kovald Digital Marketing Strategies

What kovald Digital Marketing Strategies does

kovald Digital Marketing Strategies is a Greek boutique digital agency founded in 2015 by Konstantinos Lamaj, operating as a sole proprietorship headquartered at 98 Paraschou St, Athens, Greece. The firm offers an integrated "360-degree" digital marketing service portfolio spanning digital consulting (brand strategy, communication planning, digital business development, new product development, campaign optimization), Google advertising (Search, Display, YouTube, Shopping), social media marketing across Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest and YouTube, email and mobile marketing, website auditing, graphic design, copywriting, and web development/e-commerce solutions. Its customer base is a horizontal mix of SMBs and mid-market businesses (the primary segment) alongside select enterprise clients (Beyond Meat, Toyo Tires, Nexans, PAO, EKO, Leonidas, Happy Socks, Mediterranean College, Panathinaikos BC) and NGOs (Shedia, Kivotos), with case-study clients in fashion, healthcare, diving equipment, and food/beverage.

The underlying technology stack is composed entirely of third-party platforms rather than proprietary systems: Google Ads, Facebook/Instagram, Amazon Ads, Mailchimp, HubSpot, Skroutz, Hotjar, and Zapier, alongside web development with WordPress, HTML, CSS, JavaScript, PHP and MySQL. kovald's defensible positioning rests on its certified partner status with these platforms (notably Google Partner, HubSpot, Mailchimp, Amazon Ads, Skroutz Expert, Hotjar, and Zapier Silver Solution Partner), industry recognition (Clutch Top Digital Organization in Western Europe 2021, Top 10 PPC agencies globally 2020, CEO Konstantinos Lamaj named Top 20 under 40 in Performance Marketing 2023), and a 360-degree integrated approach that bundles strategy, paid media, content, design and analytics under one engagement.

Revenue is generated exclusively through professional services fees on a custom, quote-based engagement model with pay-as-you-go billing cadence; no standard pricing tiers are published. Indicative client media budgets range from €400–€1,900/month for Google Ads to €150–€900/month for Facebook/Instagram ads for SME clients in Greece. The firm is bootstrapped with no external funding, operates with 1–10 employees, and distributes services through direct website inquiry, email, and phone, supplemented by organic content marketing, social media presence, and a CEO-led podcast for thought leadership. Geographic reach spans Greek (national) and international clients, though Greece remains the core market.

Name

kovald Digital Marketing Strategies

Legal name

Konstantinos Lamaj (Κωνσταντίνος Λαμάι)

Website

https://kovald.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

kovald Digital Marketing Strategies is a Greek boutique digital agency founded in 2015, providing digital consulting, Google advertising, social media marketing, web development, and creative services to SMBs, mid-market businesses, and select enterprise clients across Greece and international markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Digital marketing services
• Pay per click advertising
• Social media management
• Digital strategy consulting
• Search engine optimization

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Professional digital marketing agency services including digital consulting, Google advertising, social media marketing, email marketing, website auditing, graphic design, and copywriting. Revenue generated through service fees for strategy development, campaign management, and creative services.
2. Web Development & E-commerce: Website design, development, and e-commerce solutions for businesses establishing or upgrading their online presence.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

kovald is a boutique digital marketing agency that delivers integrated digital marketing services to businesses, centered on Digital Consulting (brand strategy, communication planning, digital business development, campaign optimization), Google Advertising (PPC across Search, Display, YouTube, Shopping), and Social Media Marketing across major platforms. Supporting services include Email and Mobile Marketing, Website Auditing, Graphic Design, Copywriting, and Web Development and E-commerce solutions for clients establishing or upgrading their online presence.

Product overview

kovald is a digital marketing agency offering an integrated suite of marketing services. The core offerings consist of Digital Consulting (strategic brand and business planning), Google Advertising (PPC campaigns across Google's network), and Social Media Marketing (platform management and advertising). These are supplemented by Email & Mobile Marketing, Website Auditing, Graphic Design, and Copywriting services. The agency operates as a unified service portfolio rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Consulting Strategic planning and consultancy services for businesses including brand strategy and planning, communication planning, digital business consulting and development, new product/business development, and campaign optimization. Designed for brands seeking accelerated growth at startup or further development stages.
• Google Advertising Pay-per-click advertising services across Google's network including Search results, Display network, Gmail, YouTube, and Shopping ads. Targets businesses seeking to boost revenue, generate web traffic, enhance brand awareness, and increase inbound calls.
• Social Media Marketing Social media strategy and management services across Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter, and YouTube to build brand presence, deliver brand values, and drive engagement. Combines paid advertising and organic content for brand awareness and conversions.
• Email and Mobile Marketing Email and SMS/Viber marketing campaigns designed to keep audiences engaged with the client's products and new offerings. Delivered through Mailchimp partnership for email automation capabilities.
• Website Auditing Website optimization services aimed at improving visibility, performance, and online presence relative to competitors. Includes SEO and behavioral analytics (via Hotjar partnership) for user experience analysis.
• Graphic Design Visual identity creation services including logo design, corporate identity, packaging, flyers, and posters to help brands stand out and make a lasting impression.
• Copywriting Content creation services using engaging storytelling and appropriate brand tone to capture audience attention across digital channels.
• Web Development and E-commerce Solutions Website design, development, and e-commerce solutions for businesses establishing or upgrading their online presence, including e-shop setup, marketplace integration, and online sales optimization.

Quantifiable outcome

• Monthly reporting with transparent metrics including ROI, ROAS, impressions, reach, and sales through Google Analytics, Social Media, and Google Ads Insights
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner status with certified agency ID (1508319693), providing Google Ads management services with verified expertise and direct platform access.
• MailchimpcoreTechnology or IntegrationOfficial Mailchimp Partner providing email marketing services with platform expertise and integration capabilities.
• Amazon AdscoreTechnology or IntegrationOfficial Amazon Ads Partner providing advertising services on Amazon platform with certified expertise.
• SkroutzcoreTechnology or IntegrationCertified Skroutz Expert partner providing e-commerce advertising and marketplace optimization services for Greek market.
• HubSpotcoreTechnology or IntegrationOfficial HubSpot Partner providing inbound marketing, CRM, and marketing automation services through HubSpot ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, PPC, social media, web design and content; comparable in service breadth, mid-market/enterprise client focus and multi-channel delivery to kovald.
• Disruptive Advertising: Performance-focused digital marketing agency specialized in PPC, paid social and CRO; directly comparable in paid-media execution model and KPI-driven engagement style.
• KlientBoost: PPC and conversion rate optimization agency serving B2B and B2C clients; similar in its paid acquisition focus, agency-level client roster and reporting-led proposition.
• SmartSites: US-based digital marketing agency providing web design, SEO, PPC and social; matches kovald on integrated service portfolio and SMB/mid-market targeting.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, social media and PPC comparable to kovald's multi-channel service mix and small/mid-market client base.
• Directive Consulting: B2B performance marketing agency offering paid media, SEO and content with enterprise clients; close match in client profile (e.g., Beyond Meat, Toyo Tires-equivalent brands) and integrated media/creative model.
• LYFE Marketing: Digital marketing agency specialized in social media management and paid social for SMBs; comparable in horizontal mid-market targeting and social-led service mix.

Broad incumbents

• HubSpot (Solutions Partner ecosystem): Global inbound marketing/CRM platform with a large certified partner network of agencies offering similar consulting, automation and content services; comparable in methodology (inbound) and overlapping partner tier.
• Publicis Groupe: Largest global advertising and marketing services holding group; competes for the same enterprise advertiser budgets (e.g., Leonidas-equivalent FMCG, Nexans-equivalent industrial) but at vastly larger scale.

Regional players

• Mozaik (Greek digital agency): Greece-based digital marketing agency offering similar digital strategy, web development and performance marketing services; directly comparable in local market positioning and client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kovaldDigital
• YouTubeopen.spotify.com/show/2lkrDUctgXfzIyn5qGdUDf?si=de76d7bc011e4a21
• Facebookfacebook.com/kovaldcom
• LinkedInlinkedin.com/company/kovald
• Instagraminstagram.com/kovald_digital_marketing
• TikToktiktok.com/@kovaldagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kovald Digital Marketing Strategies