What Sunlight Supply does

Sunlight Supply operates as Hawthorne Gardening Company, a private wholesale distributor and multi-brand portfolio owner in the specialty horticulture and controlled-environment agriculture market, headquartered in Vancouver, Washington. The company's core offering is a comprehensive catalog of indoor growing and hydroponic supplies, organized across lighting (the Gavita professional brand, DLC-certified LEDs, and fluorescent systems), nutrients and supplements (General Hydroponics, FloraPro, CYCO), water management and filtration (Hydro-Logic), growing media (Mother Earth), environmental controllers, ventilation and air purification, grow systems and trays, and professional hand tools. Underlying product technology spans high-performance horticultural LED and plasma lighting, climate-control hardware, water treatment and pH/EC/TDS instrumentation, and organic growing media — complemented by interactive planning calculators (lighting coverage, power usage, CO2 flow, soil volume) that serve as buyer enablement tools rather than AI-driven systems.

The business model is a B2B wholesale and brand-licensing operation. Sunlight Supply / Hawthorne does not sell direct-to-consumer from its website; instead, it distributes exclusively through an authorized dealer and distributor network spanning North America, supplemented by a dedicated Canadian site (HawthorneGC.ca) and a direct commercial channel for custom controller solutions via quote-based procurement. Revenue is generated through product sales to retailers and distributors at wholesale pricing (not publicly disclosed), with marketing driven by educational content (Hydro 101, Soil 101, DIY Hydroponics, Integrated Pest Management) and dealer-facing marketing toolkits. The company serves three customer segments: commercial growers (primary), hobbyist indoor gardeners, and authorized retailers/dealers — with no named enterprise customer logos or disclosed segment-revenue splits in the available data.

Name

Sunlight Supply

Legal name

Hawthorne Gardening Company

Website

https://sunlightsupply.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Sunlight Supply, operating as Hawthorne Gardening Company, is a Vancouver, WA-based wholesale distributor and multi-brand portfolio owner supplying hydroponic, lighting, nutrient, and environmental-control products to commercial and hobbyist indoor growers across North America through authorized dealers and distributors.

Ownership category

akta.pro rank

Product category

Hydroponic & Indoor Gardening Equipment

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

akta.pro secondary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

Keywords

• Hydroponic equipment wholesale
• Horticulture supplies distribution
• Indoor gardening products
• Grow lighting solutions
• Plant nutrients supplements

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Hawthorne Gardening Company generates revenue through the sale of hydroponic and indoor gardening supplies, equipment, nutrients, and accessories through their authorized dealer and distributor network

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sunlight Supply, operating as Hawthorne Gardening Company, is a wholesale distributor and brand owner of hydroponic, horticulture, organics, and indoor growing lighting products. The company markets a multi-brand portfolio spanning lighting (Gavita, DLC LEDs), nutrients (FloraPro, General Hydroponics, CYCO), water management (Hydro-Logic), and growing media (Mother Earth), and sells these products exclusively through an authorized dealer and distributor network rather than direct-to-consumer.

Product overview

Sunlight Supply, a division of Hawthorne Gardening Company, is a comprehensive commercial and consumer gardening supplies platform offering a multi-brand portfolio organized across distinct product categories. The core offering includes professional-grade lighting brands (Gavita, DLC LEDs, Fluorescent Lighting), nutrients and supplements (FloraPro, General Hydroponics, CYCO), water treatment and filtration (Hydro-Logic), and growing media (Mother Earth). Supporting infrastructure products span environmental controllers, ventilation systems, grow trays and reservoirs, pH/EC/TDS meters, and hand tools. The platform differentiates through integrated grower tools including a Lighting Calculator, Power Usage Calculator, CO2 Flow Calculator, Titan Product Selector, and Soil Calculators. Products are primarily distributed through authorized dealers and retailers, serving both commercial cultivators and hobbyist growers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gavita Lighting

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• GavitacoreTechnology or IntegrationGavita is a signature brand under Hawthorne Gardening Company, specializing in high-performance horticultural lighting solutions including LED and plasma lighting technology for professional indoor growing operations.
• General HydroponicscoreTechnology or IntegrationGeneral Hydroponics is a flagship brand offering complete nutrient systems and growing solutions, including FloraPro product lines for professional and hobbyist growers.
• Hydro-logiccoreTechnology or IntegrationHydro-logic is a featured brand specializing in water management solutions including filtration, treatment, and purification systems for hydroponic and indoor growing applications.
• CYCOcoreTechnology or IntegrationCYCO is a featured brand offering premium plant nutrients and supplements for professional hydroponic cultivation.
• Mother EarthcoreTechnology or IntegrationMother Earth is a featured brand specializing in organic and natural growing media and amendments for sustainable indoor gardening.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Hydrofarm Holdings Group: Public distributor and manufacturer of hydroponics, indoor gardening, and controlled environment agriculture equipment and supplies. Most direct comparable to Hawthorne/Sunlight Supply given overlapping product categories (lighting, nutrients, growing media) and similar wholesale distribution model targeting commercial and hobbyist growers.
• GrowGeneration Corp: Specialty hydroponic and indoor garden supplies retailer/distributor operating store and e-commerce channels in North America. Carries overlapping brands and product categories to Hawthorne/Sunlight Supply and serves the same commercial/hobbyist grower customer base, making it a directly comparable channel competitor.
• Advanced Nutrients: Manufacturer and direct-to-grower seller of hydroponic nutrient lines and supplements for professional cultivators. Competes head-to-head with Hawthorne's General Hydroponics and CYCO nutrient brands in the same hydroponics end-market, particularly the cultivation nutrient category.
• CANNA: Internationally recognized Dutch manufacturer of hydroponic nutrients, substrates, and cultivation systems. Directly comparable to Hawthorne/Sunlight Supply in nutrients and growing media categories, serving both hobbyist and professional growers across multiple continents.
• FoxFarm Soil & Fertilizer Co. Manufacturer of premium soils, fertilizers, and growing media for indoor and outdoor cultivation. Overlaps with Hawthorne's Mother Earth growing media portfolio and competes in the same specialty soil/fertilizer category of the cultivation supply chain.

Broad incumbents

• Scotts Miracle-Gro Company: Large publicly traded lawn and garden care company and the parent of the Hawthorne segment that houses Sunlight Supply and Hawthorne Gardening Company. Operates a much broader consumer lawn/garden portfolio (fertilizers, soils, grass seed, controls) but is the natural parent-company comparable for capital allocation and segment-level benchmarking.

Emerging players

• Mars Hydro: Direct-to-consumer manufacturer of LED grow lights targeting hobbyist and entry-level commercial growers. Partial overlap with Hawthorne's Gavita and DLC LED lighting portfolio, but skews toward a lower price point and online-only go-to-market, making it an emerging-category competitor rather than a full-channel peer.
• AeroGrow International: Consumer indoor gardening brand known for AeroGarden countertop hydroponic systems and consumer-focused grow products. Sits in the hobbyist segment of the same controlled environment agriculture category that Hawthorne's residential/Sunlight Supply products address, and is a partial-overlap emerging competitor.

Regional players

• Premier Tech: Canada-based manufacturer of horticultural growing media, peat-based substrates, and professional CEA substrates. Comparable to Hawthorne's Mother Earth growing media line in substrate technology, but primarily serves grower and professional horticulture markets outside the core Hawthorne distribution geography.

Others

• Netafim: Global manufacturer of precision irrigation and drip systems used in both greenhouse/horticulture and broad agriculture. Overlaps with Hawthorne's water management, irrigation, and Hydro-Logic water treatment categories as an adjacent enabling technology provider in CEA and hydroponic cultivation infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sunlightsupply
• Facebookfacebook.com/sunlightsupply
• LinkedInlinkedin.com/company/sunlight-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunlight Supply