Flemings Mayfair make money?
Six revenue lines are on record. Accommodation is the primary driver. The others are dining - Ormer Mayfair Restaurant, manetta's Bar, afternoon Tea - The Drawing Room, private Dining and Events and gift Vouchers.
Who are Flemings Mayfair's main competitors?
Direct peers on record are Ham Yard Hotel, The Ritz London, Claridge's, Rosewood London, Brown's Hotel, The Berkeley, 45 Park Lane, The Connaught and The Dorchester Collection (The Dorchester). The Savoy is listed as a broad incumbent.
Does Flemings Mayfair have an API?
No public API is recorded for Flemings Mayfair.
What industry is Flemings Mayfair in?
Flemings Mayfair's product category is Luxury Boutique Hotels. Its primary akta.pro industry code is THAGACAE, Urban Luxury Hotels (City Luxury), with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 5810.