What iMAG Displays does

iMAG Displays Limited is a privately-held, award-winning UK boutique video production company founded in 2013, headquartered in Poole, Dorset, and operating across three UK sites: a Poole warehouse and HQ, a virtual production office at Pinewood Studios (Iver, Slough, opened November 2025), and a Biggleswade facility operated through sister company Graymatter Video. The company is co-owned by Managing Director Alex Strachan and Client & Brand Director Charli Harding, with leadership including a Creative & Development Director (Stephen Maddox), Finance Director (Louise Saunders), Operations Manager (David Barton, ex-Encore UK) and Head of Video (Daniel Gray). Functionally, iMAG specialises in professional LED screen and video production solutions, maintaining an exclusive ROE Visual LED inventory (Ruby, Topaz, Black Quartz, Black Pearl, Vanish, Magic Cube ranges) integrated with Brompton Tessera processing, disguise and Pixera media servers, Panasonic projectors and cameras, and Unreal Engine for HDR-ready virtual production and projection mapping workflows.

The company serves a blue-chip client base across live events and conferences, festivals and concert touring, exhibitions and trade shows, brand activations, virtual production (film, TV and content), and architectural projection mapping. Marquee engagements include Mercedes-AMG PETRONAS F1 global livery reveals, Gucci Cruise at Tate Modern, Nike After Dark Tour London, LEGO Battersea Power Station projection mapping, MG Motor anamorphic LED cubes at Goodwood Festival of Speed, Snap Forward, Dyson at IFA Berlin, and virtual production for Netflix (The Last Bus), BBC, Amazon, Apple TV+, Warner Bros., Paramount, Marvel, Sky Cinema, Lionsgate and AMC. iMAG has developed proprietary travel-simulation virtual production rigs including HDR car wash, double-decker bus wrap, and adjustable train depot LED volumes.

The business operates on a quote-based, project-by-project pricing model with two core commercial motions: (1) dry hire of colour-matched, tested LED and video equipment to AV professionals and production companies, and (2) full end-to-end project-managed services encompassing creative design, equipment, technical crew, on-site delivery and operation. Revenue grew 35% in 2024, and the company has earned industry recognition including Silver at The Drum Awards 2025 (Digital Experience — Technical Achievement) and a shortlist at AV Awards 2025.

Name

iMAG Displays

Legal name

iMAG Displays Limited

Website

https://imagdisplays.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

iMAG Displays is a UK-based boutique video production and LED screen rental specialist, founded in 2013 and headquartered in Poole, serving global brands, festivals, broadcasters and film/TV productions with ROE Visual LED fleets, virtual production volumes, and projection mapping via sister company Graymatter Video.

Ownership category

akta.pro rank

Product category

Live Event Video Production & LED Screen Rental

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Motion Picture & Video Tape Production (7812), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Video/IMAG & LED Wall Production (MPAGAKAD)

akta.pro secondary industries

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), Virtual Production Stages & LED Volume Operators (MPAHADAA), In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE)

Keywords

• LED screen hire
• Virtual production services
• Video production rental
• Projection mapping services
• Live event AV

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dry Hire of LED & Video Equipment: iMAG rents LED screens, video control systems, processing hardware, media servers, projectors, and accessories to production companies, agencies, AV professionals, and technical teams who need equipment without crew. Equipment is tested, colour-matched, and supplied with appropriate spares for self-operation by the client's technical team.
2. Full End-to-End Project-Managed Services: Comprehensive project management from brief development through creative design, on-site delivery, and operation. Includes full video production, LED installation, technical crew, and post-event support — serving clients who need more than equipment, including creative agencies, brands, and production companies.
3. Virtual Production Services: Studio-based and on-location virtual production solutions including LED volume design, mobile/pop-up LED volumes, IC-VFX, travel simulation (car wash, bus wrap, train depot), and specialist virtual production workflows for film, TV, podcasts, commercials and content creation.
4. Projection Mapping Services (via Graymatter Video): Expert projection mapping services delivered through sister company Graymatter Video, including architectural projection, brand activations, live broadcast stages, 3D scanning, previsualisation, projector rigging, media server configuration, and live control for complex installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

iMAG Displays provides professional LED screen and video production solutions for live events, virtual production, brand activations, film/TV, festivals and architectural projection mapping. Offerings span dry hire of an award-winning ROE Visual LED fleet and matching processing, control and camera kit through to full end-to-end project management including creative design, on-site crew and operation. Specialist virtual production (IC-VFX with bespoke LED volumes including mobile travel simulation configurations) and projection mapping via sister company Graymatter Video underpin the higher-value service layer.

Product overview

iMAG Displays operates as an award-winning boutique video company offering a unified suite of LED screen and video production solutions. Its core product portfolio centres on ROE Visual LED screens (comprising the indoor Topaz Curve, Ruby, Ruby Curve, Black Pearl, Black Onyx, and Vanish transparent series, alongside the outdoor Black Quartz 3, Black Quartz 4, and Magic Cube 5 ranges), complemented by a comprehensive control and processing ecosystem including Brompton Technology Tessera SX40/XD LED processors, disguise GX3/GX2C/X1 media servers, Analog Way Aquilon RS4 switchers, Barco E2 Gen 2 screen management systems, and Ereca Stage Racer 2 fibre transmission units. The company further extends its offering through Panasonic projection equipment (PT-RQ35K, PT-RZ660, PT-RZ12K, PT-MZ10KL, PT-DZ110X), broadcast and PTZ cameras (Panasonic Camera Channel, AK-HC3900, AW-UE150A), and customisable PPU (portable production unit) solutions. Services built around this equipment include full project-managed LED screen hire, dry hire for self-operated equipment, IC-VFX virtual production with LED volumes and travel simulation, projection mapping via specialist division Graymatter Video, and experiential brand activation. Video distribution infrastructure supports HDMI, SDI, 4K HDMI fibre, SDI fibre, SDVOE IP video, and SMPTE 2110 standards. Graymatter Video functions as a sister-company division providing specialist video control, projection mapping, and camera systems to complement iMAG's core LED inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Screen Rental Services Rental of award-winning ROE Visual indoor and outdoor LED screens (modular, curved, transparent) complemented by video processing and control equipment for live events, brand activations, festivals, conferences and broadcasts.
• Dry Hire (Equipment-Only Rental) Self-operated equipment rental for production companies, agencies, AV professionals and technical teams needing access to high-performance LED screens, video control systems, processing hardware and accessories without crew.
• Full End-to-End Project Management Comprehensive project-managed delivery covering brief development, creative design, on-site crew, equipment installation and operation, plus post-event support, with a single point of contact project manager.
• IC-VFX Virtual Production In-camera visual effects virtual production services using HDR-ready LED volumes with fully customisable configurations (curved backdrops, floors, ceilings) and bespoke travel simulation solutions for film, television, commercials, podcasts and content creation.
• Projection Mapping (Graymatter Video) Specialist projection mapping delivered through sister company Graymatter Video, covering 3D scanning, photogrammetry, system design and previsualisation, high-lumen projector rigging, bespoke media server configuration, warping, blending and live playback control for architectural, brand activation, fashion and cultural events.
• Brand Activations & Experiential Solutions Experiential activation services delivering immersive LED environments and interactive display technology for brands and agencies, including outdoor and indoor installations, transparent panels, curved and automated configurations and creative event AV solutions.
• Video Distribution Systems Digital video distribution infrastructure for rapid on-site deployment supporting HDMI, SDI, 4K HDMI fibre, SDI fibre, SDVoE IP video and SMPTE 2110 standards for integrated video workflows.
• Customisable PPU Solutions Portable production units (PPUs) tailored from compact flyaway kits to full multi-camera broadcast setups with high-end routing, monitoring and recording capabilities for studio, location or live on-site production.

Quantifiable outcome

• Delivered large-scale LED and video for Victorious Festival 2025 — 180,000+ attendees across three days, multiple stages
• +3 more outcomes

Named customers30 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Graymatter VideocoreStrategic or Co-development PartnerGraymatter Video is iMAG's sister company and specialist video control and projection mapping division. Together they form a powerful alliance combining iMAG's premier LED inventory with Graymatter's expertise in advanced video control, projection mapping, and camera systems, providing unified and seamless service for all video needs. Graymatter operates from Biggleswade and is credited with complex projection mapping, video control, and virtual production travel simulation projects.
• DisguisecoreTechnology or IntegrationiMAG uses disguise media servers (GX3, GX2C, X1) as core components of its video control and projection mapping workflows. The partnership enables real-time rendering, show control, and complex media playback for live events, virtual production and projection mapping projects.
• ROE VisualcoreTechnology or IntegrationiMAG is a ROE Visual-only house, investing exclusively in what it considers the industry's leading LED technology. The partnership provides access to award-winning LED panels including Ruby, Topaz, Black Quartz, Vanish, and Magic Cube ranges. All equipment is consistently maintained and colour-matched as a fleet.
• Brompton TechnologycoreTechnology or IntegrationBrompton Technology processors (Tessera SX40, XD) underpin iMAG's LED processing workflows, enabling HDR support, ultra-low latency, frame remapping, and ShutterSync for XR, VP, and broadcast applications.
• PanasoniccoreTechnology or IntegrationiMAG deploys Panasonic projectors (PT-RQ35K, PT-RZ660, PT-RZ12K, PT-MZ10KL, PT-DZ110X) for projection mapping, live events, and large-venue installations. Panasonic cameras (AW-UE150A PTZ, AK-HC3900, Camera Channel 4K) are used in broadcast and live production.
• Unreal Engine (Epic Games)coreTechnology or IntegrationUnreal Engine powers iMAG's virtual production HDR workflows, enabling real-time rendering for LED volumes and immersive virtual environments in film, TV, and content creation.
• Treehouse DigitalcoreStrategic or Co-development PartneriMAG partnered with Treehouse Digital to pioneer a state-of-the-art mobile LED virtual production facility, combining iMAG's LED and video expertise with Treehouse Digital's film production capabilities.
• VYRAminorChannel Partner/ Reseller/ DistributorVYRA, a creative agency, has worked with iMAG on multiple projects including MG at Goodwood Festival of Speed and Snap Forward events. VYRA acts as a creative and production partner bringing clients to iMAG for LED and video delivery.
• Event EngineeringminorImplementation/ SI/ Consulting PartnerEvent Engineering (led by Jamie Campbell, Managing Director) has worked with iMAG for nearly ten years across exhibitions and events, describing the relationship as built on trust, shared values, and a solutions-focused approach.
• OBOminorChannel Partner/ Reseller/ DistributorOBO is a creative/production agency that partners with iMAG for brand activations, including PUMA NITRO Lab at London Marathon and Snap Forward events.
• AF LiveminorImplementation/ SI/ Consulting PartnerAF Live is a production company that entrusted iMAG and Graymatter Video to deliver the full LED and video control package for Boomtown Festival's new Lion's Gate main stage and Grand Central stage.
• Blue RevolverminorChannel Partner/ Reseller/ DistributorBlue Revolver is a creative agency that partnered with iMAG for the Nike After Dark Tour London 2025 at ExCeL London, delivering LED monoliths, Vanish 8, and projection.
• Bazaar StudiominorChannel Partner/ Reseller/ DistributorBazaar Studio is a creative production agency that worked with iMAG to deliver WhatsApp's synchronised multi-site fan activation for the Mercedes-AMG PETRONAS F1 2025 livery reveal.
• AVOIRminorChannel Partner/ Reseller/ DistributorAVOIR is a creative agency that iMAG supported for On's Selfridges Corner Shop retail pop-up installation, providing LED visuals and interactive technology.
• Connect LiveminorChannel Partner/ Reseller/ DistributorConnect Live partnered with iMAG for the 2025 Virgin Atlantic Attitude Awards at The Roundhouse and for Fortescue's pioneering anamorphic LED installation at bauma 2025.
• IlluminosminorImplementation/ SI/ Consulting PartnerIlluminos partnered with Graymatter Video to deliver YARN — a projection and audio installation at Bolton Town Hall for the 'Put Big Light On' Festival.
• NovakminorChannel Partner/ Reseller/ DistributorNovak partnered with Graymatter Video to deliver YARN at Bolton's 'Put Big Light On' Festival.
• Events UnlimitedminorChannel Partner/ Reseller/ DistributorEvents Unlimited appointed Graymatter Video to deliver technical production for Trinity Hall's 675th Anniversary Campaign Launch.
• RD ContentminorImplementation/ SI/ Consulting PartnerRD Content partnered with iMAG to deliver the virtual production for Aramco's global brand commercial, using LED volume systems, disguise media servers, and Brompton processing.
• McCann WorldwideminorImplementation/ SI/ Consulting PartnerMcCann Worldwide brought iMAG on board for the Aramco commercial virtual production project alongside RD Content.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pearce Hire: UK event production hire company providing lighting, audio, staging, rigging and AV services to corporate events, exhibitions and live shows — overlapping with iMAG's full-service event offering.
• Universal Pixels: UK LED screen rental company providing indoor/outdoor LED and video control to festivals, tours, brand activations and corporate events — a like-for-like competitor to iMAG's core rental business.
• Britannia Row Productions: UK live event audio and production services company expanding into video/visual solutions for tours, festivals and corporate events; comparable UK AV rental peer with an expanding video offering.
• Screens Producer: UK LED screen and video production hire specialist for concerts, tours, festivals, conferences and brand activations; competes head-to-head with iMAG on festival and touring LED contracts.
• ADLIB Solutions: UK-based live events production company providing audio, lighting, video, and rigging services to concerts, tours, festivals and corporate events; competes with iMAG across integrated AV rental.
• QED Productions: UK video production and projection company offering LED, projection mapping and live event video control; directly comparable to iMAG/Graymatter and notably a former employer of iMAG's Video Design Manager.
• Anna Valley: UK-based LED screen, projection and AV rental specialist serving live events, exhibitions and broadcast; one of the closest direct competitors to iMAG Displays in the UK LED/event market.

Broad incumbents

• NEP Group: Global broadcast and live events services provider with extensive LED volume, virtual production (e.g. The Virtuoso) and event technology capabilities; competes with iMAG in film/TV VP and large-scale event production.
• PRG (Production Resource Group): Global live event production giant offering LED screens, video, lighting, rigging and crew worldwide — operates at much greater scale but competes with iMAG for high-profile event and brand activation contracts.

Emerging players

• Disguise: UK-based media server and virtual production technology company (and iMAG's core technology partner) that is increasingly offering services and turnkey VP stages, partially overlapping with iMAG's VP delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/imagdisplays

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMAG Displays