India On Track

What India On Track does

India On Track (IOT), legally India On Track Sporting Aspirations Private Limited, is an Indian sports management company founded in 2013 by Vivek Sethia and headquartered in Mumbai, with a corporate office in New Delhi. The company operates across three core verticals: grassroots and elite athlete training and development, an agency/consulting arm serving sports leagues and brands, and sports management education through its wholly-owned Global Institute of Sports Business (GISB). Its training portfolio spans ten sports (football, basketball, table tennis, chess, badminton, MMA, cricket, swimming, taekwondo, and yoga) delivered through 70+ training centers across 11 Indian cities, anchored by flagship global partnerships with NBA Basketball School India and LALIGA Academy Schools India, and augmented by the International Football Development Program (IFDP) which places elite athletes in residential training with Ebre Talent in Spain and G.D. Estoril Praia in Portugal.

IOT's underlying platform is a curriculum- and coach-led delivery model built on a proprietary Long-Term Athlete Development (LTAD) framework, with student-to-coach ratios of 20:1 for in-school and 15:1 for after-school programs. It operates a B2B2C go-to-market: schools contract IOT to take over sports curriculum delivery, parents register children directly through the website for branded programs such as NBA Basketball School India and LALIGA Academy Schools, and corporate clients engage IOT Agency for sports IP, events, activations, and PR work. The company complements training with light-touch consumer technology (apps for points, match tracking, and event updates) and a content/newsletter brand (The Trackside Times).

Revenue is generated through recurring training program fees, professional services fees from corporate activations and consulting, and tuition from sports management education; specific pricing is not publicly disclosed. At 101–250 employees and with 24,000+ students trained cumulatively and 15,000+ active athletes in the NBA program alone, IOT sits at a mid-stage scale for the Indian youth sports market, with a wholly-owned competitive football club (IOT FC, Mumbai Premier League 2024–25 champions) acting as both brand asset and talent funnel.

Name

India On Track

Legal name

India On Track Sporting Aspirations Private Limited

Website

https://indiaontrack.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

India On Track is an Indian sports management company operating grassroots and elite training across 70+ centers in 11 cities, branded programs with NBA and La Liga, international football development in Spain and Portugal, and a corporate activations agency.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports Performance Personal Training (HSADAAAF), Strength & Conditioning / Performance Training (EDALAIAI), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Sports management services
• Youth sports training
• Athlete development programs
• Sports marketing agency
• Sports education

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Training Programs: Revenue from in-school and after-school sports training programs for children ages 6-18. Programs include basketball, football, table tennis, chess, badminton, MMA, cricket, swimming, taekwondo, and yoga delivered through school partnerships and independent training academies.
2. Corporate Activations & Consulting: Agency arm providing consulting for marketing, events, and IP development. Services include brand strategy, content creation, marketing, PR, market entry strategy, and end-to-end project delivery for corporate clients.
3. Elite Training & International Camps: Residential and non-residential camps, international exposure programs, talent placement and scholarships. Includes International Football Development Program with partnerships in Spain (Ebre Talent) and Portugal (Estoril Praia).
4. Sports Education: Global Institute of Sports Business (GISB) - Asia's leading Sports Management Institute providing education and training for sports professionals. Has trained and placed over 150 students.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

India On Track operates a multi-vertical sports management platform delivering structured sports training programs (Grassroots and Elite) for athletes aged 6-18 across 10+ sports in 11 Indian cities, alongside an Agency arm providing consulting, events, activations, and PR for sports brands and leagues. The company also runs the Global Institute of Sports Business (GISB) for sports management education and operates IOT FC, a competitive football team.

Product overview

India On Track is a sports management company operating across three main verticals: consulting for marketing, IPs & events; athlete training & development; and sports education. The core product is a comprehensive sports training platform spanning Grassroots Programs (ages 6-18 across 10 sports in 11 cities) and Elite Programs with international exposure in Spain and Portugal. The portfolio includes NBA Basketball School India and LALIGA Academy Schools India as branded training programs, the International Football Development Program (IFDP), IOT FC football team, and the Global Institute of Sports Business (GISB). The IOT Agency provides consulting services for sports leagues and brands, while Special Programs offer grassroots activations and corporate events. The company also publishes The Trackside Times newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Global Institute of Sports Business (GISB): Asia's leading Sports Management Institute with world-class faculty, facilities and an industry-designed curriculum. Has trained and placed over 150 students.
• IOT FC
• IOT Agency
• International Football Development Program (IFDP)
• The Trackside Times
• NBA Basketball School India
• LALIGA Academy Schools India

Products and services

• Grassroots Programs Structured sports training programs for children aged 6-18 delivered via school partnerships (in-school and after-school) and independent academies across 11 cities in India, covering 10 sports disciplines.
• Elite Programs Advanced long-term athlete development ecosystem providing access to elite training academies, camps, clubs, and coaches in India, Portugal, and Spain, including consultation, career guidance, placements, scholarships, and talent management for serious athletes.
• IOT Agency Agency and consulting services working across intellectual property, events, activations, digital, and PR for sports leagues and brands. Delivers brand strategy, content marketing, PR, vendor management, sports infrastructure consulting, and fan engagement experiences.
• IOT FC The company's competitive football team, IOT FC, which are the 2024-25 champions of the Mumbai Premier League.
• Global Institute of Sports Business (GISB) Sports management education institute offering industry-designed curriculum with world-class faculty and facilities. Has trained and placed over 150 students and maintains affiliations with 35+ global sports companies.
• NBA Basketball School India Premier basketball training program for boys and girls aged 6-18, offering comprehensive curriculum focusing on skill development, strength and conditioning, and basketball education aligned with NBA methodologies. Operated by India On Track in partnership with NBA.
• LALIGA Academy Schools India Football training program bringing La Liga's expertise to aspiring young players in India, delivering top-tier training rooted in Spanish professional football methodologies for nurturing talent.
• International Football Development Program (IFDP) Pioneering football talent development initiative providing residential training in Spain (Ebre Talent) and Portugal (G.D. Estoril Praia) with UEFA certified coaches, international competition exposure, talent placement, and scholarships.
• Special Programs Grassroots activations and corporate event activations including brand strategy, content marketing, PR services, vendor management, sports infrastructure consulting, and fan engagement experiences for corporate clients.

Quantifiable outcome

• 15,000+ athletes in active training nationwide
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship, core and major.

• NBA Basketball Schools IndiaflagshipStrategic or Co-development PartnerNBA Basketball School India is a flagship partnership where IOT operates the largest basketball training program in India. The program delivers professional basketball education for boys and girls aged 6-18, with a comprehensive curriculum focusing on skill development, strength and conditioning, led by Technical Director Fernando Brás (Pro Licensed Coach).
• LALIGA Academy Schools IndiaflagshipStrategic or Co-development PartnerLALIGA Academy Schools India brings the expertise of the world's biggest football league to aspiring young players, delivering top-tier training programs rooted in LALIGA professional methodologies. Focuses on nurturing talent and instilling values through sport.
• Ebre TalentcoreStrategic or Co-development PartnerFootball training organization located in Amposta, Tarragona, Spain. Hosts IOT's International Football Development Program participants. Features UEFA certified coaches, 11v11 fields, gym & fitness facilities, and international student development programs.
• G.D. Estoril PraiacoreStrategic or Co-development PartnerPremier Portuguese football club hosting IOT's elite training program in Portugal. Located just outside Lisbon, plays at Estádio António Coimbra da Mota (8,000 capacity). Rich history of developing talent with international students. Club has 9 senior trophies.
• Premier LeaguemajorGTM or Marketing PartnerPremier League Primary Stars program launched in 2019 in India - high quality program using football and creative teaching methods for children's education in Math, English, teamwork and sports. Coach workshops conducted across 4 cities.
• ToyotamajorGTM or Marketing PartnerToyota Yaris X LALIGA partnership - India's First Official International Pre-Season Tournament featuring A-League Melbourne City FC, LALIGA's Girona FC and ISL's Kerala Blasters FC. Promotions across TV, OOH, Radio & Digital platforms.
• BarclaysmajorGTM or Marketing PartnerCorporate employee engagement activation across 3 cities (Pune, Chennai, Delhi) with 2,500+ employees engaged. Stage production including content mapping, event design, and brand commercial partnership.
• Tottenham HotspurmajorGTM or Marketing PartnerTottenham Hotspur's Visit to India 2023 - fan engagement, community outreach and partnership development. Activities included THFC Match Screenings, Club Legend visits, fan engagement, and 360 marketing/PR in partnership with Reliance Foundation.
• Hero ISLcoreGTM or Marketing PartnerHero ISL Children's League - grassroots football development strengthening in India. Included Under-6, Under-8, Under-10 & Under-12 age groups. Across 4 venues in Kolkata over 3 months with 4,000+ participants.
• Josep GombaucoreStrategic or Co-development PartnerHead coach of Aston Villa U21 leading Ebre Talent initiative. Previously worked with ISL clubs Delhi Dynamos and Odisha FC. Brings extensive youth player development experience to IOT's international program.
• Hugo LealcoreStrategic or Co-development PartnerPortuguese International player spearheading youth development at Estoril. Has played for Porto, PSG and Benfica. Provides hands-on supervision and inspiration for IOT's IFDP Portugal participants.
• Global Institute of Sports Business (GISB)coreOthersAsia's leading Sports Management Institute with world-class faculty, facilities and industry-designed curriculum. Has trained and placed over 150 students, affiliates with 35+ global sports companies.
• Fernando BráscoreStrategic or Co-development PartnerPro Licensed Coach serving as Technical Director for NBA Basketball School India. Responsible for developing basketball players and encouraging sport's growth in India.
• Reliance FoundationmajorStrategic or Co-development PartnerPartnership for Tottenham Hotspur's Visit to India 2023 community outreach and bespoke coaching session delivery. Major Indian sports development organization.

Scale indicators12 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Sportz Village: Sportz Village is an Indian youth sports company that delivers structured sports programs in schools through partnerships with educational institutions, directly comparable to India On Track's school-based training model across multiple sports.
• KheloMore: KheloMore is an Indian sports discovery and coaching platform that connects young athletes with coaches and academies across multiple sports, comparable to IOT's direct-to-consumer registration model and breadth of sports offered.
• EduSports (KOOH Sports): EduSports (KOOH Sports) delivers structured school sports curricula across India, directly comparable to IOT's in-school sports curriculum takeover model and B2B2C school distribution channel.
• Tenvic Sports: Tenvic Sports is an Indian sports training and management company founded by Mahesh Bhupathi delivering coaching programs and managing sports talent, comparable to IOT's elite training and athlete development vertical.
• Sports For All (SFA): SFA operates a multi-sport youth sports platform in India with school and community-based coaching programs, closely overlapping with IOT's grassroots training business targeting children aged 6-18.

Broad incumbents

• Reliance Foundation: Reliance Foundation operates large-scale Indian sports development programs including grassroots training and elite athlete support (and partnered with IOT for Tottenham Hotspur's India visit), making it a comparable scale player in India's sports ecosystem.
• IMG Academy: IMG Academy is a global sports education and training institution operating across multiple sports with elite athlete development pathways, the international benchmark for the integrated academy model IOT is building in India.
• JSW Sports: JSW Sports is an Indian sports conglomerate managing professional teams, athlete training and sports academies (including Inspire Institute of Sport), overlapping with IOT's elite training, football team (IOT FC) and talent placement activities.

Emerging players

• ProYuga Technologies: ProYuga is an Indian sports-tech and sports education company offering online coaching and sports training programs, partially overlapping with IOT's grassroots and digital engagement initiatives.

Others

• NBA Academy (global): NBA Academy is the global flagship basketball development program of the NBA; while NBA Basketball School India is operated by IOT, the parent NBA Academy network is an adjacent/ecosystem participant and benchmark for elite basketball training globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@IOTFC
• Facebookfacebook.com/IndiaOnTrack
• LinkedInlinkedin.com/company/india-on-track
• Instagraminstagram.com/indiaontrack_iot
• Xx.com/indiaontrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India On Track