What Worthing Homes does

Worthing Homes is a UK-registered charitable community benefit society (No. 8337) and regulated provider of social housing, established in 1999 through a stock transfer from Worthing Borough Council. It provides approximately 4,000 households in the Worthing and Sussex coastal region with social rented, affordable rented, shared ownership, sheltered, and leasehold housing, allocated through local-authority housing registers and the Homemove choice-based lettings system in partnership with councils in Worthing, Adur, Arun, Chichester and Horsham.

The operating stack centres on a 24/7 Customer Portal for tenant self-service (rent management, repair reporting with photo upload, statement download), an Asset Register Database that schedules planned replacement of kitchens, bathrooms, roofs and heating systems, and a set of third-party integrations covering payments (AllPay), mutual exchange (Homeswapper, Exchange Locata), noise incident reporting (The Noise App), and damp/mould triage (Blitz Call). Revenue is generated through four subscription-style recurring streams: residential rent (social at approximately 50% of market, affordable at up to 80% of market), leasehold service charges for building insurance and communal maintenance, subsidised rent on retained shares under Shared Ownership, and ancillary garage rentals (£8.61/week tenants, £17.41/week non-tenants).

The model is community-led rather than purely transactional. Worthing Homes operates a Resident Voice democratic engagement programme, runs Community House (Dominion Road), the Resource Centre (digital skills training) and the Lovett Hub (Maybridge Square), maintains around 200 green-space sites including 7 play parks, and delivers tenancy support, aids and adaptations, domestic abuse response and safeguarding through partnerships with NSPCC, Women's Aid, ManKind Initiative and Galop. The organisation is a member of PlaceShapers and the National Housing Federation and is delivering a 500-new-home development programme over five years.

Name

Worthing Homes

Legal name

Worthing Homes

Website

https://worthing-homes.org.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Worthing Homes is a UK charitable community benefit society and regulated social housing provider, serving approximately 4,000 households with social, affordable, shared ownership, sheltered and leasehold homes across the Sussex coastal region, and operating a 500-new-home development programme.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Affordable Housing Property Management (BPAJAGAJ)

Keywords

• Social housing services
• Affordable rental housing
• Shared ownership homes
• Sheltered accommodation services
• Housing association management

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Residential Rent: Rental income from social and affordable rented properties. Tenants pay rent weekly or monthly through Direct Debit, bank transfer, standing order, or AllPay payment systems.
2. Leasehold Service Charges: Service charges paid by leaseholders to cover building insurance, maintenance of communal areas, and reserve/sinking funds for major repairs. Charges may be paid in advance or arrears.
3. Shared Ownership: Shared Ownership homes where Worthing Homes retains ownership of a percentage and charges subsidised rent on the unowned share. Monthly payments include mortgage on owned share, rent on retained share, and service charges.
4. Garage Rental: Garage rental income at £8.61 per week for tenants and £17.41 per week for non-tenants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Worthing Homes is a nonprofit housing association that owns and manages approximately 4,000 affordable homes across the Sussex coastal region, providing social rented housing, affordable rent, shared ownership, sheltered accommodation, and leasehold services. The organization also delivers tenancy support, wellbeing services, community programmes, and a digital Customer Portal for self-service. Properties are allocated through local authority housing registers and the Homemove choice-based lettings system.

Product overview

Worthing Homes operates as a unified social housing platform providing affordable rented homes, shared ownership properties, and sheltered accommodation to approximately 4,000 households in the Worthing and surrounding Sussex coastal region. The core product offering centres on the Customer Portal and My Home digital hub, which integrate the Repairs Handbook, maintenance reporting, rent payments (via AllPay integration), and tenant self-service capabilities. Supporting services include Tenancy Support & Wellbeing, Aids & Adaptations, and Domestic Abuse Support, while community engagement is facilitated through Community House, the Resource Centre (digital skills), and The Lovett Hub. The organisation maintains a 500-home development programme and a planned maintenance schedule using asset management databases.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Housing (Affordable Rent) Rented accommodation for eligible applicants on local housing registers, with rent set at social rent levels (around half local market rent) or affordable rent (up to 80% of local market rent). Allocated via Homemove choice-based lettings across Adur, Arun, Brighton and Hove and Worthing.
• Shared Ownership Homes

Quantifiable outcome

• 4,000 households served
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• PlaceShaperscoreOthersNational alliance of more than 100 community-focused housing associations. Worthing Homes is a proud member, connecting with similar organisations across the country to share best practices and strengthen community housing impact.
• National Housing Federation (NHF)coreOthersNational membership organisation for housing associations in England. Worthing Homes is a member, benefiting from industry representation, guidance, and professional development resources.
• Institute of Customer ServicecoreOthersProfessional body for customer service. Membership demonstrates commitment to customer service excellence and provides benchmarking resources.
• Local Authorities (Worthing, Adur, Arun, Chichester, Horsham)coreStrategic or Co-development PartnerStrong strategic alliances with local authorities for housing register management, Disabled Facilities Grants, and neighbourhood services. Local authorities manage housing registers and refer applicants through Homemove choice-based lettings system.
• Smith & ByfordminorImplementation/ SI/ Consulting PartnerContractor providing heating and hot water repairs, and annual gas safety checks for Worthing Homes tenants. Tenants can contact Smith & Byford directly on 0800 368 7437 for gas repairs.
• Homemove (Choice-Based Lettings)coreTechnology or IntegrationChoice-based lettings system for Sussex region. Prospective tenants register with local authorities and bid on properties through Homemove website. Joint working arrangement for housing allocation.
• BOOM Community BankminorOthersLocal community bank providing financial support and advice. Referenced as a resource for money management and financial services.
• Citizens AdviceminorOthersNational advice charity providing free, independent financial and legal guidance. Referenced as a resource for debt advice and benefits guidance.
• NSPCCminorOthersChild protection charity. Referenced for safeguarding children concerns and keeping children safe resources.
• Women's AidminorOthersDomestic abuse charity supporting female victims. Referenced as a support resource for residents experiencing domestic abuse.
• ManKind InitiativeminorOthersDomestic abuse charity supporting male victims. Provides helpline (0808 8010 327) for male victims of domestic abuse.
• GalopminorOthersLGBTQ+ anti-abuse charity. Provides specialised support for abuse and violence against LGBTQ+ people.
• RICS (Royal Institution of Chartered Surveyors)minorOthersProfessional body for chartered surveyors. RICS Valuers conduct market valuations for Right to Buy applications and Shared Ownership staircasing.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Optivo: Major housing association formed from the merger of AmicusHorizon and Viridian Housing, operating across London, the South East, and the Midlands. Offers social rent, affordable rent, shared ownership, and key worker housing — closely aligned with Worthing Homes' product mix.
• Southern Housing: Large South East-focused housing association offering general needs, supported, and shared ownership housing. Comparable in business model, regulatory status, and customer base (social/affordable renters across the same broad southern region as Worthing Homes).
• Sovereign Housing Association: Large South West and South of England housing association with around 82,000 homes. Provides comparable general needs, shared ownership, and supported housing services and serves overlapping southern geographies.
• Home Group: National housing association providing social/affordable rent, supported housing, and shared ownership across the North and Midlands of England. Comparable charity-registered provider model and PlaceShapers member.
• Guinness Partnership: National housing association providing general needs, supported, and older persons housing across England. Member of PlaceShapers alongside Worthing Homes and operates with a similar community-focused model.
• Hyde Group: One of the UK's largest housing associations operating across London and the South East, providing social/affordable rent, shared ownership, and supported housing. Directly comparable as a registered provider of social housing serving overlapping regional markets in southern England.

Broad incumbents

• Peabody: Major London and South East housing association managing around 104,000 homes. Comparable product set (general needs, shared ownership, supported housing) but operates at substantially greater scale, providing a reference point for sector economics.
• Clarion Housing: The UK's largest housing association with ~125,000 homes across England. Provides the same tenure types (social/affordable rent, shared ownership) but at significantly greater scale; useful as a sector benchmark for Worthing Homes.
• Orbit Group: Large UK housing association operating around 45,000 homes across central England and the South. Provides general needs, affordable rent, shared ownership, and retirement living — overlapping Worthing Homes' portfolio of services and tenure types.

Regional players

• Rother District Council (Housing): Local authority housing service operating in an adjacent Sussex geography to Worthing Homes. Provides social and affordable rented housing directly, illustrating the alternative delivery model within the same regional housing market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/worthinghomesinfo
• LinkedInlinkedin.com/company/worthing-homes
• Xx.com/WorthingHomes

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worthing Homes