Roysons
Roysons Corporation is a privately held, B2B manufacturer founded in 1978 in Rockaway, NJ, producing decorative surfaces including wallcoverings, wallboard, shelving, and awnings. It serves distributors, converters, and brand owners through rotogravure printing, digital printing, and multi-ply lamination under its own brand and subsidiaries DreamScape and HD Walls.
- Company typePrivate
- Founded1978
- HeadquartersRockaway, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roysons does
Roysons Corporation, founded in 1978 and headquartered at 40 Vanderhoof Ave., Rockaway, New Jersey, is a privately held B2B manufacturer of decorative surfaces. The company operates from a 112,000 sq-ft facility on 13 acres with over 120 employees across manufacturing, design, and management. Its product scope spans wallcoverings, wallboard, shelving, awnings, and related houseware and industrial products, with the core competencies being rotogravure printing, digital printing, and multi-ply lamination, supplemented by in-house substrate production and proprietary aqueous coating chemistries. Notable proprietary technologies include the AerO2 environmentally friendly ink and vinyl system (low VOC, compliant with CA 1350 and CA Prop 65), the Terralon PVC-free wallcovering line containing 31% post-consumer recycled content, and the DreamGuard Protex3 protective topcoat for commercial and hospitality applications.
Roysons operates three brand entities: the parent Roysons brand for rotogravure and OEM/private label manufacturing, DreamScape (textural digital media and sustainable substrates for commercial wallcovering), and HD Walls (custom digital wallcovering design and print). Manufacturing capabilities include wide-format rotogravure presses with 78-inch finished product width, grand-format digital inkjet printers, three multi-ply laminators (including a 94-inch dual-drum unit) capable of 100+ embossing patterns, and an in-house design studio with AVA/CAD programs and strike-off machines for pre-production sampling. The company maintains an Environmental Management System aligned to ISO 14001 and reports having recycled over 12 million plastic bottles through its Terralon production.
The go-to-market is B2B sales-led, structured around private label/OEM programs in which Roysons manufactures and designs wallcoverings sold under distributor-owned brands, and a channel distribution model serving major wallcovering distributors including MDC, Momentum (formerly TRI-KES, DL Couch, Eycon), and Innovations. End markets are diversified across hospitality (hotels, motels, spas), fitness (gyms), healthcare, residential interiors, manufactured housing, RV manufacturers, and industrial applications (pool liners, tarpaulins, banner materials, roofing membranes, decking). Existing business partners transact through a dedicated Partner Portal providing stock checking, customer statements, and bill of lading reports. Pricing is not publicly disclosed and is accessed via direct sales contact. The company is privately held with no disclosed parent company, external investors, or funding rounds.
Roysons firmographics
Firmographics- Name
- Roysons
- Legal name
- Roysons Corporation
- Website
- https://roysons.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roysons Corporation is a privately held, B2B manufacturer founded in 1978 in Rockaway, NJ, producing decorative surfaces including wallcoverings, wallboard, shelving, and awnings. It serves distributors, converters, and brand owners through rotogravure printing, digital printing, and multi-ply lamination under its own brand and subsidiaries DreamScape and HD Walls.
- Ownership category
- akta.pro rank
Roysons industry classification
Industry- Product category
- Decorative Surface Manufacturing
- NAICS
- Folding Paperboard Box Manufacturing (322212), Other Paperboard Container Manufacturing (322219)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)
- akta.pro secondary industry
- Folding Carton & Paperboard Packaging Printing (IMALAKAH)
Keywords
Where Roysons is headquartered
LocationHeadquarters
- HQ city
- Rockaway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roysons business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Manufacturing and Printing Services: Rotogravure and digital printing services for decorative surfaces including wallcoverings, wallboard, shelving, awnings, and related products. Operates as both manufacturer and printer with in-house base material production.
- Private Label Programs: Manufacturing and custom design services for distributors and converters who sell under their own brands. Visioning, inventing, styling, communication and presentation services included.
- Product Sales: Sale of finished decorative surface products including embossed wallcoverings, DreamScape digital media products, and HD Walls custom graphics through B2B distribution.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Roysons product offering
Product offeringCore offering
Roysons Corporation manufactures decorative surfaces for wallcoverings, wallboard, shelving, awnings and related houseware products through rotogravure printing, digital printing, and multi-ply lamination services. The company operates a 112,000 sq-ft vertically integrated facility in Rockaway, NJ, serving as both manufacturer and private-label producer for distributors, converters, and brand owners across commercial, residential, hospitality, healthcare, RV, and industrial markets.
Product overview
Roysons Corporation operates as a premier manufacturer of decorative surfaces through three distinct brands: Roysons (parent company), DreamScape, and HD Walls. The core Roysons brand provides rotogravure printing, digital printing, and multi-ply lamination services for wallcoverings, wallboard, shelving, and awnings. DreamScape specializes in embossed un-printed wallcovering substrates and the sustainable Terralon line (Terralon, Terralon Regatta, Terralon Smooth), while also offering DreamGuard Protex3 protective topcoat. HD Walls delivers custom digital wallcovering design and printing with in-house material manufacturing. AerO2 Technology represents their proprietary environmentally-friendly ink and vinyl formulation system. The company provides supplementary services including an in-house Design Studio with AVA/CAD capabilities, Private Label Programs, and a Partner Portal for stock and report access. All wallcovering products are cataloged in their interactive gallery spanning multiple collections and colorways.
Differentiator
Problem solved
Functional benefit
Brands
- DreamScape: Premier supplier of textural digital media, providing unique and beautiful textural grounds for all types of digital printing. Recognized for leadership in commercial wallcoverings with products including Terralon sustainable wallcovering and DreamGuard Protex3 protective topcoat.
- HD Walls
- Terralon
- DreamGuard Protex3
- AerO2
Products and services
- Roysons Decorative Surfaces
Quantifiable outcome
- Over 12 million plastic bottles recycled through Terralon production
- +2 more outcomes
Companies that use Roysons
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Roysons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roysons partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- DreamScapecoreDreamScape is a division of Roysons Corporation, operating as the original premier supplier of textural digital media. Produces embossed, un-printed wallcovering and signage media for the commercial market, including Type II 20 oz. commercial wallcovering and sustainable wallcovering media.
- HD WallscoreHD Walls is a division of Roysons Corporation, functioning as a premier digital wallcovering design and print company with professional designers and experienced print technicians. Offers totally customizable design in scale, color, repeat from concept to production.
- MDCmajorMajor wallcovering distributor carrying Roysons products including Appaloosa collection and various other patterns. MDC Pattern Numbers appear throughout Roysons product catalog.
- Momentum (formerly TRI-KES, DL Couch, Eycon)majorMajor wallcovering distributor formerly known as TRI-KES, DL Couch, and Eycon. Carries extensive Roysons product lines including Acacia, Traveler, Tumble, and many other collections with Momentum Pattern Numbers.
- InnovationsmajorWallcovering distributor carrying Roysons products including Kork collection under Innovations Pattern Numbers (VCO series PLATINUM).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Roysons competitors and assessment
Company assessmentDirect peers
- York Wallcoverings: One of the largest US-based designers and manufacturers of residential and contract wallcoverings. Directly comparable to Roysons in core printed wallcovering, distribution through dealers, and Type II commercial offerings.
- Brewster Home Fashions: Long-standing US wallcovering manufacturer with a broad residential and commercial catalog. Comparable in product breadth, distributor-led go-to-market, and private-label manufacturing model.
- F. Schumacher & Co. High-end designer and manufacturer of wallcoverings, fabrics, and trimmings serving interior designers. Comparable in premium decorative wallcoverings and design-led product positioning targeting hospitality and residential interiors.
- Kravet Inc. Major US home furnishings company with a wallcovering line distributed through designer showrooms. Comparable in to-the-trade distribution, brand portfolio, and decorative surface manufacturing for residential and hospitality interiors.
- Phillip Jeffries: Specialty wallcovering manufacturer focused on natural and textured wallcoverings for high-end residential and hospitality. Comparable in design-forward, decorative surface manufacturing and direct-to-designer/specifier sales model.
- J. Josephson: Commercial wallcovering manufacturer (Vycon contract, Versa contract wallcoverings). Comparable in Type II commercial wallcovering, contract/hospitality channel, and contract-grade printed vinyl.
- Hytex Industries: US manufacturer of printable and commercial wallcovering substrates. Comparable as a converter/print substrate supplier serving the digital and contract wallcovering market, including Type II 20 oz. products.
Broad incumbents
- MDC Wallcoverings: Large US wallcovering distributor with private-label collections (which Roysons manufactures). Comparable as a channel partner and broader incumbent shaping the US wallcovering market, but operating primarily in distribution rather than manufacturing.
- Avery Dennison: Global materials science company producing pressure-sensitive films, vinyls, and laminates used in graphics, architecture, and industrial applications. Comparable as a much larger incumbent with overlapping coating/lamination and vinyl film capabilities.
Emerging players
- Maya Romanoff: Boutique maker of artisanal and sustainable wallcoverings (wood, metal, recycled materials). Comparable in the high-design, sustainability-driven segment of decorative wallcoverings, though smaller and more design-curated than Roysons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Roysons social profiles
Digital presenceRoysons compliance and trust
Trust signalCompliance3 records
Roysons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roysons leadership team
Management profileNumber of profiles
Roysons subsidiaries and ownership
Company hierarchySubsidiaries2 records
Roysons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roysons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roysons
What does Roysons do?
Roysons Corporation manufactures decorative surfaces for wallcoverings, wallboard, shelving, awnings and related houseware products through rotogravure printing, digital printing, and multi-ply lamination services. The company operates a 112,000 sq-ft vertically integrated facility in Rockaway, NJ, serving as both manufacturer and private-label producer for distributors, converters, and brand owners across commercial, residential, hospitality, healthcare, RV, and industrial markets.
Is Roysons a public or private company?
Roysons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roysons founded?
Roysons was founded in 1978. It employs 11 to 50 people.
Where is Roysons based?
Roysons is headquartered in Rockaway, United States, in the North America region.
How does Roysons make money?
Three revenue lines are on record. Manufacturing and Printing Services are the primary driver. The others are private Label Programs and product Sales.
Who are Roysons's main competitors?
Direct peers on record are York Wallcoverings, Brewster Home Fashions, F. Schumacher & Co., Kravet Inc., Phillip Jeffries, J. Josephson and Hytex Industries. Broad incumbents are MDC Wallcoverings and Avery Dennison. Maya Romanoff is listed as an emerging player.
Does Roysons have an API?
No public API is recorded for Roysons.
What industry is Roysons in?
Roysons's product category is Decorative Surface Manufacturing. Its primary akta.pro industry code is IMAMAHAB, Folding Cartons & Paperboard Packaging Converting, with a secondary code of IMALAKAH, Folding Carton & Paperboard Packaging Printing. Its NAICS code is 322212 and its SIC code is 7330.