Fortune Insurance

What Fortune Insurance does

Fortune Insurance is a property and casualty (P&C) insurance brokerage founded in 2014 by President Grant Baldwin and headquartered in Tacoma, Washington. The firm places coverage across a broad set of P&C lines including general and professional liability, property and vehicle coverage, excess and umbrella policies, workers' compensation, employment practices liability, and intellectual and product liability. In parallel, Fortune Insurance delivers tailored risk management services focused on cyber threats, Errors & Omissions, and Directors & Officers claims.

The firm operates a traditional, sales-led insurance brokerage go-to-market, working directly with business clients through licensed producers and advisors who assess risk and place coverage with carriers. Revenue is generated primarily through commissions on placed policies, with annual billing cadences and quote-based custom pricing tied to client risk profiles and coverage requirements. The technology stack is described as standard brokerage tooling for policy management, risk assessment, and client relationship management, with no proprietary features disclosed.

Fortune Insurance served business clients across eight verticals: technology (primary focus), manufacturing, construction, healthcare, food and beverage, hospitality, retail and wholesale, and non-profits. The firm had a single office in Tacoma, WA, with no disclosed headcount or revenue figures. On April 15, 2025, Fortune Insurance was acquired by OneDigital, a strategic operating company backed by Stone Point Capital and CPP Investments, and was integrated into OneDigital's West Region under Regional President Jeff Fallick. Post-acquisition, the Fortune team continues to deliver personalized P&C service while gaining access to OneDigital's nationwide network of benefits, HR consulting, retirement planning, and wealth management resources.

Name

Fortune Insurance

Legal name

Fortune Insurance

Website

https://fmgins.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

1–10 employees

Short description

Fortune Insurance was a Tacoma, WA-based property and casualty insurance brokerage founded in 2014, serving technology, manufacturing, construction, healthcare, and other verticals with specialized coverage lines and cyber risk management before being acquired by OneDigital in April 2025.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Cyber Liability Insurance (FSAJAMAL)

akta.pro secondary industries

General Liability Insurance (FSAJAMAE), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

Keywords

• Property casualty insurance
• Commercial insurance brokerage
• Risk management services
• Professional liability coverage
• Workers compensation insurance

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property & Casualty Insurance Brokerage: Revenue generated from commissions on property and casualty insurance policies placed with carriers. Services include general liability, professional liability, workers' compensation, excess/umbrella policies, and industry-specific coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fortune Insurance is a property and casualty insurance brokerage that places coverage with carriers on behalf of business clients across multiple industry verticals. Its core offerings include general and professional liability, property and vehicle coverage, excess and umbrella policies, workers' compensation, employment practices liability, intellectual and product liability, and cyber threat protection solutions. The firm differentiates through industry-specific risk management expertise tailored to technology, manufacturing, construction, healthcare, food and beverage, hospitality, retail/wholesale, and non-profit sectors.

Product overview

Fortune Insurance operates as a property and casualty insurance firm offering specialized coverage across multiple lines including general liability, professional liability, property coverage, vehicle coverage, excess and umbrella policies, workers' compensation, employment practices liability, and intellectual and product liability. The company provides tailored risk management services focused on cyber threats, Error & Omissions, and Directors & Officers claims for industries including technology, manufacturing, construction, healthcare, food and beverage, hospitality, retail and wholesale, and non-profits.

Differentiator

Problem solved

Functional benefit

Products and services

• Property and Casualty Insurance Property and casualty insurance coverage brokerage including general and professional liability, property and vehicle coverage, excess and umbrella policies, workers' compensation, employment practices liability, and intellectual and product liability. Designed for businesses across technology, manufacturing, construction, healthcare, food and beverage, hospitality, retail/wholesale, and non-profit verticals.
• Risk Management Services Tailored risk management services to protect businesses from traditional insurance risks, cyber threats, Error & Omissions, and Directors & Officers claims. Provided to clients across multiple industry verticals requiring industry-specific coverage solutions.

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OneDigitalcoreStrategic or Co-development Partner · 15 April 2025OneDigital acquired Fortune Insurance in April 2025. This strategic acquisition strengthens OneDigital's property and casualty capabilities in the Pacific Northwest (Washington State), complementing existing offices in California, Colorado, Idaho, and Utah. Fortune Insurance's team continues to deliver personalized service while gaining access to OneDigital's expansive nationwide network of P&C resources.

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Hub International: Mid-to-large North American insurance brokerage providing commercial P&C, employee benefits, and personal lines across multiple verticals including technology and manufacturing. Closely matches Fortune's multi-vertical P&C brokerage model.
• USI Insurance Services: Mid-to-large U.S. insurance brokerage and risk management firm serving middle-market and specialty commercial clients. Comparable to Fortune in offering multi-line P&C placements with vertical expertise and carrier relationships.
• Brown & Brown: Large U.S. insurance brokerage delivering commercial P&C, employee benefits, and personal lines through a decentralized branch model. Comparable to Fortune in offering multi-vertical P&C placements with industry specialization, though at far greater scale.
• Leavitt Group: Regional insurance brokerage with strong Pacific Northwest and Western U.S. presence offering commercial P&C, employee benefits, and personal lines. Comparable to Fortune in regional P&C brokerage model and geographic footprint.
• NFP (an Aon company): Mid-market insurance broker and consultancy acquired by Aon in 2024, focused on commercial P&C, benefits, and wealth management. Comparable to Fortune as a multi-vertical mid-market P&C broker with similar client profile.
• AssuredPartners: PE-backed national insurance brokerage acquired by Arthur J. Gallagher in 2025; placed commercial P&C and employee benefits across diversified verticals. Highly comparable to Fortune as a privately held, PE-sponsored P&C broker with multi-vertical specialization.

Broad incumbents

• Marsh McLennan: Global insurance brokerage and risk advisory firm with extensive commercial P&C capabilities. Comparable to Fortune as a commercial P&C risk transfer partner, though operating at massive scale with global reach.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm with deep commercial P&C capabilities. Comparable to Fortune as a commercial P&C placement partner, though operating at substantially larger scale and broader geographic scope.
• OneDigital: Fortune's parent company since April 2025 and a leading insurance brokerage, financial services, and HR consulting firm. OneDigital is the most direct operating peer and acquirer, providing employee benefits, retirement, wealth, HR, and P&C services nationally.

Emerging players

• Acrisure: Fast-growing, PE-backed insurance brokerage and fintech platform that has scaled aggressively through acquisitions. Comparable to Fortune as a tech-forward, PE-backed broker building P&C capabilities through tuck-in M&A.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fortune-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortune Insurance