Commercial Satellite Sales
Commercial Satellite Sales (CSS) is an authorized DIRECTV dealer selling, installing, and managing commercial satellite TV, streaming, and managed WiFi solutions for senior living, hospitality, MDUs, restaurants, corporate accounts, and institutions nationwide.
- Company typePrivate
- Founded1998
- HeadquartersSanta Ana, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Commercial Satellite Sales does
Commercial Satellite Sales (CSS) is an authorized DIRECTV dealer founded in 1998 and headquartered in Santa Ana, California, that sells, installs, and manages commercial satellite television, streaming, and managed WiFi services for business customers across the United States. The company's core offering is bulk DIRECTV programming delivered through four commercial tiers (Entertainment at ~$84.99/mo, Choice at ~$89.99/mo, Ultimate at ~$119.99/mo, and Premier at ~$164.99/mo retail reference), with sports add-ons including NFL Sunday Ticket, NBA League Pass, MLB Extra Innings, and NHL Center Ice. Adjacent products include DIRECTV Stream for MDUs (internet-based delivery that avoids rooftop dishes), the Gemini DVR system (up to 5 simultaneous recordings, 200 hours of HD storage), and managed WiFi with 24/7 monitoring and cybersecurity. Revenue is generated through recurring monthly subscriptions, one-time professional installation, and hardware sales or rental; additional TV connections are priced at $7 per month.
CSS serves seven primary verticals: senior living communities (assisted living, independent living, memory care, skilled nursing), hospitality (hotels, motels, resorts, B&Bs), multi-dwelling units (apartments, condos, student housing), restaurants and bars, institutions (hospitals, prisons, universities, RV parks, marinas), corporate accounts, and small businesses. The go-to-market is sales-led, combining field sales, inside phone sales through dedicated 800 numbers, website-driven quote capture, and live chat. The firm maintains dedicated market coverage in New York, Los Angeles, Chicago, and Austin, with nationwide service reach. CSS was recognized as DIRECTV's 2022 L&I (Lodging & Institutional) Dealer of the Year.
The company is privately held, founder-era, with no disclosed outside funding. Leadership includes CEO Dave Saenz, President Markk Gonzales, CFO Chuck Totman, Chief Growth Officer DJ Widmer, a VP of Operations L&I, and directors across commercial sales, sales L&I, and operations, supported by field technicians, sales executives, and customer experience staff. The business operates as a channel partner within DIRECTV's commercial dealer program, making its economics and competitive position materially dependent on the strength and continuity of that upstream relationship.
Commercial Satellite Sales firmographics
Firmographics- Name
- Commercial Satellite Sales
- Legal name
- CSS
- Website
- https://cssdtv.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Commercial Satellite Sales (CSS) is an authorized DIRECTV dealer selling, installing, and managing commercial satellite TV, streaming, and managed WiFi solutions for senior living, hospitality, MDUs, restaurants, corporate accounts, and institutions nationwide.
- Ownership category
- akta.pro rank
Commercial Satellite Sales industry classification
Industry- Product category
- Commercial Satellite Television Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Pay-TV / Premium Window Distribution (MPADAJAH)
Keywords
Where Commercial Satellite Sales is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Commercial Satellite Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- DIRECTV Satellite Services: Recurring subscription revenue from DIRECTV commercial satellite packages sold to businesses. Revenue generated through monthly service fees from Entertainment, Choice, Ultimate, and Premier packages, with additional revenue from equipment rental and installation services.
- DIRECTV Streaming Services: Internet-based TV streaming for MDUs operating through existing internet infrastructure, eliminating need for rooftop satellite dishes. Revenue from monthly streaming subscriptions tailored to property size and requirements.
- Managed WiFi Services: Fully managed WiFi solutions including network design, installation, monitoring, cybersecurity, and ongoing technical support. Revenue from monthly service fees with options for unmanaged services providing equipment and professional installation.
- Professional Installation: One-time installation services for satellite equipment, streaming setup, and WiFi infrastructure deployment. Professional technicians handle setup to minimize disruption to business operations.
- Equipment Sales and Rental: Sale and rental of DIRECTV receivers, satellite dishes, streaming devices (Gemini box), and enterprise-grade WiFi hardware as part of service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entertainment Package - 105+ channels including ESPN, TNT, Nickelodeon, HGTV |
| Subscription | Monthly | Choice Package - Adds regional sports networks to Entertainment |
| Subscription | Monthly | Ultimate Package - 140+ channels including STARZ ENCORE |
| Subscription | Monthly | Premier Package - 150+ channels including Max, Cinemax, SHOWTIME, STARZ |
| Unit Pricing | Monthly | Additional TV Connection |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Commercial Satellite Sales product offering
Product offeringCore offering
CSS is an authorized DIRECTV dealer that sells, installs, and supports commercial satellite TV and streaming packages (Entertainment, Choice, Ultimate, Premier, plus sports add-ons such as NFL Sunday Ticket) for businesses including senior living communities, hospitality, restaurants, bars, MDUs, and corporate accounts. The company also provides managed and unmanaged WiFi solutions for properties. Revenue is generated through recurring monthly subscriptions, equipment sales/rentals, and one-time professional installation.
Product overview
Commercial Satellite Sales (CSS) operates as an authorized DIRECTV dealer providing a comprehensive suite of commercial television and connectivity solutions. The core portfolio consists of DIRECTV Commercial Services (satellite and streaming) offered alongside WiFi Solutions for Business. DIRECTV services are segmented by vertical market (Senior Living, Hospitals & Institutions, Hospitality, Restaurants & Bars, Corporate Accounts, Businesses, Apartments/MDUs, and RV Parks) with tiered programming packages (Entertainment, Choice, Ultimate, Premier) plus sports add-ons (NFL Sunday Ticket, NBA League Pass, MLB Extra Innings, NHL Center Ice). WiFi offerings include managed and unmanaged solutions for apartments, independent living, and senior living communities. The Gemini system provides MDU-specific DVR technology. All services include professional installation, bulk pricing for commercial properties, and 24/7 customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- DIRECTV Commercial Services Authorized DIRECTV dealer providing customizable commercial satellite TV and streaming packages (Entertainment 105+, Choice, Ultimate 140+, Premier 150+) for senior living, hospitals, hospitality, restaurants, bars, corporate offices, and multi-dwelling units, with professional installation and bulk pricing.
- DIRECTV for Senior Living Vertical-specific satellite TV package and service for assisted living, independent living, memory care, skilled nursing, and continuing care retirement communities, providing resident entertainment across rooms, common areas, and exercise facilities.
- DIRECTV for Hospitals & Institutions Commercial TV and managed connectivity service for hospitals, universities, RV parks, marinas, and prisons, combining entertainment programming with managed IT and modern infrastructure for patient, resident, and guest experience.
- DIRECTV for Hospitality Premium in-room and common-area TV service for hotels, motels, resorts, and bed & breakfasts delivering sports, movies, news, and on-demand content with professional installation.
- DIRECTV for Restaurants & Bars Multi-TV commercial TV package for restaurants, cafes, bars, and sports venues featuring live sports (NFL Sunday Ticket, MLB Extra Innings, NBA League Pass, NHL Center Ice, ESPN College Extra), news, and entertainment tailored to drive patron engagement and dwell time.
- DIRECTV for Corporate Accounts Customizable DIRECTV streaming package offering premium entertainment for employees and clients in corporate offices, campuses, and large commercial properties' breakrooms, lounges, and waiting areas.
- DIRECTV for Businesses Commercial TV solution for a range of small and mid-sized businesses (salons, medical offices, gyms, auto dealerships, auto repair shops, distribution centers), bundled with low-voltage and new construction cabling services.
- DIRECTV for Apartments (MDU) Bulk satellite TV solution for multi-dwelling units providing centralized, professionally managed DIRECTV systems with predictable MDU pricing, professional installation, and 24/7 support for property managers.
- DIRECTV Streaming for MDUs Internet-based DIRECTV TV streaming for multi-dwelling units that delivers premium channels via existing internet infrastructure without requiring rooftop satellite dishes, providing scalable, cost-efficient streaming for property managers.
- DIRECTV for RV Parks Satellite TV service for RV parks and campgrounds providing 185+ HD channels, sports packages, and flexible programming options, paired with single-network Wi-Fi coverage for travelers and campers.
- WiFi Solutions for Business Enterprise Wi-Fi solution for businesses offered in managed and unmanaged options, delivering fast, reliable, and scalable wireless connectivity with professional installation and ongoing optimization.
- Managed WiFi for Apartments Centralized, professionally designed, maintained, and monitored WiFi network for multi-dwelling unit properties with 24/7 support, cybersecurity, and optimized coverage for resident smart devices.
- WiFi for Independent Living WiFi solution for independent living facilities supporting video calls, telehealth services, entertainment streaming, and smart home devices, with 24/7 support and broad coverage.
- WiFi for Senior Living Secure, affordable managed WiFi service for senior living communities supporting medical alert systems, fall detection, telehealth, and entertainment streaming.
- DIRECTV Gemini System Advanced whole-home DVR system for multi-dwelling units that records up to 5 shows simultaneously with 200 hours of HD storage and supports viewing across multiple TVs.
Quantifiable outcome
- Over 185 HD channels available for RV park guests
- +3 more outcomes
Companies that use Commercial Satellite Sales
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
Commercial Satellite Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Commercial Satellite Sales partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DIRECTVcoreCSS is an authorized DIRECTV dealer and DIRECTV MDU dealer, providing access to commercial DIRECTV packages, streaming services, and equipment. This partnership enables CSS to offer bulk pricing for commercial properties, exclusive sports packages (NFL Sunday Ticket), and official technical support and installation resources through DIRECTV's commercial program.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Commercial Satellite Sales competitors and assessment
Company assessmentBroad incumbents
- DIRECTV (TPG-owned): DIRECTV is the parent satellite TV provider and core supplier for CSS; it sells direct to residential and some commercial accounts but relies on authorized dealers like CSS for the bulk of commercial distribution, making it both a partner and a competitor.
- Comcast Business: Comcast Business delivers cable TV, internet, and managed WiFi to hospitality, healthcare, and MDU customers across the US, overlapping with CSS's combined DIRECTV + managed WiFi offering as a one-stop commercial connectivity alternative.
- Spectrum Business (Charter): Spectrum Business provides cable TV, internet, and managed connectivity to hotels, MDUs, and commercial properties nationwide, directly competing with CSS in hospitality and apartment segments where bulk video services are sold.
- Cox Business: Cox Business delivers cable TV, managed WiFi, and hospitality connectivity solutions to commercial properties, including hotels, MDUs, and senior living, overlapping with CSS's TV-plus-WiFi bundle in many of the same verticals.
- DirecTV Stream (formerly AT&T TV): DirecTV Stream is DIRECTV's direct internet-delivered offering and competes with both DIRECTV satellite and CSS's DIRECTV Stream for MDUs, particularly where customers prefer not to install satellite dishes.
Direct peers
- DISH Network (EchoStar): DISH is the principal US satellite TV competitor to DIRECTV and offers its own commercial programming and dealer network targeting bars, hotels, and MDUs; it competes with CSS for the same commercial TV budget at the same customer verticals.
- Hotel Internet Services: HIS specializes in managed WiFi, TV, and network services for hotels and resorts, overlapping directly with CSS's hospitality vertical for both in-room entertainment and property-wide connectivity.
- Single Digits (Boingo): Single Digits, now part of Boingo, delivers managed WiFi, TV, and connectivity solutions to MDUs, senior living, and hospitality, closely mirroring CSS's managed WiFi + TV bundle for multi-unit residential and care properties.
Emerging players
- Aerwave: Aerwave provides managed WiFi and smart-building connectivity to MDUs and multifamily properties, competing with CSS's Managed WiFi for Apartments and DIRECTV for MDU offerings in the bulk residential connectivity market.
Regional players
- Race Communications: Race Communications provides fiber internet, TV, and managed services to MDUs, senior living, and commercial properties, primarily in California and other regional markets; it overlaps with CSS's bundled TV-plus-WiFi proposition where fiber rather than satellite is the access medium.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Commercial Satellite Sales social profiles
Digital presenceCommercial Satellite Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commercial Satellite Sales leadership team
Management profileNumber of profiles
Profiles10 records
Commercial Satellite Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commercial Satellite Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commercial Satellite Sales
What does Commercial Satellite Sales do?
CSS is an authorized DIRECTV dealer that sells, installs, and supports commercial satellite TV and streaming packages (Entertainment, Choice, Ultimate, Premier, plus sports add-ons such as NFL Sunday Ticket) for businesses including senior living communities, hospitality, restaurants, bars, MDUs, and corporate accounts. The company also provides managed and unmanaged WiFi solutions for properties. Revenue is generated through recurring monthly subscriptions, equipment sales/rentals, and one-time professional installation.
Is Commercial Satellite Sales a public or private company?
Commercial Satellite Sales is a private company. It is classified as management employee owned and is currently operating.
When was Commercial Satellite Sales founded?
Commercial Satellite Sales was founded in 1998. It employs 11 to 50 people.
Where is Commercial Satellite Sales based?
Commercial Satellite Sales is headquartered in Santa Ana, United States, in the North America region.
How does Commercial Satellite Sales make money?
Five revenue lines are on record. DIRECTV Satellite Services are the primary driver. The others are DIRECTV Streaming Services, managed WiFi Services, professional Installation and equipment Sales and Rental.
Who are Commercial Satellite Sales's main competitors?
Broad incumbents on record are DIRECTV (TPG-owned), Comcast Business, Spectrum Business (Charter), Cox Business and DirecTV Stream (formerly AT&T TV). Direct peers are DISH Network (EchoStar), Hotel Internet Services and Single Digits (Boingo). Aerwave is listed as an emerging player. Race Communications is listed as a regional player.
Does Commercial Satellite Sales have an API?
No public API is recorded for Commercial Satellite Sales.
What industry is Commercial Satellite Sales in?
Commercial Satellite Sales's product category is Commercial Satellite Television Services. Its primary akta.pro industry code is MPADAJAH, Pay-TV / Premium Window Distribution. Its NAICS code is 516 and its SIC code is 4841.