Data.com International

What Data.com International does

Data.com International is a private, for-profit financial data provider founded in 1992 and headquartered in Bloomington, United States. The company offers company profiles and business contacts, serving customers who require firmographic and contact data assets. The company operates with a small workforce of 11-50 employees under the leadership of Lauri Klaus, who serves as President & CEO. Its recorded capital history includes a single funding round of $2,000,000 dated 2011-12-30; no subsequent funding events, revenue figures, customer counts, or detailed operational metrics are available in the source material. A material portion of the aggregated input describes Salesforce's Data 360 (formerly Data Cloud) product and the broader Salesforce product portfolio — including Agentforce, Sales Cloud, Service Cloud, Marketing Cloud, Tableau, Slack, MuleSoft, and Informatica — and the source itself explicitly notes that this data pertains to Salesforce rather than Data.com International. This description is therefore necessarily constrained to the firmographic and leadership data available, and any analytical conclusions should be read with that scope limitation in mind.

Name

Data.com International

Legal name

Data.com International

Website

https://data.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Data.com International is a Bloomington, USA-based financial data provider founded in 1992, offering company profiles and business contacts to business customers. The privately-held firm employs 11-50 staff and is led by President & CEO Lauri Klaus.

Ownership category

akta.pro rank

Product category

Business Data Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Company profiles
• Business contacts
• Firmographic data
• Contact database
• Sales intelligence

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Data 360 Subscription: Consumption-based pricing centered around: 1) Consumption Credits, 2) Data Storage, and 3) Premium Add-ons. Flexible, pay-for-what-you-use model allowing organizations to scale based on actual data usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Data.com International is a financial data provider that offers company profiles and business contacts. Founded in 1992 and based in Bloomington, USA, the company operates with 11-50 employees and has recorded a single funding round of $2,000,000 in 2011.

Product overview

Data 360 is a unified real-time data platform (formerly Data Cloud) that serves as the foundational data engine for Salesforce's Customer 360 ecosystem. The platform transforms fragmented enterprise data into one complete view without moving it, using Zero-Copy integrations with Snowflake, Databricks, Google Cloud, AWS, and IBM. Data 360 integrates with over 200 connectors and powers the broader Salesforce portfolio including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, Slack, MuleSoft, and Agentforce. Agentforce provides autonomous AI agents that augment human workers across all Salesforce clouds, leveraging Data 360's unified customer profiles for context. The platform operates on a consumption-based pricing model with Data Storage, Consumption Credits, and Premium Add-ons. Data 360's core capabilities span Connect (Zero Copy Integration, 200+ connectors), Harmonize (Identity Resolution, Data Prep), Govern (Policy-Based Governance, AI Tagging), and Activate (Triggered Flows, Segments, Predictive Models).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• +2,000% ROI - FedEx captured significant return by pairing real-time data with AI to reactivate dormant accounts and recover lost opportunities

Named customers17 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• SnowflakecoreTechnology or IntegrationZero-Copy partnership enabling Data 360 to activate Snowflake data without data duplication. Interview conducted with Snowflake's EVP of Product Christian Kleinerman on the partnership's impact.
• DatabrickscoreTechnology or IntegrationZero-Copy Delta Sharing integration allowing Data 360 to activate Databricks data via direct connection without duplication.
• Google (BigQuery)coreTechnology or IntegrationZero-Copy connection enabling Data 360 to connect to Google BigQuery warehouse without data movement.
• Amazon Web Services (AWS)coreTechnology or IntegrationActivate diverse data from AWS services including S3 and Redshift via Zero-Copy integration. Also offers Private Connect for secure, private connections between AWS environments and Data 360.
• IBMcoreTechnology or IntegrationIntegration enabling activation of IBM data in Salesforce Data 360 platform.
• MicrosoftcoreTechnology or IntegrationPrivate Connect for Data 360 available for Azure environments, enabling secure private connections avoiding public internet exposure.
• InformaticacoreTechnology or IntegrationEnterprise data partnership combining Informatica's data management capabilities with Salesforce Data 360's trusted context to bring AI to life. Informatica is also listed as a Salesforce brand.
• MuleSoftcoreTechnology or IntegrationNative integration within Salesforce ecosystem; Data 360 leverages MuleSoft's integration capabilities for data ingestion from various sources.
• SlackcoreTechnology or IntegrationBring people, agents, data, apps, and Salesforce solutions to where work happens. Agentforce in Slack brings Data 360 insights directly into Slack workflows. Slack is also a Salesforce brand.
• TableaucoreTechnology or IntegrationAnalytics integration allowing Data 360 insights to be visualized and analyzed in Tableau. Tableau is also a Salesforce brand.
• Advertising Platforms (Google, Meta)secondaryTechnology or IntegrationSend customer segments directly to major advertising platforms for targeted campaigns and efficient ad spend.

Scale indicators3 records

Recent moves1 record

Broad incumbents

• ZoomInfo: Largest scaled B2B contact and company intelligence platform with deep workflow integrations. Directly comparable to Data.com International in core offering (company profiles and business contacts) but vastly larger in headcount, data scope, and go-to-market.
• Dun & Bradstreet: Long-established business data provider (founded 1841) offering company profiles, firmographics, and credit-related data. Comparable in the company profile dimension though much broader in scope (finance, supply chain, risk).
• Clearbit (HubSpot): B2B data enrichment and intelligence provider, now part of HubSpot. Comparable in company profile and contact enrichment capabilities, but distributed through HubSpot's much larger ecosystem.
• Hoovers (D&B): Long-running B2B company profile and contact database product under Dun & Bradstreet. Direct comparable to Data.com International's core offering with a much larger dataset and broader coverage.

Direct peers

• Apollo.io: B2B sales intelligence platform combining a large contact database with engagement tooling. Closely comparable to Data.com International in deliverable (company profiles, contacts) and target buyer (sales teams), though Apollo bundles prospecting workflow on top.
• Lusha: B2B contact data provider focused on direct-dial phone numbers and emails. Comparable to Data.com International as a focused contact data business serving sales and recruiting users, with similar SMB to mid-market go-to-market.
• RocketReach: Self-serve B2B contact and company data platform serving sales, marketing, and recruiting professionals. Directly comparable in offering (company profiles and contacts) and customer base.
• Cognism: B2B sales intelligence provider with emphasis on compliant, phone-verified contact data, particularly strong in EMEA. Comparable product offering with regional flavor.
• SalesIntel: B2B contact data provider emphasizing human-verified contacts and account intelligence. Comparable offering and target market to Data.com International at a similar scale.
• Adapt.io: B2B contact and company data platform with global coverage. Directly comparable offering (company profiles, contacts) targeting sales and marketing teams.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/datadotcom
• Facebookfacebook.com/datadotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data.com International