Laflora Energy

What Laflora Energy does

SIA Laflora is a Latvian peat extraction and processing company founded in 1995, headquartered at the Kaigu peat bog in Jelgava District. The company owns or manages approximately 2,059 hectares of peatland across the Drabiņu, Kaigu, and Viršu bogs in Jelgava District and the Nīcgale bog in Augšdaugava District, employing more than 400 people. Its core business is the production of horticultural peat substrates in four standard fractions (fine 0–7mm/5–10mm, medium 0–20mm, coarse 0–40mm, and milled 0–35mm) plus custom-formulated recipes for individual customer specifications. The product portfolio is organized by both fraction and application (seeding/planting, growing, soil improvement, gardening and landscape design), serving home gardeners, professional horticulture, agriculture, and forestry segments.

Laflora distributes its products through a direct factory marketplace at the Kaigu bog, domestic retail partners (DEPO, Kurši, Krūza) across Latvia, and international export to more than 40 countries. Pricing is not publicly disclosed; the company handles standard catalog sales through retail and direct channels and accepts custom orders through an online application form. The company also operates a sustainability program (responsible peatland management, recultivation of post-extraction sites, life-cycle analysis) and is targeting climate neutrality by 2050.

Beyond the core peat business, Laflora developed the Laflora Energy wind park project (108.8 MW across 16 turbines, the largest wind park in Latvia) on former peat extraction lands at Kaigu. The project was acquired by the state-owned national energy company AS Latvenergo in September 2024 for approximately 185 million EUR in construction costs, with Laflora retained as construction supervisor through to commissioning. The company is also pursuing the Zaļā industriālā zona (Green Industrial Zone) initiative to repurpose former extraction sites for sustainable industrial use. Leadership is anchored by Chairman of the Board Uldis Ameriks, with Development Director Sabīna Alta leading sustainability initiatives.

Name

Laflora Energy

Legal name

SIA Laflora

Website

https://laflora.lv

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

SIA Laflora is a Latvian peat extraction and processing company, founded in 1995, that produces horticultural peat substrates in multiple fractions and custom formulations for home gardeners, professional horticulture, agriculture, and forestry customers across 40+ countries, with 400+ employees and 2,059 hectares of owned peatlands.

Ownership category

akta.pro rank

Product category

Horticultural Peat Substrates

NAICS

Forestry and Logging (113), Support Activities for Forestry (115310)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Regeneration & Reforestation Operations (Site Prep, Planting, Seeding) (AFAMAAAC)

akta.pro secondary industries

Silvicultural Planning & Stand Management (Thinning, Pruning, Stand Improvement) (AFAMAAAA), Logging & Timber Harvesting (IMAMAAAB), Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD)

Keywords

• Peat substrates
• Horticultural peat
• Peat extraction
• Soil amendments
• Growing media

Headquarters

HQ city

Parish

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Peat Products Manufacturing and Sales: Laflora manufactures and sells peat substrates for gardening, agriculture, and forestry. Products are sold both domestically in Latvia and exported to over 40 countries worldwide. The company produces gardening peat with extraction volumes target of 1 million m3 annually.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SIA Laflora extracts and processes peat from its owned bogs in Latvia, manufacturing horticultural peat substrates in various fractions (fine 0-7mm/5-10mm, medium 0-20mm, coarse 0-40mm, milled 0-35mm) for gardening, agriculture, and forestry applications. The company also offers custom-formulated peat substrates to individual customer specifications and exports to more than 40 countries worldwide.

Product overview

Laflora is a peat extraction and processing company that manufactures horticultural peat substrates for gardening, agriculture, and forestry applications. The product portfolio includes peat products categorized by particle size (fine, medium, coarse, and milled) and by use case (seeding/planting, growing, soil improvement, and gardening/landscape design). The company also offers custom-formulated substrates based on individual customer specifications. Additionally, Laflora operates the Laflora Energy wind park project, a 108.8 MW renewable energy facility developed in partnership with Latvenergo on reclaimed peatlands. The company exports products to over 40 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Laflora Energy: Wind park project developed in cooperation with AS Latvenergo at the former Kaigu peat extraction site. Currently the largest wind park in Latvia with 16 turbines and total capacity of 108.8 MW.

Products and services

• Peat Substrates (Kūdras substrāti) High-quality horticultural peat substrates for professional and hobby gardeners, available in multiple particle size fractions (Fine 0-7mm/5-10mm, Medium 0-20mm, Coarse 0-40mm, Milled 0-35mm) and tailored for use cases including seeding and planting, growing, soil improvement, and garden/landscape design. Sold domestically in Latvia and exported to over 40 countries.
• Custom Peat Substrate Formulation Service (Individuālie pasūtījumi) Bespoke peat substrate manufacturing service that produces substrates according to individual customer recipes and specifications. Customers apply via the company website to receive tailored formulations for specific horticultural, agricultural, or industrial growing requirements.

Quantifiable outcome

• Peat extraction target of 1 million m3 annually
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Forma 2minorImplementation/ SI/ Consulting PartnerConstruction supervision partner for the Laflora Energy wind park project.
• WindycoreStrategic or Co-development PartnerWind park developer for the Laflora Energy project. Responsible for wind park development and planning.
• UPB NamsminorImplementation/ SI/ Consulting PartnerConstruction company contracted for the Laflora Energy wind park construction.
• Local Companies (14+)minorStrategic or Co-development PartnerOver 14 local companies involved in the Laflora Energy wind park construction project.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kekkilä-BVB: One of Europe's largest peat substrate and growing-media producers, formed from the merger of Finland's Kekkilä and the Netherlands' BVB Substrates. Directly comparable to Laflora in producing professional and hobby horticultural peat substrates across multiple European markets, but at much greater scale and broader product breadth.
• Sun Gro Horticulture: North American peat and bark-based growing media producer with broad product lines for professional and consumer horticulture. Comparable in substrate manufacturing and product segmentation, though operating at significantly larger scale with primarily North American distribution.
• Premier Tech: Canadian-based manufacturer of peat-based growing media, professional horticultural inputs, and other products. Overlaps with Laflora in custom-formulated horticultural substrates and professional grower focus, but operates at much larger, multi-continent scale.

Direct peers

• Pindstrup Mosebrug: Danish peat substrate producer with owned peatland assets supplying professional horticulture and consumer markets across Europe and beyond. Closely comparable to Laflora in peat extraction, multi-fraction substrate manufacturing, and international export focus.
• Lambert Peat Moss: Canadian peat moss producer serving professional horticulture and retail markets worldwide with multiple substrate grades. Comparable to Laflora in raw peat extraction, graded peat products, and international export distribution.
• Jiffy Group: Norwegian/Dutch producer of growing media, peat substrates, and propagation solutions for horticulture. Directly comparable to Laflora in peat-based substrates, professional horticulture focus, and European/global export reach.

Regional players

• Tref Group (Tref Eesti / TrefGO): Baltic peat substrate producer (with operations in Estonia and the Baltic region) supplying horticulture and agriculture customers across Northern/Eastern Europe. Closely comparable to Laflora in geography (Baltic), product mix (peat substrates), and target segments (professional and hobby horticulture).

Emerging players

• Haarlo Naturprodukte / Legro: Dutch substrate producer Legro and similar Northern European peat/growing-media specialists offering peat and peat-alternative substrates for professional horticulture. Comparable to Laflora in substrate manufacturing and professional grower focus, with partial overlap as both face peat sustainability pressures.

Others

• AS Latvenergo: Latvian state-owned national energy company that acquired Laflora's developed wind park project in September 2024. Adjacent counterparty rather than competitor, but relevant as a strategic partner in Laflora's post-extraction renewable-energy monetization strategy.
• Schultz / Sungro园艺 (Schultz Horticulture / major DIY garden retailers): Major retail brands and distributors of peat-based gardening substrates (e.g., Schultz, Miracle-Gro) that compete for shelf space with Laflora's products at DIY/garden retail. Comparable at the consumer horticulture distribution layer rather than extraction/processing layer.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/lafloralatvija
• Facebookfacebook.com/lafloralatvija
• LinkedInlinkedin.com/company/laflora-latvia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laflora Energy