The Liaison Group

What The Liaison Group does

The Liaison Group is a Washington, DC-based federal lobbying firm operating exclusively in the cannabis industry. Founded in 2019 (with firmographics data indicating 2016), the firm is self-described as the first and only DC-based lobbying boutique focused exclusively on cannabis federal policy, providing government relations, federal legislative analysis, strategic planning, stakeholder and congressional engagement, and organizational support services. The firm is a wholly-owned subsidiary of Greenspoon Marder LLP, a national law firm, which provides legal back-office and operational support. The firm serves major cannabis operators (Cresco, Trulieve, Verano), industry coalitions (National Cannabis Roundtable/USCR, Cannabis Financial Industry Group/CFIG), and is beginning to extend services to a broader set of emerging sectors requiring federal policy work.

The firm's service portfolio is organized around five core offerings — Government Relations & Lobbying, Education & Awareness, Legislative Analysis & Tracking, Strategic Planning, and Organizational Support — delivered through three service modules: Policy & Legislative Strategy, Stakeholder & Congressional Engagement, and Leadership & Organizational Services. Revenue is generated through professional services retainers (pricing is not publicly disclosed). The go-to-market is enterprise field sales, with direct engagement of cannabis operators and industry associations. Marketing relies on thought leadership, podcast appearances, op-eds in publications such as The Hill and Forbes, and panel presence at major cannabis conferences (MJBizCon, Benzinga Cannabis Capital Conference, Global Cannabis Regulatory Summit).

The firm is led by Principal & CEO Saphira Galoob, who also serves as Executive Director of both USCR and CFIG, comprising a senior team of five named professionals (VP of Policy & Federal Affairs, Director of Media & Communications, Chief of Staff, Director of Strategic Communications). Headcount is reported at 1-10 employees. There are no funding rounds, no acquisitions, no product launches of technology products, and no AI/ML capabilities disclosed in the source material. Business activity is concentrated in Washington, DC, with the U.S. as the sole operating geography.

Name

The Liaison Group

Legal name

The Liaison Group

Website

https://theliaisongroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Liaison Group is a Washington, DC-based federal lobbying firm exclusively serving cannabis industry clients, providing government relations, legislative analysis, strategic planning, and stakeholder engagement services to major operators and industry coalitions.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Lobbying and Government Relations Services: Professional lobbying and policy advisory services for cannabis industry clients, including federal legislative analysis, strategic planning, stakeholder engagement, and congressional outreach.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Liaison Group is a Washington, DC-based federal lobbying firm that provides government relations, legislative analysis, strategic planning, and organizational support services exclusively to the cannabis industry. The firm engages directly with federal policymakers in both the House and Senate on behalf of cannabis operators and industry coalitions, including the National Cannabis Roundtable and the Cannabis Financial Industry Group.

Product overview

The Liaison Group is a Washington, DC-based federal lobbying firm providing public policy, lobbying, and public affairs services exclusively focused on the cannabis industry. The firm offers a unified service portfolio centered on government relations and lobbying, comprising core service areas including Government Relations & Lobbying, Education & Awareness, Legislative Analysis & Tracking, Strategic Planning, and Organizational Support. These are delivered through integrated service modules covering Policy & Legislative Strategy, Stakeholder & Congressional Engagement, and Leadership & Organizational Services. The firm specializes in federal policy advocacy for cannabis operators and works with industry coalitions including the US Cannabis Roundtable and Cannabis Financial Industry Group.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• National Cannabis Roundtable (USCR)coreStrategic or Co-development PartnerThe Liaison Group's Principal & CEO Saphira Galoob serves as Executive Director of USCR, which leads federal policy initiatives for the country's leading cannabis operators including Cresco, Trulieve, and Verano. USCR is described as combining one vision, one voice, one industry.
• Cannabis Financial Industry Group (CFIG)coreStrategic or Co-development PartnerSaphira Galoob serves as Executive Director of CFIG, a coalition of financial institutions and risk-mitigating service providers serving the state-legal cannabis industry.
• Greenspoon Marder LLPcoreStrategic or Co-development PartnerThe Liaison Group is a wholly-owned subsidiary of Greenspoon Marder LLP, a law firm. The parent company hosted National Cannabis Roundtable events at their Denver office.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vicente Sederberg LLP: One of the longest-established cannabis-focused law firms with deep policy and lobbying capability in state and federal arenas. Competes directly with TLG for the same cannabis operator clients seeking federal and state policy representation, and has overlapping relationships with major MSOs and advocacy coalitions.
• Hoban Law Group: A national cannabis-focused law firm providing legal, policy, and government relations services to cannabis operators, ancillary businesses, and investors. Directly comparable to TLG in targeting enterprise cannabis clients with integrated legal + advocacy support at the federal and state level.

Broad incumbents

• Akin Gump Strauss Hauer & Feld: One of the largest DC lobbying and law firms with an active public policy practice serving cannabis and adjacent clients. While not cannabis-exclusive, it competes for high-end federal advocacy mandates from cannabis operators seeking bipartisan Beltway reach beyond what a specialist boutique can offer.
• Squire Patton Boggs: Major international law and public policy firm with a dedicated cannabis industry group and federal lobbying practice. Comparable as a federal affairs provider for cannabis enterprises, though its value proposition emphasizes integrated legal, regulatory, and lobbying capability across multiple industries.
• Holland & Knight: Large national law firm with a long-standing cannabis industry group providing regulatory and policy counsel. Competes with TLG for federal advocacy mandates from cannabis operators, particularly those needing combined legal + government relations support at scale.
• Polsinelli: National law firm with a substantial cannabis regulatory and policy practice serving operators, ancillary businesses, and investors. Comparable to TLG in delivering federal affairs support for enterprise cannabis clients, but operating from a much broader full-service legal platform.
• Akerman LLP: National law firm with one of the largest dedicated cannabis practices in the US, including federal policy and regulatory capabilities. Functions as a competitor for enterprise cannabis federal advocacy work, particularly where clients seek integrated legal and government affairs counsel.
• Crossroad Strategies: Washington, DC bipartisan strategic advisory and government relations firm serving a range of industries. Comparable as a federal lobbying competitor for cannabis and adjacent clients, though cannabis is not its exclusive focus and it competes on the breadth of political access across both parties.
• BGR Group: Established bipartisan DC lobbying and government affairs firm with corporate, trade association, and emerging-industry clients. Comparable to TLG as a federal advocacy competitor for cannabis operators seeking bipartisan Beltway representation, but without TLG's cannabis-exclusive positioning.
• Forbes Tate Partners: Washington, DC strategic consulting and government affairs firm with a track record of representing consumer-facing and regulated industries. Comparable as a federal affairs competitor for cannabis operators, particularly where clients value a former-member/government perspective alongside private-sector lobbying.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/theliaisongroup
• Facebookfacebook.com/TheLiaisonGroupTLG
• LinkedInlinkedin.com/company/the-liaison-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Liaison Group