E-Z Test Pool Supplies

What E-Z Test Pool Supplies does

E-Z Test Pool Supplies, doing business as EZ Pool & Spa Supply, is a privately-held US-based e-commerce retailer founded in 1989 and headquartered at 26B Main Street, Plaistow, New Hampshire. The company sells pool and spa maintenance products, equipment, replacement parts, and accessories through a single BigCommerce-powered direct-to-consumer website at eztestpools.com, carrying a catalog of over 10,000 SKUs across chemicals, residential and commercial equipment, replacement parts, above-ground pool kits, hot tub supplies, and seasonal opening/closing products. It operates as an authorized dealer for 17+ major pool equipment manufacturers, including Hayward, Pentair, Zodiac, Raypak, Maytronics (Dolphin), Balboa, BioGuard, King Technology (FROG), Paramount, and DEL Ozone/CMP, with each brand supported by dedicated landing pages and replacement-parts subcatalogs.

Name

E-Z Test Pool Supplies

Legal name

EZ Pool & Spa Supply

Website

https://eztestpools.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

EZ Pool & Spa Supply is a US-based, privately-held e-commerce retailer founded in 1989 that sells over 10,000 pool and spa chemicals, equipment, and replacement parts to residential pool owners and commercial pool operators through its BigCommerce-powered storefront.

Ownership category

akta.pro rank

Product category

Pool & Spa Supplies Retail

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Pool Opening & Seasonal Startup (HSAIALAD), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Cleaning Robots (CRACARAC), Water Testing Kits & Monitoring (Household) (CRAJAJAL)

Keywords

• Pool supplies retail
• Swimming pool equipment
• Pool chemicals
• Spa supplies
• Pool replacement parts

Headquarters

HQ city

Plaistow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (B2C E-commerce): Direct-to-consumer online sales of pool chemicals, equipment, parts, and accessories. Revenue is generated through one-time product transactions. No subscription model is disclosed. The company acts as an authorized dealer for 15+ major brands, selling both consumables (chemicals, filters, cartridges) and durable goods (heaters, pumps, cleaners).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

E-Z Test Pool Supplies is an authorized-dealer e-commerce retailer selling 10,000+ pool and spa products including chemicals, equipment, parts, and accessories across categories such as cleaners, filters, heaters, pumps, sanitizers, replacement cartridges, above-ground pool kits, hot tub supplies, and commercial-grade pool equipment. The company operates its own BigCommerce storefront and serves residential pool/spa owners and commercial pool operators from Plaistow, New Hampshire.

Product overview

E-Z Test Pool Supplies is a specialized e-commerce retailer offering a comprehensive range of pool and spa maintenance products, equipment, and parts. The company operates on a BigCommerce-powered platform and sells products across ten main categories: Pool Chemicals (algaecides, balancers, chlorine, shock, test strips), Pool Equipment (robotic cleaners, filters, heaters, pumps, sanitizers), Pool Parts (replacement cartridges, grids, pump parts, heater parts), Above Ground Pools, Hot Tub Supplies, Pool Opening Supplies, Pool Accessories, and Commercial Pool Equipment. Their sanitizer subcategory includes three specialized product lines: Pool UV Sanitizer Systems (using ultraviolet light to neutralize microorganisms from brands including CMP, DEL Ozone, Jandy, Neptune Benson, Paramount, Solaxx, and Zodiac), Swimming Pool Mineral Systems (using silver and copper minerals from brands including FROG, Zodiac Nature2, and Atlas Minerals), and Chlorinators & Chemical Feeders (automatic chlorine dispensers from CMP PowerClean, Hayward, Pentair Rainbow, King Technology, and Waterway). Notable named products include the Paramount Clear O3 Ozone Generator, Zodiac Nature2 Express Mineral Sanitizer, DEL Ozone EC series generators, CMP Spa Eclipse Ozone Generator, and Balboa 5.5KW Spa Controller Kit. The company serves both residential and commercial pool/spa customers and is headquartered in Plaistow, NH.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Chemicals Chemical products for pool water management including algaecides, phosphate removers, alkalinity adjusters, calcium hardness adjusters, chlorine neutralizer, chlorine stabilizer, pH adjusters, chlorine tablets, pool shock, filter cleaners, enzymes, test strips, and water clarifiers.
• Pool Equipment Pool equipment including robotic cleaners (cordless handheld, cordless robotic, pressure side, residential robotic), filters (cartridge, D.E., sand), valves, pool heaters (electric, gas, heat pumps), lights, pumps (above ground, inground, variable speed, booster, cover pumps), sanitizers (chlorinators, mineral systems, UV systems, salt systems), skimmers, and main drains.
• Pool Parts Replacement parts for pool equipment including cartridge elements, communication cables for robotic cleaners, heat exchanger assemblies, robotic cleaner power supplies, filter parts for Hayward, Pentair, Sta-Rite, Jandy, Waterway, Waterco, and Anthony brands, heater parts, light parts, pump parts, robotic cleaner parts, skimmer parts, valve parts, gaskets, O-rings, go-kits, plumbing parts, PVC fittings, and replacement motors.
• Above Ground Pools Above ground pool products including oval and round pool kits, pool covers (round, oval, deluxe, supreme, ultimate, mesh, leaf net, solid), ladders and stairs, solar covers, pool liners (oval, round), liner floor pads, thermo-wall insulation, and wall foam.
• Hot Tub & Spa Supplies Hot tub and spa products including Balboa control systems, hot tub accessories, chemicals (balancers, bromine, chlorine, clarifiers, shock, test strips), equipment (air blowers, controls, filters, heaters, lights, pumps, valves), filter cartridges, and parts (heater parts, air switches, circuit boards, jets, motors, plumbing supplies).
• Pool Opening Supplies Seasonal pool opening products including opening chemicals (algaecides, chlorine, shock, phosphate removers, balancers), D.E. filter grids, replacement filter cartridges, pool liners, above ground pool liners, pool maintenance tools, replacement pump motors, and water testing supplies.
• Pool Accessories Pool accessories including fall/winter closing supplies, floating dispensers, rails and ladders, safety covers, maintenance tools (brushes, hoses, leaf skimmers, thermometers, vacuum heads), pool automation, pool safety and alarms, recreation products (boats, kayaks, diving boards, floats, paddleboards, slides), waterfalls, valves and unions.
• Commercial Pool Equipment Commercial-grade pool equipment including ADA pool lift chairs, chemical feeder pumps, commercial pool cleaners, commercial pool heaters, commercial pool lights, commercial pool pumps (Pentair C Series, Pentair EQ Series), controllers and sensors, maintenance products (deck hardware, depth markers, leaf skimmers, water testers, rescue safety, flow meters), and valve actuators.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• RaypakcoreChannel Partner/ Reseller/ DistributorEZ Pool & Spa Supply is a Raypak Preferred Partner and authorized Raypak dealer. The company displays Raypak's preferred partner logo and is promoted on the Raypak dealer locator. They sell Raypak pool heaters, commercial heaters, and related parts.
• HaywardcoreChannel Partner/ Reseller/ DistributorAuthorized Hayward dealer. Extensive Hayward product catalog including pumps, filters, heaters, chlorinators, cleaners, and all associated replacement parts. Multiple branded sub-pages dedicated to Hayward products and parts.
• PentaircoreChannel Partner/ Reseller/ DistributorAuthorized Pentair dealer. Products include Pentair cartridge filters, D.E. filters, pool pumps, commercial pumps, heat pumps, chlorinators, and cleaner parts. Dedicated brand page at eztestpools.com/brands/Pentair.html.
• Maytronics (Dolphin)coreChannel Partner/ Reseller/ DistributorAuthorized Maytronics Dolphin dealer. Offers the full range of Dolphin robotic pool cleaners and replacement parts including power supplies, wheel bushings, rubber strips, and non-return flaps. Dedicated brand page and robot parts sub-category.
• ZodiaccoreChannel Partner/ Reseller/ DistributorAuthorized Zodiac dealer. Products include Zodiac Nature2 mineral sanitizers, DuoClear cartridges, Polaris robotic cleaners, and Zodiac pool equipment. Multiple dedicated product and parts pages.
• Waterway PlasticscoreChannel Partner/ Reseller/ DistributorAuthorized Waterway dealer. Products include Waterway pump parts, filter parts, valve parts, cartridge filters, and chlorinators. Dedicated brand page.
• Water TechcoreChannel Partner/ Reseller/ DistributorAuthorized Water Tech dealer. Products include Water Tech Volt cordless handheld pool vacuums (FX-4Li, FX-8Li) and related parts and accessories. Dedicated brand page.
• GLI (Guardian Pool Fence Systems)coreChannel Partner/ Reseller/ DistributorAuthorized GLI dealer. Products include GLI safety pool covers and related hardware. Promoted on the website's safety cover section with dedicated brand slide.
• DEL Ozone / CMPcoreChannel Partner/ Reseller/ DistributorAuthorized DEL Ozone and CMP (Custom Molded Products) dealer. Products include DEL Ozone EC-10/EC-20/EC-40 ozone generators, CMP Spa Eclipse ozone generators, CMP PowerClean chlorinators and parts, and DEL AOP (Advanced Oxidation Process) sanitizer systems.
• BalboacoreChannel Partner/ Reseller/ DistributorAuthorized Balboa dealer. Products include Balboa spa control systems, ozone generators, circuit boards, and replacement parts. Dedicated Balboa control systems page and balboa.com sub-domain.
• King Technology (FROG)coreChannel Partner/ Reseller/ DistributorAuthorized King Technology (FROG) dealer. Products include FROG sanitizing systems, Pool Frog mineral reservoirs, FROG chlorine cartridges, and Perform-Max chlorinators. Dedicated brand page.
• BioGuardcoreChannel Partner/ Reseller/ DistributorBioGuard Authorized Dealer. Offers BioGuard pool chemicals, algaecides, and specialty products through the authorized dealer program.
• ParamountcoreChannel Partner/ Reseller/ DistributorAuthorized Paramount dealer. Products include Paramount Ultra UV2 sanitizers, Clear O3 ozone generators, and related parts. Multiple dedicated product pages.
• OnGuard Pool ChemicalscoreChannel Partner/ Reseller/ DistributorOnGuard Pool Chemicals Authorized Dealer. Offers OnGuard specialty pool chemical products through the authorized dealer program.
• SolaxxcoreChannel Partner/ Reseller/ DistributorAuthorized Solaxx dealer. Products include Solaxx Nuvo UV sterilizers, Renaissance UV/ozone systems, and related cartridges. Multiple dedicated product pages.
• LaMottecoreChannel Partner/ Reseller/ DistributorLaMotte Authorized Dealer. Products include LaMotte water testing reagents, Spin Disk test media, and related water testing supplies.
• Natural ChemistrycoreChannel Partner/ Reseller/ DistributorNatural Chemistry Authorized Dealer. Offers Natural Chemistry pool care products through the authorized dealer program.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amazon (Pool Supplies Category): Massive general e-commerce marketplace carrying pool chemicals, equipment, and parts from third-party sellers and authorized brands. Largest single competitor on residential pool owner search traffic and on commodity chemicals pricing.
• Leslie's Pool Supplies: Publicly-traded (LESL) specialty pool supplies retailer with ~1,000+ retail locations plus e-commerce. Largest US pool supplies chain; comparable catalog breadth and dual residential/commercial focus, but materially larger scale, omnichannel presence, and capital access.
• Pool Corp (SCP Distributors): Publicly-traded (POOL) wholesale distributor of pool and spa products with 400+ branch locations. Overlaps on commercial-grade equipment category and supplier relationships; substantially larger scale and B2B focus versus EZ Pool's DTC orientation.

Direct peers

• PoolSupplies.com: Online-direct pool supplies retailer offering chemicals, equipment, and parts with nationwide shipping. Closely aligned e-commerce GTM motion and customer base; competes head-to-head for organic search and residential pool owner wallet share.
• Doheny's Water Gardening Center: Family-owned pool and spa supplies retailer combining e-commerce with a physical store presence. Comparable catalog focus on chemicals, equipment, and parts, serving both residential and light-commercial customers in overlapping price tiers.
• In The Swim: Pure-play e-commerce retailer of pool supplies, equipment, and chemicals serving residential customers nationwide. Most directly comparable business model — online-only specialty retailer competing on catalog depth and price in the same category.
• Discount Pool Supply: Online retailer specializing in discounted pool supplies, parts, and equipment. Comparable e-commerce-only model and residential customer base; competes primarily on price in commodity chemical and replacement-part categories.

Others

• Taylor Water Technologies: Manufacturer of pool and spa water testing kits and reagents. EZ Pool is an authorized dealer of competing test kit brands (LaMotte); comparable as an upstream supplier/partner in the water testing category.
• Swim University: Pool care education and content platform publishing pool maintenance guides, product reviews, and how-to content. Comparable content-marketing strategy and overlapping residential pool owner audience, but does not sell supplies directly — a content-and-affiliate competitor.

Regional players

• Pool360 / Heritage Pool Supply Group: Pool Corp subsidiary focused on regional distribution of pool equipment and supplies to pool builders and service professionals. Comparable commercial-side product portfolio and supplier brand relationships, but B2B distribution channel versus EZ Pool's DTC motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eztestpools
• LinkedInlinkedin.com/company/e-z-test-pool-supplies-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Z Test Pool Supplies