Rede Duque
Rede Duque is a family-owned Brazilian fuel station chain operating 98+ company-owned stations across São Paulo and Rio de Janeiro states, serving individual drivers, corporate fleets, and truck drivers with fuel, convenience retail, automotive services, and the Duque App loyalty platform.
- Company typePrivate
- Founded1965
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Rede Duque does
Rede Duque is a Brazilian fuel station retail chain operating under the family-owned Grupo Duque, founded in 1965 and headquartered in São Paulo. The company operates 98+ company-owned and operated gas stations across São Paulo and Rio de Janeiro states, including strategic positions adjacent to Guarulhos International Airport and along the Rodovia Presidente Dutra highway corridor. The network employs more than 2,000 families across its stations and positions itself as the largest fuel station chain in São Paulo state.
The company's core offering is fuel retail — gasoline, ethanol, and diesel sourced from major national distributors — augmented by on-site convenience stores, automotive maintenance services, and car wash facilities at most locations. Digital products include the Duque App (2023), a CPF-linked cashback loyalty application available on iOS and Android, and Frota-Flex (2024), an invoiced fleet billing service with flexible payment terms and 15-day consumption reports targeting business fleet operators. The technology stack is intentionally traditional: a mobile app for loyalty, direct WhatsApp/email sales contact for fleet acquisition, and a multi-channel marketing presence across Meta Ads, Google Ads, LinkedIn, RD Station, and MailChimp.
Rede Duque operates a primarily direct-to-consumer retail model selling fuel and convenience items at station-level pricing displayed on signage, with a freemium app layer providing cashback rewards and a sales-led B2B motion for fleet billing customers. Revenue streams span fuel margins, convenience store sales, automotive service fees, and fleet invoicing services. The company is privately held by the founding Duque family, has no disclosed external funding or institutional investors, and is LGPD-compliant on data handling. No public revenue, M&A activity, or institutional capital events are present in the source material.
Rede Duque firmographics
Firmographics- Name
- Rede Duque
- Legal name
- Grupo Duque
- Website
- https://rededuque.com.br
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rede Duque is a family-owned Brazilian fuel station chain operating 98+ company-owned stations across São Paulo and Rio de Janeiro states, serving individual drivers, corporate fleets, and truck drivers with fuel, convenience retail, automotive services, and the Duque App loyalty platform.
- Ownership category
- akta.pro rank
Rede Duque industry classification
Industry- Product category
- Fuel Retail (Gas Station Services)
- NAICS
- Gasoline Stations with Convenience Stores (45711)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)
- akta.pro secondary industries
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF), Fuel Management & Fleet Card Programs (THADAKAH), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)
Keywords
Where Rede Duque is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
Rede Duque business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fuel Sales: Sale of automotive fuels (gasoline, diesel) to individual consumers and fleet operators at company-owned and operated gas stations throughout São Paulo and Rio de Janeiro states.
- Convenience Store Sales: Retail sales of snacks, beverages, meals, and travel essentials at convenience stores located within gas stations.
- Automotive Services: Automotive maintenance services including oil changes, car washes, and vehicle aesthetic services offered at station locations.
- Fleet Billing Services: invoiced fueling services for business fleets with extended payment terms (15-day billing cycles with additional 15-day payment windows), providing detailed consumption reports and invoicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Duque App - Cashback Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Rede Duque product offering
Product offeringCore offering
Rede Duque operates a network of company-owned fuel stations supplying gasoline, ethanol, and diesel sourced from major national distributors. Stations combine fuel dispensing with on-site convenience stores, automotive maintenance (oil changes, lubrication), and car wash/detailing services. The business is supplemented by the Duque App (cashback and discount loyalty program) and the Frota-Flex invoiced fleet-fueling program targeted at corporate fleet operators.
Product overview
Rede Duque operates as a fuel station network with approximately 98 locations across São Paulo state and Rio de Janeiro, Brazil. The company offers fuel supply, automotive maintenance, convenience stores, and car wash services. Its primary digital products include the Duque App (mobile cashback and discount platform) and Frota-Flex (corporate fleet invoicing solution). Promotional programs like PROMO DUQUE ON THE ROAD and cashback campaigns enhance customer loyalty. The portfolio is structured around physical retail locations supplemented by mobile and fleet management digital services.
Differentiator
Problem solved
Functional benefit
Brands
- Frota-Flex: A fleet management and invoicing solution offering flexible payment terms for business customers.
- Duque App
Products and services
- Combustível (Fuel) Retail sale of gasoline, ethanol, and diesel at Rede Duque's gas stations, supplied from major national distributors with quality assurance standards. Served to individual motorists and commercial vehicles across the network.
- Manutenção Automotiva (Automotive Maintenance) Automotive maintenance services including oil changes, fluid top-ups, and technical servicing using high-technology lubricants, offered to vehicle owners at Rede Duque station locations.
- Conveniência (Convenience Stores) On-site convenience stores offering snacks, beverages, quick meals, coffee, local artisan products, Wi-Fi, and electronic device charging stations for travelers and station visitors.
- Estética Automotiva (Car Wash and Detailing) Automotive cleaning and detailing services including car washes and paint protection, offered to vehicle owners at Rede Duque station locations.
- Duque App Mobile loyalty application for individual consumers enabling cashback accumulation on fuel purchases and access to exclusive discounts at Rede Duque stations. Available on iOS and Android.
- Frota-Flex (Fleet Billing / Faturado) Invoiced fleet-fueling program that allows companies to fuel vehicles without immediate payment, with flexible payment terms (weekly, bi-weekly, bi-monthly), detailed consumption reports, and consolidated billing for corporate fleet management.
Quantifiable outcome
- Rede Duque serves 98+ station locations across 18 regions
- +2 more outcomes
Companies that use Rede Duque
Customer profileSegments3 records
Ideal customer profiles3 records
Rede Duque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rede Duque partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rede Duque competitors and assessment
Company assessmentDirect peers
- Ipiranga: One of the largest fuel distribution and retail networks in Brazil, operated by Ultra Group. Ipiranga is a direct competitor to Rede Duque, operating branded fuel stations with convenience stores across multiple Brazilian states including São Paulo.
- Vibra Energia: Brazil's largest fuel distributor and second-largest retail network, successor to BR Distribuidora (Petrobras). Directly competes with Rede Duque in São Paulo and Rio de Janeiro retail fuel markets with the BR Mania convenience store format.
- Raízen: Shell licensee and Cosan joint venture operating Shell-branded fuel stations and convenience stores (Select) across Brazil. A direct competitor in retail fuel and forecourt convenience, with similar geographic overlap in São Paulo state.
- Ale Combustíveis: Brazilian fuel distribution and retail chain with a branded network of approximately 1,800 stations. Competes directly with Rede Duque in the fuel retail space, particularly in South and Southeast Brazil.
- Grupo Centro Oeste: Mid-sized Brazilian fuel retail chain operating in multiple states with branded and unbranded stations. Comparable to Rede Duque in scale and business model as a multi-site forecourt retailer with convenience and services.
Broad incumbents
- Alimentation Couche-Tard (Circle K): Canadian global convenience and fuel retail operator with the Circle K brand. Comparable as a broad incumbent in the forecourt convenience retail category, with global scale in loyalty programs, digital payments, and private-label merchandise that informs Brazil market benchmarks.
- Casey's General Stores: U.S. midwest-based convenience store and fuel retailer with a focus on smaller markets and one-stop fuel-plus-services model similar to Rede Duque's positioning. Useful comp for unit economics of integrated fuel/convenience/service stations.
- 7-Eleven (Seven & i Holdings): Global convenience and fuel retail incumbent operating franchised and corporate stores worldwide. Relevant peer for benchmarking Rede Duque's convenience store operating model, loyalty program design, and product mix.
Regional players
- Grupo Atlântica: Brazilian fuel retail chain with strong presence in Northeastern Brazil. Comparable business model (fuel + convenience) but operates in different regional markets than Rede Duque's São Paulo/Rio de Janeiro footprint.
Others
- WEX (Fleet Card / Fuel Card Programs): U.S.-based fleet card and payment solutions provider. Comparable as an enabler/adjacent participant in fleet fuel management—a service category where Rede Duque's Frota-Flex competes—rather than a direct fuel retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rede Duque social profiles
Digital presenceRede Duque compliance and trust
Trust signalCompliance1 record
Rede Duque financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rede Duque leadership team
Management profileNumber of profiles
Rede Duque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rede Duque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rede Duque
What does Rede Duque do?
Rede Duque operates a network of company-owned fuel stations supplying gasoline, ethanol, and diesel sourced from major national distributors. Stations combine fuel dispensing with on-site convenience stores, automotive maintenance (oil changes, lubrication), and car wash/detailing services. The business is supplemented by the Duque App (cashback and discount loyalty program) and the Frota-Flex invoiced fleet-fueling program targeted at corporate fleet operators.
Is Rede Duque a public or private company?
Rede Duque is a private company. It is classified as family owned and is currently operating.
When was Rede Duque founded?
Rede Duque was founded in 1965. It employs 1,001 to 5,000 people.
Where is Rede Duque based?
Rede Duque is headquartered in São Paulo, Brazil, in the Latin America region.
How does Rede Duque make money?
Four revenue lines are on record. Fuel Sales are the primary driver. The others are convenience Store Sales, automotive Services and fleet Billing Services.
Who are Rede Duque's main competitors?
Direct peers on record are Ipiranga, Vibra Energia, Raízen, Ale Combustíveis and Grupo Centro Oeste. Broad incumbents are Alimentation Couche-Tard (Circle K), Casey's General Stores and 7-Eleven (Seven & i Holdings). Grupo Atlântica is listed as a regional player. WEX (Fleet Card / Fuel Card Programs) is listed as an others.
Does Rede Duque have an API?
No public API is recorded for Rede Duque.
What industry is Rede Duque in?
Rede Duque's product category is Fuel Retail (Gas Station Services). Its primary akta.pro industry code is CRAHABAB, Forecourt Convenience Stores (Fuel-Integrated), with a secondary code of EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR). Its NAICS code is 45711 and its SIC code is 5500.