Accutime

What Accutime does

Accutime Watch Corp., founded in 1967 and headquartered at 1001 Avenue of the Americas in New York City's fashion district, is a privately held watch and clock company that manufactures, designs, and distributes timepieces under licenses from major entertainment and fashion brand owners. The company operates primarily as a licensing company: it partners with Disney, Warner Bros. (DC Comics), Lucas Arts (Star Wars), Marvel, Nickelodeon, U.S. Polo Assn., Elgin, Van Heusen, Kensie, Izod, Bebe, XOXO, Tahari, Catherine Malandrino, Nanette Lepore, Isaac Mizrahi, Skechers, Justice, Limited Too, and others to produce branded watches, digital smartwatches, and wall clocks. Its core technology ranges from conventional analog/digital watch movements using Silver Oxide, Alkaline, and Lithium coin-cell batteries to the award-nominated iTime Kids interactive smartwatch, a connected wearable for children.

The company generates revenue through three documented streams: licensed watch sales (hardware sales of branded and character timepieces), private-label watch programs (custom design, development, and manufacturing for retail partners, including dedicated product, design, and marketing support), and licensed clock products (wall clocks featuring die-cut character art and elevated finishes). Pricing is not publicly disclosed; the model is wholesale-oriented, with go-to-market executed via two motions: (a) channel partners — distributing through major retailers worldwide, with each brand developed for specific distribution channels, and (b) an OEM/embedded motion — building exclusive private-label collections for retailers, using solid supplier partnerships to enable first-to-market launches.

The customer base is two-tiered: end-consumers fall into the primary segments of kids/character-watch buyers and fashion-conscious adult watch buyers, served through retailers; the direct customers are the major retailers themselves, plus private-label retail partners who commission exclusive programs. Marketing relies on owned social channels — Instagram, Pinterest, YouTube, Facebook, and a dedicated iTime Instagram — for brand presence, while distribution is global through major retail accounts. The company has operated continuously since 1967 with no evidence of public listing, external funding, or parent-company ownership in the available data, suggesting founder/family ownership or closely held private ownership.

Name

Accutime

Legal name

Accutime Watch Corp.

Website

https://accutimewatch.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Accutime Watch Corp., founded 1967 and headquartered in New York City, designs, manufactures, and distributes licensed watches, kids smartwatches, and wall clocks under major entertainment and fashion brand licenses (Disney, Marvel, Star Wars, U.S. Polo Assn., Elgin, Van Heusen, and others) through retailers worldwide, plus private-label programs for retail partners.

Ownership category

akta.pro rank

Product category

Wristwatches and Wall Clocks

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)

akta.pro secondary industry

Smartwatches & Connected Wearables (CRAKADAC)

Keywords

• Licensed fashion watches
• Kids character watches
• Private label watches
• Wall clock manufacturing
• Branded wristwatches

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Licensed Watch Sales: Sale of watches under licensed brand names including Disney, Warner Bros. (DC Comics), Lucas Arts (Star Wars), Marvel, Nickelodeon, US Polo Assn., XOXO, and other major fashion and character brands.
2. Private Label Watch Programs: Development and manufacturing of private label watch brands for retail partners, with dedicated product development, design, and marketing support.
3. Licensed Clock Products: Sale of licensed character art clocks and elevated wall timepieces including Star Wars, Sonic, Mickey Mouse, Spiderman, and other branded clock products.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Accutime Watch Corp. designs, manufactures, and distributes wristwatches and wall clocks under licensing agreements with major entertainment and fashion brands (Disney, Warner Bros./DC Comics, Star Wars, Marvel, Nickelodeon, U.S. Polo Assn., XOXO, Elgin, Van Heusen, Kensie, Izod, Bebe, Tahari, Catherine Malandrino, Skechers, among others). The company also develops private label watch programs for retail partners and produces the iTime Kids smartwatch line. Products are sold globally through major retailers.

Product overview

Accutime is a watch and clock company founded in 1967 and headquartered in New York City. The company offers a diversified portfolio of products including digital smart watches, the award-nominated iTime Kids smartwatch, and wall clocks. Accutime operates primarily as a licensing company, partnering with major fashion and character brands to produce watches and clocks under sub-brands including ELGIN, U.S. Polo Assn., Van Heusen, Kensie, Izod, Bebe, XOXO, Tahari, Catherine Malandrino, and licensed character brands such as Disney, DC Comics, Star Wars, Marvel, and Nickelodeon. The product line spans affordable luxury watches, licensed character watches and clocks for children, and fashion-forward timepieces for adults, distributed through major retailers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• iTime Kids: Award-nominated smartwatch brand for children, representing the company's innovation in kids' wearable technology.
• itime Blast_Flash

Products and services

• iTime Kids Smartwatch Interactive smartwatch designed for children featuring music upload capability and kid-friendly interactive functions, representing Accutime's innovation in children's wearable technology.
• Accutime Digital Watches Digital smart watches and timepieces offered under various licensed fashion and character brands including Disney, DC Comics, Star Wars, Marvel, Nickelodeon, U.S. Polo Assn., XOXO, Elgin, Van Heusen, Kensie, Izod, Bebe, and Tahari.
• Accutime Licensed Wall Clocks Elevated wall timepieces including gold-framed designs, 3D applied markers, plastic metallic finishes, and die-cut licensed character art clocks featuring Star Wars, Sonic the Hedgehog, Mickey Mouse, Spiderman, Super Mario, and U.S. Polo Assn. themes.
• Elgin Watches Bold, gold, jewel-encrusted watches positioned as affordable luxury timepieces at mass-market price points, targeting consumers seeking the look of real luxury.
• U.S. Polo Assn. Watches Authentic officially sanctioned watches under the U.S. Polo Assn. brand, synonymous with elegance, tradition, and sportsmanship.
• Van Heusen Watches Fashion watches under the Van Heusen brand featuring elegance and traditional American styling.
• Kensie Watches Watches for fashion-conscious women offering international styling, quality, and design at affordable price points; featured in Elle, Marie Claire, InStyle, Cosmopolitan, and Glamour.
• Izod Watches Sporty and sleek watches appealing to gentlemen living the Izod lifestyle, offering modern twists on classic styling to accent customers' wardrobes.
• Bebe Watches Chic, contemporary fashion watches for the confident, modern woman, embodying a sensual, sophisticated lifestyle under the global Bebe label.
• XOXO Watches Day-to-evening lifestyle watches under the XOXO brand (founded 1991), offering feminine and trend-conscious designs at accessible price points.
• Catherine Malandrino Watches Fashion watches under the Catherine Malandrino brand bridging Paris style, Provence romance, and New York energy; distributed globally across Contemporary and Black Label collections.
• Tahari Watches Watches under the Tahari brand, offering luxury ready-to-wear collections that pair innovative sophistication with timeless elegance and distinctive craftsmanship.
• Justice Watches Watches under the Justice clothing and lifestyle retailer brand, targeting the tween girl market.
• Limited Too Watches Watches under the Limited Too brand, an iconic fashion brand for kids, pre-teen and tween girls, spanning newborn through tween.
• Skechers Watches Watches under the Skechers footwear and lifestyle brand, part of Skechers USA Inc., the third largest footwear brand in the United States.
• Private Label Watch Programs Custom branded watch development and manufacturing service for retail partners, with dedicated product development, design, and marketing support for exclusive private label collections.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and major.

• DisneycoreOEM/ Whitelabel/ Licensing PartnerMajor licensed partner producing Disney-themed watches and clocks featuring beloved characters for the kids watch market.
• Warner Bros. (DC Comics)coreOEM/ Whitelabel/ Licensing PartnerLicensing partner for DC Comics character-themed watches including superhero designs for kids.
• Lucas Arts (Star Wars)coreOEM/ Whitelabel/ Licensing PartnerMajor licensing partner for Star Wars branded watches and clocks featuring iconic characters like Yoda and Darth Vader.
• MarvelcoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for Marvel superhero-themed watches including Spiderman character products.
• NickelodeoncoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for Nickelodeon character-themed kids watches including interactive smartwatch products.
• US Polo Assn.coreOEM/ Whitelabel/ Licensing PartnerFashion lifestyle brand licensing partner for watches. Products are authentic and officially sanctioned by the United States Polo Association.
• XOXOmajorOEM/ Whitelabel/ Licensing PartnerDay to evening lifestyle brand founded in 1991, providing feminine and trend-conscious watch designs at accessible price points.
• ElginmajorOEM/ Whitelabel/ Licensing PartnerLeading affordable luxury brand in mass market, offering bold gold and jewel-encrusted watches at accessible prices.
• Van HeusenmajorOEM/ Whitelabel/ Licensing PartnerClassic American fashion brand (established 1881) licensing watches featuring elegance and traditional styling.
• KensiemajorOEM/ Whitelabel/ Licensing PartnerGlobally recognized lifestyle brand offering international styling for fashion-conscious women at affordable price points.
• IzodmajorOEM/ Whitelabel/ Licensing PartnerSporty lifestyle brand with modern twists on classic styling for customers looking to accent their wardrobe.
• BebemajorOEM/ Whitelabel/ Licensing PartnerGo-to destination for chic contemporary fashion for the confident, modern woman with a sensual sophisticated lifestyle.
• Catherine MalandrinomajorOEM/ Whitelabel/ Licensing PartnerFashion brand bridging Paris style, Provence romance, and New York energy for women worldwide.
• TaharimajorOEM/ Whitelabel/ Licensing PartnerLuxury ready-to-wear brand offering innovative sophistication with timeless elegance and distinctive craftsmanship.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fossil Group, Inc. Fossil Group is the largest US-based licensed fashion watch company, partnering with brands like Michael Kors, Armani, Diesel, Kate Spade, and Emporio Armani to produce watches through similar retail channels. Accutime and Fossil Group share the licensed-brand watch business model, mid-tier price positioning, and department store/specialty retail distribution, making them direct competitors for licensed watch shelf space and brand licensor mindshare.
• Movado Group, Inc. Movado Group operates licensed watch brands including Tommy Hilfiger, Hugo Boss, Coach, Lacoste, and Scuderia Ferrari, alongside owned brands like Movado and Concord. Movado competes directly with Accutime in fashion brand licensing for watches and shares the same department store and specialty retail distribution model.
• Timex Group USA: Timex Group is a US-based fashion watch company operating Timex, Guess, Versace, Versus, Salvatore Ferragamo, and Gc watch brands. Timex shares Accutime's mid-tier pricing, mass-market retail distribution, and dual model of owned plus licensed fashion watches, and also operates private label programs for retailers.
• E. Gluck Corporation: E. Gluck is a private watch manufacturer producing Armitron, Anne Klein, and other fashion watch brands with a strong private label and licensed brand business. E. Gluck competes most directly with Accutime on private label programs for major retailers and in the affordable fashion watch segment, with a similar manufacturing-led, licensing-driven model.
• Geneva Watch Group: Geneva Watch Group licenses and manufactures fashion watches for brands like Armani Exchange, Diesel, and Police. Geneva's business model — building licensed fashion watch collections distributed through department stores and specialty retail — closely mirrors Accutime's fashion watch half and overlaps on retailer relationships.

Broad incumbents

• Casio America Inc. Casio is a major global watch manufacturer with G-Shock, Baby-G, Edifice, and Pro Trek lines distributed through similar mass and specialty retail channels as Accutime. Casio is a broader incumbent with owned-brand strength rather than licensing focus, but competes for the same mid-tier fashion and digital watch shelf space.
• Swatch Group: Swatch Group is the world's largest watch conglomerate, encompassing Omega, Longines, Tissot, Swatch, and Hamilton. As a broad incumbent, Swatch competes across the fashion watch segment and could expand licensed character or kids programs that overlap Accutime's territory.
• Seiko Watch Corporation: Seiko is a major Japanese watch manufacturer with broad portfolio across fashion, sport, and luxury segments distributed through similar retail channels. Seiko is a broader incumbent with owned-IP focus rather than licensing, but competes for fashion watch consumer share alongside Accutime's licensed lines.
• Citizen Watch Company: Citizen is a major watch manufacturer with broad fashion and eco-drive portfolios sold through similar mass retail channels. As a broader incumbent with owned brands, Citizen competes for mid-tier fashion watch consumers and shelf space that Accutime also targets.

Emerging players

• Garmin Ltd. Garmin produces kids-targeted wearables including the Garmin Bounce and vivofit jr., directly competing with Accutime's iTime Kids smartwatch line. Garmin is an emerging competitor in the connected kids wearables space where Accutime is building its iTime platform, and represents both a technology benchmark and competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@reys7886
• Facebookfacebook.com/wix
• Instagraminstagram.com/accutime_watch
• Pinterestpinterest.com/accutimewatchusa/_created
• Xx.com/accutimewatches

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accutime