Letsgo
Letsgo is a Copenhagen-based car-sharing company founded in 2007 that offers members access to shared vehicles stationed at dedicated, fixed parking spots in the city. The service is currently managed by the Norwegian car-sharing operator Hyre.
- Company typePrivate
- Founded2007
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Letsgo does
Letsgo is a Danish car-sharing company founded in 2007 and headquartered in Copenhagen. The company offers shared cars with dedicated, fixed parking spots — a model marketed in Danish as "Delebiler med fast p-plads" — giving members access to vehicles stationed at stable, reserved locations. The service is positioned as a flexible urban mobility alternative for Copenhagen residents, addressing the practical problem of car access without private ownership in a dense city environment. According to the source data, the service is "now managed by Hyre," a Norwegian car-sharing platform, indicating an operational handover of the Letsgo business to a larger Nordic operator.
The company's core offering is straightforward: a fleet of shared vehicles placed at fixed parking locations accessible to subscribing members. The technical surface is undifferentiated in the source material — no proprietary technology, no API, no mobile application is disclosed (app_details.has_app: false; api_exists: false). Letsgo is a private, for-profit company with 11–50 employees and no disclosed funding rounds, investors, subsidiaries, or ownership structure. No product modules, pricing tiers, partnership agreements, or customer segment definitions are present in the available data, leaving the underlying business model mechanics — subscription pricing, per-use fees, fleet size, utilization — unverified.
From a commercial standpoint, the input data is too sparse to characterize Letsgo's go-to-market motion, revenue model, or unit economics. The only directional signal is the operational transition to Hyre, which points to an outsourcing or absorption of management rather than an independent scaling thesis. The company's competitive position rests on its local parking footprint in Copenhagen rather than on technology, brand, or data assets, and its strategic trajectory appears increasingly dependent on the parent operator Hyre rather than on independent execution.
Letsgo firmographics
Firmographics- Name
- Letsgo
- Website
- https://letsgo.dk
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 11–50 employees
- Short description
- Letsgo is a Copenhagen-based car-sharing company founded in 2007 that offers members access to shared vehicles stationed at dedicated, fixed parking spots in the city. The service is currently managed by the Norwegian car-sharing operator Hyre.
- Ownership category
- akta.pro rank
Letsgo industry classification
Industry- Product category
- Car Sharing Services
- NAICS
- Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Round-Trip Carsharing (Station-Based) (TLAFAMAA)
Keywords
Where Letsgo is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Letsgo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Letsgo product offering
Product offeringCore offering
Letsgo is a Danish car-sharing company that provides members with access to shared cars that have dedicated, fixed parking spots. The service is based in Copenhagen, Denmark, and is now managed by Hyre. Users access a fleet of vehicles parked at assigned locations for short-term use rather than owning a private car.
Product overview
Letsgo is a Danish car-sharing company offering shared cars with dedicated parking spots. Based on the available source material, the company provides a car-sharing service where users have access to vehicles with fixed parking spaces. The source data is insufficient to identify distinct products, modules, or a platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Letsgo Car Sharing A car-sharing service for individual consumers in Copenhagen, Denmark, providing access to shared vehicles with fixed, dedicated parking spots. Members can use the cars for short-term rental as an alternative to private car ownership.
Companies that use Letsgo
Customer profileIdeal customer profiles1 record
Letsgo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Letsgo partnerships and signals
Strategic signalRecent moves1 record
Letsgo competitors and assessment
Company assessmentRegional players
- Co-wheels: UK-based car club operating a station-based round-trip car-sharing model very similar to Letsgo's fixed-parking-spot concept, but serving British cities rather than Denmark.
Direct peers
- Hyre: Norwegian car-sharing platform that now manages Letsgo. Operates a comparable station- and free-floating shared-car model across Norwegian cities, making it the closest functional and geographic peer.
- GreenMobility: Danish-founded electric car-sharing operator active across Denmark and several European cities. Directly competes with Letsgo in the Copenhagen market with a larger fleet and public-company financial disclosures.
Broad incumbents
- ShareNow: Joint BMW/Daimler car-sharing platform (formerly car2go/DriveNow) operating free-floating and station-based services across major European cities including Copenhagen, with far greater scale and brand recognition.
- Free2Move: Stellantis-owned multi-modal mobility platform offering car-sharing and rental across Europe. Operates in multiple European cities with both station-based and free-floating options, competing for the same urban car-share users as Letsgo.
- Sixt Share: Car-sharing service operated by Sixt, leveraging the parent's rental fleet to offer station-based and free-floating shared cars in several European markets, including Nordic-adjacent geographies.
- Zipcar: Pioneer of the station-based round-trip car-sharing model in North America and parts of Europe. Closest international analogue to Letsgo's 'fixed parking spot' model, though at significantly greater scale.
Emerging players
- Getaround: Peer-to-peer car-sharing platform enabling private car owners to rent out their vehicles. Adjacent business model to Letsgo with shared-mobility DNA but operating through owner-supplied fleet rather than corporate fleet.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Letsgo social profiles
Digital presenceLetsgo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Letsgo leadership team
Management profileNumber of profiles
Letsgo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Letsgo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Letsgo
What does Letsgo do?
Letsgo is a Danish car-sharing company that provides members with access to shared cars that have dedicated, fixed parking spots. The service is based in Copenhagen, Denmark, and is now managed by Hyre. Users access a fleet of vehicles parked at assigned locations for short-term use rather than owning a private car.
When was Letsgo founded?
Letsgo was founded in 2007. It employs 11 to 50 people.
Where is Letsgo based?
Letsgo is headquartered in Copenhagen, Denmark, in the Europe region.
Who are Letsgo's main competitors?
Co-wheels is listed as a regional player. Direct peers are Hyre and GreenMobility. Broad incumbents are ShareNow, Free2Move, Sixt Share and Zipcar. Getaround is listed as an emerging player.
Does Letsgo have an API?
No public API is recorded for Letsgo.
What industry is Letsgo in?
Letsgo's product category is Car Sharing Services. Its primary akta.pro industry code is TLAFAMAA, Round-Trip Carsharing (Station-Based). Its NAICS code is 532111 and its SIC code is 7510.