MediaSpark
MediaSpark LLC is a privately held, Omaha-based full-service marketing agency founded in 2015 that provides strategy, creative, media planning and buying, and fractional marketing services, with specialized home services marketing tied to ServiceTitan revenue attribution for HVAC and plumbing clients.
- Company typePrivate
- Founded2015
- HeadquartersOmaha, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MediaSpark does
MediaSpark LLC is a privately held, full-service marketing agency founded in 2015 and headquartered in Omaha, Nebraska. The firm offers an integrated suite of services spanning marketing strategy, creative development, media planning and buying (digital and traditional), fractional marketing support, and specialized home services marketing. Its primary vertical is home services, particularly HVAC and plumbing, where it holds ServiceTitan Certified Marketer status, one of only 24 such agencies nationwide, enabling closed-loop attribution from marketing spend to booked jobs and revenue.
The agency's revenue model is professional services-based, with custom, quote-based engagements that combine retainers, project fees, and performance components; pricing is not publicly disclosed. Its technology stack is built on third-party martech (Google Analytics 4, Google Tag Manager, Google Ads, Meta Pixel and Conversions API, LinkedIn Insight Tag, ServiceTitan) without any proprietary software platform. Differentiation rests on the ServiceTitan integration that ties campaigns to operational outcomes, the in-house creative-plus-media-plus-analytics operating model, and senior-led client engagement.
MediaSpark serves a mix of SMB home services clients alongside regional institutional accounts across healthcare (Boys Town Pediatric Neurology), education (Creighton University, Marian High School, University of Nebraska-Lincoln), nonprofits (Henry Doorly Zoo & Aquarium, Nebraska Humane Society), and CPG (Barkman Honey). Its go-to-market combines direct sales, an Agency Referral Program that partners with complementary marketing agencies, and a Nexstar Network Strategic Partnership within the HVAC contractor ecosystem. The firm was named 2026 AMA Omaha Agency of the Year, and Senior Director of Growth Marketing Dana Nuzum was named Marketer of the Year at the same event.
MediaSpark firmographics
Firmographics- Name
- MediaSpark
- Legal name
- MediaSpark LLC
- Website
- https://themediaspark.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MediaSpark LLC is a privately held, Omaha-based full-service marketing agency founded in 2015 that provides strategy, creative, media planning and buying, and fractional marketing services, with specialized home services marketing tied to ServiceTitan revenue attribution for HVAC and plumbing clients.
- Ownership category
- akta.pro rank
MediaSpark industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where MediaSpark is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MediaSpark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Services Revenue: MediaSpark generates revenue through providing full-service marketing services including marketing strategy, creative development, media planning and buying, and fractional marketing support. Revenue is derived from service fees, which may include retainer arrangements, project-based work, and potentially performance-based components tied to client outcomes.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
MediaSpark product offering
Product offeringCore offering
MediaSpark is a full-service, media-led marketing agency offering marketing strategy, creative development, and traditional and digital media planning and buying for local, regional, and national clients. The agency is one of only 24 ServiceTitan Certified Marketers nationwide, enabling direct connection of marketing metrics to booked jobs and revenue for home services clients. They also provide fractional marketing support and vertical-specialized services in home services, healthcare, education, nonprofit, and consumer packaged goods sectors.
Product overview
MediaSpark is a full-service marketing agency offering an integrated suite of services including Marketing Strategy, Creative, Media Planning & Buying, and Fractional Marketing Support. The agency specializes in Home Services Marketing with particular expertise in HVAC and plumbing sectors, offering dedicated services including Paid Search, Lead Generation, Performance Marketing, and HVAC Marketing. The portfolio is connected through ServiceTitan integration that bridges marketing metrics to operational outcomes. The agency also operates an Agency Referral Program for partnership-based media services.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy Strategic marketing planning that aligns campaigns with business goals, market research, and competitive analysis for local, regional, and national clients.
- Creative Creative development including copywriting, design, video production, and animation services for integrated brand campaigns across digital and traditional media.
- Media Planning and Buying Traditional and digital media buying across TV, radio, billboards, programmatic display, CTV/OTT, and streaming platforms, with daily optimization and senior-led planning.
- Fractional Marketing Support Part-time or interim senior marketing leadership and execution support for organizations that need strategic marketing expertise without a full-time hire.
- Home Services Marketing Marketing services specifically designed for HVAC, plumbing, and electrical contractors, connecting campaigns to booked jobs and revenue through the agency's ServiceTitan Certified Marketer status.
Quantifiable outcome
- Multi-million-dollar revenue impact for clients
- +5 more outcomes
Companies that use MediaSpark
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
MediaSpark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
MediaSpark partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ServiceTitancoreMediaSpark achieved ServiceTitan Certified Marketer status, becoming one of only 24 agencies nationwide with this designation. This certification enables MediaSpark to connect marketing metrics directly to booked jobs and actual revenue, bridging the gap between lead generation and business outcomes for clients in the home services industry.
- Nexstar NetworkcoreMediaSpark is a Nexstar Network Strategic Partner, providing specialized HVAC marketing expertise as part of the network of home services professionals.
- Agency Referral PartnersminorMediaSpark has developed an agency referral program to partner with other marketing agencies (specializing in video, branding, strategy) to provide media planning and buying services. The program includes commission share and waived setup fees.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
MediaSpark competitors and assessment
Company assessmentDirect peers
- Location3 Media: Location3 is a digital marketing agency specializing in media planning and buying across paid search, social, and programmatic for multi-location brands — comparable to MediaSpark's media planning/buying capability.
- WebFX: WebFX is a full-service digital marketing agency offering SEO, paid media, web design, and content marketing with a strong SMB and mid-market focus — closely comparable in service mix to MediaSpark, though larger in scale.
- Volume Nine: Volume Nine is a digital marketing agency providing SEO, paid media, social media, and content strategy to mid-market B2C and B2B clients — comparable in service breadth and target client size to MediaSpark.
- Scorpion: Scorpion is a marketing and technology company that specializes heavily in the home services vertical (HVAC, plumbing, electrical), with revenue-driving technology and marketing services — directly competing with MediaSpark in MediaSpark's core segment.
- Power Digital Marketing: Power Digital Marketing is a full-service performance marketing agency offering media, creative, and analytics — comparable to MediaSpark's integrated service model, with similar emphasis on connecting marketing to revenue outcomes.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid search, paid social, and SEO with a focus on lead generation and ROI — overlapping with MediaSpark's performance marketing and paid media services.
- Noble Studios: Noble Studios is a mid-sized, independent full-service digital agency offering strategy, creative, media, and analytics with strong B2C and destination/tourism experience — comparable to MediaSpark's Omaha-based independent agency profile.
- Thrive Agency: Thrive Agency is a full-service digital marketing agency offering SEO, PPC, social media, and web design to SMB and mid-market clients across multiple verticals, comparable in size and service breadth to MediaSpark.
- SabancıDx / MDG Advertising: MDG Advertising is a full-service advertising agency with traditional and digital capabilities, serving regional and national clients with a focus on measurable results — closely comparable to MediaSpark's full-service agency profile.
Emerging players
- AdCellerant: AdCellerant is a digital media buying agency providing programmatic, paid search, and analytics to agencies and SMBs — comparable to MediaSpark's paid media capabilities but with a different go-to-market emphasizing white-label partner support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MediaSpark social profiles
Digital presenceMediaSpark compliance and trust
Trust signalCompliance1 record
MediaSpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaSpark leadership team
Management profileNumber of profiles
Profiles2 records
MediaSpark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaSpark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaSpark
What does MediaSpark do?
MediaSpark is a full-service, media-led marketing agency offering marketing strategy, creative development, and traditional and digital media planning and buying for local, regional, and national clients. The agency is one of only 24 ServiceTitan Certified Marketers nationwide, enabling direct connection of marketing metrics to booked jobs and revenue for home services clients. They also provide fractional marketing support and vertical-specialized services in home services, healthcare, education, nonprofit, and consumer packaged goods sectors.
Is MediaSpark a public or private company?
MediaSpark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MediaSpark founded?
MediaSpark was founded in 2015. It employs 1 to 10 people.
Where is MediaSpark based?
MediaSpark is headquartered in Omaha, United States, in the North America region.
How does MediaSpark make money?
One revenue line is on record: marketing Services Revenue.
Who are MediaSpark's main competitors?
Direct peers on record are Location3 Media, WebFX, Volume Nine, Scorpion, Power Digital Marketing, Disruptive Advertising, Noble Studios, Thrive Agency and SabancıDx / MDG Advertising. AdCellerant is listed as an emerging player.
Does MediaSpark have an API?
No public API is recorded for MediaSpark.
What industry is MediaSpark in?
MediaSpark's product category is Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 541810 and its SIC code is 7311.