Mindwork

What Mindwork does

Mindwork, operated by the Italian private limited liability company Carol S.r.l., is a B2B psychological support service provider headquartered in Rome that sells employee mental health programs to corporate clients. The core product is an online video-consultation platform connecting employees with a curated network of 100+ psychologists and psychotherapists, each with at least five years of clinical experience, supported by psychoeducation, awareness campaigns, and communication initiatives designed to normalize workplace mental health. The technology stack centers on a web-based video consultation system scheduled and managed through the Mindwork platform, with services delivered exclusively in Italian.

Mindwork sells to companies rather than individuals, generating revenue via enterprise subscriptions in which the client employer pays for a defined set of individual sessions per employee (typically up to 10), plus training and awareness programming. Pricing is custom-quoted based on company size and needs and is not publicly disclosed. The company targets large enterprises as the primary segment, with secondary coverage of mid-market and SME clients, and pursues a B2B enterprise sales motion driven by direct outreach, a business contact form, and the [email protected] channel. As of the available data, Mindwork serves 25+ named enterprise clients spanning pharma, automotive, energy, retail, luxury, professional services, technology, and government — including AstraZeneca, BASF, Carrefour, Deloitte, Google, Kering, Pirelli, and Pfizer — and reports a 4.9/5 satisfaction rate and a 6x utilization rate relative to the average Employee Assistance Program.

The company's strategic positioning rests on a credentialed clinician network, ISO 9001 and ISO 27001 certifications, and an ongoing research partnership with BVA Doxa (since 2020) that produces annual Italian workplace well-being studies. Mindwork is privately held with 1-10 internal employees and no disclosed funding rounds; geographic operations are limited to Italy.

Name

Mindwork

Legal name

Carol S.r.l.

Website

https://mindwork.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindwork is an Italian B2B psychological support service, operated by Carol S.r.l., that delivers employee mental health programs to corporate clients via a video consultation platform backed by a network of 100+ credentialed psychologists and therapists, serving 25+ enterprise clients in Italy.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLALAEAA

General Mental Health Therapy Platforms (Talk Therapy)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHSADAJAG

Corporate/Workplace Mindfulness & Stress-Reduction Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Corporate mental health services
• Employee assistance programs
• Workplace psychological support
• Online therapy platform
• Video counseling services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Corporate Psychological Support Services: B2B subscription model where companies pay for employee access to psychological consultation services. Services include individual video consultations, psychoeducation activities, awareness campaigns, and communication/divulgation initiatives. Companies typically offer employees a set number of sessions (e.g., up to 10 individual sessions).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mindwork provides B2B psychological support services to companies, enabling them to offer video-based individual counseling sessions to their employees through an online platform that connects workers with a curated network of 100+ psychologists and psychotherapists (each with at least 5 years of experience). The service combines individual clinical support (typically up to 10 sessions per employee) with psychoeducation, awareness, training, and communication activities designed to normalize psychological well-being inside organizations.

Product overview

Mindwork is a B2B psychological well-being service provider for companies, operating as a platform that combines individual psychological support via video call with organizational awareness, training, and dissemination activities. The core offering consists of video consultation sessions with psychologists and psychotherapists (up to 10 sessions per employee), complemented by psychoeducation webinars and communication initiatives designed to normalize psychological wellness in the workplace. The company also organizes the Head On event for broader mental health advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Supporto Psicologico in Videochiamata (Online Video Psychological Counseling) Individual psychological consultation service delivered via video call, connecting employees of subscribing companies with psychologists and psychotherapists for personalized support. Typically includes up to 10 sessions per employee.
• Attività di Sensibilizzazione, Formazione e Divulgazione (Awareness, Training and Education Activities) Psychoeducation, awareness campaigns, and training activities aimed at normalizing psychological well-being within the workplace and supporting organizational culture change around mental health.
• Head On An annual event organized by Mindwork focused on mental health and workplace well-being, bringing together clients, psychologists, and corporate audiences for thought leadership and awareness.

Quantifiable outcome

• 6x higher utilization rate compared to average Employee Assistance Programs
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• DWF (studio legale internazionale)coreImplementation/ SI/ Consulting Partner · 1 January 2022DWF is an international law firm that collaborated with Mindwork to analyze the tax deductibility of corporate psychological support spending and their inclusion in the Non-Financial Declaration (DNF/Sustainability Report). Partners involved: Avv. Giorgio Manca, Avv. Tancredi Marino, and Avv. Luca Lo Po'. This partnership enables Mindwork to provide clients with authoritative guidance on fiscal benefits of psychological support services.
• BVA DoxacoreStrategic or Co-development Partner · 1 January 2020Ongoing research partnership with BVA Doxa, a leading market research company, to investigate the psychological well-being of workers in Italy. Since 2020, they have conducted annual studies on workplace mental health, stress, burnout, and employee well-being trends. This partnership generates authoritative statistics and press coverage while positioning Mindwork as a thought leader in workplace psychological well-being.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Modern Health: Global B2B mental health platform offering therapy, coaching, and digital programs to employers. Comparable enterprise GTM motion and value proposition, but with deeper technology stack and significantly more capital raised.
• Lyra Health: US-headquartered B2B mental health benefits platform serving global enterprises. Comparable in target customer (large employers) and core service mix (therapy + coaching), but at vastly larger scale and with broader international footprint.
• Spring Health: Enterprise mental health benefit platform combining therapy, coaching, and medication management. Comparable B2B subscription model and employer focus, with measurement-based-care product differentiation Mindwork lacks.
• Workplace Options: Global EAP and wellbeing provider with multinational corporate clients. A traditional EAP incumbent against which Mindwork positions itself via its 6x utilization advantage, and a likely competitor in the same RFPs.
• Headspace Health: Combined Headspace (meditation) and Ginger (therapy) platform serving employers and health plans. Comparable in offering digital mental health services to enterprises, with significantly broader content/coaching library.

Direct peers

• Serenis: Italian online therapy platform connecting users with psychologists and psychotherapists via video. Closest direct competitor in the Italian market, with overlapping clinician-network model and consumer-led GTM, but Mindwork is more enterprise-focused.
• Unobravo: Italy's leading online psychology platform offering 1:1 video therapy sessions. Directly comparable to Mindwork in core service (online psychological consultations) and geography, with a stronger consumer/D2C focus and venture-backed scale.

Others

• EAP providers (e.g., EAP+, Sedgwick): Traditional global Employee Assistance Programs that Mindwork directly benchmarks itself against (citing 6x utilization). They represent the legacy incumbent layer Mindwork is displacing in Italian enterprise accounts.

Emerging players

• Wysa: AI-driven mental health chat platform with employer and health-plan customers. Adjacent rather than directly competing on live video therapy, but competes for the same corporate wellness budget with a different modality.

Regional players

• Doctorium: Italian online psychological support service connecting users with psychologists. Comparable Italian-language online therapy model; competes in adjacent consumer/patient segments rather than directly in the enterprise channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/benessere-psicologico-in-azienda
• Instagraminstagram.com/mindwork.it

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindwork