What Loveday & Partners does

Loveday & Partners is an independent financial planning and advisory firm headquartered in Norwich, Norfolk, with a second office in London's Wigmore Street. Founded in 2010, the firm provides a comprehensive suite of regulated financial advice services to over 1,000 families, pension funds, trusts, and charities across East of England. Core offerings include pension management, retirement planning, investment management, inheritance tax planning, long-term care planning, protection, and tailored business-owner services, with the firm explicitly categorising the vast majority of its clients as retail under FCA classifications.

The firm operates as a trading style of Titan Wealth Planning Limited and holds FCA authorisation under FRN 574458. Its technology stack is built entirely on third-party platforms — 7IM, Abrdn, and M&G Wealth — which provide client portal access for portfolio viewing and administration; the firm has no disclosed proprietary technology, AI capabilities, or in-house platform build. The advisory proposition is differentiated by a high concentration of Chartered Financial Planners (seven on the team), an internal Loveday Academy training pipeline, and an 'Investing for Good' ESG investment proposition. The firm is FCA COBS 11.2 compliant on best execution, GDPR compliant, and a signatory of the Vulnerable Client Charter.

The business model is professional services fee-based: bespoke, quote-based pricing on multi-year contracts, with revenue generated through advisory fees and product-related economics from the three wrap platforms. Go-to-market is sales-led and relationship-driven, relying primarily on word-of-mouth referrals from existing clients and professional networks (solicitors, accountants) across the Norfolk business community, supplemented by community engagement and charitable partnerships as a brand-building mechanism.

Name

Loveday & Partners

Legal name

Titan Wealth Planning Limited

Website

https://lovedayandpartners.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Loveday & Partners is a Norwich-based, FCA-regulated independent financial planning firm (Titan Wealth group) providing pensions, retirement, investment, and inheritance tax advice to over 1,000 retail families, trusts and charities across East of England.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

akta.pro secondary industries

Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Estate & Legacy Planning Advisory (FSAEAAAG), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)

Keywords

• Financial planning services
• Retirement planning advice
• Investment management
• Pension advisory services
• Inheritance tax planning

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Provides comprehensive financial planning services including pensions, retirement planning, investments, inheritance tax planning, and wealth management. Revenue is generated through advisory fees and potentially product commissions from financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Loveday & Partners is an independent financial planning and advisory firm providing comprehensive financial planning services to individuals, families, business owners, trusts, and charities. Core offerings include pension management, retirement planning, investment management, inheritance tax planning, investing an inheritance, saving for children, long-term care planning, and financial planning tailored for business owners, delivered through face-to-face advisory relationships with ongoing reviews.

Product overview

Loveday & Partners is an independent financial planning and advisory firm based in Norwich, Norfolk. Founded in 2010, the company offers a comprehensive suite of financial services organized as a unified advisory practice rather than a platform-plus-modules architecture. Core services include pension management, retirement planning, investment management, inheritance tax planning, and long-term care planning. The firm provides access to third-party investment platforms (7IM, Abrdn, M&G Wealth) for client portfolio management. The company also operates the 'Investing for Good' ESG-focused investment proposition and runs the Loveday Academy for training new financial planners. Educational content such as the Top Ten Tax Tips video is produced as part of client engagement. The company is authorized and regulated by the Financial Conduct Authority (FRN 574458) and operates as a trading style of Titan Wealth Planning Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning and advisory services covering pensions, retirement planning, investments, inheritance tax planning, and long-term care planning for individuals, families, and business owners.
• Pension Services Pension planning and administration services helping clients consolidate existing pensions or set up new ones.
• Retirement Planning Retirement planning services that help clients shape their finances for their desired future retirement, including income planning.
• Investment Management Investment advisory services helping clients make their money work harder through managed and secure portfolios.
• Inheritance Tax Planning Strategic planning services to help clients mitigate inheritance tax liability.
• Investing an Inheritance Financial guidance for clients who have received an inheritance, covering investment and ongoing management.
• Saving for Children Financial planning services to help parents save for their children's future.
• Long-term Care Planning Planning services to help clients prepare and fund long-term care needs.
• Business Owner Services Financial planning services tailored for business owners, including business exit planning, corporate pension schemes, and director remuneration.
• Protecting Against the Unexpected Insurance and protection planning services to protect clients and families against unexpected life events.
• Investing for Good ESG-focused investment proposition allowing clients to invest in world-improving portfolios with environmental, social, and governance considerations.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Titan Private WealthcoreStrategic or Co-development Partner · 20 June 2024Director Mark Loveday conducted an interview with Ian Wood, lead investment manager with Titan Private Wealth. The partnership introduces Titan Private Wealth to clients of Loveday & Partners to explain their history, culture and investment strategy. Titan Private Wealth appears to be part of the Titan Wealth group.
• Titan Wealth Planning LimitedcoreOthersLoveday & Partners is a trading style of Titan Wealth Planning Limited, which is authorised and regulated by the FCA (FRN 574458). This is the parent/ownership relationship for the firm.
• 7IM (Seven Investment Management)coreTechnology or IntegrationProvides client login portal access for portfolio management and investment administration. Client login area available on Loveday & Partners website.
• AbrdncoreTechnology or IntegrationProvides wrap platform services for client investment accounts. Client login area available on Loveday & Partners website.
• M&G WealthcoreTechnology or IntegrationPlatform provider for client investment and wealth management services. Client login area available on Loveday & Partners website.
• Nelson's JourneyminorOthersChild bereavement charity for Norfolk supported by Loveday & Partners through fundraising and community engagement.
• Vision NorfolkminorOthersCharity supporting people with vision impairment in Norfolk. Loveday & Partners actively supports and fundraises for this cause.
• RDA (Riding for the Disabled Association)minorOthersNational charity enriching lives through horses. Listed as one of the charities Loveday & Partners supports.
• Priscilla Bacon Hospice CharityminorOthersNorfolk-based hospice charity. Team members Jilly and Helen raised £3950 through running the Blickling Half Marathon.
• Community Sports Foundation (CSF)minorOthersNorfolk-based sports charity. Rafael Bravo-French and Mark Loveday climbed The Three Peaks for CSF, raising over £43,000.
• Big C Cancer CharityminorOthersNorfolk-based cancer charity. Team members Daniel, Josh and Harrison completed the Jingle Jangle 5K run to raise funds.
• YANA (Young Adults Needing Assurance)minorOthersMental health and suicide prevention charity for Norfolk. Supported through Summer Prom Concert at Bracon Hall.
• Able2BminorOthersCharity focused on reducing stigma around disability. Hosted 'Discover Your Ability' event at Norwich Cathedral with participation from mainstream and special needs schools.
• Norfolk and Waveney MindminorOthersMental health charity. Team members Jonathan, Jake and Gemma completed a tandem skydive to raise funds.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Succession Wealth: UK IFA consolidator providing financial planning to individuals and business owners, with a multi-adviser model built on acquiring independent firms. Highly comparable in size and target market to Loveday & Partners.
• Mattioli Woods: UK wealth management and employee benefits business focused on owner-managed businesses and high-net-worth individuals. Comparable in serving business owners, families, and pensions - a key segment Loveday targets - through a similar advisory-led model.
• AFH Financial Group: Mid-sized UK IFA providing financial planning and investment management to private clients, with active IFA acquisition strategy. Closely comparable size, segment, and acquisition-led growth model to where Loveday sits within Titan Wealth.
• Charles Stanley: UK wealth manager and stockbroker providing investment management and financial planning services to private clients, charities, and intermediaries. Now part of Raymond James, but operates with a comparable mid-sized, relationship-led advisory model.
• Wren Sterling Financial Planning: National UK IFA providing wealth management, pension, and tax planning advice to individuals and corporate clients. Comparable service mix and fee-based advisory model, though Wren Sterling operates across multiple UK regions rather than a single catchment.

Broad incumbents

• Quilter: UK wealth manager with a private client business providing investment and retirement planning to individuals and families through both advised and platform channels. Overlaps directly with Loveday's core pension and investment proposition.
• Rathbones Group: UK-listed wealth manager providing discretionary investment management and financial planning to individuals, charities, and trusts. Direct overlap with Loveday's investment management, retirement planning, and trust/charity client segments.
• Evelyn Partners (formerly Tilney): Large UK wealth management and professional services group offering financial planning, investment management, and tax advice to private clients, families, and trusts. Directly comparable service offering to Loveday but with national coverage and significantly greater AUM.
• St. James's Place: UK's largest wealth manager with a national network of partner advisers. Serves individual and family clients with retirement, investment, and tax planning services comparable to Loveday & Partners, but at vastly greater scale and with a tied-adviser model.
• Sanlam UK (now Sanlam Wealth): UK wealth management arm of Sanlam, providing financial planning and investment management to private clients, families, and businesses. Comparable in offering retirement and investment planning through a network of advisers, though broader and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Loveday-Partners-214592095228110

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loveday & Partners