PT SportSuite
PT SportSuite is a London-based digital sports consultancy that provides an AI-powered SaaS ecosystem—spanning digital asset management, video OTT, web and mobile apps, fan engagement, and Connected TV—for sports leagues, federations, clubs, and grassroots organisations globally.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PT SportSuite does
PT SportSuite is a London-headquartered, privately held digital sports consultancy—operating under the Publisher's Toolbox corporate umbrella and effectively South Africa-rooted—that delivers an AI-powered SaaS platform for sports organisations. Founded in 2019 by Rich Cheary, the company assembles a modular ecosystem of six core products: PT BiblioDAM (AI-driven digital asset management with player/facial recognition, logo detection, auto-tagging and video clip suggestions), PT Video OTT (D2C streaming with PPV and subscription monetisation), PT MobileAppSuite, PT WebSuite (WordPress-based), PT Fan Engagement (gamification and rewards), and PT Connected TV (white-label Samsung/Android TV distribution). ClubSuite and LeagueSuite bundle these into packaged offerings for individual clubs and multi-team federations respectively, while Fan Stream TV extends a self-serve, partner-programme streaming channel into grassroots sport. The technology stack runs on AWS with official AWS Partner status, Elasticsearch-powered search, multi-tenant architecture purpose-built for leagues and federations, and a documented API/SDK layer (PT Video Connect, BiblioDAM Connect) supporting payment (Stripe), identity (Google/Facebook/Twitter SSO), analytics (Google Analytics, stats APIs), and live ingest (FTP/RTMP).
The business model rests on three revenue streams: quote-based annual SaaS subscriptions (tiered by organisation size and product modules) for leagues, federations and clubs; pay-per-view and contribution-based transaction revenue from Fan Stream TV across the UK, US, South Africa and Australia; and professional services for implementation, historical content migration, and dedicated account management. GTM is dual-motion: enterprise field sales targeting sports organisations through demos and consultative selling, paired with a product-led growth self-serve motion for grassroots via Fan Stream TV. Customers include Six Nations Rugby, PSA (SQUASHTV), Bristol Sport, SAFA, Major League Rugby, Fleetwood Football Group, Women's Elite Rugby, and World Squash Federation; the company has demonstrated material outcomes including 68% storage cost reduction (Six Nations) and 27% subscriber growth in year one (PSA). Marketing is content-driven—blogs, monthly newsletters, case studies, brochures, industry events, and video demos—distributed via LinkedIn, Facebook, and App Store channels. Headcount is reported at 1-10, indicating a high-leverage operating model with leadership including the founder-CEO, a chartered-accountant Head of Finance, and functional heads across delivery, engagement, technology, and people/operations.
PT SportSuite firmographics
Firmographics- Name
- PT SportSuite
- Legal name
- Publisher's Toolbox
- Website
- https://ptsportsuite.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PT SportSuite is a London-based digital sports consultancy that provides an AI-powered SaaS ecosystem—spanning digital asset management, video OTT, web and mobile apps, fan engagement, and Connected TV—for sports leagues, federations, clubs, and grassroots organisations globally.
- Ownership category
- akta.pro rank
Where PT SportSuite is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
PT SportSuite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- SaaS Platform Subscriptions: Modular SaaS platform subscriptions for clubs, leagues, federations and tournaments covering digital asset management, video streaming, web, mobile apps, fan engagement and connected TV. Revenue generated through recurring subscription fees with tiered pricing based on organisation size and product modules selected.
- Fan Stream TV Pay-Per-View: Pay-per-view and contributions streaming for grassroots sport through the Fan Stream TV platform, enabling schools, clubs and associations to monetise their content with flexible PPV pricing options in UK, US, South Africa and Australia.
- Professional Services: Implementation, migration and support services including historical content migration, dedicated account management, and configuration services for organisations deploying PT platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PT SportSuite product offering
Product offeringCore offering
PT SportSuite provides a modular SaaS ecosystem of digital media platforms purpose-built for sports organisations. Its core products include AI-powered digital asset management (BiblioDAM), D2C video streaming (Video OTT), web platforms (WebSuite), mobile apps (MobileAppSuite), fan engagement tools, and Connected TV solutions, sold to sports leagues, federations, clubs, tournaments, and grassroots organisations.
Product overview
PT SportSuite is a modular SaaS platform provider offering an interconnected ecosystem of digital sports technology products. The core offering consists of PT BiblioDAM (AI-powered digital asset management), PT Video OTT (D2C streaming), PT MobileAppSuite, PT WebSuite, PT Fan Engagement, and PT Connected TV. These are available as standalone products or bundled into two platform solutions: ClubSuite (for individual clubs) and LeagueSuite (for multi-team organisations). Fan Stream TV extends capabilities into grassroots sport. All products integrate via PT Video Connect APIs and share BiblioDAM as the central media management hub.
Differentiator
Problem solved
Functional benefit
Products and services
- PT BiblioDAM AI-powered digital asset management platform for sports organisations providing media storage, AI-powered tagging, player facial recognition, logo detection, video clipping, and distribution workflows. Central hub of the PT SportSuite ecosystem.
- PT LeagueSuite Scalable all-in-one digital platform for leagues and federations unifying web, mobile and media management across multi-team structures with role-based admin CMS.
- PT ClubSuite All-in-one digital technology package for clubs combining web, mobile app, media management and optional TV channel into a tier-one sportstech solution at club level.
- PT Video OTT Modular direct-to-consumer streaming solution for monetising media rights with live and on-demand video, pay-per-view, subscription models, dynamic advertising, and e-commerce integration.
- PT MobileAppSuite Mobile-first fan engagement solution with configurable multi-brand or single-brand apps featuring news, statistics, video OTT, player profiles, fan challenges, and dynamic advertising.
- PT WebSuite Modular WordPress-based sports web theme with news feeds, Match Centre, D2C streaming, fan challenge portals, dynamic advertising, and personalisation capabilities.
- PT Fan Engagement Gamification platform transforming passive fans into superfans through points, rewards, polls, quizzes, game predictions, fan challenges, and user-generated content campaigns.
- PT Connected TV White-label Connected TV solution for streaming on Samsung and Android TV devices, extending sports content to home viewing audiences.
- Fan Stream TV Direct-to-consumer grassroots streaming platform enabling schools, clubs and community sport organisations to create branded streaming channels, stream live events, and monetise content via PPV.
Quantifiable outcome
- 68% reduction in storage costs through smart AWS cloud optimisation (Six Nations Rugby)
- +2 more outcomes
Companies that use PT SportSuite
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
PT SportSuite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature8 records
PT SportSuite partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Ultimate SevensflagshipPT SportSuite appointed as Official Digital Platform Supplier to Ultimate Sevens, powering the end-to-end ecosystem spanning media management, web platforms and mobile fan engagement for this new global rugby sevens championship launching September 2026.
- SAFA (South African Football Association)flagshipPT SportSuite serves as SAFA's Official Digital Platform Partner, delivering brand new web and media workflow platforms. BiblioDAM serves as the central platform for SAFA's media operations enabling collection, tagging, organisation and publishing of rich media content across all levels of South African football. The partnership represents the first African national football body to embrace PT's Tier 1 digital media ecosystem.
- Women's Elite Rugby (WER)coreWER selected PT SportSuite's BiblioDAM to streamline media workflows across its inaugural professional women's rugby season with six franchises across major US cities.
- ItsHappening.AfricacoreStrategic collaboration to deliver high-quality live coverage of South African grassroots sport through Fan Stream TV platform with professional production from IHA team.
- World Squash FederationcoreOfficial WSF website relaunched on PT SportSuite WebSuite framework as part of WSF's digital strategy to grow squash on a global stage and position for the 2028 Olympics.
- Fleetwood Football GroupcoreDeployment of PT's modular media ecosystem across Fleetwood Town FC, Poolfoot Farm training complex and Hout Bay United FC in South Africa, including Video OTT services, four new websites, fan engagement mobile app and digital asset management.
- Bristol SportcoreExtended partnership as group-wide web partner to relaunch Bristol Sport's multiple web properties including Bristol City, Bristol Bears, Bristol Flyers, Ashton Gate and Bristol Sport site, integrating websites with existing PT-powered media ecosystem.
- PSA (Professional Squash Association)flagshipStrategic partnership with Infront as commercial partner to reimagine PSA's digital ecosystem across video OTT, cloud media asset management, digital media workflow, web, mobile app, player and fan engagement within professional squash.
- SportsPro MediaminorIndustry leaders SportsPro Media joined PT SportSuite partner stable for collaboration on sports media and technology initiatives.
- Major League RugbycorePartnership to establish league-wide digital content ecosystem for MLR's 12 teams including media asset management, digital media workflows and official MLR Fan App for fan engagement.
- Six Nations RugbyflagshipAI-powered media management through BiblioDAM centralising over 97TB of broadcast video and match photography, integrated with Media Partner Portal for simplified sharing across Six Nations professional community.
- AWS (Amazon Web Services)coreOfficial AWS Partner status providing scalable, secure cloud infrastructure for PT SportSuite's product ecosystem with dedicated AWS accounts for clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PT SportSuite competitors and assessment
Company assessmentDirect peers
- StreamAMG: UK-based provider of live streaming, OTT platforms, and digital media services for sports organisations including leagues, federations, and broadcasters. Closely comparable to PT SportSuite across video OTT, DAM-adjacent workflows, and federation-tier customers.
- Hudl: Sports video platform serving clubs, teams, and federations with video analysis, sharing, and fan-facing media tools. Directly overlaps with PT's ClubSuite and Fan Stream TV positioning, especially at grassroots and club level across multiple sports.
- WSC Sports: AI-powered sports video platform that auto-generates highlights, clips, and real-time content for leagues, broadcasters, and federations. Highly comparable to PT's AI clip suggestions, auto-tagging, and DAM-driven video workflows.
Broad incumbents
- Deltatre: Established digital experience provider for major sports leagues and broadcasters, offering OTT, web, apps, and fan engagement solutions. Overlaps with PT's full-stack federation offering but at much larger enterprise scale.
- Catapult Sports: Publicly listed sports technology company offering performance analytics, video, and athlete monitoring to elite teams and federations. Broader in scope than PT but competes for the same sports organisation digital budgets.
- Genius Sports: Global sports data, media, and technology company serving leagues and sportsbooks with data feeds, OTT, and fan engagement. Overlaps with PT's federation-facing media rights monetisation and Connected TV ambitions at much larger scale.
- Sportradar: Global sports data and media rights company providing data, OTT, and content solutions to leagues, federations, and media companies. Competes for federation-level digital transformation budgets and Connected TV distribution.
Emerging players
- Magnifi (VideoVerse): AI-driven video highlight and clipping platform for sports broadcasters and rights holders. Competes with PT's AI video clip suggestion and auto-tagging capabilities within BiblioDAM.
- Pixellot: AI-automated sports video capture and streaming provider serving schools, clubs, and federations. Comparable to PT's Fan Stream TV grassroots streaming proposition and integrated OTT workflows.
- Veo Technologies: AI-powered sports camera and video platform enabling grassroots and amateur clubs to capture, analyse, and stream games. Adjacent to PT's grassroots streaming and club-tier media ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PT SportSuite social profiles
Digital presencePT SportSuite financial estimates
Financial estimateRevenue estimate
Valuation estimate
PT SportSuite leadership team
Management profileNumber of profiles
Profiles6 records
PT SportSuite subsidiaries and ownership
Company hierarchySubsidiaries1 record
PT SportSuite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PT SportSuite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PT SportSuite
What does PT SportSuite do?
PT SportSuite provides a modular SaaS ecosystem of digital media platforms purpose-built for sports organisations. Its core products include AI-powered digital asset management (BiblioDAM), D2C video streaming (Video OTT), web platforms (WebSuite), mobile apps (MobileAppSuite), fan engagement tools, and Connected TV solutions, sold to sports leagues, federations, clubs, tournaments, and grassroots organisations.
Is PT SportSuite a public or private company?
PT SportSuite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PT SportSuite founded?
PT SportSuite was founded in 2019. It employs 1 to 10 people.
Where is PT SportSuite based?
PT SportSuite is headquartered in London, United Kingdom, in the Europe region.
How does PT SportSuite make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are fan Stream TV Pay-Per-View and professional Services.
Who are PT SportSuite's main competitors?
Direct peers on record are StreamAMG, Hudl and WSC Sports. Broad incumbents are Deltatre, Catapult Sports, Genius Sports and Sportradar. Emerging players are Magnifi (VideoVerse), Pixellot and Veo Technologies.
Does PT SportSuite have an API?
Yes. PT Video Connect APIs, SDKs and plug-ins enable tight integration between PT's DAM and web/mobile applications for simplified video integration. Content APIs allow web stories, media galleries and press releases to be accessed via BiblioDAM Connect plugin. Additional APIs include: video player plug-in and content services for media outlets and sponsors; video content packaging and delivery for FAST channel distribution; live feed API endpoints; video-on-demand playlisting API; and subscription/retail integration APIs.